Social Master provides three main services: [1] Social media monitoring to track consumer sentiment and feedback across platforms; [2] SNS marketing services to help companies establish goals and promotion strategies on blogs, Twitter, Facebook and more; [3] Consulting and training on optimizing each social platform and content creation best practices. Founded in 2001, Social Master has developed various social media and security systems, and now provides customized solutions and training to companies and government agencies based on each client's needs.
Local Business Publication Brand Expansion Strategies
Social Master
1. Social Master
Social Media
Monitoring / Marketing / Analysis
http://socialmaster.tistory.com/
2. ◆ Social Master ?
Main History The Partners
§ Free logic (inc.) founded in 2001.
§ PKI SSO Security System V 0.07 developed in 2002
§ Digital content protection system paten in 2002
§ ISO9001 certification in 2002
§ regional cooperation system development in 2003
(Ministry of Science and Technology)
§ Cluster information protection consultant in 2004
(Korea industrial Technology association)
§ Joint research w/ KT IP LAB for originator address in 2004
§ Online public opinion survey system development in 2006
( the first online survey system in korea)
§ Copyright monitoring system development in 2007
§ Combine with SOCIAL-MASTER inc. in 2008
§ From 2009 yr to the current,
SNS training/Consulting/Solution/etc was given to lots of
company , government, Training center
§ Online public opinion management service (10 company)
2
Social Master
3. Social Master
Social Master service :
1. Monitoring
2. SNS Marketing
3. Consulting & Training
4. 1-1. Monitoring Service Flow
The Social World
Public Opinion Monitoring Customer Satisfaction
Portal site
Specific request
by clients
The press Ne g
a
Com tive Quick Action for
me n
ts Bad comments
Public Opinion Analytics
Listening
Community
Re
Ma puta
Blog na tio
ge n
me Good contents and Brand
nt Awareness Improvement
Response
SNS √ Customer Care Opportunities
√ Capture Idea & Unmet Needs
√ Marketing Optimization
Social Master
5. 1-2. Monitoring Services Can Be Used For
SNS Monitoring Result
Issue Total
Positive
Positive
Management Negative Negative
Neutral
Neutral
I-pad 3
Competitor
Analysis
Market
Survey
I-pad 3
Reputation
Management
On-Off Line
Mix
Branding
Social Master
6. 1-3. Monitoring System
Select the media
(SNS, the press, Portal site, etc ) Print Out
Sentiment Analysis
Search/Detection
Keyword Management
Brief summary Crisis Notice
for contents
6 Social Master
7. 2. SNS Marketing (Blog, Twitter, Facebook, Café, etc..)
Establish Biz Goal
Pick the Platform
Make a Plan And Do
Promotion & Event
Measurement
& REPORT
7 Social Master
8. 3. Consulting & Training
Blog
▪ Optimized SNS Consulting & Training for each customer
-How to use Each SNS platform
Cafe
-How to Make Contents using story-telling method
-To make traffic and lead
Tweet
Facebook
Open
Mareket
Optimized
Training
8 Social Master
9. Social Master
S M A S T ER
O L
C
I
MASTER Can give you more value for your company
L
Thank You! For more information: Contact us by e-mail
E-mail : jj0165@gmail.com