Twitter fleets is a story feature by Twitter and the origin of Stories as a feature lies with Snapchat. Snapchat had the first mover advantage with this feature in 2013 but couldn't capitalize on it as Instagram and WhatsApp leveraged it better and gained more Monthly active users (MAU) and higher user retention cum engagement rate. Today as things stand, Facebook has 2.6 billion MAU; WhatsApp has 2 billion MAU; Instagram has 1 billion MAU. However, Twitter lags behind with only 330 million MAU. I know that 330 million MAU ain't a small number either but still it's 8x less than Facebook! In view of this, Twitter has launched Fleets which is ephemeral content valid for 24 hours and since stories have had more engagement on other social media channels so it is expected that twitter will have higher subscriptions and better engagement rates. Take a look at this 12 slide presentation to know all you need to know about Twitter Fleets. Social Buzz is a Times of India empanelled Digital Marketing agency based in south Delhi. Founded by IIM-A, MICA and BITS Pilani alumni in January 2016, Social Buzz (A unit of GMS Hospitality Services Private Ltd) is a 360 degree Digital Marketing agency that relies on customer insights and extensive research to drive strategies and execute them end to end. We have developed varied search strategies for a range of leading brands to small and medium sized organizations across diverse industries worldwide. We have developed search strategies for leading brands to small and medium sized businesses across many industries in worldwide. We have developed search strategies for leading brands to small and medium sized businesses across many industries in the UK and worldwide. You can reach out to us at contact@socialbuzz.org.in and ambuj@socialbuzz.org.in or +91 7042106011 to know more.

2. Today, How many Instagram profiles
did you check out?

3. Today, how many Instagram
stories did you check out?

4. Introduction to Stories
If you are active on instagram, you would
have checked out way too many stories than
navigating to a profile and checking out it's
latest posts, unless, of course, you need it!

5. Stories vs Posts
The algorithm for Stories on each
platform is such that it becomes less
effort and more of just sitting back
and reading everyone's thoughts at
once, just like on an autoplay mode.
We all crave for convenience, dont
we?
Source: Digital Marketing NYC

6. Timeline of Stories’
feature

7. Why didTwitter adopt Stories’ feature?
Battle of Subscriber
base
• Facebook reported 2.6 billion MAU as of the first
quarter of 2020
• Instagram reported 1 billion MAU in June 2018.
• Whatsapp reported 2 billion MAU in March 2020.
• Twitter reported 330 million MAU in the first quarter
of 2019. (Source: Statista)
Fear ofTrolling
• Due to fear of trolling, there is hesitation among people
who appreciate the platform ofTwitter but still haven’t'
create their account on twitter.
People don’t wish
to be judged on
Vanity parameters
• Voicing opinion on a specific issue is more important than
getting Replies, Likes or Retweets

8. Features ofTwitter Fleets
Ephemeral content
No option to engage publicly
Send a Direct Message to express discomfort or appreciation
Can’t be embedded on a 3rd party website
In case of violation ofTwitter rules, platform can take swift action

9. From a Marketing standpoint:
Twitter shall evolve as a more durable marketing tool
Due to ephemeral content, Fear of trolling will
decrease
HigherAdoption rate
B2B marketing scope is expected to increase

10. Do you haveTwitter Fleets as a part
of your Marketing Strategy?

11. Don’t worry if you don’t…
we got you covered

12. Thank you
Please feel free to contact us for setting upTwitter Fleets as part of your Digital Marketing strategy:
Ambuj Saxena | ambuj@socialbuzz.org.in | +91 7042106011
Dheeraj Agrawal | Dheeraj@socialbuzz.org.in | +91 9999351037