This comprehensive social media plan includes detailed key audiences, opportunities, objectives, strategies and tactics for a social media success on multiple platforms.
Youth leadership and decision making ability in the virtual worldSumit Kumar Pandey
This is a research paper which has been presented by Sumit Kumar Pandey, Research Scholar of Department of journalism and mass communication Mahatma Gandhi Kashi Vidyapith in national seminar on 'Development, Globalization, and Media' organized by Department of journalism & mass communication BHU on 30 October 2017.
Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
Social Media and You (for tweeners/teens)Anne Arendt
Made for Girls Retreat on Wisdom Conference (http://www.uvu.edu/wsc/grow/) held June 14, 2012. Target audience is tweeners and early teens. The idea is not to discourage social media but to explain the role it plays and encourage wise decisions.
GenZ is the largest generation yet and they are truly digital natives. The attitudes and behaviors of Zs will have a huge impact on the future of technology. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn what Gen Z really does online and the ways it will change how we design the experience.
The document summarizes key findings from three studies about youth media usage. It finds that media consumes most of teens' lives, with the average teen spending over 7 hours per day on media. However, only a small fraction of their time is spent reading newspapers or magazines, which is declining. It also notes that teens are doing multiple media activities at once and using various devices. To reach teens, media companies need multiple offerings across multiple platforms tailored to their needs and habits. Mobile device usage and social networking have skyrocketed in importance for teens in recent years.
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
A Right Denied - The Critical Need For Genuine School ReformLeila Jerusalem
1) The document presents statistics showing that higher levels of education correlate with higher lifetime earnings and lower rates of unemployment, poverty, and incarceration.
2) Despite rising spending on K-12 education, educational outcomes like test scores and graduation rates in the US have stagnated or declined relative to other countries.
3) The author argues that this is due to declining teacher quality, an unaccountable education system, and students spending more time engaged in non-academic activities like TV and video games rather than studying.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed his group’s latest findings about the role of libraries and librarians on April 3 at Innovative Users Group conference. The latest work shows that many people struggle to find the most trustworthy information and they express a clear hope that librarians can help them. He explored recent research about how people are becoming “lifelong learners” and that library services are an element of how they hope to stay relevant in their jobs, as well as find ways to enrich their lives. He drew on Pew Research Center studies about the information and media sources people use and how they decide what to trust.
Youth leadership and decision making ability in the virtual worldSumit Kumar Pandey
This is a research paper which has been presented by Sumit Kumar Pandey, Research Scholar of Department of journalism and mass communication Mahatma Gandhi Kashi Vidyapith in national seminar on 'Development, Globalization, and Media' organized by Department of journalism & mass communication BHU on 30 October 2017.
Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
Social Media and You (for tweeners/teens)Anne Arendt
Made for Girls Retreat on Wisdom Conference (http://www.uvu.edu/wsc/grow/) held June 14, 2012. Target audience is tweeners and early teens. The idea is not to discourage social media but to explain the role it plays and encourage wise decisions.
GenZ is the largest generation yet and they are truly digital natives. The attitudes and behaviors of Zs will have a huge impact on the future of technology. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn what Gen Z really does online and the ways it will change how we design the experience.
The document summarizes key findings from three studies about youth media usage. It finds that media consumes most of teens' lives, with the average teen spending over 7 hours per day on media. However, only a small fraction of their time is spent reading newspapers or magazines, which is declining. It also notes that teens are doing multiple media activities at once and using various devices. To reach teens, media companies need multiple offerings across multiple platforms tailored to their needs and habits. Mobile device usage and social networking have skyrocketed in importance for teens in recent years.
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
A Right Denied - The Critical Need For Genuine School ReformLeila Jerusalem
1) The document presents statistics showing that higher levels of education correlate with higher lifetime earnings and lower rates of unemployment, poverty, and incarceration.
2) Despite rising spending on K-12 education, educational outcomes like test scores and graduation rates in the US have stagnated or declined relative to other countries.
3) The author argues that this is due to declining teacher quality, an unaccountable education system, and students spending more time engaged in non-academic activities like TV and video games rather than studying.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed his group’s latest findings about the role of libraries and librarians on April 3 at Innovative Users Group conference. The latest work shows that many people struggle to find the most trustworthy information and they express a clear hope that librarians can help them. He explored recent research about how people are becoming “lifelong learners” and that library services are an element of how they hope to stay relevant in their jobs, as well as find ways to enrich their lives. He drew on Pew Research Center studies about the information and media sources people use and how they decide what to trust.
Forget football: How fantasy sports are helping kids learnGerry Huesken
1) A history teacher created Fantasy Geopolitics, an online fantasy sports-style game, to engage students in world events and current affairs.
2) Students draft countries and earn points based on how frequently their countries are mentioned in news reports. Over 50,000 students and 1,000 teachers now use the platform.
3) The game encourages students to closely follow news about their countries and others to gain competitive advantages, leading them to study news more deeply. Teachers report improved test scores and connections students make between current and historical events.
1. Millennials are growing up in a world shaped by globalization and technology. They are the most educated generation yet and display high levels of civic engagement.
2. Technology is deeply integrated into millennials' lives through constant media use and an ability to multitask across different devices and online platforms. This influences how they socialize and get information.
3. Millennials face a number of contradictions - they are confident but also seek constant praise, and are delaying careers despite pressure to succeed. Understanding these dynamics will be important for engaging this upcoming generation.
Recruiting Millenials for Military Servicecolin_powell
A presentation put together by some Navy experts regarding the difficulty of recruiting "millennials," Americans aged 17 to 24, to the armed forces. In the words of the presentation, the kids are not alright: They're "coddled," "narcissistic praise junkies" who "demand respect" though they lack experience, and who are so comfortable with technology that talking to them is like "dealing with a somewhat alien life force."
The document provides an in-depth analysis of Twitter usage based on a study of 11.5 million Twitter accounts. Some of the key findings include: 1) 72.5% of Twitter users joined in 2009, with heavy growth in March and April, 2) A small group of only 5% of users generate 75% of all Twitter activity, 3) The majority (85.3%) of users post less than once per day, with more active users having more followers. Location data also showed which cities had the most users.
Women on the Web: How Women are Shaping the Internet
ComScore released a report which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
The document summarizes the key findings of a study on Dutch consumers' use of the internet and how it influences their decisions. Some of the main findings are:
1) The internet is the most influential medium for Dutch consumers and is mainly used to research decisions and find supporting evidence, while social networks play a marginal role in decision making.
2) Dutch consumers highly trust information on the internet, especially from the government, and find that the abundance of online information makes it easier to learn and make balanced choices.
3) While friends and family are highly valued for advice, Dutch consumers only partly trust advice from strangers online, and have very little trust in paid bloggers.
4) The internet plays a
A CSR Approach to Control - Addiction of Youth towards Gadgetspaperpublications3
Abstract: Today’s young generation are considered to be the centre and the basis for future generations because of several reasons. Jean McDougall and David Chantrey (2004) are of the opinion that this generation between the ages of 8 and 14 years are the controlling entities of the future. From business point of view this segment of market is considered to be the most profitable segment because they have ample of money to spend on. They are growing fast; know their own minds and growing with distinctive attitude. They have obsession towards advanced gadgets and they even can’t think of their life without cell-phones in their pockets, laptop bags on their shoulders and their day doesn’t start without chatting on ‘facebook’ or ‘orkut’. Although advance technologies are quite essential in this fast moving era but addiction to such gadgets can cause health hazards as well as social imbalances.
Keywords: Youth culture, Addiction to gadgets, Mp3 Players, Facebook, Social imbalances.
Title: A CSR Approach to Control - Addiction of Youth towards Gadgets
Author: Mrs. Monika Sharma
ISSN 2349-7807
International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)
Paper Publications
Agriculture is Using Social Media, How and Why John Blue
Yes, people in agriculture are using social media. This presentation highlights how agriculture has expanded beyond just growing corn and pigs to a broad ecosystem that spans farms to fork. This presentations also outlines several examples of people in agriculture using social media and why they are using it.
Proposal to Create the GriefTech Center™ @ Stanford University for the Research, Industry Collaboration and Educational Outreach on "How New Technologies can Improve the Lives of the Millions Grieving Worldwide Now and in the Future"
Why schools are spooked by social mediaDenis Masseni
The survey of 140 Victorian school principals found that female principals were more likely to have classroom blogs or wikis than male principals, and more likely to give parents access. Overall, only 11% of principals had a personal blog. 32% of principals had a Facebook account, with participation declining with age. The most participation was among female principals aged 51-55 at 35%. Principals participated reasonably highly as social media critics and collectors of content. However, only 14% and 13% respectively had social media policies for staff and students regarding after hours use, showing a gap in policy setting around this issue.
How did brands and users react in the Covid 19 crisisMarina Grapsa
Google searches related to coronavirus in Greece increased dramatically after the first reported case and peaked when lockdown measures were announced. Interest then declined as the situation stabilized. Searches also increased for related topics like online shopping, banking, pharmacies and working from home. Social media sharing increased greatly, especially on topics like home entertainment, cooking, exercising at home, and beautifying at home. Many brands increased their social media posts to communicate delivery options and provide tips on these popular topics during the lockdown.
This document discusses the growing influence and potential threats of social media. It argues that while social media has enabled greater communication and mobilization, it can also be used to infringe privacy and destabilize governments if left unregulated. The document outlines how social media was used in events like the Arab Spring and recent protests. It suggests measures like monitoring, censorship, and identifying online influencers that countries could take to regulate social media and prevent its misuse. The document also discusses how social media has enabled new forms of currency like Bitcoin and their association with illegal activities like money laundering and terrorism financing on the dark web. It argues that if social media and new currencies are not properly governed, they could come to dominate the global order
Social Media Strategy Personal And Professional 01 20 10Anne Theis
The document discusses social media as a personal and professional growth strategy. It provides an overview of key terms related to social media, such as "spurned media" which refers to negative earned media. It also discusses how to use social media professionally for business growth by starting with an individual strategy, gaining internal buy-in, and following key steps. Additionally, it discusses critical success factors for developing an effective social media presence.
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
This document is a thesis submitted by Lucretia Witte to Georgetown University examining the impact of school integration efforts in Hartford, Connecticut on student achievement. It provides background on the Sheff vs. O'Neill case that required the state to reduce racial isolation in Hartford schools. As a result, Hartford implemented magnet school and transfer programs between 2008-2013 that increased the number of minority students in integrated schools by 20 percentage points. The thesis will use a difference-in-differences analysis to determine if this policy change had a positive effect on math, reading and writing proficiency rates in Hartford while controlling for demographic factors. If integration increased achievement, it could support integration as a strategy for reducing achievement gaps
This is report for a study about social media behaviour by Canadian advertising agency People from Cossette.
The goal of the research is to transcend trends and hype, avoid the brands and buzz of the moment, and focus on behaviour.
The research covered Canada, the US and the UK.
Legacy National Installers is a company led by President Albert Bridgman and Vice President Christi Bridgman that provides installation services for various retailers like MetroPCS, Camping World, Pep Boys, Food Lion, Tempur-Pedic, Walmart, and Dicks Sporting Goods for projects such as bathroom remodels, room additions, and more. The document lists multiple clients that Legacy National Installers has worked with.
Ridwan Kamil atau Emil masih mempertimbangkan apakah akan bergabung secara formal dengan tim transisi sepakbola Indonesia. Meski sempat menawarkan diri untuk membantu, Emil ingin mendengar masukan dari berbagai pihak terlebih dahulu mengenai keputusannya karena tanggung jawab utamanya sebagai walikota Bandung. Kemenpora belum memutuskan apakah akan mengganti operator liga setelah PT Liga tidak mengindahkan perm
The document appears to be a list of titles for artworks or photographs by an artist named "Green Life within the Metropolis". The titles reference nature and greenery within an urban setting and include "Shelton Lam Yat Long", "Vanish", "Shine", "The Silhouette", "Column", "Halloween", "The Forest", "Civilisation", "Hello", "Focus practice", "Rise", "The Silhouette 2", "It actually isn't a spherical", and "The Illusion".
KSN Productions and Ranvir Films finished filming their production this week and had the footage reviewed by their teacher, after which they gave the footage to their editor. Next week they hope to have half of the film edited and reviewed by their media teacher to fix any mistakes found.
UFCD - 8908 - Patologias na População Idosa: Cardiorrespiratória e Neurosenso...Manualis
Este documento descreve uma unidade de formação sobre patologias comuns na população idosa, incluindo doenças cardiovasculares, respiratórias, neurológicas e sensoriais. A unidade visa identificar as principais patologias e características em idosos e adequar exercícios físicos de acordo com cada condição. O documento lista os objetivos, conteúdos programáticos e referenciais de formação relacionados a cada sistema e doença.
Forget football: How fantasy sports are helping kids learnGerry Huesken
1) A history teacher created Fantasy Geopolitics, an online fantasy sports-style game, to engage students in world events and current affairs.
2) Students draft countries and earn points based on how frequently their countries are mentioned in news reports. Over 50,000 students and 1,000 teachers now use the platform.
3) The game encourages students to closely follow news about their countries and others to gain competitive advantages, leading them to study news more deeply. Teachers report improved test scores and connections students make between current and historical events.
1. Millennials are growing up in a world shaped by globalization and technology. They are the most educated generation yet and display high levels of civic engagement.
2. Technology is deeply integrated into millennials' lives through constant media use and an ability to multitask across different devices and online platforms. This influences how they socialize and get information.
3. Millennials face a number of contradictions - they are confident but also seek constant praise, and are delaying careers despite pressure to succeed. Understanding these dynamics will be important for engaging this upcoming generation.
Recruiting Millenials for Military Servicecolin_powell
A presentation put together by some Navy experts regarding the difficulty of recruiting "millennials," Americans aged 17 to 24, to the armed forces. In the words of the presentation, the kids are not alright: They're "coddled," "narcissistic praise junkies" who "demand respect" though they lack experience, and who are so comfortable with technology that talking to them is like "dealing with a somewhat alien life force."
The document provides an in-depth analysis of Twitter usage based on a study of 11.5 million Twitter accounts. Some of the key findings include: 1) 72.5% of Twitter users joined in 2009, with heavy growth in March and April, 2) A small group of only 5% of users generate 75% of all Twitter activity, 3) The majority (85.3%) of users post less than once per day, with more active users having more followers. Location data also showed which cities had the most users.
Women on the Web: How Women are Shaping the Internet
ComScore released a report which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
The document summarizes the key findings of a study on Dutch consumers' use of the internet and how it influences their decisions. Some of the main findings are:
1) The internet is the most influential medium for Dutch consumers and is mainly used to research decisions and find supporting evidence, while social networks play a marginal role in decision making.
2) Dutch consumers highly trust information on the internet, especially from the government, and find that the abundance of online information makes it easier to learn and make balanced choices.
3) While friends and family are highly valued for advice, Dutch consumers only partly trust advice from strangers online, and have very little trust in paid bloggers.
4) The internet plays a
A CSR Approach to Control - Addiction of Youth towards Gadgetspaperpublications3
Abstract: Today’s young generation are considered to be the centre and the basis for future generations because of several reasons. Jean McDougall and David Chantrey (2004) are of the opinion that this generation between the ages of 8 and 14 years are the controlling entities of the future. From business point of view this segment of market is considered to be the most profitable segment because they have ample of money to spend on. They are growing fast; know their own minds and growing with distinctive attitude. They have obsession towards advanced gadgets and they even can’t think of their life without cell-phones in their pockets, laptop bags on their shoulders and their day doesn’t start without chatting on ‘facebook’ or ‘orkut’. Although advance technologies are quite essential in this fast moving era but addiction to such gadgets can cause health hazards as well as social imbalances.
Keywords: Youth culture, Addiction to gadgets, Mp3 Players, Facebook, Social imbalances.
Title: A CSR Approach to Control - Addiction of Youth towards Gadgets
Author: Mrs. Monika Sharma
ISSN 2349-7807
International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)
Paper Publications
Agriculture is Using Social Media, How and Why John Blue
Yes, people in agriculture are using social media. This presentation highlights how agriculture has expanded beyond just growing corn and pigs to a broad ecosystem that spans farms to fork. This presentations also outlines several examples of people in agriculture using social media and why they are using it.
Proposal to Create the GriefTech Center™ @ Stanford University for the Research, Industry Collaboration and Educational Outreach on "How New Technologies can Improve the Lives of the Millions Grieving Worldwide Now and in the Future"
Why schools are spooked by social mediaDenis Masseni
The survey of 140 Victorian school principals found that female principals were more likely to have classroom blogs or wikis than male principals, and more likely to give parents access. Overall, only 11% of principals had a personal blog. 32% of principals had a Facebook account, with participation declining with age. The most participation was among female principals aged 51-55 at 35%. Principals participated reasonably highly as social media critics and collectors of content. However, only 14% and 13% respectively had social media policies for staff and students regarding after hours use, showing a gap in policy setting around this issue.
How did brands and users react in the Covid 19 crisisMarina Grapsa
Google searches related to coronavirus in Greece increased dramatically after the first reported case and peaked when lockdown measures were announced. Interest then declined as the situation stabilized. Searches also increased for related topics like online shopping, banking, pharmacies and working from home. Social media sharing increased greatly, especially on topics like home entertainment, cooking, exercising at home, and beautifying at home. Many brands increased their social media posts to communicate delivery options and provide tips on these popular topics during the lockdown.
This document discusses the growing influence and potential threats of social media. It argues that while social media has enabled greater communication and mobilization, it can also be used to infringe privacy and destabilize governments if left unregulated. The document outlines how social media was used in events like the Arab Spring and recent protests. It suggests measures like monitoring, censorship, and identifying online influencers that countries could take to regulate social media and prevent its misuse. The document also discusses how social media has enabled new forms of currency like Bitcoin and their association with illegal activities like money laundering and terrorism financing on the dark web. It argues that if social media and new currencies are not properly governed, they could come to dominate the global order
Social Media Strategy Personal And Professional 01 20 10Anne Theis
The document discusses social media as a personal and professional growth strategy. It provides an overview of key terms related to social media, such as "spurned media" which refers to negative earned media. It also discusses how to use social media professionally for business growth by starting with an individual strategy, gaining internal buy-in, and following key steps. Additionally, it discusses critical success factors for developing an effective social media presence.
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
This document is a thesis submitted by Lucretia Witte to Georgetown University examining the impact of school integration efforts in Hartford, Connecticut on student achievement. It provides background on the Sheff vs. O'Neill case that required the state to reduce racial isolation in Hartford schools. As a result, Hartford implemented magnet school and transfer programs between 2008-2013 that increased the number of minority students in integrated schools by 20 percentage points. The thesis will use a difference-in-differences analysis to determine if this policy change had a positive effect on math, reading and writing proficiency rates in Hartford while controlling for demographic factors. If integration increased achievement, it could support integration as a strategy for reducing achievement gaps
This is report for a study about social media behaviour by Canadian advertising agency People from Cossette.
The goal of the research is to transcend trends and hype, avoid the brands and buzz of the moment, and focus on behaviour.
The research covered Canada, the US and the UK.
Legacy National Installers is a company led by President Albert Bridgman and Vice President Christi Bridgman that provides installation services for various retailers like MetroPCS, Camping World, Pep Boys, Food Lion, Tempur-Pedic, Walmart, and Dicks Sporting Goods for projects such as bathroom remodels, room additions, and more. The document lists multiple clients that Legacy National Installers has worked with.
Ridwan Kamil atau Emil masih mempertimbangkan apakah akan bergabung secara formal dengan tim transisi sepakbola Indonesia. Meski sempat menawarkan diri untuk membantu, Emil ingin mendengar masukan dari berbagai pihak terlebih dahulu mengenai keputusannya karena tanggung jawab utamanya sebagai walikota Bandung. Kemenpora belum memutuskan apakah akan mengganti operator liga setelah PT Liga tidak mengindahkan perm
The document appears to be a list of titles for artworks or photographs by an artist named "Green Life within the Metropolis". The titles reference nature and greenery within an urban setting and include "Shelton Lam Yat Long", "Vanish", "Shine", "The Silhouette", "Column", "Halloween", "The Forest", "Civilisation", "Hello", "Focus practice", "Rise", "The Silhouette 2", "It actually isn't a spherical", and "The Illusion".
KSN Productions and Ranvir Films finished filming their production this week and had the footage reviewed by their teacher, after which they gave the footage to their editor. Next week they hope to have half of the film edited and reviewed by their media teacher to fix any mistakes found.
UFCD - 8908 - Patologias na População Idosa: Cardiorrespiratória e Neurosenso...Manualis
Este documento descreve uma unidade de formação sobre patologias comuns na população idosa, incluindo doenças cardiovasculares, respiratórias, neurológicas e sensoriais. A unidade visa identificar as principais patologias e características em idosos e adequar exercícios físicos de acordo com cada condição. O documento lista os objetivos, conteúdos programáticos e referenciais de formação relacionados a cada sistema e doença.
The document discusses different types of organizational structures used by companies. It describes tall, flat, virtual, and boundaryless organizational structures. Tall structures have many management levels with each level controlling a small area. Flat structures empower employees and encourage collaboration over strict adherence to hierarchy. Virtual organizations use technology to connect dispersed workers. Boundaryless structures break down silos and encourage integration. The document also covers concepts like lines of authority, delegation of responsibility, and types of departmentalization including functional, product, customer, geographic, and process-based structures. It notes advantages and disadvantages of departmentalization.
Este documento descreve a organização e o funcionamento do Tribunal de Justiça do Estado de Minas Gerais de acordo com seu regimento interno. Ele estabelece que o Tribunal é composto por desembargadores e presidido pelo Presidente, e é organizado em órgãos como o Tribunal Pleno, Órgão Especial e Corregedoria Geral de Justiça. Também define a composição e atribuições de câmaras, comissões e outros órgãos auxiliares do Tribunal.
A comunicação e a comunicação intercultural - Prof. Pierfranco MaliziaEderson Locatelli
Este documento discute a comunicação e a comunicação intercultural. Resume os principais pontos da comunicação como a definição, as funções, os níveis e modelos de comunicação. Também discute a comunicação não-verbal e as áreas problemáticas da comunicação intercultural como hábitos, estilos comunicativos e valores culturais diferentes.
La sicurezza era un peso, ora c'è AimSafeFabio Rosito
Le slide presentano i problemi che gli imprenditori e i consulenti del settore affrontano approcciandosi alla sicurezza e salute dei lavoratori e come AimSafe risponde a queste difficoltà
O documento discute conceitos e métodos de esterilização, incluindo:
1) Definições de termos como esterilização, desinfecção e pasteurização.
2) Métodos de esterilização físicos como calor seco e úmido, e químicos como álcoois e óxido de etileno.
3) Parâmetros como tempo e temperatura necessários para esterilização usando vapor saturado.
1) A petição inicial deve conter os requisitos essenciais como o juízo a que é dirigida, a qualificação das partes, o fato e os fundamentos jurídicos do pedido, o pedido específico e as provas.
2) A qualificação das partes deve ser individualizada, podendo requerer diligências caso não disponha de todos os dados. A ausência de dados do réu não causa indeferimento se possível a citação.
3) O fato descreve a narrativa dos acontecimentos enquanto os fundamentos jurídicos indic
Direito do Trabalho - Alteração do Contrato de TrabalhoPreOnline
Conteúdo Gratuito de Direito do Trabalho para concursos públicos - Alteração do Contrato de Trabalho. Mentor Concursos. Professora Alessandra Parreiras.
Cursos Grátis (Vídeo Aulas): http://mconcursos.com/cursos-gratis
The document shares resources for experiential learning approaches like maker education, do-it-yourself projects, and programmable robotics. Links are provided to websites about topics such as mechanical arms, shadow puppetry, and storyboarding. The resources aim to support hands-on, project-based learning approaches that engage students through building, designing, and tinkering.
UFCD - 6559 - COMUNICAÇÃO NA PRESTAÇÃO DE CUIDADOS EM SAÚDEManualis
Este documento descreve uma unidade de formação sobre comunicação na prestação de cuidados de saúde. O curso tem 50 horas e objetiva ensinar técnicas de comunicação eficazes para interagir com pacientes, familiares e colegas no atendimento presencial e telefônico. Os conteúdos incluem o processo de comunicação, técnicas para lidar com situações difíceis e o papel do profissional de saúde auxiliar na interação com pacientes e equipes.
This document discusses trends in social media use among teens and adults. It finds that while face-to-face contact is still most common, mobile phone use for staying in contact with close friends and family is rising, exceeding landline phone use. Teen texting and social media use has also increased in recent years. The document also explores how social media can positively impact diversity by facilitating discussions among those from different backgrounds.
Technology in its myriad of forms is pervasive in our daily lives. Women interact with technology differently than men and women across the generations use technology for different purposes. This talk will look at how women of all ages use technology to express themselves and engage with the world around them. We will explore the impact of computers, the Internet, mobile devices, video, and other technologies on the ways in which women form and express their identities from childhood through the senior years.
Social Media and Mobile Internet Use Among Teens And Young AdultsJulius Trujillo
These surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. Although 12-17 teens do not use Twitter in large numbers, high school-aged girls show the greatest enthusiasm for the application.
Find out how today’s teens and twentysomethings are reshaping the USA at: www.pewresearch.org/millennial
This document summarizes findings from a Pew Research Center report on social media and mobile internet use among teens and young adults. Some key findings include:
1) Blogging has declined in popularity among teens and young adults since 2006, while increasing among older adults.
2) Social networking site use has increased significantly among both teens (73%) and adults (47%), especially among those ages 18-29 (72%).
3) Teen use of Twitter (8%) lags behind other online activities and is lower than adult use (19%).
4) Wireless internet and mobile use is highest among young adults ages 18-29, and laptop ownership has surpassed desktops in this age group.
¿Qué hacen los adolescentes en Redes Sociales?ADCENTRAL
Teens are increasingly sharing personal information on social media compared to past years. While most teen Facebook users keep their profiles private, sharing is typically done with large friend networks. However, Twitter users tend to have public accounts. Teens employ various techniques beyond privacy settings to manage their reputation and networks online, though most teens express little concern about third parties accessing their data. Focus group discussions indicate teens' enthusiasm for Facebook is waning due to adult presence, drama, and reputation management pressures, but they continue using it due to social importance.
This document summarizes key findings from a Pew Research Center report on social media and technology use among adults and teens. Some of the main points include:
- 67% of online adults use social media, with Facebook being the dominant platform. Usage varies by age, with young people being the heaviest users.
- About 61% of Facebook users have taken a break from Facebook for several weeks or more at some point. Reasons for breaks include drama/oversharing and wanting to spend less time on social media.
- Teen social media use is high, with 81% using social media. However, some are finding Facebook less appealing and are using platforms like Twitter, Instagram, and Snapchat more.
1) Online news and information consumption has become portable, participatory, and personalized as people access news on mobile devices and through social media.
2) Over half of American adults want more local news coverage. Local news enthusiasts are more engaged with social media and customizing their news experience.
3) As technologies change how people access and interact with information, news providers must leverage new formats like social networks to better engage audiences and disseminate their content.
The document discusses internet usage trends among those aged 50 and older. It finds that internet usage has increased dramatically across all age groups, including those over 50. While those over 50 were once described as "Silver Surfers," the term may no longer apply as internet usage has become more mainstream. Those over 50 engage in many of the same online activities as younger groups, such as social networking, online shopping, banking, and traveling. However, older age groups tend to use more established websites and brands they recognize from offline usage.
This document provides background information and a literature review for a study on United Way of Greater Greensboro's (UWGG) use of Facebook. The purpose is to determine if UWGG's Facebook page affects donor engagement and giving. A survey of UWGG Facebook followers was conducted. Key findings include: UWGG's target audience is ages 25-34; a "Like" on UWGG's page increases volunteerism rather than donations; 17% of respondents said a UWGG post influenced both donations and volunteering; and 50% of followers use UWGG's website as a primary information source. The recommendations are to add a donate button on Facebook, post donation-focused content, research how to engage Mill
This document summarizes research from the Pew Research Center on characteristics and behaviors of Millennials (ages 18-34) compared to older generations regarding technology use, social media use, political views, and group participation. Some key findings include that Millennials are more likely to use smartphones and social media daily and to get news from digital sources. They are also more likely to hold liberal political views and vote Democratic. Millennials are most active in gaming communities and fan groups online but less active in traditional community and political groups.
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
This document discusses segmenting the millennial generation based on life stages. Millennials range in age from 18-34 but have different priorities and financial situations depending on where they are in life. The document suggests dividing millennials into three life stages - dependent adults, those on their own, and those starting a family. These stages have differing characteristics like marital status, social media usage, wealth levels, and top concerns. Understanding these differences is important for businesses hoping to successfully market to millennials.
eMarketer Webinar: Tips for Reaching & Engaging the Elusive MillennialeMarketer
Join eMarketer CEO Geoff Ramsey to learn best practices, case studies and the latest strategies for marketing to millennials online in this eMarketer webinar.
http://www.emarketer.com/blog/index.php/emarketer-webinar-tips-marketers/
The document is a summary of the 2016 Sensis Social Media Report, which surveyed 800 Australian consumers and 1,100 Australian businesses about their social media usage. Some key findings:
- Australians now own an average of 3 internet-enabled devices, with smartphones overtaking laptops as the most commonly owned device at 76%.
- 69% of Australians have a social media profile, and half access social media daily. Nearly half check social media as one of their first daily activities.
- Facebook maintains its popularity with 95% of users, who now spend over 12.5 hours per week on the site on average.
- Smartphones are the most common way to access social media, used by over 90
Strategic Management Theory andPracticeThe External Env.docxsusanschei
This document summarizes key points from a chapter about social and technological forces in the external environment. It discusses how social trends like changing demographics, health consciousness, and internet usage affect industries. It also explains how technological advances like the internet and social media have created opportunities for some businesses while disrupting others. The document analyzes examples of how companies have strategized in response to these shifting social and technological factors.
This document discusses using social media for social good. It provides an overview of popular social media platforms like Facebook, Twitter, blogs and Pinterest and how non-profits can use them to raise awareness, engage supporters and drive action. Examples are given of individuals and organizations successfully utilizing social media including sharing stories, leveraging influencers, educating supporters and inspiring action on issues. The document encourages non-profits to focus on visual storytelling, current events, solutions and engaging followers to promote their causes online.
Social media has become deeply integrated into everyday life, with 70% of North Americans using Facebook, 50% using Instagram, 41% using Snapchat, and 33% using Twitter. Nearly 1/4 of teens are online almost constantly. While increased screen time can impact physical activity and sleep, social media also facilitates significant social good when used appropriately. Social media raises awareness, volunteers, and funds for organizations and causes through online campaigns. For example, the ALS Ice Bucket Challenge generated over $100 million for ALS, an 800% increase in donations. Social media campaigns are thus extremely effective in raising awareness and funds and should be encouraged to continue enabling positive change.
This document discusses how the mobile and participatory information ecosystem has changed how people access and share information. It notes that mobile broadband subscriptions and internet users have grown significantly worldwide between 2005-2009. The top mobile youth economies are China, USA, Japan, India, and Brazil. Teen and student mobile subscriptions are highest in East Europe, China/HK, and North America. The document then examines trends in US teen and adult mobile use and online activities, including increased use of social networking sites among teens and African Americans. It outlines characteristics of the new information ecology, such as increased information volume/variety and personalized information through search and customization. The document emphasizes that online information is now portable, participatory, and personalized through
The document is a report on Indonesian millennials that includes findings from quantitative and qualitative research. Some key findings:
1. 19.5% of millennials stated Indonesia would be better with an Islamic caliphate system, with senior millennials and women having more potential to be exposed to radicalism. However, 81.5% support Indonesia as a republic.
2. Online-based social movements like donations and petitions are widespread among millennials. A fundraising app raised IDR 450 billion in the last 5 years for causes like disasters.
3. Millennials consider issues like free sex, clubbing and LGBT as morally wrong but are more tolerant of interfaith marriage, polygamy and divorce
Similar to Social media plan - Local business (20)
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
1. Header: WEIRTON BOOK COMPANY 1
Weirton Book Company Social Media Plan
Alexandria C. Weld
West Virginia University
2. WEIRTON BOOK COMPANY 2
Table of Contents
Executive Summary...............................................................................................................3
Opportunity............................................................................................................................4
Audience ................................................................................................................................5
Channels.................................................................................................................................9
Objectives ..............................................................................................................................11
Strategy ..................................................................................................................................11
Tactics....................................................................................................................................15
Measurement..........................................................................................................................19
Conclusion .............................................................................................................................24
3. WEIRTON BOOK COMPANY 3
Executive Summary
Sixty-five percent of adults in the United States use social media (Cohen, 2015). As different
social media platforms target different demographics, the Weirton Book Company could benefit
from using multiple social media platforms to reach these audiences. For example, the
company’s old-fashioned candy section may attract an older audience, while its shave ice may be
more interesting to those of a younger age. Of course, the store’s wide array of books, the
cornerstone of the Weirton Book Company, are a selling point for people of almost any age.
Because the shave ice and ice cream offerings at the store were only implemented this summer,
many area residents may not know about these great additions to the store. This social media
plan will target the correct audiences to get the word out. Also, a social media plan will give your
customers and potential customers a clear message about the company’s brand.
By creating more active presence on Facebook, as well as implementing Twitter and Instagram
into the Weirton Book Company’s social media channels, the company can reach more people,
promote brand loyalty, and let its customers know about exciting updates and new offerings. All
of these reasons make it clear that the company can greatly benefit from an active, well thought
out and executed social media plan.
4. WEIRTON BOOK COMPANY 4
Opportunity
For years, the Weirton Book Company has been a local store with an excellent selection of
books, from best-sellers to local publications. But this summer, the store became much more
than that with the addition of gourmet ice cream, shave ice, and the expansion of its selection of
international and old-fashioned candy. This one-of-a-kind business is an exciting addition for the
area, yet many residents may not realize that the Weirton Book Company is now so much more
than what its name suggests.
A social media marketing plan will create awareness of all the business has to offer. Its target
audiences are now much larger than that of a traditional book store. Old-fashioned candy may
interest an older demographic, while shave ice may be for a younger crowd. By using different
social media platforms, the Book Company can target message and reach key demographics that
are more likely to use certain platforms.
5. WEIRTON BOOK COMPANY 5
Audience
The target market for the Weirton Book Company’s social
media campaign will be 50-64, as it is in line with the area’s
demographic profile. The company is located in Weirton, West
Virginia, which is in Hancock County. According to the
United States Census Bureau’s data from 2010, the median age
in Hancock County is 45.3 (United States Census Bureau,
2010). The median age for those in Weirton is 45.7 (United States Census Bureau, 2013).
The 50 to 64 age range makes up 23.6 percent of Weirton’s population, the largest percentage of
all age groups. To compare, the 35-49 age range makes up 18.1 of Weirton’s population, while
the 15 to 24 age range makes up only 9.7 percent (United States Census Bureau, 2013). This high
percentage of an older population has become common in the area, as nearby mills and factories,
which employed a large percentage of the population, have mostly closed. Weirton was once
home to Weirton Steel, the area’s largest employer, which employed thousands. However, the
mill is now mostly closed, and with a lack of jobs in the area, many young people have moved
away (Tavernise & Gebeloff, 2011).
6. WEIRTON BOOK COMPANY 6
The Neilsen PRIZM Segmentation System listed the
most common segments for Hancock County as
Heartlanders and Old Milltowns.
Heartlanders are in the 45-64 age range, are high
school graduates, and have a household median
income $47,863. They have white-collar jobs and live
in “sturdy, unpretentious homes,” and many are empty
nesters.
Old Milltowns are 55 and older, mostly retired with a
$34,714 household median income. They live “on
downscale incomes in pre-1960 homes and
apartments,” and enjoy gardening, socializing at
veterans clubs, or eating at casual restaurants (Neilsen, 2015).
Looking at this age range’s Internet use, a study by Pew Research found that 70 percent of
people age 50 to 64 have a desktop or laptop computer, and 37 percent have a tablet (Anderson,
2015). The U.S. Census Bureau’s 2013 study found that 86.8 percent of people ages 45 to 64
have a computer, while 78.7 percent use the Internet (File & Ryan, 2014).
Similar to other age groups, once they go online, it becomes an everyday occurrence for most
users, with 76 percent of the Internet users ages 50-64 going online during a typical day (Zickuhr
& Madden, 2012).
7. WEIRTON BOOK COMPANY 7
This area is also a mix of rural and suburban citizens in Hancock County. Nationally, adults
living in rural areas have been the least likely to use social media, but this number has increased
to 58 percent in 2014. For suburban adults, 68 percent use social media (Perrin, 2015).
Fifty-eight percent of people in this age range have a smartphone (Anderson, 2015). Fifty-two
percent of these people frequently use their smartphones to share info about local events, 42
percent use their smartphone to follow breaking news, and 35 percent to learn about community
events (Smith, 2015).
In the 50 and older age category, 92 percent of people reported using their smartphone to text, 80
percent to use the Internet, 94 percent to make voice or video calls, and 87 percent to check
email (Smith, 2015).
While older adults use smartphones less than younger people, they associate better feelings with
their use of this technology. Older adults are more likely to report feeling “happy,” “productive”
and “grateful” while using their smartphones, and they are much less likely to feel “distracted” or
“frustrated” than younger adults (Smith, 2015).
Another study looked at the top 10 apps used by those age 55 and older, and it showed that
Facebook was the top app. This age group spent 16.3 percent of their time on their smartphone
using the Facebook app. Second was Facebook messenger, with four percent of time. Other
popular apps include Words with Friends and Solitaire, neither of which are on any other age
group’s list, although Words with Friends was once popular with younger age groups (Meyer,
2014). This is one example of how this demographic is slower to adapt to new technology trends.
8. WEIRTON BOOK COMPANY 8
Facebook is the most used social media network in the United States, with 71 percent of all
online adults using the network. For those ages 50 to 64 who use the Internet, 63 percent were
Facebook in 2014 (Duggan, Ellsion, Lampe, Lenhart & Madden, 2015).
As other social media sites have gained popularity, many people have begun to use additional
ways to connect, such as Twitter or Instagram. Fifty-two percent of online adults use Facebook
as well as another social media site. However, this adoption of multiple social media networks is
not yet popular with the 50 to 64 age range. Only twelve percent of this age range use Twitter,
while eleven percent use Instagram (Duggan et al., 2015).
These findings show that Facebook may be the best way to reach this target audience. Not only is
it the most used by this age group, but it is also the social platform that used most frequently,
with must users signing on daily (Duggen et al., 2015).
9. WEIRTON BOOK COMPANY 9
Channels
Three social media channels that could be used to target and engage with this group are
Facebook, Instagram and Twitter.
• Facebook
Seventy-one percent of online adults use Facebook, making it the most used platform for adults.
The platform tends to be more popular with older adults, with 56 percent of Internet users 65 and
older using Facebook (Duggan et al., 2015).
This is also the case with this age range’s use of Facebook on their smartphones, with most of
them using the Facebook app on their smartphones much more than other social media apps.
(Meyer, 2014).
Another interesting statistic about Facebook is that its users tend to engage with the site much
more than with other social media sites. Seventy percent of its users engage with the site every
day, and 45 percent do so multiple times throughout the day. Conversely, 49 percent of
Instagram users and only 17 percent of Pinterest users engage with those platforms daily
(Duggan et al., 2015).
• Instagram
Instagram would make sense for the Weirton Book Company because there are so many
opportunities to share great moments, like a guest holding a large, basketball-sized shave ice, or
a video showing an employee scooping out the first serving of a new flavor.
10. WEIRTON BOOK COMPANY 10
While the Weirton Book Company is not on Instagram currently, some of its guests do post
pictures of their purchases, which can be found by searching “Weirton Book Company” on the
platform.
• Twitter
Facebook and Instagram seem to be the most obvious choices for the Weirton Book Company,
based on its target demographic and the type of company it is. However, Twitter could also be
beneficial.
The company does already have a Twitter page, @weirtonbook, with a description that states
“The Upper Ohio Valley's largest selection of newly released books, magazines & comics,
Greeting cards, home fragrances & gift ware. Plus our Candy Aisle. YUM!!” However, the page
has never sent a Tweet, and it only has a handful of followers.
11. WEIRTON BOOK COMPANY 11
Objectives
In one month, increase Facebook likes from 875 to 2,000.
Identify top 10 Twitter accounts to follow to build relationships and spread the word about the
Weirton Book Company by Nov. 30.
Increase the use of “#weirtonbookcompany” on Instagram to at least once per week in two
months.
Strategy
The Weirton Book Company already has a Facebook page, and posts regularly about new ice
cream flavors or new books that are available for purchase. However, the page only has 915
likes. Therefore, they must look at the content they are posting, as well as promoting the page in-
store and through paid promotion through Facebook. Another issue may be the amount of people
who “like” the page that actually see the posts, as Facebook has made it more difficult for brand
pages to organically reach their fans. One study stated that fewer than 16 percent of a page’s fans
see their page’s posts (Johnson, 2014).
Facebook is instead hoping business pages will pay for advertising to promote their posts, which
could be difficult for a small business like Weirton Book Company. The cost of Facebook
advertising has been raising 35 percent year-over-year (Johnson, 2014). However, with the site’s
use of targeting audience based on demographics and its option for pay-per-click advertising, it
may be of interest for the Weirton Book Company to spend a small amount of money on
Facebook advertising to see if it pays off.
12. WEIRTON BOOK COMPANY 12
The company should create a @WeirtonBookCo Instagram, promoting it in store, and asking its
patrons to tag the company in its posts. A newer feature on Instagram will allow the company to
add those tagged posts to its own photo stream. This will promote engagement and also increase
brand loyalty, as it will show how the company is highlighting its guests’ photos (Adweek,
2013).
A con to using Instagram could be that fewer people use that platform, with only 21 percent of
all adults on the site. The site is more popular in the younger crowd, with 53 percent of Internet-
using people ages 18-29 using Instagram. However, almost half of adults who use Instagram
engage with the platform every day, and the platform is growing, with an increase in users in
every demographic group (Duggan et al., 2015).
Twitter can be a useful marketing tool for a business, and it’s a great platform to engage with
other users. Not only could the Weirton Book Company share news about the company, as well
as photos and videos, but it could also easily use the platform to have conversations with its fans.
Instead of pushing the same content from its other social media channels to Twitter, the company
could instead use this platform to start and continue conversations.
Reaching its target demographic may be a difficult undertaking for the Weirton Book Company,
because only about 12 percent of Twitter users are between ages 50-64 (Patterson, 2015).
However, successful use of the platform could lead to an increase in engagement as well as help
turn people into brand advocates.
The company could also look into use Promoted Tweets, which are paid tweets that are targeted
to those who may be interested in the Weirton Book Company. These Promoted Tweets can be
13. WEIRTON BOOK COMPANY 13
used to drive traffic and even offer coupons, which could be a great way to encourage people to
engage with the company on this platform (Twitter, n.d.).
Posts about what the store has to offer, as well as engaging Tweets to the company’s fans, could
help the platform be successful. In-store signage as well as Promoted Tweets may be necessary
to create awareness of the page.
Example of Successful Instagram Page
While there are no other book stores or ice cream shops locally that use social media, Jeni’s Ice
Cream is an example of an ice cream shop that has used Instagram effectively. Jeni’s is based out
of Columbus, Ohio, but has stores throughout the country. The company has more than 61,000
followers. It posts photos and videos highlighting its offerings as well as promoting its overall
brand. Its orange and white logo is the same color scheme as its pints. The branding with this
color scheme is effectively used throughout many of its Instagram posts.
14. WEIRTON BOOK COMPANY 14
The company promotes its other social media pages through its Instagram posts, as well as
responds to and engages fans. It also reposts many of its fans posts, promoting brand loyalty and
engagement. This effective use of Instagram is a great example of how a small business could
promote its offerings, engage with fans, and display a consistent brand throughout its posts.
15. WEIRTON BOOK COMPANY 15
Tactics
This plan uses an editorial calendar to keep track of all social media posts, making sure to post
on key days as well as space out posts and use the appropriate channels for each message. A
sample two-week calendar, which outlines posts for July 1 to July 14, the first two weeks of
National Ice Cream Month (July is National, n.d.).
This can include the kick-off for National Ice Cream Month, as well as posts throughout the
month about the designation. This two-week period also includes July 4, which could be tied in
to the company’s social media plan.
As discussed earlier, it is most likely that the target audience uses Facebook over other forms of
social media. Also, more people are likely to be using Facebook as well as another form of social
media (Duggan et al., 2015). Therefore, the initial National Ice Cream Month post was posted
via this platform, as more would likely see it. Because this two-week period takes place during
National Ice Cream Month, posts also take place on Instagram and Twitter, on July 7 and July
11, respectively. These three posts are somewhat spread out during this period, and also do not
take place on a Sunday, as the post may give a viewer the idea to get ice cream, and the shop is
only open three hours on Sundays.
The calendar also includes a post announcing a patriotic flavor, as well as a special on pints of
that flavor, on July 2 on Facebook. This is so people can purchase it before the July 4 holiday
and have it for dessert on that day. This announcement was also made on Instagram, with a photo
of the flavor, on July 1. This promo was not posted on Twitter, and instead, the platform is used
to highlight the flavor on July 4 with Happy Fourth of July post, to keep each medium somewhat
different. Facebook and Instagram also would have different Happy Fourth posts.
16. WEIRTON BOOK COMPANY 16
Because the Book Company has shave ice, old-fashioned candy and, of course, books, the plan
includes posts about each of these on these three social media channels as well.
New shave ice flavors would be announced on Facebook and Twitter on July 6, and Instagram
posts on July 9 and 14 would show pictures of freshly made shave ice. Again, these are spaced
out and use each platform at least once to highlight shave ice. The two posts on Instagram may
be popular because the flavor combinations can create some really cool looking creations, and
the posts could also be re-shared from a fan’s Instagram account, thus promoting engagement.
Candy posts took place on July 10 on Instagram and July 12 on Facebook. The plan does not
include a large amount of posts about this aspect of the store during this two-week time period,
as summer is primetime for ice cream and shave ice sales. However, these two mediums are used
because they display the photos in a better way than Twitter, and may be better received on these
two platforms.
Book arrival announcements take place on July 1 on Twitter, as well as a tweet asking people
what books they’d like the store to receive. On Facebook, a new book would be highlighted on
July 8, and another Facebook post would announce new book arrivals on July 14. These were
spread out throughout the month in an effort to reach the most people. Twitter was used to
engage followers by asking them what books they’d like to see in the store, because the platform
is typically a good one for conversations, and it could increase mentions of the Weirton Book
Company’s Twitter handle, which may increase its visibility. This was posted twice on Facebook
and was not posted on Instagram, as these may be more text-heavy posts, and they also may
attract an older demographic, which may be on Facebook.
17. WEIRTON BOOK COMPANY 17
On July 8 on Twitter, July 10 on Facebook, and July 12 on Instagram, posts encourage viewers
to vote for their favorite ice cream flavors. This type of post on each of these mediums will take
place one more time during the second part of July, with the winning flavors announced at the
end of National Ice Cream Month. This will encourage engagement from viewers on each
platform, as well as enter them in a chance to win a coupon.
Example Facebook post for July 1:
“July is National Ice Cream Month. Come celebrate with a scoop of Salty Caramel
Truffle, Cheesecake Berry Ripple, Cherry Vanilla, or another one of our 30 flavors!”
The included photo would be something like this one, but the flavors on the cones would
be those mentioned in the post. The text would say “Happy National Ice Cream Month”
at the top with “love, Weirton Book Company” at the bottom.
(Image from http://www.businesstravelerusa.com/files/News-images/Loews-Hotel-
General/Loews-Ice-Cream-Month.jpg)
Twitter post for July 13:
“It’s a great time to kick back and relax with a new book. What’s on your reading list?”
This would be accompanied by a photo from the store showing an aisle of books. This
post should be followed by replies to those who respond with books they would like to
18. WEIRTON BOOK COMPANY 18
have the option to buy, in an effort to create a conversation with followers. For example,
maybe the store already has that book in stock. Or, if it’s not a book popular enough to
buy a large quantity of, the store could place an order and have a copy in-store for that
particular customer to buy.
Instagram post for July 1:
“Celebrate the Stars & Stripes with this sweet treat – Strawberry swirl ice cream with
blueberries. Take home a pint for a special price, now until July 3. #celebrate
#redwhiteandblue”
(Image from https://s-media-cache-
ak0.pinimg.com/originals/f1/15/ae/f115aea04d6abe5cefd2b72fde178e5c.jpg)
The image would be somewhat like this one, except the photo would be taken outside
near a picnic table or BBQ, and the pints inside the bucket would all be the red, white and
blue flavor described in the post.
19. WEIRTON BOOK COMPANY 19
Measurement
Qualitative:
• Facebook reviews
This qualitative metric can be used to discover more about people’s thoughts on the
company. Looking at reviews on the Weirton Book Company Facebook page can provide
insights on how those who have “liked” the page are responding to social media efforts,
as well other business decisions.
Reviews can also be quantitative because they reviewers give the business a rating of 1 to
5 stars. However, in terms of qualitative data, the company could look at the text that
goes along with the review in order to get a feel for whether people feel positively or
negatively about the company’s efforts.
For example, the review below is much more than a quantitative score of “5”. Instead, it
is a detailed description of a customer’s thoughts on the company.
20. WEIRTON BOOK COMPANY 20
The visitor’s description of the store as “magic” and mention of the old-fashioned candy
aisles being a “walk down memory lane” show that she has a strong, positive connection
with the store.
• Sentiment of “Weirton Book Company” on Twitter
As the company continues to promote its social media channels, a look at how Twitter
users are responding to the company may be a worthwhile qualitative metric. A big
difference from the measurement of Facebook reviews is that these users may not have
been reaching out to the company directly. Someone who writes a Facebook review most
likely knows that this is information that will be seen by the company, and it will be
displayed on the page for all other fans of the page to see.
Searching through mentions of the company on Twitter may provide different insights,
because users often Tweet in real-time, so they may have sent a Tweet about their
experience while in the store. For example, they might have tweeted that they were
annoyed that the store doesn’t have their favorite flavor of ice cream, or expressed
excitement that their favorite author’s books were on the shelves.
Looking through all mentions on Twitter can be time-consuming, so a sentiment
measurement tool can be used, which can look at each post and decide whether it should
be assigned a positive, negative or neutral rating. This can provide an overview of the
brand’s health, as well as let marketers know if there is a shift in sentiment (Dunham,
2014).
21. WEIRTON BOOK COMPANY 21
ROI
• Sponsored Facebook posts
One objective for the company’s social media efforts is to increase Facebook likes from
875 to 2,000 in one month. This may be a more attainable objective with the use of
sponsored posts. When a marketer promotes a post, they can also target the audience who
sees it and attempt to reach a key audience as well as a specific geographic area.
Facebook also shows data on how the post performed, how many people it reached, how
many people liked or shared the post, and how many new fans the page received.
These insights, as shown below for a different Facebook business page, can show a
marketer how successful the post was and whether the money paid for the post was worth
the increased engagement on the page.
22. WEIRTON BOOK COMPANY 22
• Gift certificate sales
Although Weirton Book Company does not currently have an ecommerce section to its
website, an addition of gift certificate purchases would be a great idea for the site, and
Google Analytics would be an effective way to track how social media led to purchases.
By setting up a goal in Google Analytics, a marketer can measure how many people from
social media landed on a destination URL, which in this case would be a “thank you for
purchasing” page. This could provide important ROI data, showing how many social
media visitors are becoming customers (Hines, n.d.).
Quantitative
• Number of “#weirtonbookcompany” mentions on Instagram
Because the social media plan for this company includes a presence on Instagram,
signage in-store would help promote the platform. The increase of mentions on
Instagram, which is currently an objective of once per week within two months, would
lead to an increased presence of the brand on the platform. Some customers do currently
post pictures of their shave ice creations, and an increase in these types of photos would
sread awareness of the company’s offerings to those uers’ followers.
• Number of Facebook fans in target age range
This social media plan is set to target those ages 50-65. A look at Facebook’s Insights for
a the business page will reveal how many of those who like the page are within that
range. However, because Facebook segments its audiences differently, this would have to
be a combined look at two age ranges: 45-54 and 55-64.
23. WEIRTON BOOK COMPANY 23
Below is another page’s breakdown of those who have liked the page.
This metric is important because it shows how effective the company’s social media
efforts are in reaching the key age range.
24. WEIRTON BOOK COMPANY 24
Conclusion
As is made clear with this detailed plan, the Weirton Book Company has much to gain from a
strong presence on social media. The next steps would include meeting to discuss upcoming
announcements, events or changes to the company, which would be added to the editorial
calendar to be sent out to audiences through the appropriate social media channels. Before
launching these channels, another meeting would include a discussion about branding for the
company, including the creation of a logo that would be adaptable to each social media channel,
which would help with the overall message the brand is communicating.
As social media continues to gain popularity, and people are getting information via the Internet
on computers, tablets and smartphones, the Weirton Book Company has an opportunity to make
a clear presence on these channels. This relatively inexpensive form of marketing could be key in
getting the word out about all the company has to offer.
References
25. WEIRTON BOOK COMPANY 25
Adweek. (2013, May 3). New Instagram feature allows users to tag brands. Retrieved online
from http://www.adweek.com/news/advertising-branding/new-instagram-feature-allows-
users-tag-brands-149123.
Anderson, M. (2015, Oct. 29). Technology device ownership: 2015. Retrieved online from
http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/.
Cohen, D. (2015, Oct. 12). 65% of adults in U.S. use social media (report). Retrieved online
http://www.adweek.com/socialtimes/pew-65-percent-adults-us-social-media/628069.
Duggan, M., Ellison, N., Lampe C., Lenhart A., Madden M. (2015, Jan. 9) Social Media Update
2014. Retrieved online from http://www.pewinternet.org/2015/01/09/social-media-
update-2014/.
Dunham, K. (2014, May 7). The beginner’s guide to social media metrics: Sentiment. Retrieved
online from http://blog.hootsuite.com/beginners-guide-sentiment/
File, T., & Ryan, C. (2014, Nov.). Computer and Internet use in the United States: 2013.
Retrieved online from https://www.census.gov/history/pdf/acs-internet2013.pdf
Hines, K. (n.d.). 2 ways to measure social media success in Google Analytics [blog post].
Retrieved online from http://www.advancedwebranking.com/blog/measure-social-media-
success-in-google-analytics/.
Johnson, S. (2014, June 23). Why aren’t my Facebook fans seeing my posts anymore? [blog
post]. Retrieved online from http://blog.hubspot.com/marketing/facebook-declining-
organic-reach.
July is National Ice Cream Month. Retrieved online from http://www.idfa.org/news-
views/media-kits/ice-cream/july-is-national-ice-cream-month.
Meyer, R. (2014, Aug. 21). Baby boomers are still playing words with friends. The Atlantic.
Retrieved online from http://www.theatlantic.com/technology/archive/2014/08/baby-
boomers-are-still-playing-words-with-friends/378960/.
Neilsen Pop-Facts Demographics. (2015). Retrieved online from
https://www.claritas.com/MyBestSegments/Default.jsp?ID=20.
Patterson, M. (2015, May 4). Social media demographics to inform a better segmentation
strategy [blog post]. Retrieved online from http://sproutsocial.com/insights/new-social-
media-demographics/.
Perrin, A. (2015, Oct. 8). Social media usage: 2005-2015. Retrieved online from
http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/.
Smith, A. (2015, April 1). U.S. Smartphone use in 2015. Retrieved online from
http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/.
26. WEIRTON BOOK COMPANY 26
Tavernise, S., & Gebeloff, R. (2011, May 6). With death outpacing birth, a county slows to a
shuffle. New York Times. Retrieved online from
http://www.nytimes.com/2011/05/07/us/07aging.html?_r=0
Twitter. (n.d.) What are Promoted Tweets? Retrieved online from
https://business.twitter.com/help/what-are-promoted-tweets.
United States Census Bureau. (2010). Census Data Mapper. Retrieved online from
http://datamapper.geo.census.gov/map.html.
United States Census Bureau. (2013). Community Facts. Retrieved online from
http://factfinder.census.gov/faces/nav/jsf/pages/community_facts.xhtml.
Zizkuhr, K., & Madden, M. (2012, June 6). Older adults and internet use. Retrieved online from
http://www.pewinternet.org/files/old-
media/Files/Reports/2012/PIP_Older_adults_and_internet_use.pdf.