Westside stores launched a World Cup collection and held a #TwitterPenaltyShootout contest to promote it, having fans vote on the outcome of penalty kicks between Brazil and Spain jerseys. Participants who correctly guessed the results of 3 penalty kicks each could win gift vouchers. Over 79 unique participants engaged in the contest, with the hashtag trending and followers, mentions, retweets, and favorites increasing significantly for Westside's Twitter account.

1. #TwitterPenaltyShootout

2. The Objective
Westside stores had launched World Cup collection in store – Jerseys of
Brazil, Spain, Argentina and England
To device a Twitter engagement activity promoting the collection digitally

3. The activity

4. #TwitterPenaltyShootout
The idea:
To engage with football fanatics with the most exciting part of the game –
Penalty Kicks
The game:
Place two team jerseys against another – Brazil Vs Spain – 3 penalty kicks each
Give people the power to decide the outcome of the penalty shootout
Using Westside jersey
images to promote the
collection

5. The rules:
#TwitterPenaltyShootout

6. One winner will be declared after every penalty kick
5 lucky participants who guessed the outcome
correctly win a gift vouchers from Westside
Gratification

7. Engagement

8. RTs = 31
Favourites = 10
The question: The answer:
No. of unique participants = 79
Participation

9. Talking to the
right audience
Engagement with Football Lovers

10. Appreciation for the Contest

11. People sharing pictures
with the brand
Brazil Vs Spain wars
among Football fans
Happy participants
promoting the contest
Other Engagement

12. The Winners

13. Results

14. Twitter Trends
The hashtag was trending
across the country

15. Increase in Followers 71
No. of Mentions 1006
No. of RTs 418
No. of Favourites 230
No. of unique participants 79
For @WestsideStores
No. of Mentions 922
No. of RTs 415
No. of Favourites 226
For #TwitterPenaltyShootout
Within the 2 hours of the contest, the results were as follows:
Results

16. THANK YOU