I FOUND MY MOJO* Professor Stephen Quinn The University of Nottingham Ningbo, China* Mojo = mobile journalism Apologies to movie Austin Powers:The Spy Who Shagged Me
About Stephen Quinn• 1975-95: reporter, producer and editor in 5 countries • 1996-now: university journalism professor • published 16 books and 3 teaching manuals – Another book due out this year – Since 2000: >170 presentations in 33 countries – Trained journalists in 11 countries • former consultant with WAN/Ifra, Newsplex and Innovation International • Online News Association’s international committee • Return to journalism in November
8,000 word mojo report • 2008 report for IFRA and World Association of Newspapers • Title: From backpack to pocket journalism
My latest book• Mojo: Mobile Journalism in the Asian Region (Konrad Adenauer Foundation: Singapore) • First edition December 2009 • Second edition January 2011 • Third edition November 2011 • Available as a free pdf download
Massive changesince 2007• Moore’s Law and Hwang’s Law • Show BBC mojo examples, Sep 2007 – Introduce Robert Hall • Compare 2007 with now … and imagine what could happen in next few years, based on Hwang’s Law
Remember Hwang’s Law The computer in your mobile phone today is a million times cheaper and a 1,000 times more powerful than the one built at Massachusets Institute of Technology (MIT) in 1965. It is also about a 100,000 times smaller. What used to ﬁt in a building now ﬁts in your pocket. “What ﬁts in your pocket now will ﬁt inside a blood cell in 25 years.” US futurist Ray Kurzweil
Some theory and history• My PhD: Relationship between innovation, journalists and tools they use (technology) • 2 key adoption factors: speed & ease-of-use • Deadlines: journalists appreciate tools that accelerate ways to get the story • Tools need to be easy to use so they do not get in way of telling the story (journalists still see themselves as storytellers) • Early mojos: New York 1999 (top); Hanover 2000
Why is mojo important?• Mojo delivers multi-media forms of breaking news almost live (delay of few seconds) … • From the ﬁeld to the TV newsroom or web sites • Multi-media builds audiences online • Bigger audiences mean higher advertising revenues … • 85% online news sites use video (33% rise since 2010) • Source: DS Simon web inﬂuencers’ survey, May 2011
Quinn is a mojo …• September 2008: I got the only individual interview with player • Minders thought I was just chatting … • I streamed live video to newspaper web site seconds later • It was an exclusive
Iran June 2009: major turning pointMobile+Facebook “Hamed” is an Iranianrefugee living in theNetherlands. From therehe put video of the deathof 27-year-old Nada Khanon Facebook. “I am no hero,” Hamed This video won a Polk journalism award said. “The real hero is myfriend* who risked his life * A Facebook friend, that is. “Hamed”taking the video.” never met the person who shot the ﬁlm except on the social networking site.
Warning: Images of violent death Video of death of Nada Khan
We are all online journalists now• Anyone in room NOT have a mobile phone? • With mobile phones anyone can get video, stills and audio of breaking news online almost live … • How many mobile phones on the planet?
Summary: free versus pay• FREE (“basic”) • PAY (“full”) • Mojo via Qik, etc • Mojo with 1st Video • Free software • Pay for apps ($4-60) • Can use wi-ﬁ or 3G • Can use wi-ﬁ or 3G • Works on most phones • Only on iPhone • Video goes to web so • Video sent to dedicated anyone can watch server so exclusive • Easy to use/minimal • Day of training needed training needed to learn software
But always remember• Tools like those mentioned today put powerful newsgathering equipment in your pocket or handbag … • but pointless unless a good brain is using the technologies. • These tools give journalists new ways to connect with their publics … and publics new ways to connect with journalists
All software I mention in this firstsection is a four-letter wordstarting with “f” FREE
How to get started • Register (mobile USA • http://qik.com/ number, user name • http://www.livestream.com/ and password) http://www.shozu.com/ • Download software CANADA • http://www.kyte.com/ • Allocate buttons • Start reporting … SWEDEN • http://bambuser.com/ ISRAEL • http://ﬂixwagon.com/
WARNING, WARNING !!• Streaming video involves lots of data and you will be charged for those data • Option: Use free wi-ﬁ • Where to ﬁnd wi-ﬁ?
NOW THE PAY METHODThis approach better for newsrooms becausestories sent to dedicated server … means youcan have exclusives …
1st video by Vericorder Vericorder a Canadian company that creates sophisticated software for iPhones (soon Android) Create radio reports or podcasts; slideshows or video news stories on iPhones, with multi-track sound editing. 1st video app launched at NAB in Las Vegas April 2010, and updated since then …
Vericorder softwareThree options in one app: 1. Radio reporting 2. Slideshows 3. Video/TV reporting
Students at University of Missouri Erica Zucco and Brian Pellot, April 2010
Now high definition (HD2) video • Meet Ivo Burum, one of my PhD students. He trained indigenous mojos in Australia’s Northern Territory • They create packages and put them on YouTube in HD • Also trained at schools and my university
WARNING STILL NEEDED• Streaming video involves lots of data and you will be charged for those data • Option: Use free wi-ﬁ • Where to ﬁnd wi-ﬁ?
Finding/getting wi-fiPersonal wi-ﬁ router Apple AirPort Extreme
Huawei mi-fi device • Huawei E5830 mi-ﬁ • Weights 90gm. Add 3G enabled SIM card and you have a roving wi-ﬁ spot • 2Gb of data a month costs about $US 12* • Device costs about $US 80
Latest development• iPhone for newsgathering in the ﬁeld • iPad 2 for editing
Prices in $US What mojo costs …• Phone: $600* * iPhone 4 but iTouch or iPhone 3GS cheaper • OWLE Bubo: $160 • Microphone: $20 • Software: $10 (1st Video; 1st Video Net = $60) • SIM card: $2 • Mi-ﬁ device: $80 • Data charges = free is using wiﬁ • Battery charger: $100 Total: under $1,000
To learn more• Mojo tools guide: http://www.rjionline.org/fellows-program/ sullivan/stories/mobile-tools/index.php • Vericorder site for training videos: http://vericorder.com/training-videos • Quinn’s book (free pdf online from November) • Quinn’s mojo blog: http://Globalmojo.org