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Social Media Made Simple   By Kelly Noble


Thursday, October 20, 2011
Social Media Geek




Thursday, October 20, 2011
Social Media Geek

         • Myspace member since 2004




Thursday, October 20, 2011
Social Media Geek

         • Myspace member since 2004
         • Facebook member since 2006




Thursday, October 20, 2011
Social Media Geek

         • Myspace member since 2004
         • Facebook member since 2006
         • LinkedIn member since 2008



Thursday, October 20, 2011
Social Media Geek

         • Myspace member since 2004
         • Facebook member since 2006
         • LinkedIn member since 2008
         • Twitter member since 2009


Thursday, October 20, 2011
Social Media Geek

         • Myspace member since 2004
         • Facebook member since 2006
         • LinkedIn member since 2008
         • Twitter member since 2009
         • Google+ member since 2011

Thursday, October 20, 2011
Social Media Geek

         • Myspace member since 2004
         • Facebook member since 2006
         • LinkedIn member since 2008
         • Twitter member since 2009
         • Google+ member since 2011

Thursday, October 20, 2011
What you will learn today

     • The basics of Internet Media Marketing


     • Why use Social Media?


     • Best practices of Facebook, LinkedIn & Twitter




Thursday, October 20, 2011
Then Vs. Now



     • Companies talked AT the            • We can communicate back
       customers
                                          • We are more diverse and
     • We were easier to target and         different
       categorize
                                          • We are more savvy and educated
     • We were believers                    consumers




Thursday, October 20, 2011
Social Media is just one piece of the puzzle
                                 Tie it all together




Thursday, October 20, 2011
Why Social Media
                               Marketing?
                •     Join the Conversation

                •     Build Relationships

                •     Brand Awareness

                •     Search Engine Optimization

                •     Provide a collaborative environment for prospects and
                      customers.




Thursday, October 20, 2011
•     There are over 800 million active Facebook (500
                million this time last year)

          •     Facebook supports over 70 languages

          •     71.2% of the US web audience is on Facebook

          •     There are more than 350 million active users currently
                accessing Facebook through their mobile devices



Thursday, October 20, 2011
Facebook Page Best practices




Thursday, October 20, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page




Thursday, October 20, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page




Thursday, October 20, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page




Thursday, October 20, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page




Thursday, October 20, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page

    •     Have a larger custom logo




Thursday, October 20, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page

    •     Have a larger custom logo

    •     At 25 Fans create a vanity URL




Thursday, October 20, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page

    •     Have a larger custom logo

    •     At 25 Fans create a vanity URL

        •     fb.com/username




Thursday, October 20, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page

    •     Have a larger custom logo

    •     At 25 Fans create a vanity URL

        •     fb.com/username

    •     Regular updates




Thursday, October 20, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page

    •     Have a larger custom logo

    •     At 25 Fans create a vanity URL

        •     fb.com/username

    •     Regular updates

    •     Always remember the 80/20 rule of
          posting


Thursday, October 20, 2011
Tagging 101



                             Here I have tagged Wember Inc in my message so
                             that this message not only shows up on my wall but
                             also to the Wember Inc. Wall. Also the tag becomes a
                             link to that page’s wall.


       Steps:
       1.Your PAGE must like the page you wish to tag prior to doing a tag.
       2.Start typing your message and when you want to tag you use the “@”
       sign. So if you wanted to tag Stellar247 you would type @stellar247.
       3.Once you start typing the @username the page you wish to tag will
       show up in the drop down menu. Select the page you want to tag.
       4.Continue sharing your message as you normally would.



Thursday, October 20, 2011
•     101 million members worldwide

               •     47% of LI members are located inside the USA

               •     Professional Networking Site Launched in 2002

               •     Ages 45+ is the largest age demographic




Thursday, October 20, 2011
LI Tips




Thursday, October 20, 2011
LI Tips
                               Increase your visibility
                               •Optimize your profile
                               •Add connections




Thursday, October 20, 2011
LI Tips
                               Increase your visibility
                               •Optimize your profile
                               •Add connections

                              Improve your connectivity
                              •Show all your affiliations in your profile: Past
                              employment and companies, schools, associations
                              and activities.
                              • Join groups




Thursday, October 20, 2011
LI Tips
                               Increase your visibility
                               •Optimize your profile
                               •Add connections

                              Improve your connectivity
                              •Show all your affiliations in your profile: Past
                              employment and companies, schools, associations
                              and activities.
                              • Join groups

                               Improve your Google rank
                               •Make your profile public
                               •Customize your URL
                               •Include your profile URL in your email signature




Thursday, October 20, 2011
LI Tips
                               Increase your visibility
                               •Optimize your profile
                               •Add connections

                              Improve your connectivity
                              •Show all your affiliations in your profile: Past
                              employment and companies, schools, associations
                              and activities.
                              • Join groups

                               Improve your Google rank
                               •Make your profile public
                               •Customize your URL
                               •Include your profile URL in your email signature

                               Perform/Utilize
                               •Check references
                               •Look into companies
                               •Search for new employees and service providers
                               •Find content
                               •Get business
                               •Ask for recommendations



Thursday, October 20, 2011
LI Tips
                               Increase your visibility
                               •Optimize your profile
                               •Add connections

                              Improve your connectivity
                              •Show all your affiliations in your profile: Past
                              employment and companies, schools, associations
                              and activities.
                              • Join groups

                               Improve your Google rank
                               •Make your profile public
                               •Customize your URL
                               •Include your profile URL in your email signature

                               Perform/Utilize
                               •Check references
                               •Look into companies
                               •Search for new employees and service providers
                               •Find content
                               •Get business
                               •Ask for recommendations



Thursday, October 20, 2011
Share more




Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
• First ever tweet was in 2006
        • There are currently 110 million tweets per day
        • The current rate of tweeting is 1,200 Tweets per second
        • There are currently 200m registered users with a growth
            continuing at a higher pace than before.
        • 182% increase in the number of users tweeting from mobile
            devices in the past year.


Thursday, October 20, 2011
Grow Your Following




Thursday, October 20, 2011
Grow Your Following




               •     Register your profile on Twellow.com




Thursday, October 20, 2011
Grow Your Following




               •     Register your profile on Twellow.com

               •     Find people to follow who you want to have follow you
                     back




Thursday, October 20, 2011
Grow Your Following




               •     Register your profile on Twellow.com

               •     Find people to follow who you want to have follow you
                     back

               •     Follow the followers of others




Thursday, October 20, 2011
Grow Your Following




               •     Register your profile on Twellow.com

               •     Find people to follow who you want to have follow you
                     back

               •     Follow the followers of others

               •     Only follow active users




Thursday, October 20, 2011
Grow Your Following




               •     Register your profile on Twellow.com

               •     Find people to follow who you want to have follow you
                     back

               •     Follow the followers of others

               •     Only follow active users

               •     Unfollow those who do not follow you back within at
                     least 48 hours


Thursday, October 20, 2011
Twitter Tips




Thursday, October 20, 2011
Twitter Tips




             •     Re-name your profile photo prior to uploading so that it
                   will be indexed by Google.




Thursday, October 20, 2011
Twitter Tips




             •     Re-name your profile photo prior to uploading so that it
                   will be indexed by Google.

             •     Only use 120 characters if you want to have your full
                   message re-tweeted.




Thursday, October 20, 2011
Twitter Tips




             •     Re-name your profile photo prior to uploading so that it
                   will be indexed by Google.

             •     Only use 120 characters if you want to have your full
                   message re-tweeted.

             •     Use keywords in your profile bio as well as some of your
                   tweets so you will be found.



Thursday, October 20, 2011
Twitter Tips




             •     Re-name your profile photo prior to uploading so that it
                   will be indexed by Google.

             •     Only use 120 characters if you want to have your full
                   message re-tweeted.

             •     Use keywords in your profile bio as well as some of your
                   tweets so you will be found.

             •     Use a headshot rather than a logo

Thursday, October 20, 2011
Give me a recommendation for this class
               on LinkedIn and I’ll send you:

                             Facebook Cheat Sheet
                             LinkedIn Cheat Sheet
                              Twitter Cheat Sheet

         Full of helpful tips and glossary of terms!
              linkedin.com/in/kellymnoble

Thursday, October 20, 2011
fb.com/stellar247
                             twitter.com/stellar247
                             linkedin.com/in/kellymnoble
                             StellarMediaMkt@gmail.com



Thursday, October 20, 2011
Connect with me:

                             fb.com/stellar247
                             twitter.com/stellar247
                             linkedin.com/in/kellymnoble
                             StellarMediaMkt@gmail.com



Thursday, October 20, 2011

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Social media made simple presentation from 10/20/2011

  • 1. Social Media Made Simple By Kelly Noble Thursday, October 20, 2011
  • 2. Social Media Geek Thursday, October 20, 2011
  • 3. Social Media Geek • Myspace member since 2004 Thursday, October 20, 2011
  • 4. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 Thursday, October 20, 2011
  • 5. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 Thursday, October 20, 2011
  • 6. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 • Twitter member since 2009 Thursday, October 20, 2011
  • 7. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 • Twitter member since 2009 • Google+ member since 2011 Thursday, October 20, 2011
  • 8. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 • Twitter member since 2009 • Google+ member since 2011 Thursday, October 20, 2011
  • 9. What you will learn today • The basics of Internet Media Marketing • Why use Social Media? • Best practices of Facebook, LinkedIn & Twitter Thursday, October 20, 2011
  • 10. Then Vs. Now • Companies talked AT the • We can communicate back customers • We are more diverse and • We were easier to target and different categorize • We are more savvy and educated • We were believers consumers Thursday, October 20, 2011
  • 11. Social Media is just one piece of the puzzle Tie it all together Thursday, October 20, 2011
  • 12. Why Social Media Marketing? • Join the Conversation • Build Relationships • Brand Awareness • Search Engine Optimization • Provide a collaborative environment for prospects and customers. Thursday, October 20, 2011
  • 13. There are over 800 million active Facebook (500 million this time last year) • Facebook supports over 70 languages • 71.2% of the US web audience is on Facebook • There are more than 350 million active users currently accessing Facebook through their mobile devices Thursday, October 20, 2011
  • 14. Facebook Page Best practices Thursday, October 20, 2011
  • 15. Facebook Page Best practices • Create a Facebook Fan Page Thursday, October 20, 2011
  • 16. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page Thursday, October 20, 2011
  • 17. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page Thursday, October 20, 2011
  • 18. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page Thursday, October 20, 2011
  • 19. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo Thursday, October 20, 2011
  • 20. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL Thursday, October 20, 2011
  • 21. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/username Thursday, October 20, 2011
  • 22. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/username • Regular updates Thursday, October 20, 2011
  • 23. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/username • Regular updates • Always remember the 80/20 rule of posting Thursday, October 20, 2011
  • 24. Tagging 101 Here I have tagged Wember Inc in my message so that this message not only shows up on my wall but also to the Wember Inc. Wall. Also the tag becomes a link to that page’s wall. Steps: 1.Your PAGE must like the page you wish to tag prior to doing a tag. 2.Start typing your message and when you want to tag you use the “@” sign. So if you wanted to tag Stellar247 you would type @stellar247. 3.Once you start typing the @username the page you wish to tag will show up in the drop down menu. Select the page you want to tag. 4.Continue sharing your message as you normally would. Thursday, October 20, 2011
  • 25. 101 million members worldwide • 47% of LI members are located inside the USA • Professional Networking Site Launched in 2002 • Ages 45+ is the largest age demographic Thursday, October 20, 2011
  • 27. LI Tips Increase your visibility •Optimize your profile •Add connections Thursday, October 20, 2011
  • 28. LI Tips Increase your visibility •Optimize your profile •Add connections Improve your connectivity •Show all your affiliations in your profile: Past employment and companies, schools, associations and activities. • Join groups Thursday, October 20, 2011
  • 29. LI Tips Increase your visibility •Optimize your profile •Add connections Improve your connectivity •Show all your affiliations in your profile: Past employment and companies, schools, associations and activities. • Join groups Improve your Google rank •Make your profile public •Customize your URL •Include your profile URL in your email signature Thursday, October 20, 2011
  • 30. LI Tips Increase your visibility •Optimize your profile •Add connections Improve your connectivity •Show all your affiliations in your profile: Past employment and companies, schools, associations and activities. • Join groups Improve your Google rank •Make your profile public •Customize your URL •Include your profile URL in your email signature Perform/Utilize •Check references •Look into companies •Search for new employees and service providers •Find content •Get business •Ask for recommendations Thursday, October 20, 2011
  • 31. LI Tips Increase your visibility •Optimize your profile •Add connections Improve your connectivity •Show all your affiliations in your profile: Past employment and companies, schools, associations and activities. • Join groups Improve your Google rank •Make your profile public •Customize your URL •Include your profile URL in your email signature Perform/Utilize •Check references •Look into companies •Search for new employees and service providers •Find content •Get business •Ask for recommendations Thursday, October 20, 2011
  • 35. • First ever tweet was in 2006 • There are currently 110 million tweets per day • The current rate of tweeting is 1,200 Tweets per second • There are currently 200m registered users with a growth continuing at a higher pace than before. • 182% increase in the number of users tweeting from mobile devices in the past year. Thursday, October 20, 2011
  • 36. Grow Your Following Thursday, October 20, 2011
  • 37. Grow Your Following • Register your profile on Twellow.com Thursday, October 20, 2011
  • 38. Grow Your Following • Register your profile on Twellow.com • Find people to follow who you want to have follow you back Thursday, October 20, 2011
  • 39. Grow Your Following • Register your profile on Twellow.com • Find people to follow who you want to have follow you back • Follow the followers of others Thursday, October 20, 2011
  • 40. Grow Your Following • Register your profile on Twellow.com • Find people to follow who you want to have follow you back • Follow the followers of others • Only follow active users Thursday, October 20, 2011
  • 41. Grow Your Following • Register your profile on Twellow.com • Find people to follow who you want to have follow you back • Follow the followers of others • Only follow active users • Unfollow those who do not follow you back within at least 48 hours Thursday, October 20, 2011
  • 43. Twitter Tips • Re-name your profile photo prior to uploading so that it will be indexed by Google. Thursday, October 20, 2011
  • 44. Twitter Tips • Re-name your profile photo prior to uploading so that it will be indexed by Google. • Only use 120 characters if you want to have your full message re-tweeted. Thursday, October 20, 2011
  • 45. Twitter Tips • Re-name your profile photo prior to uploading so that it will be indexed by Google. • Only use 120 characters if you want to have your full message re-tweeted. • Use keywords in your profile bio as well as some of your tweets so you will be found. Thursday, October 20, 2011
  • 46. Twitter Tips • Re-name your profile photo prior to uploading so that it will be indexed by Google. • Only use 120 characters if you want to have your full message re-tweeted. • Use keywords in your profile bio as well as some of your tweets so you will be found. • Use a headshot rather than a logo Thursday, October 20, 2011
  • 47. Give me a recommendation for this class on LinkedIn and I’ll send you: Facebook Cheat Sheet LinkedIn Cheat Sheet Twitter Cheat Sheet Full of helpful tips and glossary of terms! linkedin.com/in/kellymnoble Thursday, October 20, 2011
  • 48. fb.com/stellar247 twitter.com/stellar247 linkedin.com/in/kellymnoble StellarMediaMkt@gmail.com Thursday, October 20, 2011
  • 49. Connect with me: fb.com/stellar247 twitter.com/stellar247 linkedin.com/in/kellymnoble StellarMediaMkt@gmail.com Thursday, October 20, 2011