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Social media plan
This document outlines social media plans for FlexiEMI on Twitter and Instagram. The objective is to create awareness of FlexiEMI's product features and benefits to drive traffic to their landing page. On Twitter, they will run a #FlexiGivesMe contest asking people to share content about their dreams and how FlexiEMI can help, targeting different demographics and aspirations. On Instagram, they will run a #ThatsFlexibility contest asking people to share flexibility selfies. Influencers will be used to promote different FlexiEMI features to different target audiences.
Social media plan
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- 2. Objective • Primary –To create max buzz around FlexiEMI on social media – Spread awareness about the product and the available features, to touch upon both the functional and emotional aspect of the offering • Secondary – Get traffic on our FlexiEMI SEM landing page – Draw traffic from our social media properties and generate potent leads for FlexiEMI
- 3. Insights • People froma particular demography have specific aspirations for which they want loan, we need to target people for specific FlexiEMI feature as per their aspiration • People don’t like sharing their problems but they love to share their aspirations on social media – We need to partner with them for their aspiration
- 4. Twitter IDEA • #FlexiGivesMecontest • Campaign Objective – User Generated Content – Tweets and shared photos • Action – We will share creatives specifically designed as per each FlexiEMI feature targeting specific demographic and aspiration set (as shown above) – People will be asked to share their picture /selfie or content about their dream travel destination/car/house etc. Step Up Step Down Bullet Demography YUP – First Timers Senior/Mid Level executives Self Employed Professionals Aspirations • First Car • Travel Abroad • Foreign Univ. Education • Bigger Car • Bigger House • Second Honeymoon • Son’s education • Business Expansion
- 5. • We willbreak the day into 3 strategic slots – Morning before office- Slot 1 – Just before official EOD/Tea break – Slot 2 – Evening after office- Slot 3 • We will use the time between the Slots for the below mentioned tasks: – To seed our content for FlexiEMI features -How that particular feature can help people with their aspirations – Build buzz regarding our next upcoming post for the day Slot 1 Slot 2 Slot 3 Creative for StepUp Creative for StepDown Creative for Bullet
- 6. • Promotion – TwitterInfluencers • We will have different set of influencers to promote different FlexiEMI features as each set of influencers need to target different demography Demography YUP – First Timers Senior/Mid Level executives Self Employed Professionals Influencer Set • People who are avid travelers/bag packers • Bloggers who write about Travel/Cars/Study aboard etc. • Professionals • Successful parents • People who write about entrepreneurship
- 7. Instagram IDEA • #That’sFlexibilitycontest – We will ask people to share their selfies showing their flexibility and use the above mentioned # tag
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