A step-by-step user guide for partners on how to use the Social Media Center to your company's advantage including log-in and re-posting processes. #HPESocial

1. Social Media
Center User Guide
August 2017
For internal and partner use only
Do not distribute.

2. Logging In
Select “Social Media
Center” under the Sales
& Marketing Drop Down
Login to the partner
ready portal at
partner.hpe.com
Click GO to launch

3. Homepage
Get statistics on your
posts to measure
success
Quickly access ready-to-
share social media content
Explore the knowledge
center for useful articles and
information
NEW:
Download posts in one
click to locally have copy,
asset, platform-optimized
imagery and url
NEW:
Easily manage your
profile and toggle
between 6 languages for
unique content
Keep track of your
download and share
history

4. New: Language Offerings
Upon choosing and saving your
language, the user experience goes
unchanged, while the content is now
specific to that market. Easily switch
back to English, French, Spanish,
Italian, German or Japanese by
returning to ”My Profile."

5. Profile Settings
Manage your profile
settings such as your
default destination URL,
choose a language for
more content, and your
communication
preferences in the edit
section of the Social
Media Center.

6. NEW: Download Full Social Assets in One Click for Inspiration
Our content offering has
expanded to a click-to-
download format to
provide partners who wish
to distribute content on
their own channels the
ability to do so faster than
ever before.
• All new “Create a Post”
section allows you to
search by solution, product
or format to find a social
post
• In one click, download
copy, imagery and assets
• Use the downloaded
content for inspiration for
your own social kits,
campaigns and sharing
1
2
Create Post
for
Inspiration
Search
Content
3
1-Click
Downloads
Copy Deck Asset Image
Create a post in a few steps

7. NEW: The Create A Post Tile: Downloading Posts
By clicking on the
“Create a Post” tile on the
homepage, the Social
Media Center gives you
the ability to download
posts locally for use on
the four platforms
allowing for use on your
own workflows and
internal tools. With one
click, you will download a
zip file of the long and
short form copy, visuals
optimized by platform,
the asset (i.e. white
paper file) and a URL –
all customizable.
You can easily filter all
posts by categories:
Solution, Products, or All,
search with keywords or
filter by asset type to
refine the list of posts to
best suit your share intent
or business category.

8. The Create A Post Tile: Using the Download
Upon downloading with a
single click, the zip file
will include long form
copy (for Facebook,
LinkedIn and Google+)
and short form copy (for
Twitter). The txt file
allows for complete
customization and
includes the URL that
can either be used
organically or customized
to drive to your site.
Each visual included is
optimized to each
platform.
Lastly, the zip will also
include the full asset
(whitepaper PDF for
example) for use in
presentation or posting.
POST
ZIP
TXT FILE
IMAGES BY
PLATFORM
ASSET

9. Sharing a Post
Simply click on the social
network icon you wish to
share to. You can share
to LinkedIn, Twitter,
Google+, or Facebook.
After each share the icon
will turn light grey,
indicating that post has
been shared to that
specific social network.

10. Filter Posts
You can easily filter all
posts by categories
Trending, Source, Topic,
Solution, Products, or All
to refine the list of posts
to best suit your share
intent or business
category.

11. Personalize a Post
Each post can be
modified by editing the
title, description, or
destination URL. Click
the gear on the post you
want to edit and
personalize to your brand
tone, add your company
name, or even download
the source assets and
host on your own page
before sharing.
Tip:
You can also click out to
the source easily by
clicking the link icon.
CLICK THE GEAR TO PERSONALIZE.

12. Scheduling Tools
The Social Media Center
allows you to schedule
posts for Facebook,
Twitter, LinkedIn and
Google+, to give you
control over the time
when the posts will be
shared to your social
networks.
Tip:
Schedule multiple posts
at once to get more out of
each visit to the social
media e-service and be
sure to customize each
post with your own
message.

13. Post Metrics
The Partner Ready
Social Media Center
tracks impressions,
clicks, and reactions on
each of your posts –
either in the e-service
directly or by providing
you links to see post
metrics within the social
networks themselves.
Use these data points to
better understand what is
resonating with your
customers and how to
change your posting
behaviors for the best
engagement.

14. Your Analytics
The Partner Ready
Social Media Center also
tracks two key metrics
visually in your
dashboard. Tracking
shares allows you to
better understand
customer engagement -
as the more you share,
the more likely you will
have followers click on
your posts. We also
prioritize the number of
clicks on the destination
URLs as a key metric -
as this directly indicates
the number of users that
navigate from your post
to the intended
destination.

15. Knowledge Center
Providing content is only
half our responsibility.
We believe our partners
should understand why
we provide these tools in
addition to making sure
you understand how to
use them. The
knowledge center
provides helpful insight,
tips, guidelines and
perspective for you to
use in your social media
planning and tactics.
Tip:
Note: this is not a “help”
section. Click the “?” to
view tips that may help
you troubleshoot issues.

16. Feedback Tool
Have feedback?
Gathering feedback is
included on the social
media center as an ever-
present flag at the bottom
of the page. This easy,
one-click, comment box
will allow you to send us
more feedback more
often, both for feature
recommendations and
troubleshooting.

17. Internal Use Only
Thank you
partnerreadysocial@hpe.com
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