This document discusses the social media strategies used by The Rocket, a hard rock and heavy metal radio show. It outlines how the show transitioned from a Facebook group page to a like page to more easily promote the show. It also details how live tweeting songs during the show helped grow the show's Twitter followers from 60 to over 120. Using tools like HootSuite now allows the hosts to simultaneously manage Facebook and Twitter promotion. In conclusion, the Rocket's social media promotion has been beneficial in growing audiences for the radio show and vice versa.