This document provides a social media strategy for DJ Flume. It includes a social media audit that analyzes Flume's presence and engagement across Facebook, Twitter, and Instagram. The objectives are to increase awareness of Flume as an artist and promote his upcoming North American tour through live updates from shows and ticket giveaways. The strategy outlines content creation, promotion of tour dates, and competitive analysis. It also establishes roles and responsibilities and includes metrics for measuring the campaign's success.