A presentation given at the UCDA 2009 Design Education Summit. The slides present an overview of web 2.0 technologies, how they can be connected and a case study for using them to communicate course content and to generate a design discussion between faculty and students outside of the classroom.

1. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
SO C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
U C DA D E S I G N E D U C AT I O N S U M M I T
0 5 . 2 9.0 9
W E LCO M E .
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

2. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
INTRO
hi! this is me
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

3. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
INTRO
hi! this is me
faculty: ringling college of
art + design
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

4. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
INTRO
hi! this is me
faculty: ringling college of
art + design
statement: design is a vision
of the world (and the
virtual world)
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

5. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
INTRO
hi! this is me
faculty: ringling college of
art + design
statement: design is a vision
of the world (and the
virtual world)
department: graphic + interactive
communication
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

6. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
INTRO
hi! this is me
faculty: ringling college of
art + design
statement: design is a vision
of the world (and the
virtual world)
department: graphic + interactive
communication (aka G.I.C.)
leas ant,
unp ment
G.I. C. very epar t
nds ce d
sou a ni
(y es. it uite
but it’s q .)
teac h in
to
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

7. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
INTRO
hi! this is me
faculty: ringling college of
art + design
statement: design is a vision
of the world (and the
virtual world)
department: graphic + interactive
communication (aka G.I.C.)
(aka graphic design)
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

8. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
INTRO
hi! this is me
faculty: ringling college of
art + design
statement: design is a vision
of the world (and the
virtual world)
department: graphic + interactive
communication (aka G.I.C.)
(aka graphic design)
facilities: fall 2009, new academic
building. some studio
classrooms will be equipped
with only diplays.
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

9. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
INTRO
hi! this is me
faculty: ringling college of
art + design
statement: design is a vision
of the world (and the
virtual world)
department: graphic + interactive
communication (aka G.I.C.)
(aka graphic design)
facilities: fall 2009, new academic
building. some studio
classrooms will be equipped
with only diplays.
technology: fall 2009, all four classes
of students will have a macbook.
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

10. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
INTRO
hi! this is me
faculty: ringling college of
art + design
statement: design is a vision
of the world (and the
virtual world)
department: graphic + interactive
communication (aka G.I.C.)
(aka graphic design)
facilities: fall 2009, new academic
building. some studio
classrooms will be equipped
with only diplays.
technology: fall 2009, all four classes
of students will have a macbook.
challenge: creating a design culture in
the classroom… and online
because that’s where the
students are.
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

11. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
SO C I A L M E D I A F U N DA M E N TA L S
PROFILE
C O N TA C T S
CONTENT
AGENDA
REQUIRE
SHARE
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

12. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
FUNDAMENTALS
profile: create an accurate and
complete profile. Make it easy
for your audience to find you.
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

13. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
FUNDAMENTALS
profile: create an accurate and
complete profile. Make it easy
for your audience to find you.
contacts: already have them. Students.
And they’re already online.
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

14. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
FUNDAMENTALS
profile: create an accurate and
complete profile. make it easy
for your audience to find you.
contacts: already have them. students.
and they’re already online.
content: publish and gather relevant
content. filter the best content
to meet your course objectives.
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

15. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
FUNDAMENTALS
profile: create an accurate and
complete profile. make it easy
for your audience to find you.
contacts: already have them. students.
and they’re already online.
content: publish and gather relevant
content. filter the best content
to meet your course objectives.
agenda: social media works best if
you have one. who cares what
you had for breakfast.
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

16. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
FUNDAMENTALS
profile: create an accurate and
complete profile. make it easy
for your audience to find you.
contacts: already have them. students.
and they’re already online.
content: publish and gather relevant
content. filter the best content
to meet your course objectives.
agenda: social media works best if
you have one. who cares what
you had for breakfast.
require: consider some digital tool
as a requirement for the student.
a process blog to share and
comment about projects.
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

17. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
FUNDAMENTALS
profile: create an accurate and
complete profile. make it easy
for your audience to find you.
contacts: already have them. students.
and they’re already online.
content: publish and gather relevant
content. filter the best content
to meet your course objectives.
agenda: social media works best if
you have one. who cares what
you had for breakfast.
require: consider some digital tool
as a requirement for the student.
a process blog to share and
comment about projects.
share: use tools that the students are
more likely to use.
“Sharing is caring.”
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

18. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
TO O L S
LISTEN
COMMUNITY
COLLECT
PUBLISH
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

19. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
TOOLS
listen: tools that help you track
information online. Google
Alerts, Google Analytics,
Feedburner
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

20. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
TOOLS
listen: tools that help you track
information online. Google
Alerts, Google Analytics,
Feedburner
community: virtual spaces where
users connect. Facebook,
Myspace, Second Life
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

21. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
TOOLS
listen: tools that help you track
information online. Google
Alerts, Google Analytics,
Feedburner
community: virtual spaces where
users connect. Facebook,
Myspace, Second Life
collect: gather and organize content.
RSS feeds, Delicious,
Friendfeed, Google Reader
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

22. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
TOOLS
listen: tools that help you track
information online. Google
Alerts, Google Analytics,
Feedburner
community: virtual spaces where
users connect. Facebook,
Myspace, Second Life
collect: gather and organize content.
RSS feeds, Delicious,
Friendfeed, Google Reader
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

23. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
TOOLS
listen: tools that help you track
information online. Google
Alerts, Google Analytics,
Feedburner
community: virtual spaces where
users connect. Facebook,
Myspace, Second Life
collect: gather and organize content.
RSS feeds, Delicious,
Friendfeed, Google Reader
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

24. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
TOOLS
listen: tools that help you track
information online. Google
Alerts, Google Analytics,
Feedburner
community: virtual spaces where
users connect. Facebook,
Myspace, Second Life
collect: gather and organize content.
RSS feeds, Delicious,
Friendfeed, Google Reader
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

25. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
TOOLS
listen: tools that help you track
information online. Google
Alerts, Google Analytics,
Feedburner
community: virtual spaces where
users connect. Facebook,
Myspace, Second Life
collect: gather and organize content.
RSS feeds, Delicious,
Friendfeed, Google Reader
publish: post content. Blogs,
YouTube, Flickr, Twitter
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

26. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
TOOLS
listen: tools that help you track
information online. Google
Alerts, Google Analytics,
Feedburner
community: virtual spaces where
users connect. Facebook,
Myspace, Second Life
collect: gather and organize content.
RSS feeds, Delicious,
Friendfeed, Google Reader
publish: post content. Blogs,
YouTube, Flickr, Twitter
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

27. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
TOOLS
listen: tools that help you track
information online. Google
Alerts, Google Analytics,
Feedburner
community: virtual spaces where
users connect. Facebook,
Myspace, Second Life
collect: gather and organize content.
RSS feeds, Delicious,
Friendfeed, Google Reader
publish: post content. Blogs,
YouTube, Flickr, Twitter
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

28. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
TOOLS
listen: tools that help you track
information online. Google
Alerts, Google Analytics,
Feedburner
community: virtual spaces where
users connect. Facebook,
Myspace, Second Life
collect: gather and organize content.
RSS feeds, Delicious,
Friendfeed, Google Reader
publish: post content. Blogs,
YouTube, Flickr, Twitter
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

29. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
ST R AT E G I E S
OLD MODELS
NEW MODELS
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

30. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
STRATEGIES
old model: one user going to many
different websites
student
student
course
website
student
student
student
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

31. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
STRATEGIES
old model: one user going to many
different websites
new model: one user subcribing student
to many different websites
student
course
website
(blog) student
student
student
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

32. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
STRATEGIES
old model: one user going to many
different websites student
student
new model: one user subcribing
student
to many different websites student
course
website student flickr
student
(blog)
student
student student
student
student
student
student
student
delicious
student youtube
student
student
student student
student
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

33. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
STRATEGIES
old model: one user going to many
different websites
new model: one user subcribing
to many different websites course
delicious flickr youtube
website
(blog)
student student student student student
google google google google google
reader reader reader reader reader
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

34. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
STRATEGIES
old model: one user going to many
different websites
new model: one user subcribing
to many different websites course
delicious flickr youtube
website
(blog)
student
student
friendfeed
student student
student
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

35. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
STRATEGIES
old model: one user going to many
different websites
new model: one user subcribing
to many different websites course
new new model: deliver content to delicious flickr youtube
website
a social community that the (blog)
students are members. this may
be pre-existing or a course
requirement.
student
student
facebook
student student
student
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

36. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SO C I A L M E D I A STO RY
W H E N FAC E B O O K H A S 2 0 0 M I L L I O N U S E R S
W H AT ’ S A N OT H E R O N E .
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

37. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SOCIAL MEDIA STORY
set up profile
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

38. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SOCIAL MEDIA STORY
set up profile
student “friending” was optional
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

39. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SOCIAL MEDIA STORY
set up profile
student “friending” was optional
publish content into facebook
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

40. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SOCIAL MEDIA STORY
set up profile
student “friending” was optional
publish content into facebook
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

41. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SOCIAL MEDIA STORY
set up profile
student “friending” was optional
publish content into facebook
student commenting
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

42. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SOCIAL MEDIA STORY
set up profile
student “friending” was optional
publish content into facebook
student commenting
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

43. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SOCIAL MEDIA STORY
set up profile
student “friending” was optional
publish content into facebook
student commenting
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

44. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SOCIAL MEDIA STORY
set up profile
student “friending” was optional
publish content into facebook
student commenting
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

45. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SOCIAL MEDIA STORY
set up profile
student “friending” was optional
publish content into facebook
student commenting
student sharing
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

46. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SOCIAL MEDIA STORY
set up profile
student “friending” was optional
publish content into facebook
student commenting
student sharing
student community
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

47. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SOCIAL MEDIA STORY
set up profile
student “friending” was optional
publish content into facebook
student commenting
student sharing
student community
and then
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

48. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SOCIAL MEDIA STORY
set up profile
student “friending” was optional
publish content into facebook
student commenting
student sharing
student community
and then
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

49. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
A SOCIAL MEDIA STORY
set up profile
student “friending” was optional
publish content into facebook
student commenting
student sharing
student community
and then
Facebook pages
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9

50. C H R I S S T.C Y R S O C I A L M E D I A A S CO U R S E CO M M U N I C AT I O N
THANKS FOR LETTING ME SHARE
Q U E S T I O N S , CO M M E N T S , & S O M E TO S H A R E
LINKS
W W W.C H R I S S TC Y R .C O M
E D U C AT E .C H R I S S TC Y R .C O M
W W W. D E L I C I O U S .C O M / C H R I S S TC Y R / U C D A E D U 0 9
U C DA D E S I G N E D U C AT I O N S U M M I T / 0 5. 2 9.0 9