This document discusses social attitudes, including their meaning, implications, concept, components, and functions. A social attitude is defined as a mental state of readiness comprising affective, cognitive, and behavioral elements that influence a person's responses in social contexts. Social attitudes are learned and help with adjustment, ego defense, expressing values, and providing knowledge. They influence relationships between educational administrators, faculty, and students and can impact work environment, self-identity, and group norms. Social attitudes serve important functions but can become problematic if negative and persistent.
The document discusses primary and secondary groups. Primary groups are small groups made up of people who have close emotional ties and know each other well. They provide emotional support, socialization, and encourage conformity to group norms. Secondary groups focus on accomplishing a shared task or goal and have impersonal relationships among members who interact only regarding the group's purpose.
The document discusses social attitudes and their importance in group dynamics. It states that social attitudes are shaped by social values and can be either desires or aversions. Having a social attitude differs from just saying one will be social - it involves actively working to provide positive social experiences. Companies that train their staff to be courteous and considerate, and truly live those values through every customer interaction, tend to provide better service experiences despite potentially spending less on training alone. Social attitudes help determine behaviors and provide social control mechanisms for groups.
Collective behavior refers to relatively spontaneous, emotional actions by large, anonymous groups that differ from daily norms. It includes crowds, which are temporary gatherings around people or events and can be casual, conventional, acting, expressive, or panics. Masses are diffused collectivities responding independently to the same stimulus. Fashions, fads, and crazes are forms of mass interaction centered around clothing, novelties, or new activities. Disaster behavior emerges during calamities through panic, crowd, and mass responses. Publics are dispersed groups interested in and divided over issues through interest, disinterest, pressure, following, or neutral listening subgroups. Characteristics of collective behavior include representing group, not individual actions often
Crowds, audiences, and publics are all types of temporary social groups. Crowds are unorganized groups that form spontaneously around a common focus of attention. They are easily formed and dispersed. Audiences are groups that gather for a specific purpose at a predetermined time and place, and have some structure and rules of conduct. Publics are dispersed groups united psychologically by shared opinions on social issues. They think and feel collectively but have no direct contact.
Collective behaviour refers to group behaviour that is not guided by usual social norms. It is relatively unorganized and unpredictable. Some key characteristics of collective behaviour include being temporary, unplanned, lacking rules or procedures, and prone to rumours and misinformation. Examples include panic behaviour during emergencies. Theories of collective behaviour aim to explain how it arises from conditions like structural strains, the spread of general beliefs, and precipitating events. Crowd behaviour is a type of collective behaviour where people in close proximity develop a shared focus and their individual identities feel anonymous within the group.
This document provides an overview of the Johari Window model created by psychologists Joseph Luft and Harrington Ingham. The Johari Window is a framework that helps people better understand their relationship with themselves and others based on what is known and unknown about themselves to others and others to themselves. It divides information into four quadrants or areas: open, blind, hidden, and unknown. The goal is to increase the open area through feedback, disclosure, and self-discovery to improve self-awareness, communication, and team effectiveness. While useful, the model has some limitations depending on individual and cultural differences.
This document discusses social attitudes, including their meaning, implications, concept, components, and functions. A social attitude is defined as a mental state of readiness comprising affective, cognitive, and behavioral elements that influence a person's responses in social contexts. Social attitudes are learned and help with adjustment, ego defense, expressing values, and providing knowledge. They influence relationships between educational administrators, faculty, and students and can impact work environment, self-identity, and group norms. Social attitudes serve important functions but can become problematic if negative and persistent.
The document discusses primary and secondary groups. Primary groups are small groups made up of people who have close emotional ties and know each other well. They provide emotional support, socialization, and encourage conformity to group norms. Secondary groups focus on accomplishing a shared task or goal and have impersonal relationships among members who interact only regarding the group's purpose.
The document discusses social attitudes and their importance in group dynamics. It states that social attitudes are shaped by social values and can be either desires or aversions. Having a social attitude differs from just saying one will be social - it involves actively working to provide positive social experiences. Companies that train their staff to be courteous and considerate, and truly live those values through every customer interaction, tend to provide better service experiences despite potentially spending less on training alone. Social attitudes help determine behaviors and provide social control mechanisms for groups.
Collective behavior refers to relatively spontaneous, emotional actions by large, anonymous groups that differ from daily norms. It includes crowds, which are temporary gatherings around people or events and can be casual, conventional, acting, expressive, or panics. Masses are diffused collectivities responding independently to the same stimulus. Fashions, fads, and crazes are forms of mass interaction centered around clothing, novelties, or new activities. Disaster behavior emerges during calamities through panic, crowd, and mass responses. Publics are dispersed groups interested in and divided over issues through interest, disinterest, pressure, following, or neutral listening subgroups. Characteristics of collective behavior include representing group, not individual actions often
Crowds, audiences, and publics are all types of temporary social groups. Crowds are unorganized groups that form spontaneously around a common focus of attention. They are easily formed and dispersed. Audiences are groups that gather for a specific purpose at a predetermined time and place, and have some structure and rules of conduct. Publics are dispersed groups united psychologically by shared opinions on social issues. They think and feel collectively but have no direct contact.
Collective behaviour refers to group behaviour that is not guided by usual social norms. It is relatively unorganized and unpredictable. Some key characteristics of collective behaviour include being temporary, unplanned, lacking rules or procedures, and prone to rumours and misinformation. Examples include panic behaviour during emergencies. Theories of collective behaviour aim to explain how it arises from conditions like structural strains, the spread of general beliefs, and precipitating events. Crowd behaviour is a type of collective behaviour where people in close proximity develop a shared focus and their individual identities feel anonymous within the group.
This document provides an overview of the Johari Window model created by psychologists Joseph Luft and Harrington Ingham. The Johari Window is a framework that helps people better understand their relationship with themselves and others based on what is known and unknown about themselves to others and others to themselves. It divides information into four quadrants or areas: open, blind, hidden, and unknown. The goal is to increase the open area through feedback, disclosure, and self-discovery to improve self-awareness, communication, and team effectiveness. While useful, the model has some limitations depending on individual and cultural differences.
A primary group is a small social group whose members share close personal relationships that strongly influence each other. Primary groups include families, close friendships, and other intimate relationships. They provide psychological comfort, support, and encouragement to members. Primary groups are important for socializing individuals, influencing personality development, providing social control, stimulating interests, and satisfying psychological needs. They help cement social structures through fostering kindness, love, sympathy, and mutual help.
This document outlines the stages of the group work process, including intake, selection of members, assessment and planning, group development and intervention, and evaluation and termination. It describes the different stages in detail, including fact finding, goal setting, and various intervention strategies. Evaluation is presented as an ongoing and continuous process involving measuring the group's experience against objectives, member performance and growth, and level of achievement.
The ecological perspective is an approach to social work practice that addresses the complex transactions between people and their environment. A broad frame work that synthesizes ideas from a number of human behavior and social work practice theories, the ecological perspective offers a rich, eclectic social work knowledge and practice base.
counselor is a person who is involved in counseling. It refers to a person who is concerned with the profession of giving advice on various things such as academic matters, vocational issues and personal relationships.
This document provides an overview of cultural concepts including cultural lag, cultural diffusion, and acculturation.
Cultural lag refers to when cultural ideas do not keep pace with other social changes, such as new medical technologies raising questions about life and death that cultural beliefs have not yet addressed. Cultural diffusion is the spreading of cultural ideas from one group to another through various means such as direct contact, a middleman, or force. Acculturation is the process where members of one group adopt the beliefs and behaviors of another culture, such as an immigrant's family becoming accustomed to practices in their new country over generations.
Unit 10 social organization and social systemDivyaPatel239
This document discusses social organization and social systems. It defines social organization as a set of differentiated activities serving a common purpose. Some key elements of social organization include goals, roles, norms, and sanctions. There are different types of social organization such as political, economic, and religious organizations.
A social system is defined as a network of interactive relationships. It consists of elements like beliefs, norms, roles, status, and power. Social systems can be classified based on factors like evolution, means of livelihood, type of solidarity, and culture. Mechanisms like socialization and social control help maintain equilibrium and integration within a social system. Institutions must also be properly interrelated for a social structure to be maintained.
The document discusses the role of medical social workers in hospitals. Key responsibilities of social workers include counseling patients and families, assisting with care planning and financial assistance, assessing patient needs, advocating for patients, and providing legal assistance. Social workers help patients deal with both the emotional components of illness like stress, anxiety, and depression, as well as social impacts such as isolation, loss of support systems, and inability to perform social roles. Overall, social workers aim to support patients' best interests and manage the socio-emotional consequences of illness.
This document defines and describes different types of social groups. It begins by defining a social group as two or more individuals who interact and influence each other. The main types of groups discussed are in-groups and out-groups, primary and secondary groups, quasi groups, gemeinschaft and gesellschaft, and reference groups. In-groups are those individuals identify with, while out-groups are those they do not identify with. Primary groups involve close personal relationships, while secondary groups are more impersonal. Quasi groups lack structure and awareness. Gemeinschaft describes close-knit communities, while gesellschaft describes more impersonal societies. Reference groups are those individuals compare themselves to.
Social dynamics refers to how individual behaviors within a group influence and are influenced by the group. Groups go through developmental phases including pre-group formation, an initial phase of settling in and establishing norms/roles, a working phase focused on the group's task, and a termination phase. The initial phase involves anxiety about acceptance and conflicts around control that must be resolved. During the working phase, the group works cooperatively on its task. Termination involves evaluating accomplishments but can also be painful as relationships end.
This document discusses social groups and processes. It defines social groups as collections of humans brought together through social relationships and common goals. Groups are classified based on size, structure, type of contact between members, and other factors. Primary groups are small, stable, and involve direct, face-to-face contact between members. Secondary groups are larger and involve more impersonal, indirect contact. An in-group is the group an individual identifies with, while an out-group is any other group. Crowds are temporary gatherings of many people brought together in close proximity around a common focus.
Voluntary organizations are non-profit groups that work to help disadvantaged sections of society. They operate voluntarily and without state control. The document discusses how voluntary organizations in India work to supplement government development efforts, especially in rural areas. They aim to empower local communities and make them self-sufficient through activities like spreading information, demonstrating use of local resources, and mobilizing community financing. The Seventh Five-Year Plan in particular recognized the role of voluntary organizations in development work alongside welfare activities.
The document discusses social groups and their characteristics. It defines social groups as collections of individuals who interact and influence each other. It distinguishes between primary and secondary groups. Primary groups are small, intimate, and based on personal relationships, like families. Secondary groups are larger, more impersonal groups based on common goals or interests, like workplaces. The document also outlines the functions of social groups in making decisions, assigning roles, and controlling member behavior. It explores the importance of both primary and secondary groups for socialization, support, and opportunity.
The document discusses three main types of communities: rural, urban, and tribal. Rural communities are based in villages and depend on agriculture. They have low population densities and close-knit social relationships. Urban communities are found in cities and have higher population densities, more diverse occupations in services/industry, and less close social ties. Tribal communities live in isolated forest or hill areas, have their own distinct culture/language, and are united under a tribal chief.
It is all about the social organisation and social system in this PPT we see
- Definitions
- Elementss
- Types
- Mode of Participation
- Voluntary Association
- Social System
- Status
- Interrelation of Institutions
Sociology originated as a term in the late 18th century, derived from Latin and Greek roots meaning "the study of companions." Four main factors led to the development of sociology as an academic discipline: (1) the French Revolution disrupted traditional social hierarchies; (2) the Industrial Revolution led many to migrate to cities and exposed new social problems; (3) increased travel exposed Europeans to different cultures; and (4) the success of Newton in explaining natural phenomena inspired applying scientific principles to understanding social phenomena.
Multicultural Education and Cultural LagMichelle Cruz
The document discusses the concept of multicultural education. It provides several key points about multicultural education:
1) Multicultural education is a process that aims to ensure academic success for all students by permeating all aspects of school practices, policies and organization.
2) It helps students develop positive self-concepts by providing knowledge about diverse histories and cultures.
3) Multicultural education challenges discrimination and promotes democratic values of social justice. It prepares students for responsibilities in an interdependent world.
This document provides an overview of culture and its influence on health and disease from a sociological perspective. It defines culture as the complex whole that includes all aspects of a group's way of life that are learned and shared. Key points made include:
- Culture includes modes of behavior, beliefs, customs, traditions, and other activities.
- Culture is a social rather than individual phenomenon and is essential to understanding society.
- Culture varies between groups but also demonstrates uniformity through shared themes.
- Culture evolves over time as new traits are invented or adopted from other cultures.
- Cultural practices and beliefs can influence health by impacting diet, habits, occupations, and other lifestyle factors.
The document discusses crisis intervention, including:
1. Defining crisis and the three types: developmental, situational, and adventitious.
2. The goals, aims, and purpose of crisis intervention which are to decrease stress, assist in organizing support, and help return to pre-crisis functioning.
3. Key elements of crisis intervention management including creating trust, active listening, asking open-ended questions, and involving family/social supports.
4. The four phases of crisis intervention: immediate response, assessment, intervention planning, and resolution/future planning.
This document discusses several key concepts in social perception:
1. Nonverbal communication plays an important role in social perception. Facial expressions, eye contact, body language, posture, and touching can all reveal emotional and mental states. Basic emotions are often expressed through specific facial movements.
2. Attribution refers to how people seek to understand the behaviors of others by inferring underlying traits or motives. Correspondent inference theory holds that behaviors perceived as freely chosen and distinctive are more likely to be attributed to internal traits. Kelley's theory examines how attribution is influenced by consensus, consistency, and distinctiveness.
3. Impression formation is the process by which people combine diverse information to form unified impressions of others. Initial
A primary group is a small social group whose members share close personal relationships that strongly influence each other. Primary groups include families, close friendships, and other intimate relationships. They provide psychological comfort, support, and encouragement to members. Primary groups are important for socializing individuals, influencing personality development, providing social control, stimulating interests, and satisfying psychological needs. They help cement social structures through fostering kindness, love, sympathy, and mutual help.
This document outlines the stages of the group work process, including intake, selection of members, assessment and planning, group development and intervention, and evaluation and termination. It describes the different stages in detail, including fact finding, goal setting, and various intervention strategies. Evaluation is presented as an ongoing and continuous process involving measuring the group's experience against objectives, member performance and growth, and level of achievement.
The ecological perspective is an approach to social work practice that addresses the complex transactions between people and their environment. A broad frame work that synthesizes ideas from a number of human behavior and social work practice theories, the ecological perspective offers a rich, eclectic social work knowledge and practice base.
counselor is a person who is involved in counseling. It refers to a person who is concerned with the profession of giving advice on various things such as academic matters, vocational issues and personal relationships.
This document provides an overview of cultural concepts including cultural lag, cultural diffusion, and acculturation.
Cultural lag refers to when cultural ideas do not keep pace with other social changes, such as new medical technologies raising questions about life and death that cultural beliefs have not yet addressed. Cultural diffusion is the spreading of cultural ideas from one group to another through various means such as direct contact, a middleman, or force. Acculturation is the process where members of one group adopt the beliefs and behaviors of another culture, such as an immigrant's family becoming accustomed to practices in their new country over generations.
Unit 10 social organization and social systemDivyaPatel239
This document discusses social organization and social systems. It defines social organization as a set of differentiated activities serving a common purpose. Some key elements of social organization include goals, roles, norms, and sanctions. There are different types of social organization such as political, economic, and religious organizations.
A social system is defined as a network of interactive relationships. It consists of elements like beliefs, norms, roles, status, and power. Social systems can be classified based on factors like evolution, means of livelihood, type of solidarity, and culture. Mechanisms like socialization and social control help maintain equilibrium and integration within a social system. Institutions must also be properly interrelated for a social structure to be maintained.
The document discusses the role of medical social workers in hospitals. Key responsibilities of social workers include counseling patients and families, assisting with care planning and financial assistance, assessing patient needs, advocating for patients, and providing legal assistance. Social workers help patients deal with both the emotional components of illness like stress, anxiety, and depression, as well as social impacts such as isolation, loss of support systems, and inability to perform social roles. Overall, social workers aim to support patients' best interests and manage the socio-emotional consequences of illness.
This document defines and describes different types of social groups. It begins by defining a social group as two or more individuals who interact and influence each other. The main types of groups discussed are in-groups and out-groups, primary and secondary groups, quasi groups, gemeinschaft and gesellschaft, and reference groups. In-groups are those individuals identify with, while out-groups are those they do not identify with. Primary groups involve close personal relationships, while secondary groups are more impersonal. Quasi groups lack structure and awareness. Gemeinschaft describes close-knit communities, while gesellschaft describes more impersonal societies. Reference groups are those individuals compare themselves to.
Social dynamics refers to how individual behaviors within a group influence and are influenced by the group. Groups go through developmental phases including pre-group formation, an initial phase of settling in and establishing norms/roles, a working phase focused on the group's task, and a termination phase. The initial phase involves anxiety about acceptance and conflicts around control that must be resolved. During the working phase, the group works cooperatively on its task. Termination involves evaluating accomplishments but can also be painful as relationships end.
This document discusses social groups and processes. It defines social groups as collections of humans brought together through social relationships and common goals. Groups are classified based on size, structure, type of contact between members, and other factors. Primary groups are small, stable, and involve direct, face-to-face contact between members. Secondary groups are larger and involve more impersonal, indirect contact. An in-group is the group an individual identifies with, while an out-group is any other group. Crowds are temporary gatherings of many people brought together in close proximity around a common focus.
Voluntary organizations are non-profit groups that work to help disadvantaged sections of society. They operate voluntarily and without state control. The document discusses how voluntary organizations in India work to supplement government development efforts, especially in rural areas. They aim to empower local communities and make them self-sufficient through activities like spreading information, demonstrating use of local resources, and mobilizing community financing. The Seventh Five-Year Plan in particular recognized the role of voluntary organizations in development work alongside welfare activities.
The document discusses social groups and their characteristics. It defines social groups as collections of individuals who interact and influence each other. It distinguishes between primary and secondary groups. Primary groups are small, intimate, and based on personal relationships, like families. Secondary groups are larger, more impersonal groups based on common goals or interests, like workplaces. The document also outlines the functions of social groups in making decisions, assigning roles, and controlling member behavior. It explores the importance of both primary and secondary groups for socialization, support, and opportunity.
The document discusses three main types of communities: rural, urban, and tribal. Rural communities are based in villages and depend on agriculture. They have low population densities and close-knit social relationships. Urban communities are found in cities and have higher population densities, more diverse occupations in services/industry, and less close social ties. Tribal communities live in isolated forest or hill areas, have their own distinct culture/language, and are united under a tribal chief.
It is all about the social organisation and social system in this PPT we see
- Definitions
- Elementss
- Types
- Mode of Participation
- Voluntary Association
- Social System
- Status
- Interrelation of Institutions
Sociology originated as a term in the late 18th century, derived from Latin and Greek roots meaning "the study of companions." Four main factors led to the development of sociology as an academic discipline: (1) the French Revolution disrupted traditional social hierarchies; (2) the Industrial Revolution led many to migrate to cities and exposed new social problems; (3) increased travel exposed Europeans to different cultures; and (4) the success of Newton in explaining natural phenomena inspired applying scientific principles to understanding social phenomena.
Multicultural Education and Cultural LagMichelle Cruz
The document discusses the concept of multicultural education. It provides several key points about multicultural education:
1) Multicultural education is a process that aims to ensure academic success for all students by permeating all aspects of school practices, policies and organization.
2) It helps students develop positive self-concepts by providing knowledge about diverse histories and cultures.
3) Multicultural education challenges discrimination and promotes democratic values of social justice. It prepares students for responsibilities in an interdependent world.
This document provides an overview of culture and its influence on health and disease from a sociological perspective. It defines culture as the complex whole that includes all aspects of a group's way of life that are learned and shared. Key points made include:
- Culture includes modes of behavior, beliefs, customs, traditions, and other activities.
- Culture is a social rather than individual phenomenon and is essential to understanding society.
- Culture varies between groups but also demonstrates uniformity through shared themes.
- Culture evolves over time as new traits are invented or adopted from other cultures.
- Cultural practices and beliefs can influence health by impacting diet, habits, occupations, and other lifestyle factors.
The document discusses crisis intervention, including:
1. Defining crisis and the three types: developmental, situational, and adventitious.
2. The goals, aims, and purpose of crisis intervention which are to decrease stress, assist in organizing support, and help return to pre-crisis functioning.
3. Key elements of crisis intervention management including creating trust, active listening, asking open-ended questions, and involving family/social supports.
4. The four phases of crisis intervention: immediate response, assessment, intervention planning, and resolution/future planning.
This document discusses several key concepts in social perception:
1. Nonverbal communication plays an important role in social perception. Facial expressions, eye contact, body language, posture, and touching can all reveal emotional and mental states. Basic emotions are often expressed through specific facial movements.
2. Attribution refers to how people seek to understand the behaviors of others by inferring underlying traits or motives. Correspondent inference theory holds that behaviors perceived as freely chosen and distinctive are more likely to be attributed to internal traits. Kelley's theory examines how attribution is influenced by consensus, consistency, and distinctiveness.
3. Impression formation is the process by which people combine diverse information to form unified impressions of others. Initial
Advertising can shape attitudes and behaviors by targeting specific demographics. For example, advertisers successfully targeted female smokers starting in the early 20th century. As a result, the percentage of female smokers increased and nearly caught up to male smokers by 2004. The document discusses the nature and origins of attitudes, including their cognitive, affective, and behavioral components. Attitudes can form from genetics, direct experiences, classical and operant conditioning, and observations of one's own behavior. The document also examines how attitudes change through persuasion, including the central and peripheral routes to persuasion and the role of emotion.
1. Attitudes are formed through both social learning and genetic factors over long periods of time and are difficult to change once established.
2. There are two main ways to change attitudes - persuasion techniques which use messages to induce attitude change, and cognitive dissonance, an unpleasant feeling caused by inconsistent attitudes and behaviors that can lead to attitude change.
3. Important work-related attitudes include job satisfaction, organizational commitment, and job involvement, which impact outcomes like absenteeism, turnover, and job performance. A variety of individual and job factors determine levels of job satisfaction.
The document discusses consumer attitudes and how they are formed from various sources of information and experiences. It also discusses several models of attitude formation, including the tricomponent model involving cognition, affect, and conation. Marketers can influence attitude change through advertising by appealing to personality traits or resolving conflicting attitudes. Personality is shaped by both innate and learned factors and influences consumer behavior. Marketers segment consumers based on personality traits like openness to experiences and self-monitoring behavior.
Social perception involves forming impressions of others based on available information. We use verbal and nonverbal cues like facial expressions and body language to understand others' feelings and make inferences about them. Attribution is identifying the causes of behaviors in context. Common theories studied in social perception are attribution theory, which examines how people explain events, and implicit personality theory, which involves categorizing traits as central or peripheral to form impressions. Social biases like stereotyping, the halo effect, and ingroup bias can influence social perception.
This document discusses attitudes, beliefs, and social cognition. It begins by defining attitudes as favorable or unfavorable evaluations of people, objects, or situations. Attitudes have three components - cognitive, affective, and behavioral. The document then discusses how attitudes are formed through direct contact, direct instruction, and interaction with others. Attitudes help us understand the social world, describe social groups, understand our identity, and gain approval from others. The document concludes by stating that attitudes are learned and can change over time or through new experiences.
The document provides a recap of the ACTHIV 2016 conference held in Dallas, Texas. It summarizes several topics that were covered at the conference, including updates to the National HIV/AIDS Strategy, new models of HIV care under the Affordable Care Act, improved HIV and hepatitis testing, managing HIV patients who use substances or are transgender, and updates on pre-exposure prophylaxis (PrEP) use. The conference provided an overview of current issues in HIV care and new strategies for managing patients and the future of HIV.
Trustmark is a voluntary benefits company with over 100 years of industry experience. They provide a range of enrollment and communication solutions to help with voluntary benefits. Customers have provided positive testimonials about Trustmark and their products.
This document outlines the objectives and performance tasks of a basic safety module for construction workers. The module aims to explain the importance of safety culture and hazard identification, demonstrate proper safety procedures around falls, electrical hazards, and personal protective equipment, and identify the costs of accidents to emphasize safe working practices in construction. Upon completion, workers will be able to inspect and use personal protective equipment safely, lift properly, set up ladders correctly, and maintain three-point contact when climbing ladders.
This document is a resume for David Steele. It summarizes his 18 years of experience as a Quantity Surveyor, 12 of which have been as a Chartered Surveyor. He has worked on projects in the UK and Australia ranging in value from $50,000 to $3.5 billion, fulfilling various roles including Quantity Surveying, Project Management, Cost Control, and Risk Management. His most recent role has been as a Quantity Surveyor for Thiess Pty Ltd on a $2.45 billion coal seam gas project, where he has led cost reporting, variation analysis, and risk management.
School of social work faith based community collaborative visualjuanbtoribio
The document summarizes a meeting of the School of Social Work Faith-Based Community Collaborative. Representatives from various faith-based organizations attended to discuss potential partnership projects. They identified three areas of focus: internships, student-centered programs, and professional development. For the latter two, teams were formed to lead the projects with goals of placing students in programs by June and holding a professional development event in April 2016. A follow up meeting was scheduled to further discuss logistics and break into teams to advance the projects.
1) The document discusses rules around the use of foreign companies and offshore jurisdictions by Russian individuals and entities. It lists 40 offshore jurisdictions and notes recent changes in Russian law regarding controlled foreign companies and income received from foreign organizations.
2) It summarizes new Russian laws around controlled foreign companies (CFCs) and what constitutes control of a foreign entity. It also lists exceptions and permitted transactions involving foreign accounts.
3) The document provides an overview of currency control rules for Russian residents relating to foreign accounts and transactions, including notification requirements and penalties for non-compliance. It clarifies what constitutes an illegal currency transaction under Russian law.
1. Ireland's membership in the EU contributed to its 2008 fiscal crisis in several ways. The introduction of the euro in particular led to low interest rates that fueled a property bubble in Ireland through reckless lending by Irish banks. Political mismanagement exacerbated the situation.
2. When the global financial crisis hit in 2008, Ireland was vulnerable because it could no longer independently set interest rates or print money as an eurozone member. To prevent a banking collapse, the Irish government issued an unlimited bank guarantee that ultimately saddled taxpayers with the banks' debts.
3. The EU and ECB response has also hindered Ireland's recovery at times. Bailout terms have been criticized as unfair compared to other countries like
This newsletter provides an update on the ProVIDe clinical trial studying nutrition for very preterm infants. Six sites in New Zealand are actively recruiting participants, having randomized 196 of the 430 baby target. Approval was received to expand the trial to three sites in Australia. The recruitment rate is over 45% of the target so far. Brief profiles are provided of members of the data management team and research nurses involved in the study. Plans are outlined for the upcoming 2-year infant follow up assessments.
This document provides information about the Schain Law Firm, which practices commercial litigation in Pennsylvania and New Jersey. It discusses the complex landscape of commercial litigation involving multiple parties in mortgage origination, servicing, and foreclosure. It outlines the various entities involved, including originators, owners, servicers, insurers, and regulators. It also describes the documents and processes involved in mortgage origination, transfer of ownership and servicing rights, and foreclosure.
This short document promotes the creation of Haiku Deck presentations on SlideShare and encourages the viewer to get started making their own. It contains 3 stock photos without captions and a call to action to create a Haiku Deck presentation on SlideShare.
HIPAA was enacted in 1996 to protect patients' health insurance and personal health information. It requires covered entities like healthcare providers, insurers, and their business partners to implement procedures to protect protected health information (PHI), such as patients' medical records. These entities must designate a privacy officer, train staff on privacy policies, and obtain patient acknowledgement of their privacy practices. HIPAA also dictates exceptions for uses of PHI, such as for treatment, payment, healthcare operations, and with patient authorization.
This document provides an overview of key concepts in social psychology. It defines social psychology as the scientific study of how people's thoughts, feelings and behaviors are influenced by others. It discusses attitudes, theories of attitude formation and change, and methods of measuring attitudes. It also covers topics like prejudice, group dynamics, conformity, leadership styles and characteristics. Measurement scales discussed include Likert scales, Thurstone scales, and Bogardus social distance scales. Experiments mentioned include Asch's conformity experiments.
This document discusses organizational behavior and personality. It defines organizational behavior as understanding, predicting, and managing human behavior in organizations to achieve goals. Personality is described as relatively permanent characteristics that make individuals unique. Several approaches to understanding personality are discussed, including trait, learning, and social cognitive approaches. The "Big Five" model of personality traits - openness, conscientiousness, extraversion, agreeableness, and neuroticism - is also summarized. Attitudes and major job attitudes like job satisfaction, involvement, and commitment are defined. Sensation versus perception and components of attitudes are also outlined.
This document provides an outline on the topic of intrapersonal communication. It begins with defining intrapersonal communication as communication that occurs within a single person for purposes such as clarifying ideas, analyzing situations, and self-reflection. It then discusses aspects of intrapersonal communication including self-concept, perception, and expectations. Self-concept is determined by beliefs, values, attitudes and influences how one sees themselves. Perception looks outward and involves assigning meaning based on beliefs. Expectations deal with future roles. The document also outlines the merits of intrapersonal communication such as self-awareness and independence, as well as potential demerits like introversion and overthinking.
Organizational Behaviour for BBA-Commerce.pdfSeetal Daas
This document provides an overview of key concepts in organizational behavior. It discusses fields that contribute to organizational behavior like psychology, sociology, and social psychology. It also defines learning as a relatively permanent change in behavior resulting from interaction with the environment. Four types of learning are described: reinforcement learning, feedback learning, observational learning, and experiential learning. Additional concepts summarized include stereotyping, projection, the big five personality dimensions, locus of control, self-monitoring, job satisfaction, organizational commitment, emotions in the workplace, attribution theory, and decision making biases.
This document discusses several topics related to organizational behavior and personal behaviors in organizations. It covers biographical characteristics, abilities, personality development theories, attitudes, factors influencing attitudes, types of attitudes, perception, job satisfaction, and results of job satisfaction. Specifically, it defines attitudes and their components, discusses Maslow's hierarchy of needs theory, lists factors influencing attitudes, and notes that job satisfaction is related to challenging work, equitable rewards, supportive conditions, and personality fit.
This document outlines the objectives and content of a unit on culture. It introduces key concepts like culture, identity, cultural variability, and acculturation. It defines culture, discusses how it varies over time and between groups, and introduces dimensions of cultural variability proposed by Geert Hofstede. These dimensions include individualism/collectivism, power distance, masculinity/femininity, uncertainty avoidance, and long/short-term orientation. The document also discusses acculturation strategies like integration, assimilation, separation, and marginalization that groups use to adapt in multicultural societies. Activities are included to help apply these concepts to Aruba's multicultural context.
Social cognition involves how people process, store, and apply social information. It focuses on cognitive processes in social interactions and how we think about other people. Social cognition involves both automatic and effortful processing of information. Schemas and impression formation also play important roles in social cognition by influencing how we organize, interpret, and judge social information and others. The way we think about others greatly impacts how we interact with the world.
This document discusses various theoretical perspectives on human behavior that are relevant for social work professionals. It covers key concepts from different theories like systems theory, conflict theory, rational choice theory, and psychodynamic theory. It also outlines criteria for evaluating theories and discusses how theories can be used to guide social work practice interventions. The document emphasizes that theories provide frameworks for understanding human behavior and that scientific knowledge of theories and research is an important ingredient for doing social work.
Organizational behavior is the study of how individuals and groups act within organizations and how organizations manage their external environment. It draws from disciplines like psychology, sociology, anthropology, and political science. Understanding organizational behavior can help improve skills, motivate employees, anticipate organizational events, and create a better work environment. It also helps organizations understand customer behavior and use resources more efficiently. Personality is defined as distinctive patterns of thinking, feeling and acting. It is shaped by both hereditary and environmental factors like culture, family, friends and life experiences. Common personality types include extraversion, agreeableness, caution/risk-taking, self-consciousness and adventurousness.
Social psychology is the study of how people think about, influence, and relate to others. It explores areas like social cognition, person perception, stereotypes, self-fulfilling prophecies, attribution theory, heuristics, attitudes, persuasion, altruism, aggression, conformity, and obedience. Key concepts include the fundamental attribution error, the false consensus effect, cognitive dissonance, and social influence through conformity, obedience, and group dynamics.
This document provides an overview of the course "Behavioural Science II" taught by Esther Ohenewa. The goal of the course is to help students understand individual and group behavior, attitudes, and social influences. Key topics covered include social psychology, social perception, understanding behavior and attribution theory, attitude formation and functions, social relations like stereotypes and prejudice, group dynamics and influence, and conflict resolution. Assessment of behaviors, attitudes, and social interactions is discussed.
This document provides an overview of personality and personality theories. It defines personality as individual differences in behavior and consistency across situations. It identifies key determinants of personality like brain structure, physical factors, heredity, culture, family and social groups. It describes the "Big Five" personality traits and four personality types. It also outlines several theories of personality including psychoanalytic, trait, humanistic, and social-cognitive theories.
Introduction to Social Psychology
I used local and foreign books. Some concepts are not mentioned here in my slides but will be discussed during our session.
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This document provides an introduction to organizational behavior. It defines key terms like organization, behavior, and organizational behavior. It outlines elements of OB like people, technology, structure, and environment. It also describes different organizational structures and discusses concepts like personality, perception, attitudes, values, learning, and motivation. Theories of personality, perception process, types of attitudes and their measurement, and various motivation theories are explained at a high level.
The document provides information on personality types and theories. It discusses the Big Five model of personality, which describes five broad dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism. It also discusses the Myers-Briggs Type Indicator (MBTI) personality test, which categorizes people into 16 types based on their preferences on four dichotomies: introversion/extraversion, sensing/intuition, thinking/feeling, and judging/perceiving. The document also covers factors that influence personality like heredity, environment, culture and family. It provides details on each of the Big Five traits and Myers-Briggs dichotomies
Human behavior and resource management was discussed. Key points include:
1. Human behavior is influenced by both biological and social/cultural factors and describes the full range of actions humans engage in.
2. Personality develops over time through life experiences and influences how people interact with others.
3. Filipino behavior is uniquely understood through concepts like viewing people as having a body, soul, and spirit that are interconnected. Emphasis is placed on social needs and spirituality.
4. Both environmental and individual factors determine behavior. The work environment and individual traits like age and culture impact how people act.
This document discusses cultural diversity in the workplace and dimensions of culture. It begins by defining primary and secondary characteristics of diversity and outlines steps towards achieving multicultural diversity in an organization. These include recognizing uniqueness, making diversity a business goal, and establishing open communication. The document then defines culture and lists features such as being dynamic, learned, and patterned. Several models of cultural dimensions are presented, including those by Hall, Kluckhohn and Strodbeck, Hofstede, Trompenaars, and GLOBE, outlining their perspectives on dimensions such as individualism, power distance, uncertainty avoidance, and assertiveness. The document concludes by announcing a future quiz on the material.
This document summarizes key concepts in social psychology including person perception, attribution, attitudes, prejudice, and strategies for reducing prejudice. It discusses how people quickly form impressions of others using mental shortcuts like social categorization and implicit personality theories. It also explains attribution and how people explain behaviors internally or externally. The concepts of in-group/out-group bias and cognitive dissonance are introduced as well.
1) Conformity involves changing one's attitudes, beliefs, or behaviors to fit in with a group. It can occur due to real or imagined social pressure.
2) Early studies on conformity include Sherif's autokinetic effect experiment in 1935 and Asch's line judgment experiment in 1951. Both found high rates of conformity.
3) There are two main types of conformity - informational conformity, which occurs when one lacks knowledge and looks to the group, and normative conformity, which involves fitting in socially.
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2. OVERVIEW
• Introduction
• Components of attitude
• Functions of attitude
• Measurement of attitudes
• Process of attitude change
• Theories of attitude organization and change
3. INTRODUCTION
• Allport 1935 – Social attitude has 5 aspects:
1) It is a mental and neural state,
2) of readiness to respond,
3) Organized
4) Through experience
5) Exerting a directive and/or influence on behavior
• Attitude is a learned, relatively enduring organization of beliefs about an
object or situation which leads to a disposition to respond or rather a
readiness to respond in a given way.
• Drive, motive and attitude
4. • Distinguishing features of attitudes (Sherif 1956)
1. Attitudes are not innate
2. More or less lasting
3. Imply a subject-object relationship
4. Involve individuals as well as groups
5. Motivational-affective properties
6. Shared by the members of a group
5. COMPONENTS OF ATTITUDES (KATZ
1960) “ABC”
Components Relationships Rewards Sources Change process
Cognitive Consistency Social reality Internalization Balance, congruity
and dissonance
reduction
Affective Feelings Social identity Identification(Attr
acting)
Interpersonal
balances
Action/Behavior Situations Social support Compliance
(control)
Social
expectancies
• Each of these vary in direction, valence and multiplicity.
6. • Affectively based attitudes
– An attitude based more on people’s feelings and values than on beliefs about the nature of
an object.
• Cognitively based attitudes
– An attitude based primarily on people’s beliefs about the properties of an attitude object.
• Behaviorally Based Attitude
– An attitude based on observations of how one behaves toward an attitude object.
7. FUNCTIONS OF ATTITUDES
• Adjustment function
• Ego defensive function
• Attitudes of prejudice
• Value expressive function
• Knowledge function
8. FORMATION OF ATTITUDES
• Formed in context of person’s
– wants,
– information,
– group affiliation, and
– responsibility development.
9. MEASUREMENT OF ATTITUDES
1. Methods of social distance (Bogardus 1924)
2. Thurstone’s method of equal appearing intervals
3. Likert’s method of summated rating
4. Guttman’s cumulative scaling
5. Osgood’s Semantic differential technique
10. MEASURES OF SOCIAL DISTANCE
• Bogardus 1924
• Various degrees of social intimacy
• He asked the respondents to indicate in which group they would admit members of
various groups in the US
1. To close kinship by marriage
2. To my club as personal chums
3. To my street as neighbors
4. To employment in my occupation
5. To citizenship in my country
6. As visitors only to my country
7. Would exclude from my country
11. • Americans generally asserted that Englishmen and Canadians were the most
acceptable people. Hindus, negroes and Turks were on the other extreme.
• Social distance remained unaffected by space, time and race in the US.
• B Kuppuswamy also applied this method in Madras, and found the social distances of
various ethnic groups in India
12. THURSTONE’S METHOD OF EQUAL
APPEARING INTERVALS
• If a person indicates the statements he accepts or rejects, he can be located at a definite
position on the attitudes continuum.
• He collected a list of statements from several sources like newspapers, legislature
proceedings, pamphlets, opinions of colleagues, etc.
• These statements should represent every standpoint from complete acceptance to
complete rejection.
• Arrange statements from extremely favorable to unfavorable continuum, using judges.
Thurstone used 300 judges
• Find median value of statements.
• Selection of a small number of statements representing each value position along the
attitude continuum.
• Finally test is administered and respondent asked to tick statements he is in agreement with
13. LIKERT’S METHOD OF SUMMATED
RATING
• Simpler than Thurstone’s
• A number of statements regarding issue have to be collected.
• The subjects is asked to indicate the strength of his attitude towards the statement on
a 5 point scale
• Doesn’t have an absolute system of units
• Interpreted on a relative basis
• Benefits – Doesn’t use judges and indicates the intensity and direction of opinion.
• Thurstone’s method has more reliability and absolute system of units.
14. GUTTMAN’S CUMULATIVE SCALING
• Counterpart to Bogardus’ technique
• Cumulative scaling method which helps to determine whether a set of statements are
unidimensional.
• Although its concept is highly rational, it has not been found useful in selecting items.
15. OSGOOD’S SEMANTIC DIFFERENTIAL
TECHNIQUE
• Osgood, Suci and Tannenbaum developed a system to measure connotation of the
words representing concepts.
• Factors of meaning
– Evaluative: Good/bad, beautiful/ugly, sweet/sour, kind/cruel
– Potency: strong/weak, deep/shallow, loud /soft, thick/thin
– Activity: fast/slow, active/passive, sharp/dull
16.
17. PROCESS OF ATTITUDE CHANGE
• Cultures are stable when the attitudes are stable and consonant.
• However when attitudes are stable and social situation changes, social life becomes
constricted.
• Two major kinds of changes
– Incongruent change (negative to positive/ positive to negative)
– Congruent change (direction is congruent with existing attitude)
• Attitude change induced by persuasive communication is inversely proportional to
strength of original attitudes.
• Attitudes anchored to values are difficult to change.
• Also depends on the attributes of personality
• Problem of group affiliation and attitude change.
18. • Primary condition for attitude change
– Newcomb: “change depends very generally on receipt of new
information, that is in some way relevant to the attitude object”
– When changes take place in the properties of the objects,
changes in the attitude towards the object are facilitated.
19. • Persuasion and attitude change
– Properties of attitude which is sought to be changed
– Properties of message
– Properties of the source
– Agent who communicates the message (expertness and
trustworthiness)
– Hovland advanced the hypothesis that when a person is
perceived as having a definite intention to persuade, he is not
trusted.
20. Examples of Fear Messages
Drunk driving
Drug Use
Seat Belt Use
Skin Cancer
Condom Use
• Odds of negative outcome (low)
• Time frame may be long between behavior and negative outcome
• Ability of control behavior (e.g., habit, addiction)
Why May They Not Work?
21. • Message factors
– Ethos, pathos and logos for attitude change
– Fear arousing appeals
• Commitment and attitude change
• Group affiliation and attitude change
22. Advertising --- Product Placement
Quite frequent (e.g., greater than 40 products displayed in the movie Iron
Man)
Why can this approach work?
• Defenses are down (do not recognize our attitudes are being manipulated)
• Failure to generate counterarguments
Other examples:
23. DIFFUSION OF INNOVATIONS
• Studies have shown that mass media is not as effective as informal face to face
communication.
• Barnett showed that innovation is the basis for cultural change
• Social norms are very significant for diffusion of innovation.
• For community development project, VLW were appointed which would influence
people to adopt innovations.
• Radhukar found that neighbor to neighbor communication was a greater means of
diffusion of farm innovation.
• Krishnamurthy, sterilized person could more easily persuade other to adopt it.
• Lazarsfield noticed that mass media had little influence on voting behavior. Concept of
opinion leaders and ‘step-flow hypothesis’
24. RESISTANCE TO ATTITUDE CHANGE
• Two aspects
– Problem of inertia
– Problem of barrage of communication reaching an individual
• Processed involved in resistance
– Selective exposure
– Balance principle
– Ego-defensiveness
– Group affiliation
25. IMMUNIZATION AGAINST
PERSUASION
1. Motivational and personality aspects: Self esteem, hostility, anxiety,
2. Rational aspects: person’s critical ability, reasoning
3. Commitment: pledge in public, active participation
4. Socratic effect: Inconsistencies, cognitive inertia and wishful thinking
5. Inoculation approach: McGuire 1964, analogy of biological processes, supportive and
inoculation, weakened counter-attitudinal propaganda.
26. THEORIES OF ATTITUDE
ORGANIZATION AND CHANGE
1. Reinforcement theory: Hovland and his associates
2. Consistency as organizing principle
3. Osgood and Tannenbaum’s congruity theory
4. Type theories
27. CONSISTENCY AS ORGANIZING
PRINCIPLE
1. Heider’s theory of balance:
– Asserted that we tend to have a consistent and coherent view of the other person leading to
biasing effect. As a result experiences which are inconsistent with previous judgement may
not be absorbed quickly.
2. Rosenberg’s theory of Affective-cognitive consistency:
– Change occurs when the affective and cognitive components are mutually inconsistent.
Person may either strive for consistency by altering components or place the components
beyond the range of awareness.
3. Festinger’s theory of cognitive dissonance:
– Dissonance arises when there is inconsistencies between cognitive elements.
– Individual is prompted to change one of the elements to restore consonance.
28. OSGOOD AND TANNENBAUM’S
CONGRUITY THEORY
• When there is a favorable attitude towards an object it affects the attitude towards a
second object in the same direction.
• Principle of congruity can operate when two attitudes are linked through assertion.
• A neutral object will be seen in a favorable or unfavorable attitude depending on the
object it is associated with.
• Eg. Person of great prestige praises another of low prestige.
29. TYPE THEORIES
1. Katz’s theory
– Individual strives to maximize the rewards and minimize the costs and penalties.
– Attitudes help to defend a person’s ego.
2. Keilman’s three process theory of attitude change
– Compliance
– Identification
– internalization
In forming an attitude a person shows readiness to respond. It results in a state of preparation or readiness to respond in a particular manner under particular circumstances. Attitudes can be formed in relation to social and non social stimulus situations. Social attitudes are formed towards persons or towards products of human interaction
Drive is a bodily state that initiates a tendency to general activity. It is a energy state. Experienced as tension or restlessness
Motive refers to behavior that is goal directed. Thus motive joins together a state of energy mobilization and a goal.
Belief is an assertion about the nature of some object, it is cognitive eg. Mangoes are sweet. While believes are personal, values are cultural, they are not mere assertions and have a affective as well as a action tendency.
Attitudes as functioning dispositions are extremely complex. There are beliefs and feelings about persons, institutions etc.., in the social environment.
Cognitive component consists of beliefs which an individual has about objects.
Affective component refers to feelings/emotions connected to the object. Whether it is liked or disliked, pleasant or unpleasant.
Action tendency involves the behavioral readiness associated with the attitude.
Eg. New car – u like it – belief about its engine/design – go for a test drive
Favorable or unfavorable refers to direction of attitude. Valence refers to degree of positivity or negativity i.e. highly favorable or mildly favorable. Eg. Political party. Multiplicity refers to your beliefs about the party and its programs.
Similar to Indian concepts of vasana and samskara (sanskar)
The success of various attitude change techniques depends on the type of attitude we are trying to change. As we saw earlier, not all attitudes are created equally; some are based more on beliefs about the attitude object (cognitively based attitudes), whereas others are based more on emotions and values (affectively based attitudes). (Fabrigar & Petty, 1999; Shavitt, 1989; Snyder & DeBono, 1989)
According to Daryl Bem’s (1972) self-perception theory, under certain circumstances, people don’t know how they feel until they see how they behave. We can form our attitudes based on our observations of our own behavior. suppose you asked a friend how much she likes to exercise.
By forming acceptable attitudes, the person is able to achieve favorable responses from associates
Protects his ego from his own unacceptable impulses. Means of reducing anxieties created by his impulses. While adjustment refers to environmental factors, ego defensive refers to internal factors,
Prejudice helps us to sustain our self concept by making us imagine that we are superior to others.
While ego defensive functions prevents the individual from revealing his true nature to others and even to himself, value expressive functions can be expressed openly
Knowledge represents the cognitive component of the attitudes.
Thus if a person wants to satisfy his wants he develops attitudes. It is obvious that parents are extremely important in formation of attitudes as they control the rewards and punishments.
Attitudes are shaped by the information to which a person is exposed
Thirdly the group affiliation help in formation of the individuals attitudes. Peer groups. Indian parties have youth groups so that they are exposed to its ideologies.
Finally relation between attitudes and personality. Adorno et al started with the hypothesis that the antiseminism (the prejudice against jews) is a general pattern of prejudice than an isolated attitude. They found that persons who endorsed such views also had negative views about negroes and other minority groups in the USA. Developed a Fascism scale (F scale). High on aggressiveness, fear and ha strict childhoods.
Attitudes are measured on the basis of a person’s actions or verbal statements of belief or feeling or disposition towards the object.
Central problem for measurement is the scaling of test items.
“All humans should be respected”
Each word is rated on a 7 point scale. Meaning of the concept is the pattern of the subjects rating on the different adjective scales. Through the use of factor analysis three general factor of meaning were established.
Caste affiliation, creed affiliation, linguistic affiliation.
Study by kuppuswamy in madras
Change related to harijans, America and Russia.
Persuasion hardly affects basic cultural value.
Arsitotle, ethos is personal factor or source factor. Pathos when the message appeals to receivers feelings. Logos, the receiver is to make his own deductions.
Fear arousing appeals: insurance companies made a lot of money when plane services started in India. Relationship between fear and attitude change is a inverted u curve thus moderate fear is useful in bringing about the change
Festinger’s dissonance theory states that commitment to a behavior about which one has a negative attitude sets up dissonance. Dissonance sets up tension in the individual and motivates him to reduce the dissonance in some way. Eg. Students and vegetables.
Hovland highlighted the discrepancy between laboratory studies and the efficacy in the general population
Inertia prevents a person from giving up his old attitudes.
Excessive info reaching a person due to mass media and thus individual has to resist the communications to maintain his integrity and independence
Eg. Dietary habits, balanced diet
Individuals may seek some information and avoid others. Goes well with dissonance theory where the info causing dissonance may be avoided.
When one attitude is strongly linked to others.
Individuals say it cannot happen to me
One of the biggest examples of resistance is the survival of Hinduism despite moghal and british eras.
Reinforcement theory – attitude change arises when there is a change in opinion. Change in opinion about a politicians motives brings about a change in attitude about him. Eg. Smoking is harmful to health. Its an opinion but it gets the person thinking and question it. He may accept the new opinion based on the arguments put forward, the expected rewards or punishments. Acquisition of new opinions depends on attention, comprehension, and acceptance.
Cognitive elements include knowledge, opinion, or belief about env, oneself, one’s behavior and so on. Smoker knows that smoking is injurious to health and the behavior of smoking is dissonant the knowledge. Thus dissonance produces a state of tension.
Attitude influences behavior and behavior can influence a change in attitude. Simplest option is to change the behavior or he may change the brand, filter or take up pipe smoking.
To change attitudes, it is first necessary to know the type of attitudes a person is attempting to change.
Compliance occurs which an individual accepts the influence of another person or a group because he hopes to achieve a favorable reaction from that person or group.
Identification occurs when an individual adopts a behavior which helps him to identify himself with a person or the group held in esteem
Internalization: when a person accepts the influence because the induced behavior is now congruent with his beliefs and value system. As a result the induced attitude or behavior becomes intrinsically rewarding.