The document discusses social media and social business. It begins with an introduction to social media, noting that it allows people to freely publish and share information. It then discusses whether social media is a hype or long-term strategy for businesses. Examples are provided of companies like Krones AG and BASF that have used social media for recruiting and marketing. The presentation then shifts to discussing the new trend of social business, how it differs from social media in focusing more on internal collaboration, and provides examples like Rheinmetall AG and CEMEX that have adopted social business. It ends with recommended next steps for companies looking to adopt social media and social business.

1. social media and social business

9. hype or long time strategy

11. social media business aspects

13. business examples

15. business examples http://www.slideshare.net/basf/basf-social-media-2011

16. business examples

17. business examples http://www.slideshare.net/basf/basf-social-media-2011

18. External Collaboration – people centric FW facebook youtube twitter linkedin blogging & sharing sites website Intranet Employee desktop Public Social Media email Doc sharing teamrooms new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

19. External Expertise Networks and Communities Internal Social Business Tools External UCC and Social Business Tools (SaaS) FW facebook youtube twitter linkedin blogging & sharing sites website W3 intranet portal Employee desktop Public Social Media external collaboration people centric Quelle: IBM Präsentation “From Social Media to Social Business”

20. new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

21. Profile Page new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

22. Knowledge Sharing Gap new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

23. Tags new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

24. Communities new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

25. Blogs, Wikis, Forums… new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

26. e-Mail Hoarding of Business Information new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

27. Files in context of team or community new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

28. Activities new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

29. Organizational boundaries and teaming new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

30. Social Bookmarks new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

31. Social Bookmarks new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

32. Team places new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

33. Recommendations anyone? new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

34. Recommendations anyone? new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”

35. External Expertise Networks and Communities Internal Social Business Tools External UCC and Social Business Tools (SaaS) FW facebook youtube twitter linkedin blogging & sharing sites website W3 intranet portal Employee desktop Public Social Media external collaboration people centric Quelle: IBM Präsentation “From Social Media to Social Business”

37. Value of Social Business for HR and Talent Management at cemex The social business examples Quelle: IBM Präsentation “From Social Media to Social Business” Realized benefit - median improvement % (*) “ rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010 Increase speed of access to internal knowledge (realized by 77% of respondents) Reduce internal communications expense (realized by 60%) Increase speed of access to internal experts (realized by 52% of respondents)

39. next steps analysis success strategy realisation fdi supports you !

40. Thank you and I`m looking forward to meet you in the social network Thomas Reisacher [email_address] twitter.com/treisacher