SocialChamps promoted Kirodi Lal on social media channels which included Facebook,Twitter,Google Plus,YouTube,Email Marketing, WhatsApp, SMS promotion, Miss call campaign. 2 months of work and the response from audience was fantastic. SocialChamps successfully managed to establish strong social media presence for Kirodi Lal. Get in touch with us- contact@socialchamps.com

1. Social Media Case Study

2. Introducing NPP
A new party was
introduced to people by
creating a strong Buzz.
Party Branding
Branding in terms of
presenting it as a strong
contender in elections against
the established parties
Engaging Voters
We needed to engage
the voters and keep
them in sync with party
manifesto
Showcasing the need to change
and NPP as the option for it
OBJECTIVE

3. Party was new to political scenario of state
No pre-existing social media presence
Strong SM presence of competitors - INC & BJP
Pre Campaign Scenario

4. Multiple media content to showcase Dr. Kirodi Lal’s past works
Broadcasting info about upcoming events like rallies etc.
Promoting the manifesto for the upcoming elections
Interesting campaigns to engage voters and getting feedback
Multiple channels used to tap audience everywhere
What We Did

5. • Channel for interactivity and community
involvement
Facebook
• Instant communication channelTwitter
• Keeping audience updated with happeningsNewsletter
• Building community & broadcasting informationMobile
Platforms We Used

6. Few statistics
35000+ Fans
400+ Posts
8000+ Page Views
50000+ Engaged Users
45000+ Interactions
0.5 Million+ Reach
More than 94%
fans in age group
of 18 and above
• Content appealing to youth segment
• News and important updates
• Development work done in the past
• Encouraged people to vote
• Inspiring leadership quotes
• Promoting rally’s schedule

7. A thoughtful character was introduced as
Mascot. He was resembling a literate
village guy. It helped a lot in promotion of
‘Vijay Sankalp Rally’. It built a superb
brand recall in no time.
Mascot created to
connect with people

8. Objective was to listen to pain points of people. A huge response received.

9. Pledge Vote for NPP
Campaign
Facebook application developed for
users to pledge there vote to NPP
More than 15000 voters took pledge
over a short span of 7 days

10. ‘Ab ki Baar RAJPA’ Pratiyogita
A step ahead to listen to problems
of users live
Thousands of voters participated
in the contest

11. Amplified PR via Social Media

12. Promoted via Social Media, SMSs, WhatsApp, Calls, SMRs
Live Rally
updates
on Facebook
and Twitter

13. Turned out to be Rajasthan’s largest political rally, with 6 Lakh+ people
Some Snippets of Vijay Sankalp Rally

14. Some Snippets of Social Media Posts

15. Some Snippets of Social Media Posts

16. Aggressive Campaigning in last 10 days
A mini campaign – asked all fans to change profile icon 5
days prior to voting. More than 700 people did that.

17. Few statistics
16000 Miss Call Registrations
18,00,000 SMS sent
38,000 WhatsApp Messages
30,000 Voice Call
• To drive registration campaign via miss calls
• Regular feed of SMSs to registered audience
• Recorded voice call to the registered users
• WhatsApp as a channel to increase reach and viral
share of the curated content
• Information about happenings, events, rallies

18. Regular Newsletter Blast
22%+ Open Rate
10,0000 Recipients
• Timely newsletter campaign for target audience
• To keep audience updated with the details of
upcoming events, past developments etc.
• Researched design and layout of the newsletters
Few statistics

19. Newsletter Campaign
We carried out regular email marketing campaigns to reach out to the target
audience. Got very good response to this as well

20. What We Achieved
Dr. Kirodi Lal and his wife Golma Devi Won the Seats
Positioned as the third alternative to previous governments