This document provides information and guidance for developing a business plan for two potential sites in Newberg, Oregon - a 41-acre site near the Allison Inn and Spa luxury resort, and a downtown site across from City Hall. It includes details on surrounding businesses, proposed uses for each site, and a process for students to brainstorm, select, and present business ideas for the sites through site plans, essays, and presentations.

1. MVMS

2. Things to consider before you prepare
your business plan:
• Who is going to use this business? (clientele)
• What type of business is going to be a “good
fit” for the space available?
• How will the proposed business impact and
connect with the surrounding and pre-existing
businesses?

3. Background Info: Allison Site

4. The “Allison” Site
• Near the Allison Spa
• 41.4 Acres

5. Information about surrounding
businesses…
• The Allison Inn and Spa
– “A Luxury Oregon Hotel Experience”
• To stay there:
– Deluxe Guestroom w. king bed (490 sq. ft.) $330 - 360
– Deluxe Guestroom w. queen beds (610 sq. ft.) $340 -
360
– Grand Deluxe King (530 sq. ft) $350 - 380
– One-Bedroom Suites (650 sq. ft.) $475
– Deluxe One-Bedroom Suites (865 sq. ft.) $575
– Grand Suite (Two-bedroom/two bathrooms/two
fireplaces 1575 sq. ft.) $1,100
Source: http://www.theallison.com/

6. http://www.theallison.com/

7. Information about surrounding
businesses…
• Luxury Resort Services & Amenities:
• Generous floor plans ranging from 490 to 1,575 sq. ft.
• Personal terrace or balcony with vineyard or hillside views
• The majority of accommodations have king beds
• Gas fireplaces in all accommodations
• Bay window seats with throws
• Down comforters and the finest quality linens
• Luxurious custom-crafted furnishings
• Original artwork featuring local artisans
• Spacious spa-like bathrooms and soaking tubs with sliding panels
• Wet bar with distilled water and mini-fridge
• 24-hour In-Room Dining from JORY
• Ironing board and iron Full ength mirror& make-up mirror
• Plush robes, slippers & sundry items
• Custom desk / hand crafted wooden table with two chairs
• Private safe
• Complimentary use of the swimming pool, whirlpool, fitness studio, sauna & steam rooms for exclusive use of lodging guests
• Complimentary morning coffee service in the lobby
• Complimentary valet & overnight parking
• Complimentary ice packets
• Complimentary welcome snack basket
• Complimentary cribs & high chairs for small children
• Dog walking services
• Concierge services
• Transportation can be arranged for airport or rental car services Source: http://www.theallison.com/

8. Information about surrounding
businesses…
• To dine there:
Source: http://www.theallison.com/

9. Source: Fodors, conceirge.com, tripadvisor.com, hotelgroup.com

10. Background Info:
Downtown Site

11. The “Downtown” Site
• Across from City Hall
• Next to the Post Office
• About the size of the
MV gym

12. Information about surrounding businesses
“Experience small town America in historic
downtown Newberg. For visitors descending into
the green Chehalem Valley from Portland, it’s the
first stop in their tour of Oregon wine country. For
locals, it’s our living room, a friendly place where
we gather to work, shop and play. No matter who
you are, you are welcome downtown. Come see
what we have to offer!” –From the City website
Source: https://www.newbergoregon.gov/library/downtown

13. “Sprucing up downtown to get people
to stop…”
• Colorful summer wildflowers, planted as a
beautification project along 99W and in downtown
wine barrel planter boxes.
• Nearly a dozen wine tasting rooms. Yes, in Newberg
itself, not in the vineyards surrounding the city.
• Interesting, unique lodging a short walk from
downtown. Latest is The Painted Lady Guest Cottage,
next door to its restaurant. The Lions Gate Inn is a
grand, century-old craftsman-style bed-and-breakfast,
impeccably decorated, across the street from what has
become the gem of Newberg.
Source: https://www.newbergoregon.gov/library/downtown

14. Italian Deli, Ruddick Wood
restaurant, Upscale
“vintage” clothing

15. Ruddick Wood Floor Plan https://www.kickstarter.com/projects/1059919509/ruddick-wood-
newbergs-newest-restaurant-and-tavern

16. Step 1: Team Brainstorming

17. With your team
Brainstorm a list of ideas (at least 3 per site) for
both sites, keeping in mind these questions:
1. Who is going to use this space? (clientele)
2. What type of business is going to be a “good
fit” for the space available?
3. How will the proposed business impact and
connect with the surrounding and pre-
existing businesses?

18. Step 2: Narrow your Selection

19. With your team
Review your ideas and pick one “star choice” for
each site. Remember to keep in mind the following
questions:
1. Who is going to use this space? (clientele)
2. What type of business is going to be a “good fit”
for the space available?
3. How will the proposed business impact and
connect with the surrounding and pre-existing
businesses?

20. Step 3: Share Ideas with Class

21. Step 4: Create a Site
Plan Rough Draft

22. With your team
Now that you know the site and business idea
you will be working with, your team will need to
formulate a presentation for the class and city
planners that explains your idea.
Complete the “Design Star Rough Draft” form
with your team and then schedule a time to
review your plan with your teacher

23. http://www.theallison.com/
Architectural plan, areial View:

24. Source: http://www.glumac.com/articles/The_Allison_Inn_and_Spa.html
Profile View:

25. Ruddick Wood Floor Plan https://www.kickstarter.com/projects/1059919509/ruddick-wood-
newbergs-newest-restaurant-and-tavern

26. With your team
Now that you know the site and business idea
you will be working with, your team will need to
formulate a presentation for the class and city
planners that explains your idea.
Complete the “Design Star Rough Draft” form
with your team and then schedule a time to
review your plan with your teacher

27. Step 5: Create a Site
Plan Final Draft

28. With your team
Part One: when your site plan has been
approved by your teacher, you will create a final
draft of the aerial and profile view on paper
provided by the city
Part Two: In addition to the hand drawn plans,
each team will produce an essay and a present
their information to the class

29. Drafting the Team Essay

30. Essay Skeleton
Paragraph #1: Intro of team (who are you), Intro of
business idea (name of business being proposed, and
what site you are at)
Paragraph #2: Overview of business (what is it, what does
the plan include)
Paragraph #3: Location overview (why is this site the best
place for the business)
Paragraph #4: Impact on City (positives/and things to
consider)
Paragraph #5: Conclusion (thank the audience, review
briefly main idea from paragraph 3, 4, and 5)