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Social Media andTourism in Protected Areas      Aivar Ruukel      29. june 2012      Tartu, Estonia
Private   Local Business     in Soomaasince 1994
PhD Student at EMU 2011-2015INFLUENCE OF ONLINE TRAVEL PHOTO SHARING ON VISITS TO  EUROPEAN NATIONAL PARKS
MSc at EMU 2011
10   findings /     recommendations
1   Travellers use social media in        all phases of travel...                      ...before                       dur...
2   Online Sharers:    Why are they important?    - They influence others    - can become your digital                 amb...
3    Travel Photos are the most      popular form of content           shared online
4   FREE internet is crucial
5      BLOGGING1) Content marketing2) Communication & participation3) Learning Social Media
6   Real Time = Mobile
7   Location!
8Fish Where the Fish Are !
Find & Engage withYour Digital Champions !                   9
Be Aware of the Iceberg !                   10
Social media and tourism in protected areas
Social media and tourism in protected areas
Social media and tourism in protected areas
Social media and tourism in protected areas
Social media and tourism in protected areas
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Social media and tourism in protected areas

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Social media and tourism in protected areas on #EuroEco seminar of ECOLNET and EETLS

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Social media and tourism in protected areas

  1. 1. Social Media andTourism in Protected Areas Aivar Ruukel 29. june 2012 Tartu, Estonia
  2. 2. Private Local Business in Soomaasince 1994
  3. 3. PhD Student at EMU 2011-2015INFLUENCE OF ONLINE TRAVEL PHOTO SHARING ON VISITS TO EUROPEAN NATIONAL PARKS
  4. 4. MSc at EMU 2011
  5. 5. 10 findings / recommendations
  6. 6. 1 Travellers use social media in all phases of travel... ...before during after
  7. 7. 2 Online Sharers: Why are they important? - They influence others - can become your digital ambassadors
  8. 8. 3 Travel Photos are the most popular form of content shared online
  9. 9. 4 FREE internet is crucial
  10. 10. 5 BLOGGING1) Content marketing2) Communication & participation3) Learning Social Media
  11. 11. 6 Real Time = Mobile
  12. 12. 7 Location!
  13. 13. 8Fish Where the Fish Are !
  14. 14. Find & Engage withYour Digital Champions ! 9
  15. 15. Be Aware of the Iceberg ! 10

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