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Social Media: Deciphering Network Personas For Your B2B
The webinar, led by Hannah Beacham and Emily Ahlbum, focuses on leveraging social media for B2B marketing through the development of network personas. Key strategies include consistent branding, content diversification, and the importance of engagement, while highlighting common mistakes like inadequate posting and lack of visuals. A comprehensive content marketing checklist is provided to optimize social media presence and drive traffic.
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Social Media: Deciphering Network Personas For Your B2B
- 1. eMagine Webinar Social Media: DecipheringNetwork Personas For Your B2B Presented By: Hannah Beacham Digital Marketing Strategist & Social Media Specialist #socialpersonas
- 2. Emily Ahlbum HannahBeacham Marketing Manager Social Media Specialist @EmilyAhlbum @htbeach Meet The Team! #socialpersonas
- 3. Why Invest InSocial Media? Supports Your SEO Efforts Branding Opportunity Thought Leadership Lead Generation Referral Traffic To Your Site Prospecting Employee Advocacy Promote Your Content … and much much more! “We don’t have a choice on whether we DO social media, the question is how well we DO it.” -Erik Qualman #socialpersonas
- 4. 1.23 billion 243 million 277million 1 billion+ #socialpersonas
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- 8. News Anchor Profile: Features: Content:Consistency Complete with profile and featured image Robust description (focus on the first 30 words) Employees connected Careers page if applicable Showcase Pages Groups Job Listings Advertising 70% Unique Content 20% Events / Company Updates 10% Shared Content Once per day* #socialpersonas
- 9. Biggest Mistakes Not PostingEnough Not Utilizing Company Industry Experts Lack of Visual Content Not Taking Advantage of Recruitment Not Sharing Industry Articles #socialpersonas
- 10. Fact Checker Profile: Features: Content:Consistency Complete with profile and cover photo Complete description including hashtags if applicable Complete info including location and URL Monitor ratio between Following & Followers Lists Indexed In Google Hashtags Advertising Short & Sweet Links, Images, Hashtag = Trifecta Engage 3-5 unique tweets per day* #socialpersonas
- 11. Biggest Mistakes #overusing #hashtags NotUtilizing #Hashtags Posting Consistency Linking To Your Website Community Management Employee Advocacy #socialpersonas
- 12. Extrovert Profile: Features: Content: Consistency Consistentchannel art & logo Channel description Social Icons Playlists SEO Optimization Featured Video Analytics Advertising 100% Unique Content Focus On High Quality Webinars / Presentations Dependent on availability Re-share #socialpersonas
- 13. Biggest Mistakes Not Re-sharingContent On Other Networks Responding To Comments Promotion Monitoring Analytics Stick To High Quality Optimization #socialpersonas
- 14. Friendly Neighbor Profile: Features: Content:Consistency Complete with profile and branded images Full about section Custom tabs Custom URL Apps & Customization Groups Insights Advertising 30% Blog Content 60% Events / Company Updates 10% Shared Content Once per day* #socialpersonas
- 15. Biggest Mistakes Not UnderstandingHow To Utilize It Too Stuffy Not Tagging Not Enough Visuals Not Utilizing Videos *YouTube! Employee Engagement #socialpersonas
- 16. Consistent Branding SYNERGY- Allof your profiles should feel similar. Focus on promoting content tailored to each network instead of using the same copy across all profiles. MESSAGING- While you want the content to vary you want the voice to sound similar. Determine how you want to come across and stay consistent. VISUAL- Use the same branding across all networks. Use your logo as your profile picture and a consistent cover photo that mimics your web design. #socialpersonas
- 17. Complete Content MarketingChecklist Create an effective and optimized landing page Write a blog on similar topic & provide CTA to download White Paper Share that blog on the company’s social media networks Send out an email blast promoting the White Paper Promote through PPC Promote through paid ads on social media Create a video about it if possible/relevant Write a PR about the topic if newsworthy and applicable Host a webinar about the topic Partner with an industry association to help create & distribute the whitepaper Publish the blog on LinkedIn using the new publishing tool Promote the White Paper in relevant LinkedIn industry groups Create SlideShare presentation on similar topic & use a CTA to the whitepaper landing page Write a guest blog post on a similar topic, include CTA to the whitepaper landing page Turn landing page into a Facebook app tab #socialpersonas
- 18. Social Media Plan– Webinar Blog announcing webinar Blog with follow up questions (after) Share announcement and registration form Share blog posts Continued posting w/ registration link leading up Hashtag creation Posting (blogs & registration) Live Tweet Posting (blogs & registration) Tagging speakers and involved companies Post recorded Webinar *Slidshare Share recording on all channels #socialpersonas
- 19. Blended Strategy Digital MarketingStrategist Social Media Coaching Paid Advertising CRO Keyword Strategy Content Optimization Blog Coaching #socialpersonas
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