The document outlines a social media marketing solution for dentists provided by Social Raves, focusing on leveraging patient experiences for word-of-mouth marketing. It highlights strategies such as creating a raves tab on Facebook, implementing a search-engine optimized raves page, and using a business owner's dashboard to manage referrals and track marketing efforts. Pricing options are detailed, including a basic free option and a premium service with additional features for $300/year.

1. Social Media Marketing
Solution For
DENTISTS

2. The Social Raves Mission
Give local businesses, service providers,
and professionals the power to leverage
social networks not only to get the word
out about their products and services, but
more importantly have it spread.

3. 3
Problem
With recent changes in technology and the
dramatic growth of social media, people are
increasingly sharing their experiences about
nearly everything-- including those with local
service providers, businesses, and professionals.
The challenge and opportunity for dentists:
How to capture and channel
patient opinions using social media into
powerful word-of-mouth marketing.

4. 4
Solution
1
Recommend This Tab on Facebook Page
2
Search-engine Optimized Raves Page
3 Business Owner’s Dashboard

5. 5
1 Recommend This Tab on Facebook Page
Simple, easy, and convenient.
Give satisfied patients a simple and highly convenient outlet to talk you up to friends.
Adding the app is easy, takes little time or effort, and zero investment (yep, app is FREE).

6. 6
Ask satisfied and loyal patients to spread the word.
Fans can recommend your practice to friends, family, and co-workers
via a rave form on the app.

7. 7
Ask satisfied and loyal
patients to spread the word.
Fans can also make a direct referral on
your behalf to their list of contacts.

8. 8
Get valuable exposure.
When a patient raves about you or refers your practice, I highly
their recommendation is “shouted out” to their network
via the news feed, as well as appear on their wall.
recommend
my dentist
Dr. Charles!
Wall
Tip
Close to half (45%) of the average Facebook user’s time is spent in the news feed (CMB Consumer Pulse).

9. 9
Make recommendations and referrals spread like wildfire.
Friends who see the rave in their news feed who are patients, or know the practice, can
click on an embedded link and be taken to the Recommend This tab on your page.

10. 10
Engage patients in conversation and encourage participation.
When someone raves about you, repost it and respond personally. View each rave
as an opportunity to create fun, engaging conversations with clear calls to action.
You can even use it to ask questions and reward responses.

11. 11
Show transparency by handling any negative feedback appropriately.
Engaging in genuine dialogue
entails transparency. It’s a two-way
conversation so it’s very important
to be open, to listen, and then Jennifer rated this business a 7 (Passively Satisfied).
respond candidly and honestly. Know Perfect Dental Care in Dublin, OH? Spread the
word and help Dentist Ray Charles!
Fans receive notifications about your
comment so they can respond
accordingly, resulting in genuine
dialogue and authentic
communication.
Tip
Recommend This tab settings can be reset anytime by the page admin so you control what appears
on the page. Specific comments or entire conversations can also be removed by request.

12. 12
Follow-up on referrals immediately.
When a patient refers your practice, a virtual introduction is made between you and their friends.
Hit “Reply to all” in the email, thank the person making the referral, and invite prospects to come
in, schedule an appointment, or simply introduce yourself and the practice.

13. 13
Attract new clients by building and managing your social reputation.
Patient recommendations are retained and appear on your page, driving higher
conversions and generating more leads.
2,347

14. 14
2
Search-engine Optimized Raves Page
When you add the app to your page, your practice gets a raves page hosted for free on the Social
Raves website that consumers find when searching for the services you provide.
Tip
The raves page is fully customizable with photos, video, business description, features, searchable tags, etc.

15. 15
Achieve additional exposure for your practice.
Every recommendation made by patients on your Facebook page is published automatically on your
raves page for the rest of the world to see.
Tip
74% of Internet users looking for local products and services start with search engines (The Kelsey Group).

16. 16
Distribute recommendations to
100+ social networks.
Fans have the option of sharing their “love” for your
practice to friends across their other social networks.

17. 17
3 Business Owner’s Dashboard
The Social Raves dashboard gives you the ability to keep tabs on what’s happening in your
raving fan or referral network, and provides access to analytics and tools to help you grow it.

18. 18
Get to know your promoter network.
Use the dashboard to track who’s recommending your practice and the combined reach of these fans
across their networks (i.e., your “blast radius”).

19. 19
Build a deep understanding of why fans care.
The dashboard offers a segmented view of feedback from patients. By understanding their rationale for
ratings, you can begin to address relevant and critical issues to improve future interactions and
experiences.

20. 20
Leverage fan connections to scale your marketing.
Target messages, promotions, offers, etc. to promoters via private messaging to get the word
out and have it spread. When you talk to fans about something they care about, they’ll turn
around to tell their friends, who’ll tell their friends, and so on.

21. 21
Pricing
Basic - FREE
‣ App for Facebook (Rave tab only).
‣ Basic raves page on Social Raves website (limited customization; edit only
contact information, categories, and business features).
‣ Basic dashboard (limited functionality: promoter network, page views, and
reviews only).

22. 22
Pricing
Premium - $300/year ($30/month)
Everything in Basic plus:
‣ Refer tab in Facebook app.
‣ Customizable raves page on Social Raves website (i.e., photos, videos,
custom URL, description, status updates, key words and tags).
‣ Enhanced dashboard (full functionality: private messaging, offers/deals,
Net Promoter Score analytics).

23. 23
Special Offer
Included in your Premium order at no extra charge:
‣ Installation and set up of the app in your Facebook page.
‣ Customization of Facebook landing page.
‣ Customization of your raves page in Social Raves.
‣ Invitation to rave and refer your business: email set up
and blast to up to 100 addresses.

24. 24
Ready to get going? Add the app:
http://apps.facebook.com/socialraves
http://on.fb.me/pdjejv

25. Contact Social Raves
Telephone: (614) 467-0343
Email: info@socialraves.com
Twitter: @socialraves