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CASE STUDY OF EVERY STARTUP : 2 PRODUCTS – SAME TOPIC 
1. WISH - I HAVE A DREAM 
2. WILL - YES , WE CAN 
3.WORK - WE HAVE LIMITED TIME, LIMITED RESOURCES AND UNLIMITED FEATURES 
4.WARNING - WE ARE RUNNING OUT OF TIME AND HAVE NOT ACHIEVED OUR GOAL 
5.WONDER WHY - PROGRAMMERS QUOTE 
„Shortcut Everything”
WAY OF THE STARTUPER – GOOD START 
STARTUP WEEKEND – 100% OF SUCCES ? 
IT STARTUPS ARE USUAL THE SAME – IDEA, MARKET, CODE, DATA
GOOD DESIGN IS GOOD BUISSNES 
T.J. WATSON , IBMFOUNDER 
WAY OF THE STARTUPER – BAD END
VENTURE CAPITAL
STARTUPS - MICROSOFT VS FACEBOOK
CROWDFUNDING – KICKSTARTER , INDIEGOGO
LET’S START UP - NOW
STARTUPS - FINGERONRING VS RING : SHORTCUT EVERYTHING 
A 
B 
FingerOnRing 
https://www.kickstarter.com/projects/1761670738/ring-shortcut- 
everything
WISH - I HAVE A DREAM (HUMAN INJURIES) 
A 
B
WISH - I HAVE A DREAM - WEARABLE TECH 
CASE STUDY " RING : SHORTCUT EVERYTHING." 
CASE STUDY " FINGER ON RING.„ STARTUP 
WEEKEND KRAKOW2011 – TOP 20 EVENT 
LISTED ON WEB : 2014 – VIDEO PROMOTION 
LISTED ON WEB : 2011 – PIECE OF SCHOLARSHIP FOUNDING 823K$ ON KICKSTARTER 
FOUNDING 500 $ PERSONAL CASH 
STATUS: CANCELED AFTER 6 MONTHS OF R&D 
STATUS: KICKSTARTER „FAIL” REALSED PROJECT 
WITHOUT R&D
WILL - YES , WE CAN – „FINGER ON RING” CASE 
A 
B 
Input Recognition Command 
Direction 
RFC 
Accelerometer 
MIC A 
Sliding 
DIFF 
And 
EQ 
MIC B 
Features SVM PCSR 
Click 
Robust Friction Classifier 
Features 
MFCCs 
Zn 
En 
Clips Frames 
PCSR Probability Rn 
Output 
Processing flow 
p d p d 
( | S) ( ,S) 
( ) 
 
p d p f i 
  
( | S) (d | ) 
f S 
f d p d f 
p( | ) ( , ) 
p d 
( ) 
p f d 
( | ) 
 
 
S 
 
log( ( | )) (1) 
(S | d) 
 
S 
 
 
 
 
 
 
 
 
i 
i 
i 
i 
f 
i 
f 
i 
f S 
i i 
p f d 
p d 
p 

WORK – „FINGER ON RING” CASE
WORK – „FINGER ON RING” CASE
WORK – „FINGER ON RING” CASE
WORK – „FINGER ON RING” CASE 
SVM KNN PCA+1NN 
P 97.76% 90.32% 92.18% 
R 94.44% 67.25% 71.39% 
A 98.67% 88.71% 90.12%
R&D PROBLEM – „FINGER ON RING” VS „RING : SHORTCUT EVERYTHING”
WONDER WHY - PROGRAMMERS QUOTE "SHORTCUT EVERYTHING” 
- „FINGER ON RING” CASE 
NO TIME + NO MONEY = YOUTUBE + TEST KIT 
+ HOPE FOR INVESTOR TO COME
WARNING - WE ARE RUNNING OUT OF TIME AND HAVE NOT ACHIEVED 
OUR GOAL - „FINGER ON RING” CASE
WONDER WHY - PROGRAMMERS QUOTE „CODE WORK’S” BUT NO MORE MONEY
WILL - YES , WE CAN – „RING : SHORTCUT EVERYTHING” CASE
WORK – „RING : SHORTCUT EVERYTHING” CASE 
AFTER 1 DAY THEY HAD BUDGET 
OF 250K$ A DIDN’T MADE ANY 
R&D PROCESS – PROBLEM ?
WORK – „RING : SHORTCUT EVERYTHING” CASE
WONDER WHY - PROGRAMMERS QUOTE "SHORTCUT EVERYTHING” 
- „ RING : SHORTCUT EVERYTHING” CASE
WONDER WHY - PROGRAMMERS QUOTE "SHORTCUT EVERYTHING” 
- „ RING : SHORTCUT EVERYTHING” CASE
WONDER WHY - PROGRAMMERS QUOTE "SHORTCUT EVERYTHING” 
- „ RING : SHORTCUT EVERYTHING” CASE
IN PROGRES 
IN PROGRES
"Startups : Shortcut Everything"
"Startups : Shortcut Everything"

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"Startups : Shortcut Everything"

  • 1.
  • 2. CASE STUDY OF EVERY STARTUP : 2 PRODUCTS – SAME TOPIC 1. WISH - I HAVE A DREAM 2. WILL - YES , WE CAN 3.WORK - WE HAVE LIMITED TIME, LIMITED RESOURCES AND UNLIMITED FEATURES 4.WARNING - WE ARE RUNNING OUT OF TIME AND HAVE NOT ACHIEVED OUR GOAL 5.WONDER WHY - PROGRAMMERS QUOTE „Shortcut Everything”
  • 3. WAY OF THE STARTUPER – GOOD START STARTUP WEEKEND – 100% OF SUCCES ? IT STARTUPS ARE USUAL THE SAME – IDEA, MARKET, CODE, DATA
  • 4. GOOD DESIGN IS GOOD BUISSNES T.J. WATSON , IBMFOUNDER WAY OF THE STARTUPER – BAD END
  • 6. STARTUPS - MICROSOFT VS FACEBOOK
  • 9. STARTUPS - FINGERONRING VS RING : SHORTCUT EVERYTHING A B FingerOnRing https://www.kickstarter.com/projects/1761670738/ring-shortcut- everything
  • 10. WISH - I HAVE A DREAM (HUMAN INJURIES) A B
  • 11. WISH - I HAVE A DREAM - WEARABLE TECH CASE STUDY " RING : SHORTCUT EVERYTHING." CASE STUDY " FINGER ON RING.„ STARTUP WEEKEND KRAKOW2011 – TOP 20 EVENT LISTED ON WEB : 2014 – VIDEO PROMOTION LISTED ON WEB : 2011 – PIECE OF SCHOLARSHIP FOUNDING 823K$ ON KICKSTARTER FOUNDING 500 $ PERSONAL CASH STATUS: CANCELED AFTER 6 MONTHS OF R&D STATUS: KICKSTARTER „FAIL” REALSED PROJECT WITHOUT R&D
  • 12. WILL - YES , WE CAN – „FINGER ON RING” CASE A B Input Recognition Command Direction RFC Accelerometer MIC A Sliding DIFF And EQ MIC B Features SVM PCSR Click Robust Friction Classifier Features MFCCs Zn En Clips Frames PCSR Probability Rn Output Processing flow p d p d ( | S) ( ,S) ( )  p d p f i   ( | S) (d | ) f S f d p d f p( | ) ( , ) p d ( ) p f d ( | )   S  log( ( | )) (1) (S | d)  S         i i i i f i f i f S i i p f d p d p 
  • 13. WORK – „FINGER ON RING” CASE
  • 14. WORK – „FINGER ON RING” CASE
  • 15. WORK – „FINGER ON RING” CASE
  • 16. WORK – „FINGER ON RING” CASE SVM KNN PCA+1NN P 97.76% 90.32% 92.18% R 94.44% 67.25% 71.39% A 98.67% 88.71% 90.12%
  • 17. R&D PROBLEM – „FINGER ON RING” VS „RING : SHORTCUT EVERYTHING”
  • 18. WONDER WHY - PROGRAMMERS QUOTE "SHORTCUT EVERYTHING” - „FINGER ON RING” CASE NO TIME + NO MONEY = YOUTUBE + TEST KIT + HOPE FOR INVESTOR TO COME
  • 19. WARNING - WE ARE RUNNING OUT OF TIME AND HAVE NOT ACHIEVED OUR GOAL - „FINGER ON RING” CASE
  • 20. WONDER WHY - PROGRAMMERS QUOTE „CODE WORK’S” BUT NO MORE MONEY
  • 21. WILL - YES , WE CAN – „RING : SHORTCUT EVERYTHING” CASE
  • 22. WORK – „RING : SHORTCUT EVERYTHING” CASE AFTER 1 DAY THEY HAD BUDGET OF 250K$ A DIDN’T MADE ANY R&D PROCESS – PROBLEM ?
  • 23. WORK – „RING : SHORTCUT EVERYTHING” CASE
  • 24. WONDER WHY - PROGRAMMERS QUOTE "SHORTCUT EVERYTHING” - „ RING : SHORTCUT EVERYTHING” CASE
  • 25. WONDER WHY - PROGRAMMERS QUOTE "SHORTCUT EVERYTHING” - „ RING : SHORTCUT EVERYTHING” CASE
  • 26. WONDER WHY - PROGRAMMERS QUOTE "SHORTCUT EVERYTHING” - „ RING : SHORTCUT EVERYTHING” CASE
  • 27. IN PROGRES IN PROGRES