The document discusses Sky Television's "Reach for the Sky" social marketing program. The program aims to inspire teenagers and help them discover opportunities and their potential. It targets young working people influenced by entrepreneurship programs. Sky promotes the program through television announcements, their magazine, and website to build their brand and attract new customers while encouraging loyalty. The goal is for Sky to play a key role in helping young people explore life choices and inspire them to think about their future opportunities.

1. Social Marketing
'Reach For The Sky'
Presented By:-
Wadut Al Mamun

2. Introduction
Social marketing is a new approach to traditional marketing
-Right goods, at the right time, in the right place, at the right
price
Customer prefer to bye brands that has positive image
-86% customer prefer to bye brands contribute to the society
Ref-(Business in the Community/Research International, 1997)
Sky Television’s New Youth initiative-'Reach For The Sky'
-Social marketing programme is important in the growth of a
company’s brand.

3. The Brand
creativity
choice
connection
entertaining
innovative.

4. The 5 Golden Rules of Social Media Marketing
RULE 1: CREATE CONTENT OF VALUE TO
YOUR AUDIENCE
RULE 2: IT'S ABOUT THE CONTENT, NOT THE
PLATFORM
RULE 3: CONTRIBUTE TO THE COMMUNITY
RULE 4: KEEP THINKING CREATIVELY
RULE 5: REMEMBER THAT THE PEOPLE
HAVE THE POWER

5. Marketing the programme
 All teens who will benefit directly from the programme
are primary audience
 Parents who will benefit indirectly from the guidance
received by their son/daughter are secondary audience
 Sky Television employees are Tertiary target audience

6. Target Audience
 Young working people who influenced by the
entrepreneurship program
 Youth like Programs that reflects individual talents,
personalities and hobbies
 Teenagers like the programs that reflects hobbies and
passions
-a research show 80% of teenagers did not want to
follow in their parents’ footsteps. (VA Research Limited,
May 1999)

7. Integrated Campaign
 Inspirational television announcements
 Sky magazine
 website

8. The Social issue
 Sky television paly a key role in helping young people to
explore the choice of their lives
 Inspire teenagers to think about their feature and show
them range of opportunity available for them
 sky television assist young people to discover their
potential

9. Conclusion
 Social marketing program adopt by sky television to
inspire young people about themselves and their
feature opportunities.
 Sky build its brand to attract new customer and
encourage loyalty in existing customer.
 Impact of sky television on society