The document outlines the process of setting up and running a podcast, including necessary steps like choosing a name and hosting service, as well as workflows for editing and promotion. It emphasizes the importance of aligning the content of the podcast with its accompanying website to maximize engagement and drive metrics. Recommendations for podcast plugins are also provided, along with advice on content focus based on listener preferences.

1. WORDPRESS AND PODCASTS
J U L I E K U E H L

2. WHAT I WILL AND WILL NOT
COVER
F I R S T …
Photo courtesy Flickr user Andrew Tarrant

3. THE PODCAST
P A R T O N E

4. THERE’S A LOT
OF ONE-TIME
SETUP
• Name
• URL
• Description
• Hosting service
Photo courtesy Flickr user Rohit Mattoo

5. THERE’S A LOT
OF ONE-TIME
SETUP
• iTunes hoops
• Artwork
• Bumpers
• Co-hosts?
• Equipment
Photo courtesy Flickr user Rohit Mattoo

6. OOOOOOOOH, SHINY!

7. BEST RESOURCE I’VE SEEN
H T T P : / / W W W . B U Z Z S P R O U T . C O M / H O W - T O - M A K E - A - P O D C A S T /

8. MY WORKFLOW
• Skype with Call Recorder
• Convert to AIFF using Call
Recorder’s Movie Tools
• Run through Levelator
• Import into GarageBand to
edit
• Export as MP3
• Upload to Buzzsprout
Photo courtesy Flickr user Zoomar

9. MY WORKFLOW
• Create post on WP site
• Embed Buzzsprout info
• Use CoSchedule / Zapier to
publish to social media
Photo courtesy Flickr user Zoomar

10. THE WEBSITE
P A R T T W O

11. “What’s the focus?”

12. WEBSITES WITH PODCASTS
Photo courtesy Flickr user Jon Candy

13. IF YOUR PODCAST
SUPPORTS YOUR
WEBSITE…
• Marketing info
• Tutorials
• Reviews
• Interviews / backstory
• Shenanigans
• Key metric: pageviews
Photo courtesy Flickr user Steve

16. PODCAST WEBSITES
Photo courtesy Flickr user drocpsu

17. IF YOUR WEBSITE
SUPPORTS YOUR
PODCAST…
• Show notes
• Links
• Schedule
• Bios / guest info
• Forums
• Key metric: podcast
downloads
Photo courtesy Flickr user Steve

20. – A N Y O N E W H O ’ S S T I L L W I T H M E
“So what do you recommend?”
Photo courtesy Flickr user Brendan Riley

21. MY (FREE)
ADVICE
• Stay focused on the
priority
• Figure out (ask!) what
your listeners want/need
• Content is king, for both
your podcast and your
website
Photo courtesy Flickr user Angie Torres

22. PODCAST PLUGINS
• Buzzsprout - hosted
• Blubrry - hosted
• Seriously Simple Podcasting – self hosted
• Libsyn - hosted

23. THANK
YOU!QUESTIONS?
J U L I E @ J U L I E K U E H L . C O M
@ J U L I E K U E H L