The document discusses social media and how it is changing communication. It defines social media as online tools that allow for collaborative sharing of information and gives examples like blogs, social networks, wikis and multimedia sharing sites. The document also outlines how social media can be used for communication, collaboration, branding and reviews as well as how search engines are integrating with social media platforms.

1. Social Media
Its Changing Everything.
Are You Ready ?
Abhishek Nagar
http://nagar.me

2. Agenda
● What it is ?
● Why use this as Media ?
● Where its being used ?
● Where it can Help Me ?
● I Recommend
● Search Engines & Social Media
● Uttarakhand on Search Engine

3. What is Social Media
● Social media use the “wisdom of crowds” to
connect information in a collaborative manner.
● Social media can take many different forms,
including Internet forums, message boards,
weblogs, wikis, podcasts, pictures and video.
● Its important to make your message engaging,
relevant, and to make the end user an equal
participant in the communication process

4. Why use this as Media ?
● Anyone can create content, become media makers.
● Low barrier to entry.
● Ease of use, accessibility, and versatility of the tools
● Facilitates diverse and niche information sharing and
colaboration.
● Rapid delivery of information with audience interaction.
● Be the first one to report.

5. Where its being Used
● Communication
– Blogs, Microblogs, Social Networks, Buzz
● Collaboration
– Wiki, Social BookMarking
● Multimedia
– Photography, Live Cast
● Reviews
● Brand Building
● Entertainment

6. Search Engines & Media
● Can Google Find YOU!!!
● The New Google Social Search
● Real Time Search
● Influence on Rankings
● Reach

7. Uttarakhand on Search Engine
Item Total Results 1.00%
Uttarakhand 5920000 59200
Dehradun 5130000 51300
Nainital 5080000 50800
Abhishek Nagar 3210000 32100
Pauri 866000 8660
Ranikhet 427000 4270
Haldwani 321000 3210
Kashipur 246000 2460 600 nodes
Uttarakhand Open University 99300 993 on
uou.ac.in
Masoori 23800 238
Approx 1% could be considered as valid

8. Where it can Help Us ?
● Share your ideas/views.
● Be your own voice.
● You can Write about your surroundings.
● Comments
● Suggesstions
● Reviews

9. I Recommend
● Twitter
● Linkedin
● Facebook
● Open ID
● Wordpress
● Commenting
● Stand Points