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FROM THE FRONTLINE:
Using social media
for crisis management
@WebTaniwha
#MCSAWaikato
DISCLAIMER::
* Learnings through
disasters & crisis
@WebTaniwha
#MCSAWaikato
FROM THE FRONTLINE:
What is your
role?
Your role:
Right information
at the right time
Your role:
Champion the
community
Your role:
Don’t follow,
be a leader
FROM THE FRONTLINE:
Before an
emergency
BEFORE:
Develop your
policy
BEFORE:
Define your
staffing
BEFORE:
Build for mobile
as well
BEFORE:
Prepare, practice,
test, improve
FROM THE FRONTLINE:
During an
emergency
@WebTaniwha
#NZSOMO
DURING:
Acknowledge asap,
verify later
DURING:
Be authorative,
facts & actions
DURING:
Turn releases into
news bites
DURING:
Encourage
sharing & help
DURING:
Live stream your
press conference
DURING:
Deal to rumours
#mythbuster
DURING:
Go behind the
scenes
DURING:
Keep it relevant
& localised
DURING:
Right channel,
right message
DURING:
Use online map
& mashup tools
DURING:
Track trends,
use intelligence
DURING:
Website is still
at the heart
DURING:
Stay visible,
promote work
FROM THE FRONTLINE:
After an
emergency
AFTER:
Continue to
monitor
AFTER:
Debrief, learn,
share, update
FROM THE FRONTLINE:
Key lessons
& tips
LESSON #1:
Set clear goals
& objectives
LESSON #2:
Delegate social
media approval
LESSON #3:
Avoid spam &
sattire
Shakey
town
Christchurch
I think you
could do
with some
McDonald’s
#eqnz
LESSON #4:
Focus your social
media channels
LESSON #5:
Regular policy
reminders
LESSON #6:
The USB stick is
your friend
LESSON #7:
Google will help
during crisis
LESSON #8:
Social media is
only one tool
LESSON #9:
Celebrate &
share the wins
LESSON #10:
Penguins really
do trump cats!
USEFUL RESOURCES:
↘ Social Media in an Emergency Guide
↘ Hashtag Standards for Emergencies
↘ Facebook Disaster Response Guide
algim.org.nz/socialmedia
MORE RESOURCES:
google.org/crisisresponse
THANKS
Jason Dawson
Chief Executive, Hamilton & Waikato Tourism
jason@hamiltonwaikato.com
slideshare.net/jasondawson

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Social media for crisis management