Social media basics for Montessori schools

1. Social Media Basics
for Montessori Schools
Ed Peterson - ed_peterson@hotmail.com - @ed_peterson
Atlanta Social Media Guide eBook (2011 Edition)

2. Where Social Fits
Link and
Connect!

3. A Community & Content Vehicle
• A place for the narrative and joy of being a
student, parent and guide
• Reflection of the school’s community, but
accessible to outsiders
• The first place many will see you
• A place for great content. Facebook
can be your blog (in a pinch)

4. Facebook First!
• 845 million users, typical user online 40
times per month for 23 minutes a session.
• 90% of your parents are on Facebook!
• Key lever for the social graph
• Perfect place for pictures and videos
• Timeline format kicks in March 30!

5. The Community Manager
• It’s OK to recruit the perfect parent
• Heart of the story teller, eye of the editor,
skin of a rhino
• Establish ground rules and policies
• Ensure you always have
administrative access to all
accounts
• Listen and have a voice

6. Listening Tips
• Google Alerts for your
school and your
community
• Keep an eye on blogs
of interest with
Google Reader
• Look for forums and
groups relevant to your
community
• Social Gmail account

7. Be on LinkedIn!
• LinkedIn is the de facto profile page for all
professionals
• Ideal for everyone in your organization
• Critical for first impressions
• Always have a profile picture!
• Review connection requests at
least once a week

8. A Final Thought – Go Mobile!
• U.S. already at 50% adoption of
smartphones
• 14% of population have tablets
• 200 million people accessing Facebook
via mobile
• New culture of instant access
• Your website must be
mobile friendly!