Social media campaign in Pakistan selective brands

1. IKRAM,ABDUL
REHMAN BIN
2B5205

2. Ideas regarding the reconstruction and education of the nation are
discussed and commented on
Fans are encouraged to express their opinions, views and uncertainties
on such constructive topics are well-taken, linking them with “Karo
Mumkin” project services of real life community worker

3. Nescafé basement is an innovative new platform for bathroom singers
and striving music stars alike
Targeting the Pakistani youth
Gives a chance to post a video, and then invites them to perform in the
studios

4. A campaign to attract people for a rally
Used social media for circulating motivational messages and substantial
follow up
Campaign covered
by BBC

5. Weekly question with correct answers leading to prizes
Posting pictures with Lays Wavy or posting with #What's your flavor.
10 tickets for cricket world cup

6. Upload your special moment pictures onto the ‘khas moment’App and
ask their friends to vote for them on that page
The winners are entitled to a gift hamper and a chance for them to be
on Candi billboards and print ads across the country

7. Mobilink Telenor U-Fone
Brand Image Brand Image Brand Awareness
3 million likes 1.5 million likes 2.6 million likes
Posts Frequently Posts frequently Posts Frequently
Occasionally asks questions Occasionally asks question Rarely asks question
Promoting Campaigns Promoting campaigns and
Recruitments
Frequent promotion of
brand
Apps to engage customers Different pages for sub-
brands
Apps to engage customers
Most engaging post: Video
for a chance to win smart
phone 6500 likes
Most engaging post: Like
and share for a chance to
win smartphone ( 771
shares )
Most engaging post
Facebook

8. Mobilink Telenor U-Fone
Brand Image Brand Image Brand Imge
Posts Frequently Posts frequently Posts Frequently
Promoting campaigns and
events
Promoting campaigns and
Recruitments
Promoting Campaign
Customers can interact
with employees
Using it for employees to
post.
Interacting with
employees and customers
Only relevant post related
to brand
Relevant posts Mostly relevant, some off
topic posts
Twitter

9. Mobilink Telenor U-Fone
Brand Awareness Brand Awareness Brand Awareness
Posts occasionally Posts occasionally Posts occasionally
All Promotions/ Sub
Brands
All promotions All promotions
Links to social
networks i.e.
Facebook, twitter,
Linked in and Feed
burner.
Links to social
networks i.e.
Facebook, twitter,
Linked in
Links to social
networks i.e.
Facebook, twitter and
You Tube.
Only relevant post
related to brand
Only relevant post
related to brand
Only relevant post
related to brand
Website