Are you informed about the current state of social media? In this presentation we give you 15 statistics that might open your eyes about where you should focus your efforts in 2014 (and some that will just plain surprise you). These statistics are as current as they get, some of them only a couple days old. Check it out!

1. Social Media Stats
You Need to Know for 2014

3. 1
Social media is the #1 activity on the web.

4. 2
YouTube reaches more U.S. adults
aged 18-34 than any cable network

5. 3
The fastest growing demographic on Twitter is
the 55–64 year age bracket. This
demographic has grown 79% since 2012.

6. 4
The 45–54 year age bracket is the fastest
growing demographic on both Facebook
and Google+.

7. 5
142 million U.S. Facebook users (and
growing) are “mobile only.”

8. 6
93% of marketers use social media for
business. Only 7% of marketers say they don’t
use social media for their business.

9. 7
Even though 62% of marketers blogged in
2014, only 9% of US marketing companies
employ a full-time blogger.

10. 8
74% of Americans are unfamiliar with the
concept of checking in to a location via mobile
device, and only 3% have ever checked in.

11. 9
Only 33% of Americans have ever followed a
brand on social media.

12. 10
In the past year, 12 million more
Americans have started to visit a social media
platform daily (rounding out a healthy 22%).

13. 11
53% of Twitter users have been a member for
less than a year, compared to just 19% for
Facebook.

14. 12
In 2010, the Social Habit research found that
just 47% of Twitter users actually sent tweets.
Now, 76% of Twitter users tweet.

15. 13
68% of Instagram users are female, 70% of
Google+ users are male, and at least 84% of
Pinterest users are female.

16. 14
41% of internet users who make more than
$50,000 per year are on Pinterest,
compared to only 12% for Instagram

17. 15
73% of U.S. adults use Facebook (179 million)
which means that more than a
billion users are non-American

18. Sources:
● http://www.businessinsider.com
● http://www.fastcompany.com
● http://www.convinceandconvert.com
● http://techcrunch.com

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20. Thank you for viewing!
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