Social media has become an important part of how brands engage with customers. To be successful on social media, brands must evolve to meet customers' desire for interaction and connection. Compelling content that tells authentic, transparent stories in a simple, credible way can earn brands social currency by increasing awareness, sentiment, and influence among followers. While technology changes, human desires for collaboration, knowledge-sharing, and feeling understood remain constant. Brands should focus on these human elements in their social media strategies.

1. Social currency
Why content matters in social media
Chris Buckley - @buckers

2. Few brands were built to be social. They
weren’t created to converse. The future success
of a brand is dependent on how quickly it can
evolve to meet the desire of a connected
people to engage with it

3. The way we collect and
share knowledge and
information has changed

4. We like to collaborate
and create connections

5. Social media is part
of our daily repertoire

6. We construct our reality
around what we discover

7. Compelling
True
Authentic
Transparent

8. Social currency creation
Currency
Utility Entertainment Personal value Information Reward Incentive
Followers
Engagement Share of voice Sentiment Influence Awareness
and fans
Effect

10. Social ideas
Simplicity Unexpected Story-
Concrete Credible Emotion
telling
Be masters of Generate Explain things Allow people Make people Multiply
exclusion interest and in human to test ideas feel experiences
curiosity that interactions themselves something through
The single lasts towards interesting
idea that you Create something story-telling
could spend a Open gaps in tangible ideas
lifetime knowledge, People, not
following then fill them abstractions

11. Simplicity

12. Unexpected

13. Concrete

14. Credible

15. Emotion
Hampshire Police

16. Emotion
Hampshire Police

17. Story-
telling

18. Story-
telling

20. Technology changes,
but people stay the same

21. Thank you
@headstream
headstream.com