Social Media Reputation Management for Graduate and Under-Grad Students

•

2 likes•731 views

A primer on managing social media reputation, targeted specifically at students. With a more connected world, recruiters look at social profiles of prospective candidates and it is imperative that students maintain presentable social media properties. The presentation also delves into the basics of Social Media Marketing, a subject that is still not part of the curriculum in most business schools in India.

This deck was prepared as part of a talk with the students of
Jaypee Business School and Jaypee Institute of Information
Technology, Noida.

The agenda was:
•What is Social Media Reputation (SMR)?
•Why is Social Media Reputation management important?
•Positive and Negative SMR
•A primer on Social Media marketing

Aashish Bansal - unbelted.net

Dear Social Media
Who are you?
Why have you made our lives easier but complicated?
Your offspring, Facebook, screws my life when I change my
relationship status. That bird of yours, the blue one, has made
me believe that the world is all about 140 characters.

I want you to tell me, why should I believe in you and why
people get paid to spread thy name, even though, you are
not a religion. Or are you?

Yet another Social addict

Aashish Bansal - unbelted.net

Why does Social Media Matter?
It is a connected world

Your posts, tweets and your blog entries are going to stay
somewhere on the web, even after you un-publish or delete
them

Your Facebook or Twitter activity is a reflection of your
thought process

You have the power to connect with individuals and
organisations from across the globe, from anywhere

This is the age of Social Media!
Aashish Bansal - unbelted.net

What is Social Media Reputation?

Aashish Bansal - unbelted.net

What is Social Media Reputation?

PERCEPTION

Aashish Bansal - unbelted.net

Did they lose their jobs?

Source: http://www.complex.com/tech/2012/05/25-facebook-posts-that-have-gotten-people-fired/bank-intern-busted

Aashish Bansal - unbelted.net

Did they lose their jobs?

Source: http://mashable.com/2012/11/21/lindsay-stone-unpaid-leave-facebook-photo/

Aashish Bansal - unbelted.net

Did they lose their jobs?

Source: http://mashable.com/2012/07/30/social-media-fired/#787413-Hangover-Bragging

Aashish Bansal - unbelted.net

Did they lose it?

Source: http://mashable.com/2012/07/30/social-media-fired/#787518-Serial-Dater

Aashish Bansal - unbelted.net

Did they lose it?

Source: http://lamebook.com

Aashish Bansal - unbelted.net

Why is it important for you?

HIGHER STUDIES
JOBS
RELATIONSHIPS
BRANDING
THE TRIBE
Aashish Bansal - unbelted.net

Gyan Ends, Marketing Begins

The Questions, before we proceed.

Aashish Bansal - unbelted.net

Social Media Marketing - TG

Identify your Target Group
Demographics
Persona
Needs
Spending Capacity

Aashish Bansal - unbelted.net

Social Media Marketing - RoI

Identify your RoI
What is the RoI that you are looking at?
How does it fit the larger picture?
Is there just one parameter for RoI?
Can you justify your investments?

Aashish Bansal - unbelted.net

Social Media Marketing – LIVE!

Go for the Kill!
Chalk out a plan of action
Allot resources – financial and human
Ensure that tracking mechanisms are in place
Drum-roll for the campaign

Aashish Bansal - unbelted.net

Social Media Marketing – Data

Analyse the Data
Can you analyse the data?
Does it make sense?
Was the campaign a success?
What targets were achieved?
How will the next campaign be different?

Aashish Bansal - unbelted.net

Social Media Marketing – Basics

Ensure there are no grammatical mistakes

Campaigns can blow up in your face. Have a plan B.
Communicate with the community
Take professional help, where needed

User Interface is important; it is subjective too

Aashish Bansal - unbelted.net

...and we’re done!

The Questions, please.

Aashish Bansal - unbelted.net

HR Leaders are tasked with advancing high-performance in their organizations, fostering knowledge sharing and collaboration, and cultivating, supporting and nurturing organizational culture. We can accomplish all of these when we understand how to develop and align our social media strategy in order to (1) recruit and retain top talent (2) expand internal and external interactions and (3) make use of the recruitment, engagement, collaboration and development technologies and opportunities at our disposal. In this session wel discuss how social media has transformed communication and thinking, the new ‘culture of transparency,’ and why human resources professionals must understand that “power and policies” does not equal “control” of social media.

Amplify your career (Asli Bilgin, Career & Leadership Talk)

Asli Bilgin

Amplify your Career by Managing your Volume Session with Asli Bilgin, Practice Area Manager at Slalom Consulting “It is impossible to make everyone happy all of the time, you can just make all the time that you are with them happy.” (Asli Bilgin, April 2012) Many of us, at one point or the other, face challenges and frustration with driving our career to the next level, let alone to a place that maps to our life goals. In this session, Asli will share her lessons learned and best practices, and will spend a good portion of this session answering questions from the audience. This session is not meant to be a motivational or inspirational session (although that is a nice value add). Instead, this session will give you concrete examples on how you can: • Strategize your approach to your career • Build a powerful ‘favor bank’ • Mobilize your network • Review winning strategies for managing down, up and around effectively • Have a fun time living your work

Word Clouds

Melinda Narayan

Reputation Management and Social Media

Paul Marsden

This document provides an overview of reputation management and online reputation management. It discusses how reputation is defined as the collective representation of what others say about an organization over time. Reputation is important for organizational success, and those with strong reputations grow faster. The document outlines several strategies for online reputation management, including delivering valuable digital services, managing online visibility through sites like Google and social media, and providing helpful, real-time information during crises. It emphasizes that reputation cannot be manufactured but must be earned through consistently meeting and exceeding customer expectations.

Mumbrella Finance Marketing Summit: Social Media Reputation Management

Quiip

The document discusses social media and reputation management. It provides statistics on social media usage in Australia, with Facebook and YouTube being the most popular. It notes that 75% of Australians trust opinions of friends and family over experts or companies. The document outlines that 40% of customers expect a response within an hour for complaints on social media, and 66% of bad reviews occur on social media. It identifies legal, brand, and user risks to manage reputation and provides tips for social media reputation management including being empathetic, engaging internal teams, addressing issues one-on-one, and listening on social media.

Social media comment moderation (UGC)

Quiip

This document discusses the importance of moderating comments on social media and provides strategies for effective moderation. It notes that moderation is important to mitigate legal risks, user risks, and reputation risks from things like defamation, bullying, and inappropriate content. It then outlines key aspects of an effective moderation strategy, including establishing moderation guidelines, determining a moderation schedule, developing a response matrix and content classification system, documenting moderation processes, and creating an escalation chart. The document emphasizes maintaining a consistent approach, clear documentation, and considering legal issues when developing a moderation strategy and team.

Social Media Discussion, Begins on Slide 11

Ohio University

The document provides guidance on conducting community relations work and using social media for public relations. It discusses researching the client and community, identifying target audiences and objectives, developing programming and content, and creating a social media presence and fan base. The key advice is that social media is a long-term investment that requires consistent, quality content and being transparent and responsive to build trust over time.

No Bullshit Social Media Marketing — SMC Evansville

Erik Deckers

The document discusses social media marketing strategies that drive business results rather than just engagement. It argues that some common beliefs around social media, such as that you must engage in conversations, are untrue ("BULLSHIT"). The document outlines seven key ways social media can benefit business: enhancing branding, protecting reputation, enhancing PR, building community, improving customer service, aiding research and development, and growing sales and leads. It provides tactics for each area and emphasizes measuring results through analytics and ROI metrics like increased traffic, leads, and sales.

This document outlines an introduction to a presentation on social media 101. It introduces the presenters, Maddie Grant and Lindy Dreyer, and provides an agenda that will discuss engaging communities through various social media platforms like LinkedIn, Facebook, and Twitter. It also lists reasons why organizations should use social media, such as understanding customers and building brand awareness.

Asylum social marketing and media relations for artists aaron bisman share

Aaron Bisman

The document outlines a presentation by Aaron Bisman on social marketing and media relations for artists. The presentation covers setting goals, knowing your audience, finding your niche, utilizing available tools like social media, framing your story, creating evangelists, trusting data, collaborating, asking for help, and budgeting. The agenda includes an introduction, questions, how to market things and people, and a Q&A session.

Social Media For Business Results

Lindy Asimus Business Coaching

No Bullshit Social media for siouxland chamber

Erik Deckers

The document is about social media marketing and dispelling common myths. It discusses how social media can be used strategically to enhance branding, protect reputation, enhance PR and customer service, aid research and development, and grow sales and leads. While engagement and joining conversations are important, they are not requirements for success. The document also emphasizes that social media marketing can and should be measured for effectiveness and return on investment.

Jason falls

SocialMediaPlus

The document is about social media marketing and provides guidance for business users. It discusses how social media can enhance branding, protect reputation, and drive sales. The document advocates an all-business approach to social media marketing and provides tips for setting goals and measuring return on investment. Key advice includes focusing on the seven main business drivers of social media and engaging with customers in a genuine way.

Facebook, Twitter and a Pair of Shoes

Sankar Narayanan

How to engage your social media followers.

japie swanepoel

How to use social media

beckics

This document provides an overview of using social media and discusses key considerations for organizations. It addresses assessing risks and advantages, common social media platforms, and strategies for using social media to engage customers and achieve organizational goals. Tips are provided for setting up social media accounts, developing policies, and addressing concerns about using social media.

Got Social Media?

Erica OGrady

The document discusses how social media is changing the way companies do business. It notes that spending on social media and conversational marketing will surpass traditional marketing by the end of 2012. It emphasizes that companies must engage customers on social media since they have no control over brand discussions otherwise. The document also outlines various social media tools and provides examples of how companies have successfully used social media for marketing campaigns.

Asylum marketing presentation for artists feb 2013

Aaron Bisman

This document outlines a presentation on social marketing and media relations for artists given by Aaron Bisman. The presentation covers how to effectively market yourself and your work as an artist, including setting goals, understanding your audience, finding your niche, utilizing available tools like social media, framing your story, creating evangelists to promote your work, and trusting data to inform your strategies. The overall message is that artists must learn to promote themselves in order to have successful careers.

Listen, Seek & Engage: Cultivate your network with social media

David Crowley

This document outlines resources and strategies for nonprofits to cultivate their networks through social media. It describes a workshop presented by David Crowley of Social Capital Inc. The document provides links to social media content calendars, tips for building a Twitter following, and blogs related to nonprofit social media use. It also discusses listening on social platforms like Twitter and Facebook to identify relevant people and organizations to follow. The strategies emphasized include following hashtags, local influencers, and people met offline or at events.

Personally Social

Marissa Stone

This document provides tips for using social media to connect with audiences and expand networks. It recommends knowing your audience by developing audience personas and their interests. It also suggests listening to audiences on social media, using multiple sites like Twitter, LinkedIn and Instagram based on how your audience consumes information. Additionally, it recommends using social media management tools, creating visual content, engaging with followers, linking to valuable resources, repurposing existing content, committing to a regular posting schedule, showing your personality, and having fun with social media.

Social Media for NPO's

Agency 323

This document discusses how non-profit organizations can use social media effectively. It begins with an overview and statistics on popular social media platforms. It then outlines 5 ways social media aligns well with non-profits by allowing authentic, frequent updates at low cost while humanizing the organization. The document provides tips on planning a social media strategy, including investigation, participation, implementation and intelligence gathering. It concludes with quick tips for non-profits to use social media, such as recording interviews and sharing successes.

Brave social media January 2016

Natasha Baldwin

This document provides an overview of social media best practices. It discusses platforms like Facebook, Twitter, Pinterest, Instagram and Google Plus. For each platform, it offers tips on content style, scheduling posts, using hashtags and analytics. It emphasizes testing content to see what resonates with audiences. The document also discusses tools for images, scheduling and analytics to help manage social media presence. Overall, it stresses the importance of defining goals and measuring results from social media activities.

Social Media Presentation for Tuggerah BEC - Wednesday 24th November 2010

Nick Bowditch

The document discusses Australians' use of social networking and various social media platforms. It notes that Australians love social networking, with 1 in 2 Australians using social networking regularly and the average Australian being a member of 2 social networking platforms. It then provides details on the most popular social networking sites in Australia, including statistics on their user bases and growth. The document aims to help businesses choose the social networking platforms best suited to their target markets.

What board members should know about social media

Lisa M. Chmiola, CFRE

This document discusses what nonprofit board members should know about social media. It provides an overview that social media is an important part of nonprofit communications and development efforts. It notes that board members should be engaged on social media to help promote the organization's visibility and identify connections, but that social media is not meant for one-sided communications or instant fundraising. The document recommends that board members connect with staff managing social media platforms, interact with content, and request training if needed. It also discusses the importance of social media policies and measuring the success of efforts.

is.group Advanced Presentation

David Cain

The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused

Community Foundation of Sarasota County

Find Your Fit: Part 2

National Retail Federation

The document discusses researching potential jobs and companies to find the right fit. It advises considering both personal factors like skills, values and goals as well as company factors like culture, social responsibility and growth opportunities. It then provides details on HSNi's culture and values which focus on experience, integrity, innovation and collaboration. Specific HSNi jobs in digital category management are described which involve analyzing customer data to improve online shopping experiences across platforms.

You’ve dipped your toes in the social media

WTF? (Where's the Funding) for Lung Cancer?

The document discusses how to effectively use social media to engage an online community after initially establishing a presence on platforms like Facebook and Twitter. It recommends clearly defining goals and metrics, listening to audiences, and providing valuable high-quality content to foster two-way conversations. Moving forward requires evaluating messaging, consistency, and whether the organization is broadcasting or engaging. The key is to develop genuine relationships through personalized interactions.

Similar to Social Media Reputation Management for Graduate and Under-Grad Students

Social Media 101

PROPEL (formerly Human Workplaces)

Asylum social marketing and media relations for artists aaron bisman share

Aaron Bisman

Social Media For Business Results

Lindy Asimus Business Coaching

No Bullshit Social media for siouxland chamber

Erik Deckers

Jason falls

SocialMediaPlus

Facebook, Twitter and a Pair of Shoes

Sankar Narayanan

How to engage your social media followers.

japie swanepoel

How to use social media

beckics

Got Social Media?

Erica OGrady

Asylum marketing presentation for artists feb 2013

Aaron Bisman

Listen, Seek & Engage: Cultivate your network with social media

David Crowley

Personally Social

Marissa Stone

Social Media for NPO's

Agency 323

Brave social media January 2016

Natasha Baldwin

Social Media Presentation for Tuggerah BEC - Wednesday 24th November 2010

Nick Bowditch

What board members should know about social media

Lisa M. Chmiola, CFRE

is.group Advanced Presentation

David Cain

The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused

Community Foundation of Sarasota County

Find Your Fit: Part 2

National Retail Federation

You’ve dipped your toes in the social media

WTF? (Where's the Funding) for Lung Cancer?

Similar to Social Media Reputation Management for Graduate and Under-Grad Students (20)

Social Media 101

Asylum social marketing and media relations for artists aaron bisman share

Social Media For Business Results

No Bullshit Social media for siouxland chamber

Jason falls

Facebook, Twitter and a Pair of Shoes

How to engage your social media followers.

How to use social media

Got Social Media?

Asylum marketing presentation for artists feb 2013

Listen, Seek & Engage: Cultivate your network with social media

Personally Social

Social Media for NPO's

Brave social media January 2016

Social Media Presentation for Tuggerah BEC - Wednesday 24th November 2010

What board members should know about social media

is.group Advanced Presentation

The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused

Find Your Fit: Part 2

You’ve dipped your toes in the social media

Social Media Reputation Management for Graduate and Under-Grad Students

1. Aashish Bansal - unbelted.net

2. This deck was prepared as part of a talk with the students of Jaypee Business School and Jaypee Institute of Information Technology, Noida. The agenda was: •What is Social Media Reputation (SMR)? •Why is Social Media Reputation management important? •Positive and Negative SMR •A primer on Social Media marketing Aashish Bansal - unbelted.net

3. Dear Social Media Who are you? Why have you made our lives easier but complicated? Your offspring, Facebook, screws my life when I change my relationship status. That bird of yours, the blue one, has made me believe that the world is all about 140 characters. I want you to tell me, why should I believe in you and why people get paid to spread thy name, even though, you are not a religion. Or are you? Yet another Social addict Aashish Bansal - unbelted.net

4. Why does Social Media Matter? It is a connected world Your posts, tweets and your blog entries are going to stay somewhere on the web, even after you un-publish or delete them Your Facebook or Twitter activity is a reflection of your thought process You have the power to connect with individuals and organisations from across the globe, from anywhere This is the age of Social Media! Aashish Bansal - unbelted.net

5. What is Social Media Reputation? Aashish Bansal - unbelted.net

6. What is Social Media Reputation? PERCEPTION Aashish Bansal - unbelted.net

7. Did they lose their jobs? Source: http://www.complex.com/tech/2012/05/25-facebook-posts-that-have-gotten-people-fired/bank-intern-busted Aashish Bansal - unbelted.net

8. Did they lose their jobs? Source: http://mashable.com/2012/11/21/lindsay-stone-unpaid-leave-facebook-photo/ Aashish Bansal - unbelted.net

9. Did they lose their jobs? Source: http://mashable.com/2012/07/30/social-media-fired/#787413-Hangover-Bragging Aashish Bansal - unbelted.net

10. Did they lose it? Source: http://mashable.com/2012/07/30/social-media-fired/#787518-Serial-Dater Aashish Bansal - unbelted.net

11. Did they lose it? Source: http://lamebook.com Aashish Bansal - unbelted.net

12. What is Social Media Reputation? Aashish Bansal - unbelted.net

13. What social assets do you possess? 1. Facebook profile 2. Twitter handle 3. YouTube channel 4. Google + profile 5. Blog 6. LinkedIn profile Anything else? Aashish Bansal - unbelted.net

14. Why is it important for you? HIGHER STUDIES JOBS RELATIONSHIPS BRANDING THE TRIBE Aashish Bansal - unbelted.net

15. Gyan Ends, Marketing Begins The Questions, before we proceed. Aashish Bansal - unbelted.net

16. Social Media Marketing - TG Identify your Target Group Demographics Persona Needs Spending Capacity Aashish Bansal - unbelted.net

17. Social Media Marketing - Brand Find your Brand’s Voice What do you stand for? What is the tone of communication? Are you building conversations? Can you manage bad press? Can you apologise? Aashish Bansal - unbelted.net

18. Social Media Marketing - RoI Identify your RoI What is the RoI that you are looking at? How does it fit the larger picture? Is there just one parameter for RoI? Can you justify your investments? Aashish Bansal - unbelted.net

19. Social Media Marketing – LIVE! Go for the Kill! Chalk out a plan of action Allot resources – financial and human Ensure that tracking mechanisms are in place Drum-roll for the campaign Aashish Bansal - unbelted.net

20. Social Media Marketing – Data Analyse the Data Can you analyse the data? Does it make sense? Was the campaign a success? What targets were achieved? How will the next campaign be different? Aashish Bansal - unbelted.net

21. Social Media Marketing – Basics Ensure there are no grammatical mistakes Campaigns can blow up in your face. Have a plan B. Communicate with the community Take professional help, where needed User Interface is important; it is subjective too Aashish Bansal - unbelted.net

22. ...and we’re done! The Questions, please. Aashish Bansal - unbelted.net

Social Media Reputation Management for Graduate and Under-Grad Students

Recommended

Recommended

More Related Content

Similar to Social Media Reputation Management for Graduate and Under-Grad Students

Similar to Social Media Reputation Management for Graduate and Under-Grad Students (20)

Social Media Reputation Management for Graduate and Under-Grad Students