Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics

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This week’s episode looks at some common and pervasive social media marketing myths and attempts to permanently put them to rest. Some of the myths include engagement, conversation, influence, ROI and cost. For more analysis of social media marketing myths, see 5 Common Myths About Social Media Marketing Busted. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/77606/Social-Media-Myth-Busting-Tuesday-s-Tips-Tactics-Video Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative's Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

Business Technology

Social Media Myth Busting

Twitter: #Kuno - @CPollittIU

Social Media Myth Busting

It’s free

Twitter: #Kuno - @CPollittIU

Social Media Myth Busting

ROI can’t be tracked

Twitter: #Kuno - @CPollittIU

Social Media Myth Busting

Engaging in conversation = success

Twitter: #Kuno - @CPollittIU

Social Media Myth Busting

More friends = more influence

Twitter: #Kuno - @CPollittIU

Social Media Myth Busting

More friends = more potential influence

Influence requires action

Twitter: #Kuno - @CPollittIU

Social Media Myth Busting

Social media is the only marketing
channel needed

Twitter: #Kuno - @CPollittIU

The Content Marketing Manifesto

Facebook.com/kunocreative

Twitter: #Kuno - @CPollittIU

Thanks for Watching!
Slides are available at

Twitter: #Kuno - @CPollittIU

The top source of social media traffic and leads on Kuno's website is Twitter. This week's episode looks at simple Twitter automation designed to generate leads, using the content you have and content from other relevant sources. You will also be introduced to two must-have tools for getting started with automation, as well as best practices for sharing on Twitter. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/74824/Twitter-Automation-Tuesday-s-Inbound-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative Inbound Marketing Team. The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

John McTigue, EVP of Kuno Creative, and Paula Pollock, CEO of Pollock Marketing Group, joined forces to discuss the marketing challenges of Software as a Service (SaaS) companies, presented inbound marketing solutions and showed industry examples. They showed both successful and unsuccessful cases and drew inferences from their marketing strategies. They also shared stories from their own Saas client experiences. If you are an owner, manager or investor in a Saas company or you provide marketing services to the SaaS industry, these slides are for you! * Business planning - commitment to marketing * Marketing strategy - thinking it through * Brand awareness and time-to-market * Competitive edge and differentiation * Content, context and conversion * Freemiums, trials and subscription conversions * Customer acquisition cost and life time value * Reducing churn and cancellation rates

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This document discusses how to monetize blogging through content marketing, social media, search engine optimization (SEO), and blogging. It provides an overview of each topic, including how to create and share different types of content, use various social media platforms to distribute content, optimize websites for search engines through on-page and off-page SEO factors, and monetize blogs through ads, affiliate marketing, and other methods. The presenter is Chad Pollitt, director of social media and search marketing at Kuno Creative, an inbound marketing agency.

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Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics

1. Social Media Myth Busting Twitter: #Kuno - @CPollittIU

2. Social Media Myth Busting Twitter: #Kuno - @CPollittIU

3. Social Media Myth Busting It’s free Twitter: #Kuno - @CPollittIU

4. Social Media Myth Busting It’s free Twitter: #Kuno - @CPollittIU

5. Social Media Myth Busting Twitter: #Kuno - @CPollittIU

6. Social Media Myth Busting ROI can’t be tracked Twitter: #Kuno - @CPollittIU

7. Social Media Myth Busting ROI can’t be tracked Twitter: #Kuno - @CPollittIU

8. Social Media Myth Busting Twitter: #Kuno - @CPollittIU

9. Social Media Myth Busting Engaging in conversation = success Twitter: #Kuno - @CPollittIU

10. Social Media Myth Busting Engaging in conversation = success Twitter: #Kuno - @CPollittIU

11. Social Media Myth Busting Twitter: #Kuno - @CPollittIU

12. Social Media Myth Busting More friends = more influence Twitter: #Kuno - @CPollittIU

13. Social Media Myth Busting More friends = more influence Twitter: #Kuno - @CPollittIU

14. Social Media Myth Busting More friends = more potential influence Influence requires action Twitter: #Kuno - @CPollittIU

15. Social Media Myth Busting Social media is the only marketing channel needed Twitter: #Kuno - @CPollittIU

16. Social Media Myth Busting Social media is the only marketing channel needed Twitter: #Kuno - @CPollittIU

17. Social Media Myth Busting Twitter: #Kuno - @CPollittIU

18. The Content Marketing Manifesto Facebook.com/kunocreative Twitter: #Kuno - @CPollittIU

19. Thanks for Watching! Slides are available at Twitter: #Kuno - @CPollittIU

Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics

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