The document contains statistics about internet and mobile usage in Hungary. It shows that in 2012, 68% of internet users in Hungary accessed the internet between 10am and 5:30pm using their mobile devices. It also provides data from Facebook in 2013 that there were around 1.3 million smartphone users in Hungary on Facebook, with the largest age group being 18-25 year olds at 33%. The document discusses Facebook's focus on basic mobile ad solutions like newsfeed ads, brand awareness, and engagement.

1. Social Mobile

4. 2012 Internet use during the day (among users)
2012 Total Europe Internet use during the day by device (among users) - %
2012 Hungary Internet use during the day by device (among users) - %
06:00
10:00
to
10:00
17:30
to
17:30
21:00
to
21:00
06:00
to
06:00
10:00
to
10:00
17:30
to
17:30
21:00
to
21:00
06:00
to
06:00
10:00
to
27
25
68
71
73
66
39
45
10:00
17:30
to
17:30
21:00
to
21:00
06:00
to
2010 Europe (15) - %
Base: All European Internet desktop users (n=14,953, Internet mobile users (n=4,729) Internet tablet users (n=1,683), All Internet Games console users (n=1,124) All Hungary Internet desktop users (n=338), Internet mobile users (n=57)
Source: iAB Mediascope 2012

5. Monthly Active Users (MAU)
65%
100%
return
YOY growth
daily
4.4M
1.9M
Monthly active users across
Monthly active users
all platforms
on mobile

6. Mobile Audience examples for Hungary through Facebook
315.000 people
iOS users
955.000 people
Android Users
842.000 people
Feature phone users
1.270.000 people
All Smartphone users
1.952.000 people
All Mobile users
50.000 people
Ipad Users
80.000 people
iPhone 4+5
861.000 people
18-35 with Smartphone
226.000 people
18-35 with iOS
Source: Facebook 2013

7. 3%
17%
33%
26%
17%
4%
0%
5%
10%
15%
20%
25%
30%
35%
-15
15-18
18-25
25-35
35-49
49-
HU Smartphone users on Facebookon: 1,28 mion people
Source: Facebook 2013

8. What is the focus for Facebook’s mobile ad solutions?
Start with the basics… News feed, Brand awarness, Engagement
http://www.insidefacebook.com/2013/03/11/facebook-focused-on-basics-for-news-feed-and-mobile-ads/

9. Szabó Ákos
akoss@thinkdigital.net
+36 70 317 6240
facebook.comthinkdigital
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