New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptxGuy Taylor
This document provides tips and strategies for using various social media platforms to market a business. It discusses using Facebook, Twitter, LinkedIn, YouTube, and Google+ for engagement, lead generation, and promoting brands. Specific tactics mentioned include posting engaging content like questions, quotes and images to get interactions on Facebook, asking followers to retweet on Twitter, using LinkedIn for professional networking and lead generation, creating short simple videos for YouTube, and using Google+ as a social layer across Google properties. The overall message is that combining social media strategies with identifying the "one thing" that all successful clients have in common can provide unlimited potential customers.
1) Social media has become a major online activity, surpassing even porn, with 2/3 of internet users on social networks.
2) Companies are increasingly using social media for brand awareness, reputation management, improving search engine optimization, increasing website traffic, generating leads, internal communications, and online sales.
3) While social media adoption among companies is growing, many are still just testing it without clear strategies, and it remains an opportunity for smaller businesses to engage customers.
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
Conversational marketing involves directly engaging customers through two-way online communication to build trust and brand communities. It allows deeper customer relationships through listening, empowering customers with knowledge, and increased ROI. Cadillac launched "Can We Talk?" using blogs, ads, and social networks to invite people to share their Cadillac stories, then engaging through the conversation to grow it organically over time.
This document provides an overview of social media marketing presented by Carla Hale. It begins with an introduction of Carla Hale and her background. The rest of the document discusses what social media is, how social media marketing differs from and is similar to traditional marketing, how to integrate social media into a marketing plan, why social media is important, philosophies of social media use, listening on social media, creating social media plans and goals. It also briefly discusses mobile and provides a case study of social media use by TextbooksRus.com. The key topics covered are definitions of social media, differences from and similarities to traditional marketing, importance of listening, developing plans and goals, and integrating social media into an overall marketing strategy.
IBM and social engagement, for Dansk Industri March 4th 2010Christian Carlsson
The document discusses IBM's strategy for social engagement and social media marketing. It outlines 4 key goals: 1) Deepen relationships with constituents through intentional experiences, 2) Deliver IBMers' expertise, 3) Position IBM as an agenda setter in conversations, and 4) Gain insights to inform offerings and improve relationships. It also discusses listening to customers and prospects in social media to understand needs and identify business opportunities.
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptxGuy Taylor
This document provides tips and strategies for using various social media platforms to market a business. It discusses using Facebook, Twitter, LinkedIn, YouTube, and Google+ for engagement, lead generation, and promoting brands. Specific tactics mentioned include posting engaging content like questions, quotes and images to get interactions on Facebook, asking followers to retweet on Twitter, using LinkedIn for professional networking and lead generation, creating short simple videos for YouTube, and using Google+ as a social layer across Google properties. The overall message is that combining social media strategies with identifying the "one thing" that all successful clients have in common can provide unlimited potential customers.
1) Social media has become a major online activity, surpassing even porn, with 2/3 of internet users on social networks.
2) Companies are increasingly using social media for brand awareness, reputation management, improving search engine optimization, increasing website traffic, generating leads, internal communications, and online sales.
3) While social media adoption among companies is growing, many are still just testing it without clear strategies, and it remains an opportunity for smaller businesses to engage customers.
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
Conversational marketing involves directly engaging customers through two-way online communication to build trust and brand communities. It allows deeper customer relationships through listening, empowering customers with knowledge, and increased ROI. Cadillac launched "Can We Talk?" using blogs, ads, and social networks to invite people to share their Cadillac stories, then engaging through the conversation to grow it organically over time.
This document provides an overview of social media marketing presented by Carla Hale. It begins with an introduction of Carla Hale and her background. The rest of the document discusses what social media is, how social media marketing differs from and is similar to traditional marketing, how to integrate social media into a marketing plan, why social media is important, philosophies of social media use, listening on social media, creating social media plans and goals. It also briefly discusses mobile and provides a case study of social media use by TextbooksRus.com. The key topics covered are definitions of social media, differences from and similarities to traditional marketing, importance of listening, developing plans and goals, and integrating social media into an overall marketing strategy.
IBM and social engagement, for Dansk Industri March 4th 2010Christian Carlsson
The document discusses IBM's strategy for social engagement and social media marketing. It outlines 4 key goals: 1) Deepen relationships with constituents through intentional experiences, 2) Deliver IBMers' expertise, 3) Position IBM as an agenda setter in conversations, and 4) Gain insights to inform offerings and improve relationships. It also discusses listening to customers and prospects in social media to understand needs and identify business opportunities.
Andrew Gilleran - Is Ireland ready for the social enterprise?Andrew Gilleran
Using SharePoint and Yammer to build an enterprise social network in Irish organisations. This discusses the ins and outs of using social in an organisation, how to measure its impact and how an organisation can take advantage of it. Presentation given to Irish SharePoint User Group - October 2013.
The document discusses how social media has changed marketing for small businesses. It notes that traditional "push" marketing like ads are no longer as effective, while word-of-mouth and user-generated content on social media platforms are now the most important ways for businesses to reach customers. The document advocates that small businesses adopt a new mindset focused on social media and develop strategies to connect with more potential customers online through blogs, social networks, and other digital tools.
The document discusses the importance of having a social media strategy and presence for businesses. It highlights the need to listen to customers, engage in conversations, and build communities online. It also stresses being open, honest and authentic in social media interactions.
This document discusses the evolution of social media marketing and the importance of brand authenticity. It summarizes the growth of word-of-mouth marketing from 2004-2009 and the formation of ethics guidelines. It then describes how Kraft Foods successfully launched a new cream cheese product through an honest social media campaign telling the real story of two employees. Key lessons highlighted are the importance of being authentic, engaging in two-way conversations, committing resources to outreach, and focusing on people over technology.
This document provides an overview of what a marketing agency called Starshot does. It summarizes that Starshot provides demand generation, digital marketing, event marketing and other services. It works with clients in a strategic role to help their marketing be more cost-effective and provide consistency. Starshot prides itself on being un-agency like through its entrepreneurial and passionate approach to telling stories and spreading clients' words through various channels.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
Social Media Workshop Presentation for Parks and Rec BARBARA ROZGONYI
Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.
The 21st Century Social Enterprise, Starring You: Building a Modern Personal...Social Media Today
Never before have individuals had the social tools, permissions, and instantaneous reach available today to build their own career outcomes, and bolster corporate brands in the process. Internal and external social networks and 24/7 "always on" conversations are giving marketing professionals new channels to share their thoughts, remix and collaborate on breakthrough ideas, truly think and act outside the boxes that previously limited originality and passion.
Our esteemed panel will discuss how the time is ripe to carpe diem! And begin building a personal brand (inside and outside the Enterprise) that has staying power and draws followers to your big ideas and goals. We'll take a look at how your personal brand equity can ignite passion for the brands you represent. In order to fully embrace this new social order, social media enthusiasts must understand that with great power comes great responsibility:
What are the personal risks of attaching your personal brand to an idea that failed?
What happens when your personal brand overshadows the brand you're representing?
If your network is your net worth, what happens when you unplug?
If you've established your personal brand in the context of your corporate brand, what happens when you change jobs?
How Chartered Accountants (and other professionals ) can use Social Media for find new business oportunties. Presentation has reference to relevant case studies
This document provides biographies of Bo Short and Ty Tribble, who are authors and leaders in the network marketing industry. It discusses their backgrounds, accomplishments, and expertise in areas like public speaking, leadership, and internet marketing. The document also includes quotes from other network marketing leaders praising Bo and Ty's work and contributions to the industry.
Untangling The Web: Putting it all togetherRyan Hanser
April 15, 2009 presentation to the Greater Des Moines Partnership and Iowa chapter of the American Marketing Association; final session of their "Untangling The Web" series on 'social media'
Phyllis Neill, President and CEO of Buzz12, formerly known as WeMentor Social Media, outlines how the company helps other businesses create and execute social media strategies. Buzz12 was founded in Birmingham, Alabama to focus exclusively on social media management. Neill explains that the ways people want to communicate are changing and that social media marketing can work for businesses. She provides Buzz12's resources including their website and social media pages.
Driving Business Results Using Social MediaGrowthLynx LLC
Includes some basic information on Social Media Usage, Reasons to use Social Media, and other highlights from Sept. 17, 2009 presentation for Minneapolis Regional Chamber of Commmerce
The document discusses the importance of conversations over broadcasting in today's interconnected world. It argues that social media is changing how companies should engage with customers by enabling direct conversations at scale. To succeed with social media, companies must join online conversations in a human voice, focus on serving others rather than selling, and empower employees to participate authentically.
Conversational marketing involves engaging customers through two-way dialogue rather than one-way messages. Cadillac launched "Can We Talk?" to have conversations with customers about themselves and their Cadillac experiences. The process involved creating a blog to invite sharing, engaging on other sites, and listening to feedback to grow the conversation organically over time. The goal was to build trust and community through transparency, response, and authentic discussions.
Social Media Marketing Presentation by Bureau in Sudbury, OntarioBureau Group
This is a social media marketing presentation given to the Ontario Library Service North at their annual conference in Sudbury, Ontario. It serves as a great beginner-friendly introduction to the power of social media.
For more useful content please visit our website at http://bureaugroup.ca
The document provides guidance on developing an effective social media strategy and practice for clients. It emphasizes focusing on clients' objectives first before developing tactics. Social media should be integrated with traditional marketing and support key goals like increasing sales, customer loyalty, or public relations. The document also outlines services an agency can provide, like social listening, community management, and crisis response. It stresses the importance of measurement by setting targets and defines metrics for each objective.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Andrew Gilleran - Is Ireland ready for the social enterprise?Andrew Gilleran
Using SharePoint and Yammer to build an enterprise social network in Irish organisations. This discusses the ins and outs of using social in an organisation, how to measure its impact and how an organisation can take advantage of it. Presentation given to Irish SharePoint User Group - October 2013.
The document discusses how social media has changed marketing for small businesses. It notes that traditional "push" marketing like ads are no longer as effective, while word-of-mouth and user-generated content on social media platforms are now the most important ways for businesses to reach customers. The document advocates that small businesses adopt a new mindset focused on social media and develop strategies to connect with more potential customers online through blogs, social networks, and other digital tools.
The document discusses the importance of having a social media strategy and presence for businesses. It highlights the need to listen to customers, engage in conversations, and build communities online. It also stresses being open, honest and authentic in social media interactions.
This document discusses the evolution of social media marketing and the importance of brand authenticity. It summarizes the growth of word-of-mouth marketing from 2004-2009 and the formation of ethics guidelines. It then describes how Kraft Foods successfully launched a new cream cheese product through an honest social media campaign telling the real story of two employees. Key lessons highlighted are the importance of being authentic, engaging in two-way conversations, committing resources to outreach, and focusing on people over technology.
This document provides an overview of what a marketing agency called Starshot does. It summarizes that Starshot provides demand generation, digital marketing, event marketing and other services. It works with clients in a strategic role to help their marketing be more cost-effective and provide consistency. Starshot prides itself on being un-agency like through its entrepreneurial and passionate approach to telling stories and spreading clients' words through various channels.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
Social Media Workshop Presentation for Parks and Rec BARBARA ROZGONYI
Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.
The 21st Century Social Enterprise, Starring You: Building a Modern Personal...Social Media Today
Never before have individuals had the social tools, permissions, and instantaneous reach available today to build their own career outcomes, and bolster corporate brands in the process. Internal and external social networks and 24/7 "always on" conversations are giving marketing professionals new channels to share their thoughts, remix and collaborate on breakthrough ideas, truly think and act outside the boxes that previously limited originality and passion.
Our esteemed panel will discuss how the time is ripe to carpe diem! And begin building a personal brand (inside and outside the Enterprise) that has staying power and draws followers to your big ideas and goals. We'll take a look at how your personal brand equity can ignite passion for the brands you represent. In order to fully embrace this new social order, social media enthusiasts must understand that with great power comes great responsibility:
What are the personal risks of attaching your personal brand to an idea that failed?
What happens when your personal brand overshadows the brand you're representing?
If your network is your net worth, what happens when you unplug?
If you've established your personal brand in the context of your corporate brand, what happens when you change jobs?
How Chartered Accountants (and other professionals ) can use Social Media for find new business oportunties. Presentation has reference to relevant case studies
This document provides biographies of Bo Short and Ty Tribble, who are authors and leaders in the network marketing industry. It discusses their backgrounds, accomplishments, and expertise in areas like public speaking, leadership, and internet marketing. The document also includes quotes from other network marketing leaders praising Bo and Ty's work and contributions to the industry.
Untangling The Web: Putting it all togetherRyan Hanser
April 15, 2009 presentation to the Greater Des Moines Partnership and Iowa chapter of the American Marketing Association; final session of their "Untangling The Web" series on 'social media'
Phyllis Neill, President and CEO of Buzz12, formerly known as WeMentor Social Media, outlines how the company helps other businesses create and execute social media strategies. Buzz12 was founded in Birmingham, Alabama to focus exclusively on social media management. Neill explains that the ways people want to communicate are changing and that social media marketing can work for businesses. She provides Buzz12's resources including their website and social media pages.
Driving Business Results Using Social MediaGrowthLynx LLC
Includes some basic information on Social Media Usage, Reasons to use Social Media, and other highlights from Sept. 17, 2009 presentation for Minneapolis Regional Chamber of Commmerce
The document discusses the importance of conversations over broadcasting in today's interconnected world. It argues that social media is changing how companies should engage with customers by enabling direct conversations at scale. To succeed with social media, companies must join online conversations in a human voice, focus on serving others rather than selling, and empower employees to participate authentically.
Conversational marketing involves engaging customers through two-way dialogue rather than one-way messages. Cadillac launched "Can We Talk?" to have conversations with customers about themselves and their Cadillac experiences. The process involved creating a blog to invite sharing, engaging on other sites, and listening to feedback to grow the conversation organically over time. The goal was to build trust and community through transparency, response, and authentic discussions.
Social Media Marketing Presentation by Bureau in Sudbury, OntarioBureau Group
This is a social media marketing presentation given to the Ontario Library Service North at their annual conference in Sudbury, Ontario. It serves as a great beginner-friendly introduction to the power of social media.
For more useful content please visit our website at http://bureaugroup.ca
The document provides guidance on developing an effective social media strategy and practice for clients. It emphasizes focusing on clients' objectives first before developing tactics. Social media should be integrated with traditional marketing and support key goals like increasing sales, customer loyalty, or public relations. The document also outlines services an agency can provide, like social listening, community management, and crisis response. It stresses the importance of measurement by setting targets and defines metrics for each objective.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
3. Presentation Is An Activity Of Speaking In Front
Of Many People And Is A Form Of Communication.
Presentation Is The Activity By Submitting Topics,
Opinions Or Information To Others.
Company Story
reallygreatsite.com
Timmerman Inc.
4. Presentation Is An Activity Of Speaking In Front
Of Many People And Is A Form Of Communication.
Presentation Is The Activity By Submitting Topics,
Opinions Or Information To Others.
Vision
reallygreatsite.com
Timmerman Inc.
Mission
Presentation Is An Activity Of Speaking In Front
Of Many People And Is A Form Of Communication.
Presentation Is The Activity By Submitting Topics,
Opinions Or Information To Others.
5. Presentation Is An Activity Of Speaking In Front
Of Many People And Is A Form Of Communication.
Presentation Is An Activity Of Speaking In Front
Of Many People And Is A Form Of Communication.
Presentation Is An Activity Of Speaking In Front
Of Many People And Is A Form Of Communication.
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reallygreatsite.com
Timmerman Inc.
6. reallygreatsite.com
Timmerman Inc.
In Short
Presentation Is An Activity Of Speaking In Front
Of Many People And Is A Form Of Communication.
Presentation Is The Activity By Submitting Topics,
Opinions Or Information To Others.
Presentation Is An Activity Of Speaking In Front
Of Many People And Is A Form Of Communication.
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7. Presentation Is An Activity Of Speaking
In Front Of Many People And Is A
Form Of Communication.
Presentation Is An Activity Of Speaking
In Front Of Many People And Is A
Form Of Communication.
Presentation Is An Activity Of Speaking
In Front Of Many People And Is A
Form Of Communication.
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Social Media
reallygreatsite.com
Timmerman Inc.
8. reallygreatsite.com
Timmerman Inc.
Roll Out
Social Media
Presentation Is An Activity Of Speaking In Front
Of Many People And Is A Form Of Communication.
Presentation Is The Activity By Submitting Topics,
Opinions Or Information To Others.