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The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks
in 2017. eMarketer has curated this Roundup of articles, insights and interviews to help you reach social media users effectively.
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
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Technology nowadays is moving along at a furious pace. Developers compete with each other by implementing more and more innovative solutions which make our life easier. Recently, the new trend, namely wearable devices, is catching on. They are not as popular as e. g. smartphones yet, but the statistics show that the industry is growing very fast. Especially the industry of smartwatches, which are an object of this analysis.
Withing one month social media users generated nearly 100k mentions about smartwatches. Samsung Smartwatch appeared the most often and Withings Smartwatch and Moto 360 were the most appealing ones.
Check out the full report to find out more!
Reactions to Snapchat update - social media analysisBrand24
Find out more at: http://brand24.net
On the 1st May new features were introduced to a photo sharing application Snapchat. These features include texting and video chatting with friends inside the app. Doubtlessly it has been the biggest upgrade in months and as the novelty it appealed to the huge audience. Nevertheless, plenty of social media users criticized it, as they very often tend to do. Brand24 explored social media platforms in search for opinions of the Internet users about the update. The following report presents results of the analysis. Data includes altogether 3311 mentions, concerning Snapchat and was collected on the 5th May.
The majority of comments about Spanchat were found on Twitter (73,9%).
In the analyzed period about 10% of mentions in the Internet including key phrase „snapchat” concerned its new update. Amongst those entries we distinguished about 100 opinions and most of them were negative.
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Few people would dispute that 2020 has been a decidedly unusual year. COVID-19 has turned the world on its head and changed the way we all live and do business. People worldwide have spent much of the year locked down and often had to operate their businesses from home. Zoom has almost become the de facto way to hold business meetings, and people have had to alter the way they communicate with each other.
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Technology nowadays is moving along at a furious pace. Developers compete with each other by implementing more and more innovative solutions which make our life easier. Recently, the new trend, namely wearable devices, is catching on. They are not as popular as e. g. smartphones yet, but the statistics show that the industry is growing very fast. Especially the industry of smartwatches, which are an object of this analysis.
Withing one month social media users generated nearly 100k mentions about smartwatches. Samsung Smartwatch appeared the most often and Withings Smartwatch and Moto 360 were the most appealing ones.
Check out the full report to find out more!
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Find out more at: http://brand24.net
On the 1st May new features were introduced to a photo sharing application Snapchat. These features include texting and video chatting with friends inside the app. Doubtlessly it has been the biggest upgrade in months and as the novelty it appealed to the huge audience. Nevertheless, plenty of social media users criticized it, as they very often tend to do. Brand24 explored social media platforms in search for opinions of the Internet users about the update. The following report presents results of the analysis. Data includes altogether 3311 mentions, concerning Snapchat and was collected on the 5th May.
The majority of comments about Spanchat were found on Twitter (73,9%).
In the analyzed period about 10% of mentions in the Internet including key phrase „snapchat” concerned its new update. Amongst those entries we distinguished about 100 opinions and most of them were negative.
The significant part of comments about the new Snapchat update had negative sentiment. The upgrade caused general public outrage, which was widely expressed across social media platforms. We distinguished few main reasons for people’s dissatisfaction.
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Facebook Native Videos vs YouTube and other video formatsquintly
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It was approximately mentioned in social media 30 thousand times (within two days) and these contents reached to 60 million social media users. The most popular motives of Hyperlapse videos are street views and car driving (from the driver's perspective). The most popular source of mentions is Twitter, but most of videos are shared through Instagram. People are very positive towards the new app (20% - positive, 1% - negative contents). They usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram that copied the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.
CoFacts: the chatbot that combats misinformation (Wu Min Hsuan (ttcat) - Open...mysociety
This was presented by Wu Min Hsuan (ttcat) from Open Culture Foundation / g0v.tw at the Impacts of Civic Technology Conference (TICTeC 2018) in Lisbon on 18th April 2018. You can find out more information about the conference here: http://tictec.mysociety.org/2018
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The statistics of most active days of week or time for publishing, the most involvement types of content, an average Engagement Rate (ER) by social networks, etc.
The Social Media Users Activity Report provides a comprehensive analysis of the latest trends and patterns in social media activity across popular platforms, such as Instagram, Facebook, Twitter, TikTok, Telegram, YouTube, VK, and OK. This in-depth research, conducted by Popsters Inc., examines the behavior of millions of users and offers valuable insights for marketers. Discover how social media activity has evolved since the pandemic and learn key strategies to adapt and optimize your marketing efforts on these influential platforms. Dive into detailed statistics on content formats, engagement rates, posting frequencies, and more. Stay ahead of the curve with this essential resource for understanding and leveraging social media trends. Download the full report to unlock the power of data-driven marketing in the ever-changing digital landscape.
The state of social media 2021
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Everything you need to know about mobile, internet, social media, and e-commerce use in Poland in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
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Welcome to Emerging and Social Media (ADPR4300) at Marquette University.
In this class, we examine and explore the strategic use, impact and implications of social media as it relates to marketing and communications.
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Everything you need to know about mobile, internet, social media, and e-commerce use in The Russian Federation in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
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Social Media Users Activity Global Research
1. Social Media Users
Activity
The research of users activity for various types
of content in Social Media for 2020
Global Report
2. Relative Activity by Days of Week 4-16
Methodology I
Methodology II
Facebook
Instagram
Twitter
YouTube
Tumblr
TikTok
VK
Ok
Telegram
Average
5
6
7
8
9
10
11
12
13
14
15
16
Relative Activity by Hours of Day 17-28
Methodology I
Methodology II
Facebook
Instagram
Twitter
YouTube
TikTok
VK
Ok
Telegram
Average
18
19
20
21
22
23
24
25
26
27
28
Relative Activity by Text Length in Posts 29-42
Methodology I
Methodology II
Methodology III
Facebook
Instagram
Twitter
YouTube
Tumblr
VK
Ok
Telegram
Coub
Average
30
31
32
33
34
35
36
37
38
39
40
41
42
Relative Activity by Text Length in Posts by Days of
Week
43-52
Facebook
Instagram
Twitter
YouTube
Tumblr
VK
Ok
Telegram
Average
44
45
46
47
48
49
50
51
52
Relative Activity by Text Length in Posts by Hours
of Day
53-61
Facebook
Instagram
Twitter
YouTube
VK
Ok
Telegram
Average
54
55
56
57
58
59
60
61
Relative Activity by Attachments in Posts 62-73
Methodology I
Methodology II
Methodology III
Facebook
Instagram
Twitter
Tumblr
VK
Ok
Telegram
Average
63
64
65
66
67
68
69
70
71
72
73
Average Engagement Rate of Pages
by Count of Followers
74-84
Methodology I
Methodology II
Methodology III
Facebook
Instagram
Twitter
YouTube
TikTok
VK
Ok
75
76
77
78
79
80
81
82
83
84
Table of contents
3. Data source
million
1 106 thousands
10 social networks
The research is based on social media posts by
different pages were analyzed by Popsters
users in for 2020:
537
Instagram, Facebook, Ok, VK, Twitter, Telegram, Coub,
Tumblr, YouTube and TikTok.
Social Media Users Activity Global Report by Popsters.com 2020 3
5. Methodology I
Relative Activity by Days of Week
Average activity of published
posts at specific day of week
Total of activity (reactions, shares,comments) at specific day of week
Count of posts such type
Percent of activity on average
published posts at specific
day of week
Average activity of published posts at specific day of week
Total of average activities of posts by alldays of week
x100%
Social Media Users Activity Global Report by Popsters.com 2020 5
6. Methodology II
Relative Activity by Days of Week
Aggregation of data by different
pages
Total data by all analyzes at specific time
Count of nonzero values
Equalization of percent values
accounting nonzero values
Average value for each day of week
Total of all average values
Social Media Users Activity Global Report by Popsters.com 2020 6
7. Social Media Users Activity Global Report by Popsters.com 2020 7
11.4
Sun
0%
5%
10%
15%
20%
14.3
Mon
16.1
Tue
15.9
Wed
15.1
Thu
15.2
Fri
11.9
Sat
RELATIVE ACTIVITY BY DAYS OF WEEK
Facebook
41%
Tuesday activity
is more
than on Sunday
Tuesday
Sunday
18. Methodology I
Relative Activity by Hours of Day
Average activity of published
posts at specific hour of day
Total of activity (reactions, shares, comments) at specific hour of day
Count of post such type
Percent of activity on average
published posts at hour of day
Average activity of published posts at specific hour of day
Total of average activities of posts by all hours of day
x100%
Social Media Users Activity Global Report by Popsters.com 2020 18
19. Methodology II
Relative Activity by Hours of Day
Aggregation of data by different
pages
Total data by all analyzes at specific time
Count of nonzero values
Equalization of percent values
accounting nonzero values
Average value for each hour of day
Total of all average values
Social Media Users Activity Global Report by Popsters.com 2020 19
30. up to 160 symbols
Short length
160…1 000 symbols
Medium length
From 1 000 symbols
Long length
Popsters automatically categorizes
all posts on 3 types:
Methodology I
Relative Activity by Text Length in Posts
Social Media Users Activity Global Report by Popsters.com 2020 30
31. Methodology II
Relative Activity by Text Length in Posts
Average activity of posts with
text specific length
Total activities of posts with text specific length
Count of posts such type
Relative average activity of
posts such type
Average activity of posts with text specific length
Total of all average values by all types
x100%
Social Media Users Activity Global Report by Popsters.com 2020 31
32. Methodology III
Relative Activity by Text Length in Posts
Aggregation of data by
different pages
Total data by all analyzes of activity by text length
Count of nonzero values
Equalization of percent values
accounting nonzero values
Average value of each type
Total of all average values
Social Media Users Activity Global Report by Popsters.com 2020 32
44. 1.13 4.04 5.64 2.17 6.11 6.23 3.66 6.26 6.60 2.20 6.65 7.09 2.15 6.11 7.06 2.25 6.35 6.90 1.35 4.34 5.69
0%
1%
2%
3%
4%
5%
6%
7%
8%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Facebook
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 44
LONG MEDIUM SHORT
45. 2.84 5.96 3.43 3.91 7.56 3.74 3.85 7.44 3.69 3.88 7.47 3.67 3.81 7.40 3.64 3.81 7.58 3.76 2.99 6.11 3.45
0%
1%
2%
3%
4%
5%
6%
7%
8%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Instagram
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 45
LONG MEDIUM SHORT
46. 4.04 7.80 5.93 9.21 6.23 8.89 6.07 9.40 6.12 9.11 6.02 9.31 4.10 7.76
0%
1%
2%
3%
4%
5%
6%
8%
9%
7%
10%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Twitter
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 46
LONG MEDIUM SHORT
47. 4.39 5.60 1.65 5.02 7.32 2.32 5.43 7.32 2.41 5.15 7.50 2.45 5.72 7.60 2.37 5.85 7.55 2.37 4.37 5.88 1.73
0%
1%
2%
3%
4%
5%
6%
7%
8%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
YouTube
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 47
LONG MEDIUM SHORT
48. 3.66 7.81 2.62 4.52 4.68 2.95 6.72 4.68 2.45 2.24 3.98 2.72 1.99 5.31 3.05 4.99 6.43 6.60 9.88 10.20 2.51
0%
1%
2%
3%
4%
5%
7%
6%
9%
8%
11%
10%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Tumblr
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 48
LONG MEDIUM SHORT
49. 1.77 3.93 7.26 2.46 4.90 7.51 2.41 4.92 7.41 2.43 4.95 7.51 2.43 4.87 7.44 2.46 5.01 7.38 1.87 3.95 7.10
0%
1%
2%
3%
4%
5%
6%
7%
8%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
VK
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 49
LONG MEDIUM SHORT
50. 1.47 5.16 5.00 2.64 7.30 5.53 2.59 7.47 5.39 2.53 7.38 5.24 2.58 7.20 5.36 2.45 7.23 5.57 1.77 5.24 4.90
0%
1%
2%
3%
4%
5%
6%
7%
8%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Ok
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 50
LONG MEDIUM SHORT
51. 2.78 4.93 4.52 3.15 6.24 5.38 3.18 6.60 5.33 3.30 6.27 5.59 3.46 6.53 5.55 3.12 6.18 5.56 2.56 5.20 4.54
0%
1%
2%
3%
4%
5%
6%
7%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Telegram
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 51
LONG MEDIUM SHORT
52. 2.6 5.3 4.3 3.4 6.3 4.8 4.0 6.4 4.8 3.1 6.3 4.9 3.2 6.4 4.9 3.6 6.6 5.5 3.5 5.8 4.3
0%
1%
2%
3%
4%
5%
6%
7%
8%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Average
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 52
LONG MEDIUM SHORT
64. Methodology II
Relative Activity by Attachments in Posts
Average activity of posts with
specific attachments
Total activities of posts with specific attachments
Count of posts such type
Relative average activity of
posts such type
Average activity of posts with specific attachments
Total of all average values by all types
x100%
Social Media Users Activity Global Report by Popsters.com 2020 64
Presence a few different types of attachments in a one post counted
as a few different posts
65. Methodology III
Relative Activity by Text Length in Posts
Aggregation of data by
different pages
Total data by all analyzes of activity by Attachments in Posts
Count of nonzero values
Equalization of percent values
accounting nonzero values
Average value of each type
Total of all average values
Social Media Users Activity Global Report by Popsters.com 2020 65
75. Methodology I
Average Engagement Rate of Pages by Count of Followers
Social Media Users Activity Global Report by Popsters.com 2020 75
(Engagement Rate) is a metric that demonstrates the
percentage of followers that reacted, shared or
commented on posts of the page. It shows how much
people interact with the content
Popsters
For each page calculates two
types of ER metric:
- In terms of the average post
- In terms of the average day
ER
https://www.skyword.com/marketing-dictionary/engagement-rate/
https://www.socialbakers.com/blog/1427-engagement-rate-a-metric-you-can-count-on
https://popsters.com/blog/post/er-how-to-calculate-engagement-rate
References:
76. Methodology II
Average Engagement Rate of Pages by Count of Followers
Social Media Users Activity Global Report by Popsters.com 2020 76
ERpost x100%
Total of all reactions for analyzing period (likes, shares, comments, reactions for Facebook;
+ dislikes for YouTube)
Count of posts Count of followers on the date
ERday x100%
Total of all reactions for analyzing period (likes, shares, comments, reactions for Facebook;
+ dislikes for YouTube)
Count of days in analyzing period Count of followers on the date
77. Methodology III
Average Engagement Rate of Pages by Count of Followers
Social Media Users Activity Global Report by Popsters.com 2020 77
We categorized pages by
8 categories depending on count
of followers:
1 000 000
500 000
200 000
100 000
50 000
20 000
10 000
1 000
78. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
Facebook
0
40
20
1.64 0.67 0.65 0.48 0.34 0.20 0.10 0.09
31.60
ERpost
0
40
20
1.33 0.84 1.02 0.99 1.08 1.16 1.05 1.29
18.02
ERday
Social Media Users Activity Global Report by Popsters.com 2020 78
Posts per day
Followers
2
10k - 20k
3
20k - 50k
4
50k - 100k
6
100k - 200k
18
500k - 1M
13
200k - 500k
20
> 1M
1
1k - 10k
1
< 1k
79. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
Instagram
0
20
10
5.40
3.34 3.18 2.79 2.48 2.40 2.51 2.56
19.19
ERpost
0
20
10
3.36 2.97 4.13 3.82 3.24 2.90 2.22 2.58
16.06
ERday
Social Media Users Activity Global Report by Popsters.com 2020 79
Posts per day
Followers
1
10k - 20k
1
20k - 50k
1
50k - 100k
2
100k - 200k
2
500k - 1M
2
200k - 500k
2
> 1M
1
1k - 10k
1
< 1k
80. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
Twitter
0
6
3
4.56 4.53
1.01 1.08 0.74 0.72 0.56
ERpost
0
80
40
20
60
29.30
63.38
7.48 4.63 6.69 2.64 1.37
ERday
Social Media Users Activity Global Report by Popsters.com 2020 80
Posts per day
Followers
4
10k - 20k
8
20k - 50k
8
50k - 100k
10
100k - 200k
12
500k - 1M
13
200k - 500k
20
> 1M
81. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
YouTube
0
50
25
5.23 4.01 3.26 3.01 3.22 2.56 2.49 2.49
42.46
ERpost
0
40
20
2.92 2.03 1.39 1.06
4.49
1.13 0.93 1.01
33.59
ERday
Social Media Users Activity Global Report by Popsters.com 2020 81
Posts per day
Followers
1
10k - 20k
1
20k - 50k
1
50k - 100k
2
100k - 200k
1
500k - 1M
2
200k - 500k
2
> 1M
1
1k - 10k
1
< 1k
82. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
TikTok
0
125
25
50
75
100
43.76
28.96 24.49 19.81 13.75 10.47 9.90 5.67
118.41
ERpost
0
200
100
150
50
43.71
27.17 20.90 17.52 12.88 8.92 7.51 8.98
190.50
ERday
Social Media Users Activity Global Report by Popsters.com 2020 82
Posts per day
Followers
2
10k - 20k
1
20k - 50k
1
50k - 100k
1
100k - 200k
1
500k - 1M
1
200k - 500k
2
> 1M
2
1k - 10k
2
< 1k
83. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
VK
0
8
4
0.96
0.43 0.35 0.27 0.19 0.20 0.16 0.08
7.63
ERpost
0
10
5
1.42
0.89
1.42 1.49 1.38
2.02 2.07
1.30
9.42
ERday
Social Media Users Activity Global Report by Popsters.com 2020 83
Posts per day
Followers
4
10k - 20k
6
20k - 50k
7
50k - 100k
12
100k - 200k
16
500k - 1M
13
200k - 500k
19
> 1M
2
1k - 10k
1
< 1k
84. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
Ok
0
5
2.5
0.95
0.44 0.24 0.17 0.10 0.11 0.10 0.07
4.56
ERpost
0
5
2.5
1.43
1.93
1.20
0.73 0.81
1.70
1.16
0.86
4.42
ERday
Social Media Users Activity Global Report by Popsters.com 2020 84
Posts per day
Followers
5
10k - 20k
5
20k - 50k
6
50k - 100k
10
100k - 200k
18
500k - 1M
20
200k - 500k
13
> 1M
3
1k - 10k
2
< 1k