Snapshot of Social Media Trends 2016
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In this presentation I discuss social media platforms that are having a breakout year so far. Trends gaining traction among apps, trends happening in social media in general, and new technologies that are going to impact social media.
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Snapshot of Social Media Trends 2016
- 1. Snapshot of Social Media Trends April 26, 2016
- 2. Snapshot of Social Media Trends Snapshot of Social Media Trends April 26, 2016
- 3. Snapshot of Social Media Trends April 26, 2016 What we’ll cover today • Social media platforms that are having a breakout year so far
- 4. Snapshot of Social Media Trends April 26, 2016 What we’ll cover today • Social media platforms that are having a breakout year so far • Trends gaining traction among apps
- 5. Snapshot of Social Media Trends April 26, 2016 What we’ll cover today • Social media platforms that are having a breakout year so far • Trends gaining traction among apps • Trends happening in social media in general
- 6. Snapshot of Social Media Trends April 26, 2016 What we’ll cover today • Social media platforms that are having a breakout year so far • Trends gaining traction among apps • Trends happening in social media in general • New technologies that are going to impact social media
- 7. Snapshot of Social Media Trends April 26, 2016 Snapchat
- 8. Snapchat • Now valued at around $16 billion Snapshot of Social Media Trends April 26, 2016
- 9. Snapchat •Now valued at around $16 billion •100 million daily users Snapshot of Social Media Trends April 26, 2016
- 10. Snapchat •Now valued at around $16 billion •100 million daily users •8 billion video views per day Snapshot of Social Media Trends April 26, 2016
- 11. Snapshot of Social Media Trends April 26, 2016 Why is Snapchat such a mystery? • Nearly impossible to grow an organic audience
- 12. Snapshot of Social Media Trends April 26, 2016 Why is Snapchat such a mystery? • Nearly impossible to grow an organic audience • No user suggestion page
- 13. Snapshot of Social Media Trends April 26, 2016 Why is Snapchat such a mystery? • Nearly impossible to grow an organic audience • No user suggestion page • No content discovery portal
- 14. Snapshot of Social Media Trends April 26, 2016 Why is Snapchat such a mystery? • Nearly impossible to grow an organic audience • No user suggestion page • No content discovery portal • No easy way to share snaps
- 15. Snapshot of Social Media Trends April 26, 2016
- 16. 100% engagement Snapshot of Social Media Trends April 26, 2016 VS.
- 17. Snapshot of Social Media Trends April 26, 2016 Slack
- 18. Slack •Now valued at $2.8 billion Snapshot of Social Media Trends April 26, 2016
- 19. Slack •Now valued at $2.8 billion •1.1 million daily users Snapshot of Social Media Trends April 26, 2016
- 20. Slack •Now valued at $2.8 billion •1.1 million daily users •Almost half of those users joined this year Snapshot of Social Media Trends April 26, 2016
- 21. Snapshot of Social Media Trends April 26, 2016
- 22. The integrations! •You can set up a chat room in Slack that tells you every time someone mentions you on Twitter. Snapshot of Social Media Trends
- 23. The integrations! •You can set up a chat room in Slack that tells you every time someone mentions you on Twitter. •You can set up a chat room that imports every picture MITpics posts on Instagram. Snapshot of Social Media Trends April 26, 2016
- 24. Snapshot of Social Media Trends April 26, 2016 Facebook
- 25. Snapshot of Social Media Trends April 26, 2016 Why you can’t ignore Facebook • Nearing 3 billion users, and Facebook is actively looking to find its next 3 billion users
- 26. Snapshot of Social Media Trends April 26, 2016 Why you can’t ignore Facebook • Nearing 3 billion users, and Facebook is actively looking to find its next 3 billion users • It’s getting “sticker”
- 27. Snapshot of Social Media Trends April 26, 2016 Why you can’t ignore Facebook • Nearing 3 billion users, and Facebook is actively looking to find its next 3 billion users • It’s getting “sticker” • Facebook has the most engaged audiences across demographic segments
- 28. App trends Snapshot of Social Media Trends April 26, 2016
- 29. App trends •Messaging apps (dark social) Snapshot of Social Media Trends April 26, 2016
- 30. App trends •Messaging apps (dark social) Estimated 70% of social shares are dark Snapshot of Social Media Trends April 26, 2016
- 31. App trends •Messaging apps (dark social) Estimated 70% of social shares are dark First-time social media user in 2016 will join WhatsApp and Facebook Snapshot of Social Media Trends April 26, 2016
- 32. App trends •Push notifications Snapshot of Social Media Trends April 26, 2016
- 33. App trends •Push notifications User engagement can be as high as 80% Snapshot of Social Media Trends April 26, 2016
- 34. App trends •Push notifications User engagement can be as high as 80% Kahuna data reports customizing delivery time can result in conversion increase of 384% Snapshot of Social Media Trends April 26, 2016
- 35. General social media trends Snapshot of Social Media Trends April 26, 2016 Image: ingiteordigital.com
- 36. General trends •Live-streaming Snapshot of Social Media Trends April 26, 2016
- 37. General trends •Live-streaming Periscope has 2 million daily users Snapshot of Social Media Trends April 26, 2016
- 38. General trends •Live-streaming Periscope has 2 million daily users 350,000 hours of video streamed daily Snapshot of Social Media Trends April 26, 2016
- 39. General trends •Ads Snapshot of Social Media Trends April 26, 2016
- 40. General trends •Ads Facebook Snapshot of Social Media Trends April 26, 2016
- 41. General trends •Ads Facebook Twitter Snapshot of Social Media Trends April 26, 2016
- 42. General trends •Merging of services You can request an Uber ride in Facebook Snapshot of Social Media Trends April 26, 2016
- 43. General trends •Merging of services You can request an Uber ride in Facebook You can check the status of a package Snapshot of Social Media Trends April 26, 2016
- 44. Tech innovations Snapshot of Social Media Trends April 26, 2016 Image: rcpmarketing.com
- 45. Virtual reality Snapshot of Social Media Trends April 26, 2016
- 46. Virtual reality Snapshot of Social Media Trends April 26, 2016
- 47. Driverless cars Snapshot of Social Media Trends April 26, 2016 Image: bbc.com
- 48. Snapshot of Social Media Trends April 26, 2016 Thank you!
- 49. Questions? Snapshot of Social Media Trends April 26, 2016 @thejennyli iamjenny@mit.edu
Editor's Notes
- Listening tool, track brand sentiment. There are about a 100 other platforms Slack integrates with…and counting.
- There are about a 100 other platforms Slack integrates with…and counting.
- Kahuna is a pioneer in communication automation – clients include overstock.com, yelp, and the weather channel.
- Kahuna is a pioneer in communication automation – clients include overstock.com, yelp, and the weather channel.
- Kahuna is a pioneer in communication automation – clients include overstock.com, yelp, and the weather channel.
- Kahuna is a pioneer in communication automation – clients include overstock.com, yelp, and the weather channel.
- Kahuna is a pioneer in communication automation – clients include overstock.com, yelp, and the weather channel.
- You can use an app card which enables users to download and open a mobile app directly within a tweet. This tweet led to more than 19,500 app installs.
- We know about boosting posts but you can also raise attendance at your event, increase conversions to your website, get video views…these are all Facebook ad options.