This document discusses measurement and return on investment (ROI) from social media marketing. It provides examples of metrics that can measure increased reputation, customer retention, and new leads from engagement on platforms like social media, customer service, and community involvement. This leads to direct sales through improved user experience. The document also discusses analyzing types of social media posts, length, language used, and timing to optimize engagement and shares. It emphasizes measuring all marketing channels and iterating social media strategies.
This document contains the notes from a presentation or workshop about trends in digital customer segments, innovation, startups, and acquihires. It discusses underserved customer segments like micronationals and those needing home health care. It also addresses barriers to innovation within large companies and strategies for overcoming those barriers like acquiring startups. Finally, it considers barriers to startup acquisitions and successfully integrating acquired companies.
The document outlines 11 tenets for successful startups: 1) Live your passion and brand, 2) Decide your scope, 3) Create products, not just features, 4) Solve problems rather than pitching solutions, 5) Appeal to customers' desires to get laid, paid, or powerful, 6) Find your minimal viable product, 7) Borrow and buy rather than reinventing, 8) Create a "wow factor", 9) Make your product self-growing, 10) Create contacts before needing them, and 11) Undercut competition with half the price and twice the experience.
The document discusses marketing through APIs. It notes that companies should have a good, well-documented API that is easy to find on API sites. They should also have a pricing model that benefits both the company and its customers. Additionally, companies need to effectively market their APIs. The document emphasizes that businesses must continually learn, unlearn, and relearn to succeed in the modern digital age.
My talk of the rise of the micronationals, a new customer group for most companies, but also a view on European unemployment and the importance of entrepreneurship and innovation for future jobs.
This document discusses measurement and return on investment (ROI) from social media marketing. It provides examples of metrics that can measure increased reputation, customer retention, and new leads from engagement on platforms like social media, customer service, and community involvement. This leads to direct sales through improved user experience. The document also discusses analyzing types of social media posts, length, language used, and timing to optimize engagement and shares. It emphasizes measuring all marketing channels and iterating social media strategies.
This document contains the notes from a presentation or workshop about trends in digital customer segments, innovation, startups, and acquihires. It discusses underserved customer segments like micronationals and those needing home health care. It also addresses barriers to innovation within large companies and strategies for overcoming those barriers like acquiring startups. Finally, it considers barriers to startup acquisitions and successfully integrating acquired companies.
The document outlines 11 tenets for successful startups: 1) Live your passion and brand, 2) Decide your scope, 3) Create products, not just features, 4) Solve problems rather than pitching solutions, 5) Appeal to customers' desires to get laid, paid, or powerful, 6) Find your minimal viable product, 7) Borrow and buy rather than reinventing, 8) Create a "wow factor", 9) Make your product self-growing, 10) Create contacts before needing them, and 11) Undercut competition with half the price and twice the experience.
The document discusses marketing through APIs. It notes that companies should have a good, well-documented API that is easy to find on API sites. They should also have a pricing model that benefits both the company and its customers. Additionally, companies need to effectively market their APIs. The document emphasizes that businesses must continually learn, unlearn, and relearn to succeed in the modern digital age.
My talk of the rise of the micronationals, a new customer group for most companies, but also a view on European unemployment and the importance of entrepreneurship and innovation for future jobs.
This document discusses how companies can increase attention and sales through social media. It provides an overview of key concepts in social media marketing including how social media has democratized content creation, examples of popular social media platforms, and how marketing is shifting from broadcasting to conversation-based engagement. The document also highlights important changes in how people connect through social graphs and interest graphs rather than geography. It emphasizes that social media strategies should focus on building relationships through useful, engaging conversations rather than direct selling.
This document discusses growth hacking as a way for startups and companies to achieve scalable growth through innovation, measurable goals, and non-traditional marketing channels. It emphasizes testing ideas through metrics and iteration to drive customer acquisition, activation, retention and revenue. Growth hacking takes a cross-functional team approach rather than relying on individuals, focusing on product virality and converting existing users and channels. The document provides examples of how companies like Airbnb and Hotmail hacked growth through their products and marketing.
This document discusses how companies can increase attention and sales through social media. It provides an overview of key concepts in social media marketing including how social media has democratized content creation, examples of popular social media platforms, and how marketing is shifting from broadcasting to conversation-based engagement. The document also highlights important changes in how people connect through social graphs and interest graphs rather than geography. It emphasizes that social media strategies should focus on building relationships through useful, engaging conversations rather than direct selling.
This document discusses growth hacking as a way for startups and companies to achieve scalable growth through innovation, measurable goals, and non-traditional marketing channels. It emphasizes testing ideas through metrics and iteration to drive customer acquisition, activation, retention and revenue. Growth hacking takes a cross-functional team approach rather than relying on individuals, focusing on product virality and converting existing users and channels. The document provides examples of how companies like Airbnb and Hotmail hacked growth through their products and marketing.
Vetenskap i hyperaccelerad utveckling – eller förnäm avskildhet?
1. Vetenskap
i hyper-accelerad utveckling
– eller förnäm avskildhet?
Foto av DigitalBob8 / Flickr.
Annika Lidne för .SE , 26 oktober 2011
2. Hej, jag heter Annika
twitter annika
facebook/linkedin/
Google+ Annika Lidne
email annika@disruptivemedia.se
mobile +46 (0)70 435 05 45
www www.disruptivemedia.se
www.disruptiveleap.com
slides slideshare.net/annikalidne
3. Vilket är ert mål?
marknadsföra organisationen
eller
skapa förutsättningar för
makalösa vetenskapliga
genombrott?
Foto av cliff1066 / Flickr.
4.
5. Bild: Isak Bergdahl/Flickr
“En av anledningarna till
att polisen inte hängt med
i teknikutvecklingen är att
man är för dålig på att
lyssna nedåt i
organisationen.
Många som bestämmer
centralt är äldre och
kanske saknar kunskapen.
Generellt är det andra än
de som ska utföra arbetet
som tar besluten.”
Carlos Paulson, chef ungdomsgruppen,
Helsingborgspolisen i om brottsbevakning
i och med sociala medier (SvD)
6. ”
To historians looking back a hundred
years from now , there will be two
eras of science: pre-networked
”
science and networked science.
Michael Nielsen “Reinventing Discovery”
7. Utveckling & adaption
Konkurrensnivå
De flesta organisationer idag
tidiga
innovatörer användare tidig majoritet sen majoritet eftersläntrare
8.
9. Är det inte ironiskt att den
moderna världens version
av biblioteket i Alexandria...
24. ”
What makes a creative insight important
is precisely the fact that it combines
ideas that previously were thought to be
”
unrelated.
Michael Nielsen “Reinventing Discovery”
25. Tack för att du lyssnade!
twitter annika
facebook/linkedin/
Google+ Annika Lidne
email annika@disruptivemedia.se
mobile +46 (0)70 435 05 45
www www.disruptivemedia.se
www.disruptiveleap.com
slides slideshare.net/annikalidne