Social changes
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This document discusses social, political, economic, and technological changes. It examines how attitudes towards smoking and homosexuality have changed. Politically, it questions whether the voting age should be lowered. Economically, it notes the rise of online shopping. Technologically, it outlines changes in phones and streaming entertainment from physical media to digital platforms. The document poses questions about future trends in these areas by 2025.
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How consumers use technology and its impact on their lives assignment 2
The document discusses how technology and internet usage has evolved over the last 20 years and impacted consumer behavior. Some key points include:
- The number of internet users has grown from around 360 million in 2000 to over 4.66 billion users today, with Asia having the highest percentage of users at 53%.
- Smartphones are now the most common device for accessing the internet, surpassing desktops and laptops. 5G networks will further increase mobile internet speeds.
- Consumers primarily use the internet to search for information, make purchases, and engage on social media. Popular online purchases include electronics, clothing, and books.
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Assignment 2, Task 2 entry explaining how we use technology and the impact on our lives. All references are listed.
How Consumers Use Technology Presentation.pdf
The document discusses how consumer use of technology has changed over time. It notes that internet usage and the number of connected devices have grown dramatically in recent decades. The arrival of broadband in the 2000s marked an important transition by enabling faster internet speeds. Today, most people access the internet via mobile phones and use multiple devices for tasks. Technology is also transforming industries like retail and healthcare by providing more convenient access to services. The pace of technological change is expected to continue accelerating and further shaping many aspects of daily life.
The evolution of technology
The document discusses how technology has evolved and impacted people's lives. It describes how internet access has increased globally over time as more devices become connected. Smartphones are now the most widely used digital device. Google is overwhelmingly the most popular search engine for finding information online. Clothing and media are top selling product categories for the growing number of digital buyers. Video consumption on platforms like YouTube also continues rising with billions of daily views. Overall, technology is increasingly integral to many aspects of modern life from education and social connections to shopping and entertainment.
Assignment 2 T1.pdf
The document discusses the history and growth of the internet from its origins in the 1950s to the present day. It outlines how the internet has evolved from a system connecting computers to share information to becoming integrated into almost every aspect of modern life. Billions of people now access the internet daily through various digital devices. The widespread availability and use of the internet has revolutionized commerce through e-commerce, with online sales growing rapidly to exceed $5 trillion globally. Marketers can now closely target consumers by analyzing their online behavior and preferences.
Assignment 2
Digital technology has greatly impacted lives by enabling better communication through video calling services. This has allowed families and friends to stay connected during the pandemic. While computers were initially very large, expensive, and limited to universities and the military in the 1950s, the internet has since revolutionized to become integrated into everyday life for many consumers. People now use various digital devices and access the internet for activities like online shopping, banking, messaging, and watching videos. However, overreliance on technology can also have negative effects like internet addiction, loss of impulse control, and costs associated with internet access.
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This document discusses internet usage patterns among different age groups aged 50 and over. It identifies three categories for those aged 50+ based on behaviors: Adventurous Adopters aged 50-59 who are active on social media and video streaming; Confident Adopters aged 60-69 who are frequent video viewers across devices except smartphones; and Comfort Adopters aged 70+ who primarily watch known video providers on tablets and smart TVs. While attitudes and confidence do not differ by age, older individuals tended to adopt Web 2.0 behaviors like social media sharing later due to earlier limited broadband access. However, all age groups over 50 now spend significant time online and use a variety of internet-connected devices.
Presentation Script Notes. HOW AUDIENCES USE TECHNOLOGY AND ITS IMPACT ON THE...
The document discusses how technology and the internet have revolutionized communications and become integrated into everyday life. It notes that more than 4.5 billion people worldwide now use the internet, with people constantly connected through their devices. It also examines how consumer trends and business have adapted to increased technology usage, with people conducting more activities like socializing, shopping, and learning online.
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How consumers use technology and its impact on their lives assignment 2
The document discusses how technology and internet usage has evolved over the last 20 years and impacted consumer behavior. Some key points include:
- The number of internet users has grown from around 360 million in 2000 to over 4.66 billion users today, with Asia having the highest percentage of users at 53%.
- Smartphones are now the most common device for accessing the internet, surpassing desktops and laptops. 5G networks will further increase mobile internet speeds.
- Consumers primarily use the internet to search for information, make purchases, and engage on social media. Popular online purchases include electronics, clothing, and books.
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Assignment 2, Task 2 entry explaining how we use technology and the impact on our lives. All references are listed.
How Consumers Use Technology Presentation.pdf
The document discusses how consumer use of technology has changed over time. It notes that internet usage and the number of connected devices have grown dramatically in recent decades. The arrival of broadband in the 2000s marked an important transition by enabling faster internet speeds. Today, most people access the internet via mobile phones and use multiple devices for tasks. Technology is also transforming industries like retail and healthcare by providing more convenient access to services. The pace of technological change is expected to continue accelerating and further shaping many aspects of daily life.
The evolution of technology
The document discusses how technology has evolved and impacted people's lives. It describes how internet access has increased globally over time as more devices become connected. Smartphones are now the most widely used digital device. Google is overwhelmingly the most popular search engine for finding information online. Clothing and media are top selling product categories for the growing number of digital buyers. Video consumption on platforms like YouTube also continues rising with billions of daily views. Overall, technology is increasingly integral to many aspects of modern life from education and social connections to shopping and entertainment.
Assignment 2 T1.pdf
The document discusses the history and growth of the internet from its origins in the 1950s to the present day. It outlines how the internet has evolved from a system connecting computers to share information to becoming integrated into almost every aspect of modern life. Billions of people now access the internet daily through various digital devices. The widespread availability and use of the internet has revolutionized commerce through e-commerce, with online sales growing rapidly to exceed $5 trillion globally. Marketers can now closely target consumers by analyzing their online behavior and preferences.
Assignment 2
Digital technology has greatly impacted lives by enabling better communication through video calling services. This has allowed families and friends to stay connected during the pandemic. While computers were initially very large, expensive, and limited to universities and the military in the 1950s, the internet has since revolutionized to become integrated into everyday life for many consumers. People now use various digital devices and access the internet for activities like online shopping, banking, messaging, and watching videos. However, overreliance on technology can also have negative effects like internet addiction, loss of impulse control, and costs associated with internet access.
The Ageless Internet_ From Silver Surfers to Golden Geeks
This document discusses internet usage patterns among different age groups aged 50 and over. It identifies three categories for those aged 50+ based on behaviors: Adventurous Adopters aged 50-59 who are active on social media and video streaming; Confident Adopters aged 60-69 who are frequent video viewers across devices except smartphones; and Comfort Adopters aged 70+ who primarily watch known video providers on tablets and smart TVs. While attitudes and confidence do not differ by age, older individuals tended to adopt Web 2.0 behaviors like social media sharing later due to earlier limited broadband access. However, all age groups over 50 now spend significant time online and use a variety of internet-connected devices.
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The document discusses how technology and the internet have revolutionized communications and become integrated into everyday life. It notes that more than 4.5 billion people worldwide now use the internet, with people constantly connected through their devices. It also examines how consumer trends and business have adapted to increased technology usage, with people conducting more activities like socializing, shopping, and learning online.
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The impact of technology in our lives can be summarized as follows:
1) Since the creation of the World Wide Web, the way people communicate and access information has dramatically changed as internet usage grew from 78% in 2015 to 95% today for ages 16-44 in the UK.
2) Online shopping habits have also transformed, with 82% of UK residents now purchasing goods online at least once a month compared to 76% in 2015, greatly affecting retail businesses.
3) Video consumption online has risen significantly through video sharing platforms like YouTube and social media video, with 64% of consumers now making purchases after watching branded videos.
4) While technology has connected people and expanded access to services, some
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The document summarizes the opinions and perspectives on digital technology from people of different generations, ranging from those aged 10 to 70 years old. It discusses key topics like the internet, search, entertainment, websites/usability, advertising, privacy/jargon, online shopping, and views of the future. For each generation, it provides 3-sentence summaries of their relationship with and opinions on digital technology based on qualitative research conducted with an online community. The goal is to understand differences in digital consumer behavior and how to best reach different age groups.
How consumers use technology and its impact on their lives
We can note the great growth of technology and its advantages in people's lives. Communication became much easier, the transmission of news and information to a few touches on the screen. Today, we spend more time connected to the world wide web than on television. E-commerce is another beneficial point brought with the technological flood, the convenience of buying online, receiving the product without even needing to leave the house is a very positive point. You can be entertained on the internet easily by browsing social networks, watching videos, talking to friends, in fact, a multitude of things.
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The document discusses how technology and internet usage has changed over time. It covers topics like increased internet access globally, faster internet speeds, the variety of devices used to access the internet, increased online shopping and video consumption during COVID-19, and how technology has evolved in recent years. Some key points are: internet users grew to 4.57 billion in 2020; the average download speed worldwide increased to over 11Mbps; digital devices now include smartphones, computers, tablets and more; online purchases grew significantly during the pandemic as people stayed home. Technology has dramatically changed how people communicate, watch videos, shop, and perform daily tasks.
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The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has significantly impacted how people search for information, make purchases, and consume entertainment through services like Netflix. Consumer trends show people increasingly using digital devices and online communication channels to interact with businesses on the internet.
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The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has changed how people search for information, make purchases, and consume entertainment. Online shopping and video streaming have become increasingly popular consumer trends that continue to evolve with new technologies and communication methods.
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The impact of technology on consumers' lives is massive. Technology allows consumers to do almost everything from their phones or computers with just a few clicks - shopping, communicating with friends, getting support for products, and more. As technology advances, consumers are adopting new updates and using their devices like smartphones for more activities. This has significantly changed consumers' behaviors and expectations - they want everything to be fast, simple, and easily accessible online without leaving their homes. Video consumption in particular has skyrocketed, with people preferring to watch videos over reading text to get information or solve problems. Overall, technology has transformed how consumers live their daily lives and interact with the world.
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- Over 4.88 billion people worldwide now use the internet, with usage primarily through mobile devices. The average user spends around 7 hours online per day.
- Social media usage continues to grow rapidly, with 4.55 billion global users as of 2021, equal to around 60% of the world's population.
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The impact of technology in our lives can be summarized as follows:
1) Since the creation of the World Wide Web, the way people communicate and access information has dramatically changed as internet usage grew from 78% in 2015 to 95% today for ages 16-44 in the UK.
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We can note the great growth of technology and its advantages in people's lives. Communication became much easier, the transmission of news and information to a few touches on the screen. Today, we spend more time connected to the world wide web than on television. E-commerce is another beneficial point brought with the technological flood, the convenience of buying online, receiving the product without even needing to leave the house is a very positive point. You can be entertained on the internet easily by browsing social networks, watching videos, talking to friends, in fact, a multitude of things.
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The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has significantly impacted how people search for information, make purchases, and consume entertainment through services like Netflix. Consumer trends show people increasingly using digital devices and online communication channels to interact with businesses on the internet.
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The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has changed how people search for information, make purchases, and consume entertainment. Online shopping and video streaming have become increasingly popular consumer trends that continue to evolve with new technologies and communication methods.
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The introduction of the internet and new technologies has dramatically changed society over the past few decades. People now have access to vast amounts of information online and can connect with others worldwide. New devices like smartphones allow constant connectivity. As a result, how people work, communicate, learn, shop and entertain themselves has been transformed. Younger generations that have grown up with these technologies are even more integrated with the digital world. Further advances like 5G, AI and new devices will continue driving changes to how humans live and interact.
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The introduction summarizes how technology has changed the way people live and connect through new devices and the internet. People now have access to vast amounts of information online and can communicate globally. The internet has affected how people work, travel, communicate and entertain themselves. It examines how access to the internet has grown and internet speeds have increased dramatically. It also reviews what devices people use to access the internet, how they search for information, what products are bought online, trends in online video consumption, and popular online activities. New technologies will continue driving changes to how society functions into the future.
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The document proposes creating a documentary about consumerism in the digital age. It will focus on forms of digital payment, microtransactions in video games, advertising on social media, job losses and gains due to digitization. Research will include statistics on declining cash usage and rising digital forms of payment as well as impacts on businesses and the environment. Filming can be done quickly using a green screen to virtually place the narrator in different settings. The documentary meets the brief of relating to digital culture within the required time frame and for a youth audience.
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The impact of technology
The impact of technology on consumers' lives is massive. Technology allows consumers to do almost everything from their phones or computers with just a few clicks - shopping, communicating with friends, getting support for products, and more. As technology advances, consumers are adopting new updates and using their devices like smartphones for more activities. This has significantly changed consumers' behaviors and expectations - they want everything to be fast, simple, and easily accessible online without leaving their homes. Video consumption in particular has skyrocketed, with people preferring to watch videos over reading text to get information or solve problems. Overall, technology has transformed how consumers live their daily lives and interact with the world.
The Evolution of Digital Marketing
- Over 4.88 billion people worldwide now use the internet, with usage primarily through mobile devices. The average user spends around 7 hours online per day.
- Social media usage continues to grow rapidly, with 4.55 billion global users as of 2021, equal to around 60% of the world's population.
- E-commerce has seen tremendous growth, accelerated by the pandemic. Nearly 60% of internet users now buy something online weekly, with fashion/beauty the top category in many markets.
- Video content is highly engaging for consumers. Short-form video on platforms like TikTok, Instagram Reels, and Snapchat Stories now dominate over long-form video.
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Tim Berners-Lee reflects on 30 years since creating the World Wide Web and envisions its future. While the web has enabled opportunity and connectivity, it also enables harm like crime and misinformation. To improve the web, its systems must be redesigned to change perverse incentives and minimize unintended negative consequences, and a new "Contract for the Web" aims to establish norms to make the web open, accessible, and for the public good.
How consumers use technology & it's impact on their lives.
Digital Marketing Academy of Ireland, assignment on "How consumers use technology & it's impact on their lives"
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
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How consumers use technology and its impact on their lives
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How consumers use technology & it's impact on their lives.
How consumers use technology & it's impact on their lives.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
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Social changes
- 2. Social The way we acted towards smoking cigarettes is different now. This is due to the fact that so many people are quitting because of the harmful long term effects that it has on the human body. Will people stop smoking by 2025? Another example is that the world is becoming more acceptable to homosexuality. As now the law in most countries allow gay people to get married. Will gay marriage be legal in all countries?
- 3. Political The political changes I would like to see is the government lower the voting age from 18- to 16. This is because as a young person it feels like the older people are voting and making us live through the consequence as they drop off. Is it a good idea for the Government to lower the voting age?
- 4. Economic The way we buys now is different. We have online shopping which is make life easier if you are a single parent or a family with special needs or disable child. We’ve evolved from catalogue shopping to online stores like amazon and eBay. Will online shopping stop people from going out and shopping by 2025?
- 5. Technological Technology has evolved. Like phones. People have stopped walking around with the big battery powered phones and are now walking around with a smart phone. How many more smarts will there be by 2025? Another change in technology is the way we watch and stream videos. People use to go out and rent DvDs and VHS tape from places like blockbuster to now having illegal streaming sites and Now TV or Sky box sets. What streaming sites do you use?