Social media & digital marketing
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When it comes to proving yourself professionally, it’s important to show and tell. After all, 90% of the info our brain processes is visual—and research shows using visual aids makes you 43% more likely to convince people to do what you want. This is an example of Social Media and Digital Marketing Portfolio
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationAdvanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Recently uploaded (20)
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
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Mastering SEO for Google in the AI Era - Dennis Yu
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Social media & digital marketing
- 1. Social Media & Digital Marketing By: Rajvinder Yogi
- 2. Smooth Concrete Services Ltd Goal: Company wanted to increase engagement and organic reach on Smooth Concrete’s Facebook Page Challenge: Smooth Concrete is very new in business. It has no clients. Therefore, less people know about the company and their work. Strategy: Promote the posts using Facebook ads. Use picture in posts to aware people about work is being done by SCS. Procedure: Gathered pictures of workers while working. Post’s caption made full of hashtags of surrounding town and name of services provided by SCS. Boosted the post according to location, so more people can see the post.
- 3. Smooth Concrete Services Ltd Post: Post with multiple pictures that shows working people VS Boosted Post Non-Boosted Post
- 4. Results
- 5. Food da Gram (Instagram Page) Goal: To promote and explain recipe of delicious and different kind of food around Barrie. Challenge: To make this page a big brand. Just personal Instagram page. Difficult to attract people and win the trust. Strategy: HD pictures of various delicious looking food. Responsive to questions of followers. Procedure: Make various kind of food. Click HD pictures and put them on Food da Gram page and explain the recipe. Posts video occasionally while cooking food.
- 6. Food da Gram (Instagram Page)
- 7. Results
- 8. Shelburne Animal Hospital Goal: Generate more traffic to SAH’s website. Challenge: SAH is new hospital in Shelburne area. So, it is hard to draw attention and make trust among people, specially when it comes to their pets. Strategy: Keywords according to google search should be in website. Using right keywords put the hospital on top in google ranking in Shelburne area particularly. Procedure: Used tools like Keyword tool to generate the relevant keyword foe website. Google autocomplete generated right keywords that we used in website, so that, people’s query should match.
- 9. Shelburne Animal Hospital Keywords used in website
- 10. Insights
- 11. Results