She Said, He Said Social Media Engagement Strategies To Grow Business by Shelby Sapusek and Jim Raffel

1. She Said, He Said
Social Media Engagement
Strategies To Grow Business
Shelby Sapusek and Jim Raffel
@ShelMKE and @raffel

3. Our Formula
Define your brand
Grow your audience
Execute your strategy

4. It's called New Media for a reason
• Experiment, experiment,
experiment
• First presented March
2012
• Now launching a brand
following the formula
• Will draw from our BTE
lessons and other
experiments throughout

5. Define your brand
What problem do you solve?

6. Define your brand
People Google their problems

7. Define your brand
Demographics

8. Define your brand
Revenue model

9. Grow your audience
Amplification

10. Grow your audience
Grow your subscriber lists

11. Grow your audience
online / offline online

12. Grow your audience
online / offline online

13. Grow your audience
Social media

14. Execute your strategy
Always be marketing

15. Execute your strategy
Raving fans

16. Execute your strategy
Content creation

17. Execute your strategy
SEO and analytics

18. Execute your strategy
Collaboration

19. Reviewing the Formula
In the course of executing your strategy
you may find you need to re-define your brand
in order to continue to grow your audience
and/or find new audiences

20. A Case Study
in social media use
for photography
Josephiney Photography
www.josephineyphotography.com

21. Social Media Networks
Facebook
Instagram
Twitter
Pinterest

22. Why We Like Her
She takes amazing photos.

23. Why We Like Her
She tells you the back story of photos.

24. Why We Like Her
She does some
wonderful studio
staging and
shares sneak
peeks during the
editing sessions.

25. Why We Like Her
She shares the
entire photo
session when
she’s done.

26. Why We Like Her
She shares behind the scenes shots.

27. Why We Like Her
She has a v-log that’s posted on Fridays.

28. Why We Like Her
And her own personal recipes …

29. Why We Like Her
She could be a food photographer too.

30. Why We Like Her
She shares her personal life.

31. Why We Like Her
She shares her personal life.

32. Why We Like Her
She has a grumpy cat.

33. Why We Like Her
Her work is great.
She shares the processes.
She shares other passions.
She keeps it real.

34. Finding Shelby and Jim
Twitter: @ShelMKE and @raffel
Twitter Chat: 8 p.m. Central
Follow #shehechat hashtag
Website: SheHeMedia.com