CASE STUDY ON DABBAWALA SYSTEM OF MUMBAISunny Gandhi
The document discusses the case study of the dabbawala system in Mumbai, India. Some key points:
- The dabbawala system has over 5,000 workers who collect, transport, and deliver home-cooked meals to over 200,000 customers every day across Mumbai.
- Through color-coding, efficient routing, and a hierarchical organization, the dabbawalas achieve an extremely low error rate of around 1 in 16 million deliveries despite having no formal training or technology assistance.
- The system has been successful due to factors like reliability, low costs, strong organizational culture, decentralization, and leveraging Mumbai's extensive suburban railway network for food transportation.
The official case study of the viral phenomenon called 'Kolaveri'. The viral marketing of this campaign was strategised and executed by Jack in the Box Worldwide.
Case Study of Mumbai Dabbawala system-On time delivery Every TimeSandeep Patel
The document discusses the dabbawala system in Mumbai, India. It begins by explaining that dabbawalas are people whose job is to deliver freshly made lunches in tiffin boxes to office workers. The system started in 1885 and is now run by the Nutan Mumbai Tiffin Box Suppliers Association with over 5,000 dabbawalas. The dabbawalas use an efficient system to collect tiffin boxes in the morning, transport them on the local train system, and deliver them to offices within a 3 hour timeframe, covering over 60 km each day. The dabbawalas are known for their organization, time management skills, and ability to reliably deliver over 200,000
This document outlines an agenda for discussing the CROWD Entertainment Network. It proposes monetizing content through social media and details the CROWD formula and network effect. It then describes the Tri-States Finest Comedy Competition, including recruitment goals, rounds, and timeline. Potential earnings for artists, customers, and industry professionals from participating in the network are listed. Next steps encourage signing up and sharing information to build awareness of the network.
This document outlines an agenda for discussing the CROWD Entertainment Network. It proposes monetizing content through social media and details the CROWD formula and network effect. It then describes the Tri-States Finest Comedy Competition, including free style, sweet 16, and live final rounds to determine regional and potential national champions. The roles and compensation for artists, customers, and industry professionals on the network are defined.
The document discusses how broadcasters can maximize promotions revenue through social media. It outlines how the promotions market has shifted significantly online in recent years. Some key ways broadcasters are driving revenue include running contests on Facebook with advertisers. Examples are provided that show how contests can significantly increase likes, engagement, leads and revenue for both media companies and advertisers. Sample promotional packages that pair contests with other online and on-air promotions are presented.
Had a lot of fun brainstorming ideas for this Short's Brewery digital campaign. Uses Instagram contest, app, event marketing, banner ads, and an unlikely target market.
PT. Djarum is proposing a social media marketing campaign on Facebook and Twitter to promote their L.A. Lights Streetball event to young Indonesians. The proposal includes developing engaging content and applications, such as photo contests and games, to increase fan engagement. It also provides different package levels with increasing fan targets and deliverables such as application development and landing page design frequency. The goal is to build a larger fan base and create more buzz around the event through an active social media presence.
CASE STUDY ON DABBAWALA SYSTEM OF MUMBAISunny Gandhi
The document discusses the case study of the dabbawala system in Mumbai, India. Some key points:
- The dabbawala system has over 5,000 workers who collect, transport, and deliver home-cooked meals to over 200,000 customers every day across Mumbai.
- Through color-coding, efficient routing, and a hierarchical organization, the dabbawalas achieve an extremely low error rate of around 1 in 16 million deliveries despite having no formal training or technology assistance.
- The system has been successful due to factors like reliability, low costs, strong organizational culture, decentralization, and leveraging Mumbai's extensive suburban railway network for food transportation.
The official case study of the viral phenomenon called 'Kolaveri'. The viral marketing of this campaign was strategised and executed by Jack in the Box Worldwide.
Case Study of Mumbai Dabbawala system-On time delivery Every TimeSandeep Patel
The document discusses the dabbawala system in Mumbai, India. It begins by explaining that dabbawalas are people whose job is to deliver freshly made lunches in tiffin boxes to office workers. The system started in 1885 and is now run by the Nutan Mumbai Tiffin Box Suppliers Association with over 5,000 dabbawalas. The dabbawalas use an efficient system to collect tiffin boxes in the morning, transport them on the local train system, and deliver them to offices within a 3 hour timeframe, covering over 60 km each day. The dabbawalas are known for their organization, time management skills, and ability to reliably deliver over 200,000
This document outlines an agenda for discussing the CROWD Entertainment Network. It proposes monetizing content through social media and details the CROWD formula and network effect. It then describes the Tri-States Finest Comedy Competition, including recruitment goals, rounds, and timeline. Potential earnings for artists, customers, and industry professionals from participating in the network are listed. Next steps encourage signing up and sharing information to build awareness of the network.
This document outlines an agenda for discussing the CROWD Entertainment Network. It proposes monetizing content through social media and details the CROWD formula and network effect. It then describes the Tri-States Finest Comedy Competition, including free style, sweet 16, and live final rounds to determine regional and potential national champions. The roles and compensation for artists, customers, and industry professionals on the network are defined.
The document discusses how broadcasters can maximize promotions revenue through social media. It outlines how the promotions market has shifted significantly online in recent years. Some key ways broadcasters are driving revenue include running contests on Facebook with advertisers. Examples are provided that show how contests can significantly increase likes, engagement, leads and revenue for both media companies and advertisers. Sample promotional packages that pair contests with other online and on-air promotions are presented.
Had a lot of fun brainstorming ideas for this Short's Brewery digital campaign. Uses Instagram contest, app, event marketing, banner ads, and an unlikely target market.
PT. Djarum is proposing a social media marketing campaign on Facebook and Twitter to promote their L.A. Lights Streetball event to young Indonesians. The proposal includes developing engaging content and applications, such as photo contests and games, to increase fan engagement. It also provides different package levels with increasing fan targets and deliverables such as application development and landing page design frequency. The goal is to build a larger fan base and create more buzz around the event through an active social media presence.
The DAA Group is organizing the Face India 2018 modelling competition. Auditions will take place in 18 cities across India from February to July 2018. Semi-finals will be held on September 29th and finals on September 30th in Mumbai or Goa. Winners will receive cash prizes, album or movie contracts, and promotion. Sponsorship packages ranging from Rs. 5-45 lakhs are available for the event.
At Road Race Management 2013, Heather shared 20+ trends and tools to help event managers socialize the experience -- from registration and pre-event promotion, to race-day mobile communication ideas and real-time marketing opportunities. Whether you're planning a marathon or a 5K even series, this presentation is for you. And, if you're an event planner who has nothing to do with racing, you'll still find the tools and tactics in this presentation very applicable.
The document outlines plans for reimagining traditional press conferences as constructive dialogues between government ministers (MK) and various stakeholders through townhall meetings. Stakeholders like media, ex-servicepeople, civil society organizations, celebrities, colleges, youth associations would get a chance to engage in questioning the government and providing inputs. The townhall format is described, including using virtual reality to present the government's 4-year report card, collecting questions from digital platforms, audiences and phone lines. Logistics of the campaign across 100 cities over 30 days are discussed, including pre-event digital promotions, production and distribution of branding materials, and mobilizing attendees from different sections.
There are 75 million auto racing fans in the United States (that's 1 in 3 Americans!), and one of the best ways to capitalize is by running auto racing promotions throughout the 37-week season.
Media companies have the opportunity to generate TONS of revenue with auto racing promotions. To learn how to make the most of this opportunity, check out the How to Drive Revenue & Results with Auto Racing Promotions webinar.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
More Related Content
Similar to Social Media Case Study: How Bullett Raja Promoted Itself on Twitter via Contests
The DAA Group is organizing the Face India 2018 modelling competition. Auditions will take place in 18 cities across India from February to July 2018. Semi-finals will be held on September 29th and finals on September 30th in Mumbai or Goa. Winners will receive cash prizes, album or movie contracts, and promotion. Sponsorship packages ranging from Rs. 5-45 lakhs are available for the event.
At Road Race Management 2013, Heather shared 20+ trends and tools to help event managers socialize the experience -- from registration and pre-event promotion, to race-day mobile communication ideas and real-time marketing opportunities. Whether you're planning a marathon or a 5K even series, this presentation is for you. And, if you're an event planner who has nothing to do with racing, you'll still find the tools and tactics in this presentation very applicable.
The document outlines plans for reimagining traditional press conferences as constructive dialogues between government ministers (MK) and various stakeholders through townhall meetings. Stakeholders like media, ex-servicepeople, civil society organizations, celebrities, colleges, youth associations would get a chance to engage in questioning the government and providing inputs. The townhall format is described, including using virtual reality to present the government's 4-year report card, collecting questions from digital platforms, audiences and phone lines. Logistics of the campaign across 100 cities over 30 days are discussed, including pre-event digital promotions, production and distribution of branding materials, and mobilizing attendees from different sections.
There are 75 million auto racing fans in the United States (that's 1 in 3 Americans!), and one of the best ways to capitalize is by running auto racing promotions throughout the 37-week season.
Media companies have the opportunity to generate TONS of revenue with auto racing promotions. To learn how to make the most of this opportunity, check out the How to Drive Revenue & Results with Auto Racing Promotions webinar.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfoliogreendigital
Introduction
Leonardo DiCaprio, A name synonymous with Hollywood excellence. is not only known for his stellar acting career but also for his impressive real estate investments. The "Leonardo DiCaprio house" is a topic that piques the interest of many. as the Oscar-winning actor has amassed a diverse portfolio of luxurious properties. DiCaprio's homes reflect his varied tastes and commitment to sustainability. from retreats to historic mansions. This article will delve into the fascinating world of Leonardo DiCaprio's real estate. Exploring the details of his most notable residences. and the unique aspects that make them stand out.
Follow us on: Pinterest
Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
From Teacher to OnlyFans: Brianna Coppage's Story at 28get joys
At 28, Brianna Coppage left her teaching career to become an OnlyFans content creator. This bold move into digital entrepreneurship allowed her to harness her creativity and build a new identity. Brianna's experience highlights the intersection of technology and personal branding in today's economy.
Sara Saffari: Turning Underweight into Fitness Success at 23get joys
Uncover the remarkable journey of Sara Saffari, whose transformation from underweight struggles to being recognized as a fitness icon at 23 underscores the importance of perseverance, discipline, and embracing a healthy lifestyle.
Top IPTV UK Providers of A Comprehensive Review.pdfXtreame HDTV
The television landscape in the UK has evolved significantly with the rise of Internet Protocol Television (IPTV). IPTV offers a modern alternative to traditional cable and satellite TV, allowing viewers to stream live TV, on-demand videos, and other multimedia content directly to their devices over the internet. This review provides an in-depth look at the top IPTV UK providers, their features, pricing, and what sets them apart.
The Future of Independent Filmmaking Trends and Job OpportunitiesLetsFAME
The landscape of independent filmmaking is evolving at an unprecedented pace. Technological advancements, changing consumer preferences, and new distribution models are reshaping the industry, creating new opportunities and challenges for filmmakers and film industry jobs. This article explores the future of independent filmmaking, highlighting key trends and emerging job opportunities.
Odia New Web Series at your fingerprint.mikedanoffice
Stay ahead of the curve with the latest in Odia entertainment! Our Odia new web series promise an exciting blend of fresh narratives, talented performances, and engaging plots. Immerse yourself in the evolving world of Odia storytelling with our curated selection of cutting-edge web content. for more visit: https://aaonxt.com/series
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
Follow us on: Pinterest
Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
At Digidev, we are working to be the leader in interactive streaming platforms of choice by smart device users worldwide.
Our goal is to become the ultimate distribution service of entertainment content. The Digidev application will offer the next generation television highway for users to discover and engage in a variety of content. While also providing a fresh and
innovative approach towards advertainment with vast revenue opportunities. Designed and developed by Joe Q. Bretz
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Gamegreendigital
Introduction
Leonardo DiCaprio is synonymous with Hollywood stardom and acclaimed performances. has a unique connection with one of America's most beloved sports events—the Super Bowl. The "Leonardo DiCaprio Super Bowl" phenomenon combines the worlds of cinema and sports. drawing attention from fans of both domains. This article delves into the multifaceted relationship between DiCaprio and the Super Bowl. exploring his appearances at the event, His involvement in Super Bowl advertisements. and his cultural impact that bridges the gap between these two massive entertainment industries.
Follow us on: Pinterest
Leonardo DiCaprio: The Hollywood Icon
Early Life and Career Beginnings
Leonardo Wilhelm DiCaprio was born in Los Angeles, California, on November 11, 1974. His journey to stardom began at a young age with roles in television commercials and educational programs. DiCaprio's breakthrough came with his portrayal of Luke Brower in the sitcom "Growing Pains" and later as Tobias Wolff in "This Boy's Life" (1993). where he starred alongside Robert De Niro.
Rise to Stardom
DiCaprio's career skyrocketed with his performance in "What's Eating Gilbert Grape" (1993). earning him his first Academy Award nomination. He continued to gain acclaim with roles in "Romeo + Juliet" (1996) and "Titanic" (1997). the latter of which cemented his status as a global superstar. Over the years, DiCaprio has showcased his versatility in films like "The Aviator" (2004). "Start" (2010), and "The Revenant" (2015), for which he finally won an Academy Award for Best Actor.
Environmental Activism
Beyond his film career, DiCaprio is also renowned for his environmental activism. He established the Leonardo DiCaprio Foundation in 1998, focusing on global conservation efforts. His commitment to ecological issues often intersects with his public appearances. including those related to the Super Bowl.
The Super Bowl: An American Institution
History and Significance
The Super Bowl is the National Football League (NFL) championship game. is one of the most-watched sporting events in the world. First played in 1967, the Super Bowl has evolved into a cultural phenomenon. featuring high-profile halftime shows, memorable advertisements, and significant media coverage. The event attracts a diverse audience, from avid sports fans to casual viewers. making it a prime platform for celebrities to appear.
Entertainment and Advertisements
The Super Bowl is not only about football but also about entertainment. The halftime show features performances by some of the biggest names in the music industry. while the commercials are often as anticipated as the game itself. Companies invest millions in Super Bowl ads. creating iconic and sometimes controversial commercials that capture public attention.
Leonardo DiCaprio's Super Bowl Appearances
A Celebrity Among the Fans
Leonardo DiCaprio's presence at the Super Bowl has noted several times. As a high-profile celebrity. DiCaprio attracts
3. Brief
Position the movie as an action drama entertainer
One Man v/s Mafia, Politicians & Police
Promote the tag line
Aayenge toh Garmi Badhayenge
4. Requirement
Trend it on national level
Reach out to a large audience
Create enough and more buzz on the film well before the
active campaign
Get conversations going
Launch Bullett Raja Trailer with a bang
5. Challenges
Unlike other big stars, Saif ali khan is not present on twitter
and has a limited fan following
Trailer had to be launched on Monday and hence the
activity had to began on a Sunday - a day which is usually
low on twitter interactions
Ensuring that the momentum is on for 1 full day. The
contest was supposed to start on 29th sept 2 p.m & end on
30th sept- 1 p.m
6. Insight
In India, every state has its distinct identity and people
from each country are mad about their own region, culture
etc
IPL cricket tournament being the biggest example of the
rivalry
In India, every city is a nation in itself
7. Big Idea
An inter city competition which challenged fans from
various city to show their love for Bullett Raja
The city with the highest tweets will see the Bullett Raja
Trailer first and get exclusive gifts
An interactive twitter heat map to build upon the thought
of - Aayenge toh Garmi Badhayenge and take forward the
inter city rivalry
8. Mechanism
Fans will have to tweet why they would want Bullett raja trailer
to be released in their city first with the hashtag
#wewantBullettRaja and mention their city name
As the tweets increased, the colour of the city changed
accordingly
Yellow- 100 Tweets
Green- 300 Tweets
Orange- 500 Tweets
At the end of the contest, the icon of the city with maximum
tweets turned red
Winners were declared as each level was conquered
27. Hashtracking report
Twitter followers increased from 876 to 920 on 28th sept & then
increased to 1227 by the end of the contest
A increase of 357 followers and a growth of 40% in just 2 days
29. Other top hashtags which were tweeted
along with our hashtag
Keywords
Tweets
chennai
1107
delhi
1028
mumbai
979
thiruvananthapuram
385
kolkata
124
contest
108
yourcity
69
bullettraja
68
bullett_raja
45
bulletraja
36
movie
28
newdelhi
22
trailer
22