Designed for those in the Building Trades: Helpful tips and tricks to make your social media a powerhouse marketing tool!
1. What are the Best Platforms
2. 12 Social Media Post Ideas
3. Smartphone Photo Tips
Sheryl Barlow has decades of experience helping those in the building trades market their business.
Social Media Tips & Tricks For Repair ShopsSheryl Barlow
Social Media Tips & Tricks for Truck Repair Shops
1. What Platforms You Should Consider (Stats)
2. The Most Important Thing to Include in Your Posts (Survey says….)
3. 12 Post Ideas for Repair Shops (Idea gold!)
4. Best Practices on How to Manage Your Social Media (I don’t have time!)
Bonus: Rapid Fire Tips on Taking Good Pictures with Your Phone (Easier than you think!)
Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19Daniel Katz
How do you know what you should be building? Are your customers requests actually what they need? Do they know what they want? … and more importantly, what’s the real cost of getting it wrong? Lean Product Discovery is an easy way to help answer these questions and validate (or define) what you’re about to build. Reconsider your ever growing backlog of epics and stories into a validated list of customer value. Transform your team from being a “feature factory” to becoming a squad of strategic feature ninjas. In this session we will overview Lean Product Discovery, go over strategies, tactics and tips to establish an environment of testing and validation. Although I’m categorizing this under “Product Strategy,” this topic crosses into half of the categories offered. Nobody puts Lean Product Discovery in a corner.
Presenter: Dan Katz Dan Katz is a user-centric technologist who creates products that people want to use. He’s passionate about lean product discovery and user psychology, mixed metaphors, craft coffee and ice cream. Dan is a Director of Product Management at CA Technologies. When not focused on his users, he can be found masquerading as an Agile coach preaching the philosophy of kaizen.
Employment Branding Checklist For SuccessCAREEREALISM
This slideshow is a guide teaching you the difference between a good employment branding campaign and a bad one. With proper employment branding you can hire top quality employees while minimizing your recruitment costs.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Pu...DesignBloggersConference
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Public Relations - Summary Slides - Elizabeth Blitzer, Kristin Giese, Andrew Joseph, Christina Juarez
Social Media Tips & Tricks For Repair ShopsSheryl Barlow
Social Media Tips & Tricks for Truck Repair Shops
1. What Platforms You Should Consider (Stats)
2. The Most Important Thing to Include in Your Posts (Survey says….)
3. 12 Post Ideas for Repair Shops (Idea gold!)
4. Best Practices on How to Manage Your Social Media (I don’t have time!)
Bonus: Rapid Fire Tips on Taking Good Pictures with Your Phone (Easier than you think!)
Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19Daniel Katz
How do you know what you should be building? Are your customers requests actually what they need? Do they know what they want? … and more importantly, what’s the real cost of getting it wrong? Lean Product Discovery is an easy way to help answer these questions and validate (or define) what you’re about to build. Reconsider your ever growing backlog of epics and stories into a validated list of customer value. Transform your team from being a “feature factory” to becoming a squad of strategic feature ninjas. In this session we will overview Lean Product Discovery, go over strategies, tactics and tips to establish an environment of testing and validation. Although I’m categorizing this under “Product Strategy,” this topic crosses into half of the categories offered. Nobody puts Lean Product Discovery in a corner.
Presenter: Dan Katz Dan Katz is a user-centric technologist who creates products that people want to use. He’s passionate about lean product discovery and user psychology, mixed metaphors, craft coffee and ice cream. Dan is a Director of Product Management at CA Technologies. When not focused on his users, he can be found masquerading as an Agile coach preaching the philosophy of kaizen.
Employment Branding Checklist For SuccessCAREEREALISM
This slideshow is a guide teaching you the difference between a good employment branding campaign and a bad one. With proper employment branding you can hire top quality employees while minimizing your recruitment costs.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Pu...DesignBloggersConference
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Public Relations - Summary Slides - Elizabeth Blitzer, Kristin Giese, Andrew Joseph, Christina Juarez
Print-your-own UX activity recipe cards. The set includes:
- Opportunity Statement
- Persona 4x4
- Six-Up
- Project Brief
- Customer Conversations
- Wireframe Walkthrough
Instructions: Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!
You can find template worksheets for the opportunity statement and persona 4x4 at bit.ly/uxl-worksheets
These materials are part of the "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014.
http://2014.uxlondon.com/speakers/lane/#workshop
Find out about our professional presentation design services.
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
How to get buy-in for your people analytics from the boardroom and beyond.The Happiness Index
This talk at the Mission Critical HR Analytics conference in London looked to help HR professionals with their people analytics, most importantly - how to get buy-in for their program from their board as well as their staff. The presentation covers:
- Engaging teams from the outset
- Securing buy-in from the boardroom by making data relevant
- Getting the frequency, language and questions right
- Improving response rates for maximum insight
- Building trust internally – anonymous vs. identified responses
- Best practice for creating a compelling employee engagement strategy
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Rejoice Ojiaku
As a firm believer in the benefits of a personal brand, this deck will cover how you can nail your own personal branding, walking you through how I built my brand and used it to progress in my career.
The Guide to Kickstarter and CrowdfundingDashBurst
Have you ever had a dream you’ve always wanted to work on but couldn’t ever dedicate enough time to do it? Kickstarter is a great crowdfunding site that can help turn your favorite hobby into a profession. So how can you create a successful Kickstarter campaign for your next big project?
http://dashburst.com/infographic/how-to-create-a-successful-kickstarter/
To assist students in the Comm Arts Department at Marywood University, I created a resume and portfolio workshop presentation that could offer practical tips on resume building, interviewing, and more.
Social media Vs your website - which is more important?Xpand Marketing
Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
👉 Our future predictions of how social media will change as a marketing tactic
👉 Why social media is crucial for business growth in 2021
👉 Each B2B social media platform and how it can be used
👉 How to future proof your digital marketing strategy
👉 Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
Product Sense (also called Product Intuition or Product Judgement) is the ability to understand what makes a product great. In other words, product sense is very important skill to all product managers. While the name sounds like you’re either born with it or you’re not, Product Sense is just a skill, and like any skill it can get better with practice. I will share my framework and learnings that has helped in improving my product sense in last two years.
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Whether you’re looking to work more effectively with Product Managers, or become one yourself, this workshop will teach you key strategies and tactics for being a successful product manager.
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
The Next Level of Social Evolution: I Have a Social Profile, What’s Next? M...Benjamin Weisman
This Presentation looks at executing more than just a standard Social Presence and ways to consider return on influence and looks at the practice of Planning as a discipline and the ways that Magazines and publishing can leverage such thinking.
This was presented to the City and Regional Magazine Association (CRMA) at their annual conference.
Enhancing Your Club's Marketing_Rotary Presentation.pdfSheryl Barlow
Learn how to enhance your clubs marketing including:
1. Have Effective Marketing
2. Make in Manageable
a. Volunteers
3. Create a System that you can Hand Off!
The Rotary Club of Tallahassee Foundation UpdateSheryl Barlow
November is Rotary Foundation Month. Join us for this special presentation from Russell Daws and Roger Champion.
Learn about the good works of the Rotary Foundation, Rotary International’s charitable arm.
Discover how Rotarian gifts are transformed into projects that change lives both close to home and around the world and this taps into a global network of Rotarians who invest their time, money, and expertise.
Hear about Rotary’s priorities, such as eradicating polio and promoting peace.
Foundation grants empower Rotarians to approach challenges such as poverty, illiteracy, and malnutrition with sustainable solutions that leave a lasting impact.
Print-your-own UX activity recipe cards. The set includes:
- Opportunity Statement
- Persona 4x4
- Six-Up
- Project Brief
- Customer Conversations
- Wireframe Walkthrough
Instructions: Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!
You can find template worksheets for the opportunity statement and persona 4x4 at bit.ly/uxl-worksheets
These materials are part of the "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014.
http://2014.uxlondon.com/speakers/lane/#workshop
Find out about our professional presentation design services.
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
How to get buy-in for your people analytics from the boardroom and beyond.The Happiness Index
This talk at the Mission Critical HR Analytics conference in London looked to help HR professionals with their people analytics, most importantly - how to get buy-in for their program from their board as well as their staff. The presentation covers:
- Engaging teams from the outset
- Securing buy-in from the boardroom by making data relevant
- Getting the frequency, language and questions right
- Improving response rates for maximum insight
- Building trust internally – anonymous vs. identified responses
- Best practice for creating a compelling employee engagement strategy
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Rejoice Ojiaku
As a firm believer in the benefits of a personal brand, this deck will cover how you can nail your own personal branding, walking you through how I built my brand and used it to progress in my career.
The Guide to Kickstarter and CrowdfundingDashBurst
Have you ever had a dream you’ve always wanted to work on but couldn’t ever dedicate enough time to do it? Kickstarter is a great crowdfunding site that can help turn your favorite hobby into a profession. So how can you create a successful Kickstarter campaign for your next big project?
http://dashburst.com/infographic/how-to-create-a-successful-kickstarter/
To assist students in the Comm Arts Department at Marywood University, I created a resume and portfolio workshop presentation that could offer practical tips on resume building, interviewing, and more.
Social media Vs your website - which is more important?Xpand Marketing
Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
👉 Our future predictions of how social media will change as a marketing tactic
👉 Why social media is crucial for business growth in 2021
👉 Each B2B social media platform and how it can be used
👉 How to future proof your digital marketing strategy
👉 Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
Product Sense (also called Product Intuition or Product Judgement) is the ability to understand what makes a product great. In other words, product sense is very important skill to all product managers. While the name sounds like you’re either born with it or you’re not, Product Sense is just a skill, and like any skill it can get better with practice. I will share my framework and learnings that has helped in improving my product sense in last two years.
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Whether you’re looking to work more effectively with Product Managers, or become one yourself, this workshop will teach you key strategies and tactics for being a successful product manager.
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
The Next Level of Social Evolution: I Have a Social Profile, What’s Next? M...Benjamin Weisman
This Presentation looks at executing more than just a standard Social Presence and ways to consider return on influence and looks at the practice of Planning as a discipline and the ways that Magazines and publishing can leverage such thinking.
This was presented to the City and Regional Magazine Association (CRMA) at their annual conference.
Enhancing Your Club's Marketing_Rotary Presentation.pdfSheryl Barlow
Learn how to enhance your clubs marketing including:
1. Have Effective Marketing
2. Make in Manageable
a. Volunteers
3. Create a System that you can Hand Off!
The Rotary Club of Tallahassee Foundation UpdateSheryl Barlow
November is Rotary Foundation Month. Join us for this special presentation from Russell Daws and Roger Champion.
Learn about the good works of the Rotary Foundation, Rotary International’s charitable arm.
Discover how Rotarian gifts are transformed into projects that change lives both close to home and around the world and this taps into a global network of Rotarians who invest their time, money, and expertise.
Hear about Rotary’s priorities, such as eradicating polio and promoting peace.
Foundation grants empower Rotarians to approach challenges such as poverty, illiteracy, and malnutrition with sustainable solutions that leave a lasting impact.
CAREER WORKFORCE DEVELOPMENT -Tallahassee Community College Division of Workf...Sheryl Barlow
An indepth look at how to re-image, re-start and re-innovate the workforce including how to pivot post-COVID. This presentation was created and delivered by Kimberly A. Moore, MBA Vice President for Workforce Innovation
Tallahassee Community College
Division of Workforce Development
In this presentation, Sheryl Barlow, Owner of Barlow Business Services, shares her step-by-step method to create an annual market plan that becomes an actual working document. This plan won’t be tucked away in a file, but rather it becomes a real tool used by you and your entire company.
Keep your marketing efforts from getting derailed by others in your company and keep yourself on task and within budget with a marketing plan that sticks.
You’ll come away with:
1. The 3 crucial elements you must have to ensure marketing success.
2. The secrets to creating Message Magic. The secret ingredients that allow you to effectively create ‘messaging’ that resonates with your target market.
A handy tool: The Barlow Business Marketing Roadmap. This tool works as both a timeline and a budget, designed to always keep your marketing on time and on budget.
Learn tips on Marketing to Millennials. This presentation:1. Defining the Generations. 2. Separates Millennials: Facts vs Fiction. 3. States Why Millennials are Important. Full of statistics about marketing in 2017. How the marketing world has changed and statistics about Millennials.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
1. Social
Media SHERYL BARLOW
Barlow Business Services, LLC
● Marketer, Content Writer, Social Media Strategist
● Speaker
● Author
● Native Midwestern
● Moved to The Wonderful City of Tallahassee 3
years ago
● Joined BIA - September 2021
Social Media
Tips & Tricks For Builders,
Remodelers & Contractors
5. 12 Best Social Media Posts Ideas
for Builders, Remodelers & Contractors
*Pro Tip – Try to get a “human” in every photo
● 90% of the covers on any given newsstand have faces on them.
● 38%more likely to get a like than photos without.
6.
7. Post Idea #1
Progress – Show Your Work!
It’s what the customer is buying.
USP (Unique Selling Proposition) or what sets you apart.
Example: “We’re using a new material….” “We do this special
technique that reduces cost…:”
8. Post Idea #2
Shout out to a Sub (and tag them)
Build your relationships and help out a sub.
Example: Thank them for finishing on time, going above and
beyond, doing exceptional work, etc.
9.
10.
11. Post Idea #3
Show Off Employees
● Highlight when they went above and beyond
● Wish them a happy birthday
● Congratulate them on an award
● Show a picture of a fun item they have on their desk
● Congratulate them on a work anniversary
● Discuss their important role in your business
● Post a positive review they received from a customer
● Highlight any additional training or certification they received
12.
13. Post Idea #4
Close-ups on Details
It’s the details that matter. If there’s something special you do
on your project in the kitchen, bath, closets, etc, take a
close-up and describe it.
14. Post Idea #5
Share your Knowledge – Provide “Tips”
When considering building your new home do this….
Talk about timelines, permits, financing, etc.
15.
16. Post Idea #6
Share your Team Taking a Break/Having Fun
Having a grill out on the job site? Snap a picture of the
team.
*Pro Tip: Ask employees to look at the camera and wave,
raise their drink, take a big bite out of their burger.
17. Post Idea #7
Share Industry Statistics
People love graphs, visuals, and data. It will also help them
understand your industry, understand timelines and costs.
18.
19. Post Idea #8
Brag about Awards
If you’ve won awards. Tell the world! It gives you instant
credibility and it can give you the edge.
20. Post Idea #9
Share photos of your family or pets
If your child visits the job site. Get a photo with them in a
hard hat. “Future builder” etc.
Pet photos are always a big hit as well.
21.
22. Post Idea #10
Job Postings
Need workers? Post a job opening and tell them why you
are such a great company to work for.
23. Post Idea #11
Post Testimonials
Reviews and testimonials are powerful credibility builders. If
a customer posts a positive review or takes the time to write
a testimonial…share it with the world!
24. Post Idea #12
Share a Throwback Photo
What’s in your photo vault. People love seeing old photos
and stories from the past.
*Pro Tip: Switch the photo to black and white.
36. ● Add a Human
● Be Social (at least 80% of the time)
● Manage it: Use a Spreadsheet, Not an Intern
● Photos: Horizontal
37. Social
Media SHERYL BARLOW
Barlow Business Services, LLC
● Marketer, Content Writer, Social Media Strategist
● Speaker
● Author
● Native Midwestern
● Moved to The Wonderful City of Tallahassee 3
years ago
● Joined BIA - September 2021
Social Media
Tips & Tricks For Builders,
Remodelers & Contractors
