The document discusses using social media for ministry and addresses common myths that social media is just a playground, not for serious use. It emphasizes understanding your audience to create engaging content and setting specific, measurable goals around actions like conversations and shares, rather than just numbers of likes and followers. The overall message is that ministry can use digital tools like social media to effectively spread its message to more people.

1. SPIRIT-LED DIGITAL PRESENCE
SOCIAL MEDIA
for MINISTRY?

2. SPIRIT-LED DIGITAL PRESENCE
tinyurl.com/CACOG
SLIDES:

3. SPIRIT-LED DIGITAL PRESENCE
HELP!

4. About Me…Us
CLARK
KRISTEN
EMMA CLAIRE
@BenjaminClark

5. About Us
RENA SALTSMAN
@RenaSaltsman
Freelance Digital Strategist based in
Brooklyn, NY. Event Amplification Specialist
for EventLion. Wife of David Saltsman.

6. About Us
AXEL ARZOLA
@AxelArzola
Student, Film maker, Digital Producer based in
Cleveland, TN. Event Amplification Specialist
for EventLion. Husband of Kretel Arzola and
Father of Abel Arzola

14. SPIRIT-LED DIGITAL PRESENCE
HELP!

15. SPIRIT-LED DIGITAL PRESENCE
WHY?

16. SPIRIT-LED DIGITAL PRESENCE
FACT: We’re on a mission to move a message
across a new frontier in the digital age.
REALITY: We don’t have a roadmap or
a tactical plan because we resist change.

17. SPIRIT-LED DIGITAL PRESENCE
ACTS 1:8

18. SPIRIT-LED DIGITAL PRESENCE
“But you will receive power when the
Holy Spirit comes upon you. And you
will be my witnesses, telling people
about me everywhere—in Jerusalem,
throughout Judea in Samaria, and to
the ends of the earth.”

19. SPIRIT-LED DIGITAL PRESENCE
MYTHS

20. SPIRIT-LED DIGITAL PRESENCE
1. Our people aren’t on social media.
2. It’s a playground not a place for ministry.
3. It’s false personas and a false reality

23. SPIRIT-LED DIGITAL PRESENCE
1. Our people aren’t on social media.
2. It’s false personas and a false reality.
3. It’s a playground not a place for adults.

25. SPIRIT-LED DIGITAL PRESENCE
1. Our people aren’t on social media.
2. It’s false personas and a false reality
3. It’s a playground not a place for adults.

28. SPIRIT-LED DIGITAL PRESENCE
1. Transportation
2. Education

29. USING SOCIAL MEDIA TO MOVE YOUR MESSAGE

30. USING SOCIAL MEDIA TO MOVE YOUR MESSAGE
In 1904, the leader of a tiny ministry movement, founded in the mountains of
Tennessee, decided that it was best for the future of the movement to move 30
miles west to a small & growing town. Why? Because he could (a) enroll his
children in good schools and (b) because of the excellent railroad connections.
Packing his bags, his comfort and the traditions of the hills, he moved his
ministry for the sake of education and transportation. The rest is history. The
movement exploded internationally, now boasting over 7 million active members
and 6 million worship outside of the U.S.
Is your ministry staying in the hills or
moving closer to the tracks?Q:

31. SPIRIT-LED DIGITAL PRESENCE
1. Transportation
2. Education

32. LEARNERS CREATE CULTURE
“In times of change learners inherit the earth; while the
learned find themselves beautifully equipped to deal with
a world that no longer exists.”
- Eric Hoffer

33. USING SOCIAL MEDIA TO MOVE YOUR MESSAGE

34. Sunday Monday Tuesday Wednesday FrTh Sat Sunday
Sunday Monday Tuesday Wednesday ThFr Sat Sunday
80% 10% 10% 20% 2% 2% 5% 80%
Traditional Week of Ministry Engagement
Digital Week of Ministry Engagement
80% 15% 15% 20% 80%15% 15% 15%

35. Sunday Monday Tuesday Wednesday FrTh Sat Sunday
Sunday Monday Tuesday Wednesday FrTh Sat Sunday
80% 10% 10% 20% 2% 2% 5% 80%
80% 15% 15% 20% 80%15% 15% 15%
Traditional Week of Ministry Engagement
Digital Week of Ministry Engagement

36. SPIRIT-LED DIGITAL PRESENCE
HOW?

37. HOW TO MOVE YOUR MESSAGE
Digital Media
i.e. the internet…
Website Email
Social Media

38. LEARNING YOUR AUDIENCE INFORMS YOUR CONTENT.
is King is Queen
CONTENT AUDIENCE

39. UNDERSTANDING YOUR AUDIENCE
If your AUDIENCE is not engaging your CONTENT then
you must look deeper in to who the AUDIENCE is.

40. UNDERSTANDING YOUR AUDIENCE

41. UNDERSTANDING YOUR AUDIENCE

42. UNDERSTANDING YOUR AUDIENCE
9PM

43. SPIRIT-LED DIGITAL PRESENCE
2%

44. CREATING CONTENT WORTH SHARING!
If your CONTENT is not contagious then your
AUDIENCE will IGNORE it — or never see it*

45. SPIRIT-LED DIGITAL PRESENCE
CONTENT

48. SPIRIT-LED DIGITAL PRESENCE
GOALS

49. A GOAL
Is
Specific
Is
Measurable
Has a
Timescales

50. YOUR SOCIAL MEDIA GOALS AREN’T…
More
Likes
More
Followers
More
ReTweets

51. YOUR SOCIAL MEDIA GOALS ARE…
CREATING
ACTIONS
conversation prayer
smiles sharing
clicks high fives

52. A GOAL
Is
Specific
Is
Measurable
Has a
Timescale

53. SPIRIT-LED DIGITAL PRESENCE
PAY2PLAY

54. LEARNING YOUR AUDIENCE INFORMS YOUR CONTENT.
is King is Queen
CONTENT AUDIENCE

55. HOW TO MOVE YOUR MESSAGE
Digital Media
i.e. the internet…
Website Email
Social Media

57. Clark Campbell
clark@sociallion.co
Rena Saltsman
rena@sociallion.co
Axel Arzola
axel@sociallion.co