Social media is defined as activities that integrate technology, social interaction, and sharing various types of digital content. It accounts for about 10% of total internet usage and visiting social sites has become the fourth most popular online activity. The top social media platforms include Facebook with over 1 billion users, Twitter with over 300 million tweets per day, and Pinterest with over 1.5 million daily unique users. To effectively utilize social media, companies should focus on conversations and engagement with customers, think of social media as a dialogue rather than a monologue, and measure the results of their social media strategy and efforts.