Color Control Myths and Mysteries

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Presented by Matt Huber, Shelby Sapusek and Jim Raffel at GAA GPC conference 11/13/2012 Naples, FL

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Color Control Myths and Mysteries

  1. 1. Color Control Myths & MysteriesGravure Publishing & Premedia ConferenceNaples, Florida November 11-14, 2012
  2. 2. Jim Raffel CEO of ColorMetrix Shelby SapusekProject Manager of ColorMetrixGravure Publishing & Premedia ConferenceNaples, Florida November 11-14, 2012
  3. 3. MYTH 1:You can trust your eyeswhen it comes to color.Gravure Publishing & Premedia ConferenceNaples, Florida November 11-14, 2012
  4. 4. MYTH 1:You can trust your eyes when it comes to color. PROBLEM Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  5. 5. MYTH 1:You can trust your eyes when it comes to color. SOLUTION Side-by-side visual references Instrumentation (spectrophotometer) Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  6. 6. MYTH 1:You can trust your eyes when it comes to color. BENEFIT Offers an assist to your eyes Removes subjectivity Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  7. 7. Color ConfusionGravure Publishing & Premedia ConferenceNaples, Florida November 11-14, 2012
  8. 8. MYTH 2: Swatchbook colorsare easy to reproduce.Gravure Publishing & Premedia ConferenceNaples, Florida November 11-14, 2012
  9. 9. MYTH 2: Swatchbook colors are easy to reproduce. PROBLEMWe print on newsprint, recycled board, or – insert your substrate here. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  10. 10. MYTH 2:Swatchbook colors are easy to reproduce. SOLUTION Create drawdowns with correct inkon correct substrate for critical colors. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  11. 11. MYTH 2:Swatchbook colors are easy to reproduce. BENEFIT Representation of your color; not the idea of the color. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  12. 12. MYTH 3:What you see on the screen you’ll see in print. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  13. 13. MYTH 3:What you see on the screen, you’ll see in print. PROBLEM Colors I use in my designs don’t match the final printed product. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  14. 14. MYTH 3:What you see on the screen, you’ll see in print. SOLUTION Monitor calibration Press fingerprinting Instruments (spectrophotometers) Creating a color palette Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  15. 15. MYTH 3: What you see on the screen, you’ll see in print. BENEFIT You will be able to trust colorson your screen to match those on your press. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  16. 16. MYTH 4:Soft proofs aren’t as accurate as printed proofs. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  17. 17. MYTH 4:Soft proofs aren’t as accurate as printed proofs. PROBLEMSoft proofs (monitor proofs) we receive from the printer don’t help us resolve color issues. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  18. 18. MYTH 4:Soft proofs aren’t as accurate as printed proofs. SOLUTION Use appropriate hardware (display & calibrator) and software for soft proofing. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  19. 19. MYTH 4:Soft proofs aren’t as accurate as printed proofs. BENEFIT Creatives, prepress and printers can all see the same proof simultaneously and collaborate when necessary. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  20. 20. MYTH 5: Your press runwill always match the proof. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  21. 21. MYTH 5: Your press run will always match your proof. PROBLEM I have two pages that have a different bluebrand color on the same press form and myprinter cannot match both at the same time. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  22. 22. MYTH 5:Your press run will always match your proof. SOLUTION Press calibration & ICC profiles Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  23. 23. MYTH 5:Your pressrun will always match your proof. BENEFIT Hard copy proofs will provide a better representation of what to expect from the pressroom. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  24. 24. MYTH 6:If it looks good in the lightbooth, it will look good in the store. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  25. 25. MYTH 6:If it looks good in the lightbooth, it will in the store. PROBLEM Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  26. 26. MYTH 6:If it looks good in the lightbooth, it will in the store. SOLUTION Work with ink vendor to test ink under various light sources. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  27. 27. MYTH 6:If it looks good in the lightbooth, it will in the store. BENEFIT Your product looks accurate under multiple lighting conditions. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  28. 28. MYTH 7: Presses have warmer and cooler knobs.Gravure Publishing & Premedia ConferenceNaples, Florida November 11-14, 2012
  29. 29. MYTH 7: Presses have warmer and cooler knobs. PROBLEMCreatives have different terminology than pressrooms. When I try to tell my printer I need a warmer color, we have different interpretations. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  30. 30. MYTH 7:Presses have warmer and cooler knobs. SOLUTION Communication & Training Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  31. 31. MYTH 7:Presses have warmer and cooler knobs. BENEFIT Quicker color approvalsbecause creatives and pressrooms are speaking the same language Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  32. 32. So can you trust your eyes? Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  33. 33. So can you trust your eyes? Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012
  34. 34. Join us for our breakout session at 3 p.m. today. Gravure Publishing & Premedia Conference Naples, Florida November 11-14, 2012

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