Social media ppt
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The document discusses a marketing campaign by The Balsams Grand Resort Hotel. The campaign involved hiring "Resorters" to stay at the hotel for extended periods and document their experiences through blogging, tweeting, and videos. This helped convey the experience of staying at the luxury hotel to potential customers. The first Resorter saw a 20% booking increase. Later Resorters also drove strong bookings. The campaign doubled the hotel's website traffic and was considered a success.
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A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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- 2. • Client: The Balsams Grand Resort Hotel • Marketing Firm: BobDonPaul
- 3. “How do you adequately convey the experience of staying at this world-class all-inclusive hotel in the White Mountains of New Hampshire?” • http://marketinginbloom.com/2011/02/22/marketing-inspiration-the- balsams-reach-new-customers-with-creative-blogging/
- 4. – Find someone (a “Resorter”) to stay in the hotel for an extended period of time and pay them to tweet, blog, and make videos constantly about their daily experiences
- 5. Benefits for the Resorter will be paid $2,500 (total) – The Resorter – You will spend the summer at a beautiful resort - on us – You will be provided with a room in the hotel – You will enjoy gourmet food 3 times a day, every day – You will earn fame as the first "Inn-Bedded Resorter" ever – You will potentially attract a national following for your posts – Use of a Flip Mino HD and other equipment http://www.prweb.com/releases/2010/06/prweb4100874.htm
- 7. • The Balsams next launched a winter campaign and invited Alex and Luke, a couple already known in the social media world, to become Resorters • http://alexandluke.com/ourstory
- 8. • After Martin’s stay, the resort saw a 20% booking increase in August of 2010 • After Alex and Luke’s stay, the hotel’s opening week of Winter 2010/2011 nearly sold out and was the busiest holiday weekend in years. • Since launching the campaign, website traffic has also doubled. http://mashable.com/2011/03/08/social-pr-campaigns/