This document discusses measurement and return on investment (ROI) from social media marketing. It provides examples of metrics that can measure increased reputation, customer retention, and new leads from engagement on platforms like social media, customer service, and community involvement. This leads to direct sales through improved user experience. The document also discusses analyzing types of social media posts, length, language used, and timing to optimize engagement and shares. It emphasizes measuring all marketing channels and iterating social media strategies.
The document discusses marketing through APIs. It notes that companies should have a good, well-documented API that is easy to find on API sites. They should also have a pricing model that benefits both the company and its customers. Additionally, companies need to effectively market their APIs. The document emphasizes that businesses must continually learn, unlearn, and relearn to succeed in the modern digital age.
This document contains the notes from a presentation or workshop about trends in digital customer segments, innovation, startups, and acquihires. It discusses underserved customer segments like micronationals and those needing home health care. It also addresses barriers to innovation within large companies and strategies for overcoming those barriers like acquiring startups. Finally, it considers barriers to startup acquisitions and successfully integrating acquired companies.
The document outlines 11 tenets for successful startups: 1) Live your passion and brand, 2) Decide your scope, 3) Create products, not just features, 4) Solve problems rather than pitching solutions, 5) Appeal to customers' desires to get laid, paid, or powerful, 6) Find your minimal viable product, 7) Borrow and buy rather than reinventing, 8) Create a "wow factor", 9) Make your product self-growing, 10) Create contacts before needing them, and 11) Undercut competition with half the price and twice the experience.
This document discusses measurement and return on investment (ROI) from social media marketing. It provides examples of metrics that can measure increased reputation, customer retention, and new leads from engagement on platforms like social media, customer service, and community involvement. This leads to direct sales through improved user experience. The document also discusses analyzing types of social media posts, length, language used, and timing to optimize engagement and shares. It emphasizes measuring all marketing channels and iterating social media strategies.
The document discusses marketing through APIs. It notes that companies should have a good, well-documented API that is easy to find on API sites. They should also have a pricing model that benefits both the company and its customers. Additionally, companies need to effectively market their APIs. The document emphasizes that businesses must continually learn, unlearn, and relearn to succeed in the modern digital age.
This document contains the notes from a presentation or workshop about trends in digital customer segments, innovation, startups, and acquihires. It discusses underserved customer segments like micronationals and those needing home health care. It also addresses barriers to innovation within large companies and strategies for overcoming those barriers like acquiring startups. Finally, it considers barriers to startup acquisitions and successfully integrating acquired companies.
The document outlines 11 tenets for successful startups: 1) Live your passion and brand, 2) Decide your scope, 3) Create products, not just features, 4) Solve problems rather than pitching solutions, 5) Appeal to customers' desires to get laid, paid, or powerful, 6) Find your minimal viable product, 7) Borrow and buy rather than reinventing, 8) Create a "wow factor", 9) Make your product self-growing, 10) Create contacts before needing them, and 11) Undercut competition with half the price and twice the experience.
This document discusses how companies can increase attention and sales through social media. It provides an overview of key concepts in social media marketing including how social media has democratized content creation, examples of popular social media platforms, and how marketing is shifting from broadcasting to conversation-based engagement. The document also highlights important changes in how people connect through social graphs and interest graphs rather than geography. It emphasizes that social media strategies should focus on building relationships through useful, engaging conversations rather than direct selling.
My talk of the rise of the micronationals, a new customer group for most companies, but also a view on European unemployment and the importance of entrepreneurship and innovation for future jobs.
This document discusses growth hacking as a way for startups and companies to achieve scalable growth through innovation, measurable goals, and non-traditional marketing channels. It emphasizes testing ideas through metrics and iteration to drive customer acquisition, activation, retention and revenue. Growth hacking takes a cross-functional team approach rather than relying on individuals, focusing on product virality and converting existing users and channels. The document provides examples of how companies like Airbnb and Hotmail hacked growth through their products and marketing.
This document discusses how companies can increase attention and sales through social media. It provides an overview of key concepts in social media marketing including how social media has democratized content creation, examples of popular social media platforms, and how marketing is shifting from broadcasting to conversation-based engagement. The document also highlights important changes in how people connect through social graphs and interest graphs rather than geography. It emphasizes that social media strategies should focus on building relationships through useful, engaging conversations rather than direct selling.
My talk of the rise of the micronationals, a new customer group for most companies, but also a view on European unemployment and the importance of entrepreneurship and innovation for future jobs.
This document discusses growth hacking as a way for startups and companies to achieve scalable growth through innovation, measurable goals, and non-traditional marketing channels. It emphasizes testing ideas through metrics and iteration to drive customer acquisition, activation, retention and revenue. Growth hacking takes a cross-functional team approach rather than relying on individuals, focusing on product virality and converting existing users and channels. The document provides examples of how companies like Airbnb and Hotmail hacked growth through their products and marketing.
9. Vad är proffsigt komponerade bilder på
Foto av Harshit Sekhon / Flickr
söta tvååringar värda om ingen ser dem?
“Jag lägger kameratillverkare till listan över dem
som med vitnande knogar klamrar sig fast vid det
förgångna, och konstaterar att min Android-telefon
med urusel optik utklassar alla systemkameror på
marknaden.”
Sam Sundberg, SvD
26. 4 364 100 svenskar på Facebook
Men on FB Feb11
Men on FB Aug11
Men, total pop.
(2011-08-03) Women on FB Feb11
Women on FB Aug11
Women, total pop.
700000
525000
350000
175000
0
13 - 19* 20 - 29 30 - 39 40 - 49 50 - 59 60 - 64*
* The age groups reflect Facebook’s min. age of 13 and max age
of 64. In reality, they do include people both younger and
older. Population stats are correct for the age group.
Sources: Facebook & Statistics Sweden.
27.
28.
29. Bild: Isak Bergdahl/Flickr
“En av anledningarna till
att polisen inte hängt med
i teknikutvecklingen är att
man är för dålig på att
lyssna nedåt i
organisationen.
Många som bestämmer
centralt är äldre och
kanske saknar kunskapen.
Generellt är det andra än
de som ska utföra arbetet
som tar besluten.”
Carlos Paulson, chef ungdomsgruppen,
Helsingborgspolisen om brottsbevakning i
och med sociala medier (SvD)