Presentation given at a Be2camp facilitated BIFM fringe event in London on 13 April 2010. The main content is slightly tweaked from previous AEC-oriented presentations to suit the FM audience (some marketing focus slides also deleted).
Online AEC Communities - finding construction people on Facebook, LinkedIn, N...pwcom.co.uk Ltd
Presentation summarising October 2009 view of main online communities for professionals from architecture, engineering and construction (AEC). Mainly focused on Facebook, LinkedIn, Ning, etc. Presentation given by Paul Wilkinson at Be2camp@WorkingBuildings2009, London Olympia, 8 October 2009.
Augmented Reality for the Built Environment, AEC and FM sectorsMartin Brown
Presentation and talk given to be2campnw exploring the use of virtual and augmented reality within the built environment.
Also makes the case to protect our real, wild environments free from technology
"Behaviours4Collaboration" is a group looking at the behavioural changes needed to support collaborative working in general, and BIM (building information modelling) in particular. This presentation was delivered (Pecha Kucha style) at GreenBIM in Leeds on 3 December 2014
"Improving the image of construction" - presentation delivered by Paul Wilkinson, chair of the CIPR's construction and property group (CAPSIG) to the Constructing Excellence annual members convention in London on Friday 14 November 2014.
Just-in-Time knowledge - easy access to knowledge using the webpwcom.co.uk Ltd
Just-in-Time knowledge - easy access to knowledge using the web - presentation to Institution of Civil Engineers Learned Societies Forum, London, 11 June 2013
Online AEC Communities - finding construction people on Facebook, LinkedIn, N...pwcom.co.uk Ltd
Presentation summarising October 2009 view of main online communities for professionals from architecture, engineering and construction (AEC). Mainly focused on Facebook, LinkedIn, Ning, etc. Presentation given by Paul Wilkinson at Be2camp@WorkingBuildings2009, London Olympia, 8 October 2009.
Augmented Reality for the Built Environment, AEC and FM sectorsMartin Brown
Presentation and talk given to be2campnw exploring the use of virtual and augmented reality within the built environment.
Also makes the case to protect our real, wild environments free from technology
"Behaviours4Collaboration" is a group looking at the behavioural changes needed to support collaborative working in general, and BIM (building information modelling) in particular. This presentation was delivered (Pecha Kucha style) at GreenBIM in Leeds on 3 December 2014
"Improving the image of construction" - presentation delivered by Paul Wilkinson, chair of the CIPR's construction and property group (CAPSIG) to the Constructing Excellence annual members convention in London on Friday 14 November 2014.
Just-in-Time knowledge - easy access to knowledge using the webpwcom.co.uk Ltd
Just-in-Time knowledge - easy access to knowledge using the web - presentation to Institution of Civil Engineers Learned Societies Forum, London, 11 June 2013
presentation given to Essex centre of the CIOB (Chartered Institute of Building) on Wednesday 14 November 2012. A lot of information crammed into one presentation.
Presentation given by Paul Wilkinson at CIPR HQ in London on 21 June 2012 (part of CIPR 'social summer' season). Paul defines Wikis, looks at other Wiki projects before focusing on Wikipedia. He covers the Five Pillars, and core content policies before briefly describing the CIPR Wikipedia guidance and then looking at the editing interface.
Construction PR and marketing in the digital agepwcom.co.uk Ltd
This document discusses how construction companies can use social media for PR and marketing. It begins by defining social media as globally distributed conversations online using tools like blogs, wikis, social networks and video sharing. It then explains why social media matters for construction firms, noting its growing user base and how it is shaping online user behavior and media consumption. Finally, it provides best practices for construction companies to engage in social media through blogs, Twitter, LinkedIn and other channels.
What's next in digital communications for construction marketingpwcom.co.uk Ltd
What's next in digital communications for construction marketing - a presentation by Paul Wilkinson given to a half-day CIMCIG conference at the Building Centre, London on 16 May 2012
From email to BIM: 20 years of construction collaboration technologiespwcom.co.uk Ltd
Paul Wilkinson gave a presentation on construction collaboration technologies ranging from email to BIM. He discussed how the industry has evolved from using paper and fax to online file sharing and extranets. BIM was introduced as going beyond 2D and 3D by including time, cost, and other project data. Wilkinson explained that BIM is an important process now being adopted in the UK to improve project delivery and reduce costs through more collaborative ways of working across the entire lifecycle of a project. OPEN BIM and BIM libraries were also mentioned as helping to improve interoperability.
presentation by Paul Wilkinson to CIMCIG BIM conference, Building Centre, London WC1 on Wednesday 25 April 2012.
Presentation explains what BIM is (and isn't), and outlines why it has become important in 2012, as the UK construction industry looks to meet a UK Government BIM deadline by 2016.
Mobile and social media adoption in constructionpwcom.co.uk Ltd
Why web 2.0 matters and what construction services have been developed to respond to the new opportunities presented by both mobile technologies and social media.
Presentation to COMIT (Construction Opportunities in Mobile IT) conference, held at UCL, London on 11 November 2011.
Getting Social: adding Web 2.0 to your construction communications mixpwcom.co.uk Ltd
The document discusses how construction companies can use social media as part of their communication strategies. It provides an overview of various social media platforms like blogs, wikis, social networking sites, and how they can be used to engage with audiences, influence perceptions and measure outcomes. It emphasizes the importance of having an integrated online and offline approach and being authentic when using social media in business-to-business contexts.
Presentation given by Paul Wilkinson to London Constructing Excellence Club on 10 May 2011. If you like this, you should also seek out the presentation given by Philippa Grantham of Studio Klaschka
The document discusses the evolution of communication tools from traditional methods like letters and faxes to modern social media platforms. It provides an overview of various Web 2.0 technologies like blogs, wikis, social networking sites and how these allow for greater information sharing and collaboration. The document also outlines benefits of using social media for businesses, including increased online engagement and new opportunities for marketing, PR and events. It concludes by recommending that companies start using these tools gradually and manage social media efforts properly.
Getting social - or - How the construction sector has adopted social mediapwcom.co.uk Ltd
Presentation given at Constructing Excellence Social Media Forum, in London, on 30 March 2011. A quick overview of the Web 2.0 world, why it's increasingly important to construction businesses, and what platforms are being used.
"Getting social" - applying web 2.0 in construction marketing and PR pwcom.co.uk Ltd
Presentation to the CIM Construction Interest Group (CIMCIG) at the Building Centre, London on 25 November 2010. Gives overview of the tools, including some construction-specific applications, as well as up-to-date stats on market penetration of the leading generic platforms. Finishes with pointers on applying Web 2.0, from audit through to measurement.
Community engagement: online, offline - it's a people thingpwcom.co.uk Ltd
This document summarizes a presentation about online and offline community engagement. It discusses the evolution of communication technologies from early methods like letters to modern tools like social media. It also describes several case studies of online communities for architecture professionals, including Be2camp unconference events that brought people together both online and in-person. The presentation emphasizes that community engagement is about people rather than any single technology.
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
presentation given to Essex centre of the CIOB (Chartered Institute of Building) on Wednesday 14 November 2012. A lot of information crammed into one presentation.
Presentation given by Paul Wilkinson at CIPR HQ in London on 21 June 2012 (part of CIPR 'social summer' season). Paul defines Wikis, looks at other Wiki projects before focusing on Wikipedia. He covers the Five Pillars, and core content policies before briefly describing the CIPR Wikipedia guidance and then looking at the editing interface.
Construction PR and marketing in the digital agepwcom.co.uk Ltd
This document discusses how construction companies can use social media for PR and marketing. It begins by defining social media as globally distributed conversations online using tools like blogs, wikis, social networks and video sharing. It then explains why social media matters for construction firms, noting its growing user base and how it is shaping online user behavior and media consumption. Finally, it provides best practices for construction companies to engage in social media through blogs, Twitter, LinkedIn and other channels.
What's next in digital communications for construction marketingpwcom.co.uk Ltd
What's next in digital communications for construction marketing - a presentation by Paul Wilkinson given to a half-day CIMCIG conference at the Building Centre, London on 16 May 2012
From email to BIM: 20 years of construction collaboration technologiespwcom.co.uk Ltd
Paul Wilkinson gave a presentation on construction collaboration technologies ranging from email to BIM. He discussed how the industry has evolved from using paper and fax to online file sharing and extranets. BIM was introduced as going beyond 2D and 3D by including time, cost, and other project data. Wilkinson explained that BIM is an important process now being adopted in the UK to improve project delivery and reduce costs through more collaborative ways of working across the entire lifecycle of a project. OPEN BIM and BIM libraries were also mentioned as helping to improve interoperability.
presentation by Paul Wilkinson to CIMCIG BIM conference, Building Centre, London WC1 on Wednesday 25 April 2012.
Presentation explains what BIM is (and isn't), and outlines why it has become important in 2012, as the UK construction industry looks to meet a UK Government BIM deadline by 2016.
Mobile and social media adoption in constructionpwcom.co.uk Ltd
Why web 2.0 matters and what construction services have been developed to respond to the new opportunities presented by both mobile technologies and social media.
Presentation to COMIT (Construction Opportunities in Mobile IT) conference, held at UCL, London on 11 November 2011.
Getting Social: adding Web 2.0 to your construction communications mixpwcom.co.uk Ltd
The document discusses how construction companies can use social media as part of their communication strategies. It provides an overview of various social media platforms like blogs, wikis, social networking sites, and how they can be used to engage with audiences, influence perceptions and measure outcomes. It emphasizes the importance of having an integrated online and offline approach and being authentic when using social media in business-to-business contexts.
Presentation given by Paul Wilkinson to London Constructing Excellence Club on 10 May 2011. If you like this, you should also seek out the presentation given by Philippa Grantham of Studio Klaschka
The document discusses the evolution of communication tools from traditional methods like letters and faxes to modern social media platforms. It provides an overview of various Web 2.0 technologies like blogs, wikis, social networking sites and how these allow for greater information sharing and collaboration. The document also outlines benefits of using social media for businesses, including increased online engagement and new opportunities for marketing, PR and events. It concludes by recommending that companies start using these tools gradually and manage social media efforts properly.
Getting social - or - How the construction sector has adopted social mediapwcom.co.uk Ltd
Presentation given at Constructing Excellence Social Media Forum, in London, on 30 March 2011. A quick overview of the Web 2.0 world, why it's increasingly important to construction businesses, and what platforms are being used.
"Getting social" - applying web 2.0 in construction marketing and PR pwcom.co.uk Ltd
Presentation to the CIM Construction Interest Group (CIMCIG) at the Building Centre, London on 25 November 2010. Gives overview of the tools, including some construction-specific applications, as well as up-to-date stats on market penetration of the leading generic platforms. Finishes with pointers on applying Web 2.0, from audit through to measurement.
Community engagement: online, offline - it's a people thingpwcom.co.uk Ltd
This document summarizes a presentation about online and offline community engagement. It discusses the evolution of communication technologies from early methods like letters to modern tools like social media. It also describes several case studies of online communities for architecture professionals, including Be2camp unconference events that brought people together both online and in-person. The presentation emphasizes that community engagement is about people rather than any single technology.
High-Quality IPTV Monthly Subscription for $15advik4387
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https://rb.gy/f409dk
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
4. PRE-WEB WEB 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? AEC/FM 2.0
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10. WEB 2.0 LESSONS CONTEXT TOUR PRE-WEB AGENDA WHO, ME? AEC/FM 2.0
11. WEB 2.0 LESSONS CONTEXT TOUR PRE-WEB AGENDA WHO, ME? (Source: Role of Social Media in Commercial Property RICS 2009 – Remit Consulting) AEC/FM 2.0
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21. PRE-WEB WEB 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME? www.tcn.uk.com www.reorb.com AEC/FM 2.0
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46. … so what’s changed? PRE-WEB WEB 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? A Web 2.0 revolution! AEC/FM 2.0
47. (Photos: Meir Sadan on Flickr ; kpwerker on Flickr PRE-WEB WEB 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? AEC/FM 2.0 Web 1.0 was about … Web 2.0 is about … reading writing
48. PRE-WEB WEB 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? AEC/FM 2.0 Web 1.0 was about … Web 2.0 is about … companies communities
49. PRE-WEB WEB 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? AEC/FM 2.0 Web 1.0 was about … Web 2.0 is about … one-way two-way
50. PRE-WEB WEB 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? AEC/FM 2.0 Web 1.0 was about … Web 2.0 is about … lecture conversation
51. PRE-WEB WEB 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? AEC/FM 2.0 Web 1.0 was about … Web 2.0 is about … advertising word-of-mouth
52. PRE-WEB WEB 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? AEC/FM 2.0 Web 1.0 was about … Web 2.0 is about … owning sharing
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73. If business leaders don’t engage directly with the public, someone else will. With the growth of social media, “citizen journalists” could be blogging and tweeting about your business. (Steve Martin, CEO, Clugston Construction) PRE-WEB WEB 2.0 CONTEXT TOUR LESSONS AGENDA WHO, ME? AEC/FM 2.0
All familiar with these? Who has a profile on Facebook? Who uses Facebook for business? Who uses on LinkedIn? Who uses Twitter? Company or individual use
Google profile. Whether you like it or not you have an online footprint. Mine is clear. I have taken steps to create a consistent online identity. SME – personal brand (punch above your weight)
These media are still important but we now have a growing range of additional , even alternative channels to communicate our messages and engage in conversations with customers and other influencers
Early websites
Collaboration with supply chain thru email, then other means Some estimate that social media will replace email in a few years. Analyst firm Gartner (Jan 2010) predicted: "By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.”
Hundreds of applications, in lots of categories 24 categories in Brian Solis’s’ Conversation prism
Remit Consulting pares number of categories down from 24 to 12
Let’s take a quick tour First off – discussion forums
Wrote about this in guest blog post on CE blog Suspect Paul Morrell’s first ever blog post
Network of contacts
Network of contacts
Now combining wider range of tools and techniques. Still have to be a good marketeer or PR operator. But need good knowledge of how to integrate SM tools into the communications mix
Now combining wider range of tools and techniques with event management – and adding capabilities such as broadcasting previously too expensive for most budgets.
Now combining wider range of tools and techniques with event management – and adding capabilities such as broadcasting previously too expensive for most budgets. My Slidecast got 481 views in the first week after it was published on SlideShare.
Media140 event attracted 150 people to RIBA HQ London. Interactive event, but wifi failed within 10 mins – cue social media attack on RIBA and BT.
Case study of how established international AEC firm integrated Web 2.0 into its corporate communications. Corporate communications and HR teams recruited 20 bloggers worldwide. “ Blogger Manifesto” HOK Blog Policy – etiquette: confidentiality, professionalism, mutual respect and good taste. Two- day, in-person training session. Ongoing Training/Support Help Blog Weekly Blog Update posts edited for grammar, punctuation and spelling – never for content semi-annual WebEx meetings
Worked with HR department Identified a Facebook Queen (our youngest, 20-something team member) Managing the HOK Network channels is a team effort for the Corporate Communications group
The Facebook, VisualCV and LinkedIn pages, plus the small Opportunities search link on the home page, show that one purpose of the site is for recruitment, and the blog will at least give potential recruits – particularly those Generation Y people for whom social networks are important – a lot of additional information about what it’s like to work at HOK.
Corporate communications identified a Lord of the Flickr
With video an increasingly popular download online, a HOK YouTube channel was an obvious step
HOK powerpoint slide presentations are also available on a Slideshare page, ranging from project overviews to presentations about sustainability
In addition to a HOKNetwork corporate Twitter account, HOK also has a “chief executive Tweeter” @somechum Good example of: applying consistent branding across online channels Aligning corporate strategic objectives with online tactics Involving, educating and monitoring staff engagement with different channels How channels reinforce each other. Blogs reuse Flickr, YouTube, SlideShare, etc. Tweets about blog posts, about events, links to photos, etc
US survey (BtoB/ANA) : Facebook is the most-used social media site overall (74%), and enjoys high use among b-to-b marketers (60%).
US survey (BtoB/ANA) : 81% of b-to-b marketers cited LinkedIn, compared with just 25% of the b-to-c marketers.
If you spoke to people as advertisers do, you’d quickly get a punch in the mouth
Perceptions – positive/negative/ neutral; reach, influence, volume, trends Opportunities - – potential themes, targets, messages, categories, focus, niche expertise audience – are targets web 2.0-savvy, receptive? existing advocates – any current web 2.0 users / networks? It’s often easier to work with existing practitioners or communities than find new ones. resources – people, training, tools, time competitors – what are they doing? Lessons? corporate readiness – policies/procedures, IDs/domains/etc
March 2009 – as part of audit, looked at online Web 2.0 mentions of Crittall Windows
keep internal procedures up-to-date integrate offline PR/marketing – be consistent adapt strategy – may involve multiple channels/tools/ techniques. Not just marketing, not just PR employ ‘netiquette’ – web 2.0 is more immediate, more informal, more casual be responsive – timely engagement is vital remain transparent – honesty and integrity at all times recognise and reward involvement What are your strategic objectives? - brand recognition, client retention, customer service, lead generation, thought leadership (maybe all of these and more)
Campaign involved updates across numerous platforms, from existing website to profiles on social media sites Result: PR profile raised + increased website traffic
Participation, participation, participation! – but remember: ‘two ears, one mouth’. Listen and contribute in that proportion stay relevant – content is king, no ‘hard sell’, persevere feedback – report back external perceptions, testimonials, etc monitor, measure, adjust – track conversations, frequency of mentions, tone, etc. Amend messages or tactics where necessary
Looking back, planning ahead
start small – eg: Google Alerts to gather market intelligence, then - depending on strategy - maybe an internal wiki project, blog network, Facebook page
invest wisely – Many proven tools are low/no cost to start. Learning and using them, however, requires time , as does finding the right people to use them
If you have existing social media practitioners, seek to build on their experiences and skills
manage expectations – ensure clear policies are in place; don’t expect sudden impact (you’re changing behaviour not technologies)
identify issue(s), then respond (not vice versa) – eg: blog for a reason, not just because you can
– social media may change organisation dynamics; is your organisation ready to be more communicative?
spread the risk – many Web 2.0 tools are still early-stage. Not all of them will survive
monitor and moderate – ensure status updates, etc, are appropriate (ban spammers promptly) have policies in place governing employees online activities – protect you and sometimes protect them from themselves
bans don’t work – can even be counter-productive, preventing marketing people from monitoring brands in social networks, etc Mobile tools Drive people out of organisation or deter them from joining in the first place – would you ban people having pub conversations about your organisation?
you can’t ignore it – organisations need awareness/education whether they use social media or not – there is no Return on Ignoring If you ignore conversations among your customers, you lose information – and, remember, your competitors will be listening to your customers
Under Cover Boss (Channel Four TV) star told Financial Times….