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SOCIAL	
  LUMAscape 	
                                                  	
                	
                 	
                 	
  	
  
            Social Marketing Management                  URL Shorteners              Stream Platforms                          Twitter Apps




             Social Publishing Platforms
                                                                                   Content Curation
                                                            Analytics
                                                                                                                          Facebook Apps
E            Social Promotion Platforms

N                                                                                  FB Commerce

T
                                                                                     Platforms                                                                                          A
                                                                                                                                                                                        U
                     Social Advertising Platforms                                                                        Facebook Gaming
E
R                                                                                                                                                                                       D
P                                                                                                                                                                                       I
R                Social Ad Networks                             Social Graph Data                                            Social Search
                                                                                                                                                                                        E
I                                                                          Location-                                    Social Networks - Other                                         N
          Social Business Software                  Blogging              Aware Apps

S                                                   Platforms                                                                                                                           C
        External (Customer) Facing

E                                                                                                      Social
                                                                                                     Commerce
                                                                                                                         Content Sharing (Reviews/Q&A/Docs)                             E
S        Internal (Employee) Facing
                                                                                                                                     Photo Sharing


            Listening Platforms                                           Community
                                                                                                        Plug-ins/Widgets                       Traditional Publishers
                                                                           Platforms
                                               “Social
                                              Enterprise”


                                                                  Denotes acquired company                                                       ©	
  LUMA	
  Partners	
  LLC	
  2011	
  

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Social media landscape by luma partner on 2011 06-06

  • 1. SOCIAL  LUMAscape             Social Marketing Management URL Shorteners Stream Platforms Twitter Apps Social Publishing Platforms Content Curation Analytics Facebook Apps E Social Promotion Platforms N FB Commerce T Platforms A U Social Advertising Platforms Facebook Gaming E R D P I R Social Ad Networks Social Graph Data Social Search E I Location- Social Networks - Other N Social Business Software Blogging Aware Apps S Platforms C External (Customer) Facing E Social Commerce Content Sharing (Reviews/Q&A/Docs) E S Internal (Employee) Facing Photo Sharing Listening Platforms Community Plug-ins/Widgets Traditional Publishers Platforms “Social Enterprise” Denotes acquired company ©  LUMA  Partners  LLC  2011