The document summarizes Facebook usage statistics in the Baltic states. It finds that the number of Facebook users in Lithuania, Estonia, and Latvia is still growing, though Latvia saw a slight decrease. Lithuanians account for 58% of the Baltic Facebook population, while 30% of Estonians and 28% of Lithuanians have accounts compared to only 12% of Latvians. The majority of Facebook users in the Baltic states are female and under 24 years old. Social networking has surpassed search engines in popularity in Estonia and Lithuania, though search still ranks higher in Latvia.

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Facebook User Statistics Baltic States
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May 2011
http://whowalksthedog.com
Geographic Center of Europe, Lithuania

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Facebook Usage And Penetration
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Facebook Total Penetration Change
Users Population since
January
Estonia 405140 1340675 30% + 1.98%
Latvia 281640 2266094 12% - 0.20 %
Lithuania 947120 3358115 28% + 3.26 %
The number of Facebook users is still growing, but for the
first time since August, the number of users in Latvia was
less than the month before.
http://whowalksthedog.com

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Lithuanians Account For 58% Of
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Baltic Facebook Population
Estonia Latvia Lithuania
http://whowalksthedog.com
Estonians account for 25% and Latvians for 17%. However,
30% of Estonians have an account, against 28% of
Lithuanians. In Latvia, only 12% has an account.

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54 % of Users Is Female
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Female
Male
Not indicated
http://whowalksthedog.com
As everywhere else around the world, the majority of
Facebook users are female in the Baltic states.
(Unchanged compared to March and April 2011)

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51 % of Facebook users is under 24
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6%3% 18%
12%
28% 33%
13-17 18-24 25-34
35-44 45-54 55+
http://whowalksthedog.com
No changes to the distribution by age compared to March
and April this year.

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Social Networking Only Surpassed
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By Search (Read: Google)
1: Google (.ee)
2: Facebook
3: Google (.com)
1: Google (.lv)
2: Google (.com)
3: Draugiem
6: Facebook
1: Google (.lt)
2: Google (.com)
3: Facebook
http://whowalksthedog.com
Social networking still outranked by search (yes, Google) in
the Baltic states. In Latvia, Facebook is slowly coming up the
ranks, now ranked 6, compared to 7 last month.
Data collected from http://www.alexa.com/topsites/countries and ranked by site traffic.

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Remarks Concerning The Data
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- Usage was measured on 06 June 2011
- Population data are mid-year estimates of the World Bank for 2008
- Facebook only registers users that are 13 years of age or older
- In Latvia, Draugiem.lv is the main social network
- Data on gender and age depends on users giving this information
http://whowalksthedog.com

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A Who walks the Dog Presentation
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6 June 2011
Who walks the Dog provides strategic
advice on using innovative ways to optimize
your business, focusing on the human factor.
We specialize in social media, CSR and
Lean Management / Six Sigma.
More information:
Arjan Tupan
http://whowalksthedog.com arjan@whowalksthedog.com
http://twitter.com/whowalksthedog http://twitter.com/arjantupan
http://facebook.com/whowalksthedog +371 27 44 88 11
The fonts used in this presentation are Junction Regular and Nevis.
Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and
Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.
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