Outstanding Social Media Campaigns

1. Social media campaigns in
Burkina Faso
BATIONO Dramane 2B6007

2. VLISCO, A STORY AS UNIQUE
AS OUR FABRICS
VLISCO, African women fabric

3. In your meals since 3 Generations
DINOR, eating healthy

4. RIDING DIFFERENTLY…

5. AWANGO
EXTENDING ENERGY ACCESS TO AS MANY PEOPLE AS
POSSIBLE
TOTAL, green solution

6. Latex Mattress, your partner for life

7. United Parcel Service – DHL –
FedEx Corporation

8. United Parcel
Services
DHL Express FedEx
Corporation
Posts mostly branch photos Posts mostly branch photos Posts mostly branch photos
Never uses UGC Often uses UGC Often uses UGC
Rarely asks questions Asks many questions Never asks questions
Posts frequently Posts frequently Posts frequently
Mix content All kinds of contents including
irrelevant topics
Focuses on campaigns
Most engaging picture: A
picture of a Kid which a small
UPS truck (950 shares)
Most engaging pictures: A
question about one’s Dream (506
shares)
Most engaging post: A video on
how to transform your business
with FedEx (about 250,000
views)

9. United Parcel
Services
DHL Express FedEx
Corporation
Posts mostly branch photos Posts mostly branch and
celebration photos
Posts mostly branch photos
Often uses UGC Often uses UGC Often uses UGC
Rarely asks questions Asks many questions Never asks questions
Posts frequently Posts frequently Posts very frequently
Mix content All kinds of contents including
irrelevant topics
Focuses on campaigns
Most engaging post: A video
on how people receive their
hamburgers
Most engaging pictures: A
picture of the winning team of
the African champions league
Most engaging post: A picture
of a cat in a FedEx box
(retweeted 129)

10. United Parcel
Services
DHL Express FedEx
Corporation
Posts mostly branch videos Posts mostly branch videos Posts mostly branch videos
Never uses UGC Never uses UGC Never uses UGC
Rarely asks questions Never asks questions Never asks questions
Posts once a month Posts very infrequently Posts very frequently
Focuses on services campaigns Focuses on services campaigns Focuses on services campaigns
Most engaging post: A video on
how to” save a birthday
surprise” (5 million views)
Most engaging post: A video of
a competition “AfricaAsOne” in
Benin (about 1 million views)
Most engaging post: A video of
the journey of a guitar package
(431730 views)

11. SUMMARY OF CONTENT STRATEGIES
• All three companies remain very active on major social medias
platforms with frequent posts.
• FACEBOOK and TWITTER are the most used platforms when
it comes to interaction with customers or audience.