Snapchat for tourism marketing made easy

Powered by https://www.mytravelresearch.com/

MyTravelResearch.com
Forward
Many of our travel research and marketing clients are starting to ask if they should
be on Snapchat We are seeing a rapid rise in Snapchat usage and, not just in the
youth sectors. With the rise, comes unique marketing opportunities to engage
with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older'
travellers who are showing signs of taking up Snapchat.
According to research from MoffettNathanson, Snapchat has already started to
buck the stereotype. The firm found that the fastest growing cohort of Snapchatthe fastest growing cohort of Snapchatthe fastest growing cohort of Snapchatthe fastest growing cohort of Snapchat
users is people over 35.users is people over 35.users is people over 35.users is people over 35. Breaking it down further, growth is particularly fast among
women over 35 -- 19.5 million unique users in the last quarter of 2016, up 320%
from the previous year's 4.6 million
Snapchat's reach for those older users is up from just 8 percent at the beginning of
2016, suggesting that segment is growing.
By comparison, Facebook reached 88 percent of people over 35 during the same
period. Instagram reached 45 percent and Twitter 42 percent of that age group.
Those 35+ spent 30 mins per day on Facebook vs. only 3 on Snapchat. But the
opportunity is growing and we think, it is time to start getting your head around the
platform as the appeal broadens.
Here are a few more stats to get you thinking.Here are a few more stats to get you thinking.Here are a few more stats to get you thinking.Here are a few more stats to get you thinking.
• 33 million U.S. users over 35 used Snapchat in the last quarter of 2016, compared
with only 10 million the year before -- growth of 224 percent.
• This means that Snapchat reaches 35% of all Americans. But that reach is still
concentrated among younger users. During the fourth quarter of 2016, Snapchat
reached 70 percent of 18- to 24-year-olds, but just 23 percent of people over 35.
How is Snapchat different from Facebook, Twitter and InstagramHow is Snapchat different from Facebook, Twitter and InstagramHow is Snapchat different from Facebook, Twitter and InstagramHow is Snapchat different from Facebook, Twitter and Instagram ?
On Snapchat, there is no true 'engagement' of the kind we see on other social
platforms. There is no sharing, liking, or commenting – and there isn’t
a continuous stream of content on display.

There is however a user engagement
level unique to Snapchat because the users finger must touch the screen the entire
time to view the 'snap'. This means, when they are looking, they are reallyreallyreallyreally looking
(as opposed to scanning content)
The fact that the snap disappears is what makes the app so exciting, because what
you are viewing is practically live and only available to see once before tuning into
a memory.
Snapchat content is private and
ephemeral
Ephemerality can be defined as the creation of products and services which are not
intended to be permanent in themselves or permanently owned.
This means, that the content/snap disappears once it is viewed, you can only see it
once. It is also selective. You can share with one person or you can share it with
all of your followers.
This fits with a growing trend for ephemeral experiences by consumers. As noted
by Trendwatching : Whether to satisfy their ever-shorter attention spans, their lust
for the ‘now’, their craving for real, physical interaction, or to free themselves from
the hassle of ownership, consumers are moving beyond the fixed or static, and
rushing instead to collect as many experiences and stories as possible.
Examples of this sector aside from Snapchat pop-up restaurants and shops
Some specific examples are as follows:Some specific examples are as follows:Some specific examples are as follows:Some specific examples are as follows:----
• Co-located with a bakery in McLaren Vale (South Australia) is Mr Riggs Pop-Up
Cellar Door, allowing the company to test the viability and demand of its product.

• The Atelier by Heineken showcases local artists, photographers and designers,
with the initial exhibition taking place at the Only You Hotel & Lounge in Madrid. The
six-day exhibition was free, open to the public and encouraged visitors as well as
providing brand benefits for Heineken.
• A series of pop up visitor centres in shopping centres and at events have been
erected in Melton, Victoria.
• Located near the Glastonbury Festival is a glamping facility which provides luxury
accommodation for patrons during the. The facility is also available for private hire
including weddings in unique locations.
• To encourage Chinese consumers to enjoy nature, a campaign by North Face
involves virtually ‘planting a flag’ (virtually).
• A competition was run by AirBnb where the prize was a night’s accommodation on
a floating house as it progressed down the Thames. In examples such as this, the
temporary nature of the experience is believed to add to its authenticity.
Why is Snapchat great for travel marketing?
People often ask us why they should consider Snapchat when the snaps disappear.
The fact is, the highly visual nature of Snapchat makes it the perfect marketing
tactic for social media. It's stories function and geo filtering also make it a great
way to capture travellers in destination. It is a great way to connect to the youth
market in dreaming stage of the traveller path to purchase for example.
It is obviously also a great way to tap into the younger markets. Are you thinking
about future proofing your destination or business? If you are Snapchat is a great
way to experiment in reaching this sector.
How do I 'do' travel marketing on Snapchat?
Officially advertising on Snapchat is really costly compared to other social media
platforms. Rather than consider advertising, Social Media Examiner tells us we
should frame the thinking around how to use Snapchat for business through a few
different tactics: here are some examples of what you can do:
Influencer marketingInfluencer marketingInfluencer marketingInfluencer marketing
The Drum tells us "that the relationship between a user and an influencer is so
strong that coupled with the fact that Snaps disappear after 24 hours, users are
obsessive about watching their influencers' snaps. It's one of the rare forms of
marketing in which fans can be incredibly intimate with their favourite stars – an
experience which is perfect for a brand to leverage".

Work with a fan whose follower base is similar to yours or those you want to target
to share snaps that coincide with your business or destination brand’s image.
Consider it like an old school product endorsement but one that is far more
authentic and far more intense.
It is similar to bloggers, visiting journalists. You may need to host the influencer.
It could extend to a Snapchat takeover.
Snapchat takeoversSnapchat takeoversSnapchat takeoversSnapchat takeovers
As the term infers, an influencer takes over your account for a period of time.
Here is an example on Youtube with all the stories pulled together so you can get
an idea on how it is done. The Snapchat travel blogger takes over Trip-it and heads
to New Orleans.
Snapchat GeofiltersSnapchat GeofiltersSnapchat GeofiltersSnapchat Geofilters
A Geofilter is like an overlay to put over your photo. A must for any destination.
Even if you are not 'into' snapchat, local visitors will be and it is a great way to get
coverage for your destination. You can create them for destinations, hotels, any
product, service or event.

Coupon and Discount codesCoupon and Discount codesCoupon and Discount codesCoupon and Discount codes
Have discount codes available to help fill distressed capacity.
Get your followers involved with Snapchatet your followers involved with Snapchatet your followers involved with Snapchatet your followers involved with Snapchat----exclusive coupon codes or otherexclusive coupon codes or otherexclusive coupon codes or otherexclusive coupon codes or other
exclusive promosexclusive promosexclusive promosexclusive promos. Make it fun and your brand’s reach is sure to grow!
Hashtag campaignsHashtag campaignsHashtag campaignsHashtag campaigns
Similar to influencer campaigns. There is generally a high level in promotional
buzz.
Check out #TopdeckSnaps - A Snapchat 'travel show' .I am going to follow this
one to see how travelling on Top Deck has changed in the last 25 years...I am sure
it is much nicer than when I 'Top Decked' through Europe.
Deliver your experiencesDeliver your experiencesDeliver your experiencesDeliver your experiences
Give a taster or a 'demo'. If your product or services releases a new experience, useuseuseuse
Snapchat as a guide for new customersSnapchat as a guide for new customersSnapchat as a guide for new customersSnapchat as a guide for new customers.
The Golden Question: Should I be on
Snapchat?
Just because you can, doesn't mean you should. We say this a lot on a whole
range of marketing and research topics and it is just as true for Snapchat.
Snapshat as sexy as it seems, is a lot of work to maintain. However, you do need
to be on Snapchat if your main marketing is the youth market or if you are looking
to attract this market in a cost effective way.

Table of Contents
Introduction 04
Section 1: Snapchat Basics
Chapter 1: What is Snapchat and why should you use it? 07
Chapter 2: Installing and Setting up your Snapchat account 11
Chapter 3: Quick Snapchat tour and overview 15
Section 2: Using Snapchat
Chapter 4: Snaps 20
Chapter 5: Friends 22
Chapter 6: Stories 25
Chapter 7: Memories 27
Chapter 8: Chat and Video Chat 29
Chapter 9: Filters and Lenses 32
Chapter 10: Live Stories 34
Chapter 11: Discover 36
Chapter 12: Snapcash
38
Section 3: Dominating the Masses with the right content
Chapter 13: What type of content works awesome with Snapchat? 41
Chapter 14: When should you post in Snapchat for maximum results? 44
Section 4: Growing your Snapchat Following
Chapter 15: Setting up your personal Snapcode 47
Chapter 16: Growing your Following with Social Media 49
Section 5: Additional Tips to consider
Chapter 17: 10 do's you should consider for a successful Snapchat
Marketing venture
53
Chapter 18: 10 don’ts you should avoid for a successful Snapchat
Marketing venture
56
Chapter 19: Premium Snapchat Marketing tools and Services to
consider
59
Conclusion 63
Top Snapchat Resources 64
Special Offer 65

Introduction:
Welcome to the latest and very easy to apply Snapchat Marketing, designed to
take the mystery out of Snapchat and walk you through the process of getting
the most out of Snapchat for Marketing.
This training will take you by the hand and show you step-by-step, topic by topic,
and tool by tool, what you really need to know to dominate Snapchat, the
easiest way possible, using the most effective tools and in the shortest time
This is exactly what you are going to learn:
This training guide is composed of 19 training chapters organised into 5 sections:
In Section 1: Snapchat Basics, we will show you what Snapchat is and why you
should use it. We will show you how to Install and Set up your Snapchat account.
Also, we will give you a quick Snapchat tour and overview.
In Section 2 Using Snapchat, we will show you how to use Snapchat, step by
step. We will cover topics like Snaps, Friends, Stories, Memories, Chat and Video
Chat, Filters and Lenses, Live Stories, Discover, and Snapcash.
In Section 3: Dominating the Masses with the right content, we will show you
what type of content works well with Snapchat, and when you should post in
Snapchat for maximum results.
In Section 4: Growing your Snapchat Following, we will show you how to set up
your personal Snapcode, and we will also show you how to grow your Snapchat
Following with Social Media.

In section 5: Additional Tips to consider, we will show you 10 do's you should
consider for a successful Snapchat Marketing venture, 10 don’ts you should
avoid for a successful Snapchat Marketing venture, and Premium Snapchat
Marketing tools and Services to consider.
Well, it’s time for you to get the most out of Snapchat for your business. I know
you'll love this training.
To Your Success,
Bronwyn White and Carolyn Childs

Chapter 1: What is Snapchat
and why should you use it?
What is it?
Simply put, Snapchat is a mobile messaging application used to share photos,
videos, text, and drawings. It's free to download and use, and it has become
hugely popular in a very short period of time, especially with young people.
It was created by Bobby Murphy, Evan Spiegel, and Reggie Brown, when they
were students at Stanford University.
In one of their classes at Stanford, Snapchat was started as a project. It’s first
name "Picaboo" was intended for users to communicate using images that were
short-lived.
When Spiegel displayed the product idea in front of his class as a final project,
the classmates were unwilling to accept the idea of temporary photos.
Eventually, Murphy was included in the project to write the source code for the
application. Picaboo was first launched in July 2011 from Spiegel's living room.
Two months later, the application was relaunched. This time, it was named
Snapchat. It matured into a mix of private and public content and messaging,
containing publications, brand networks, and live events.
On March 29, 2016, Snapchat released a new update, with new features. It
added the "auto advancing stories" feature, which feeds all video sequentially,
rather than in an "on-demand" setup, as in previous versions.

Why should you use it?
We are seeing more and more businesses using Snapchat that are obtaining
excellent results from their campaigns.
Snapchat is different from the other major popular social media sites. For that
reason, it can feel intimidating, and some marketers and tourism professionals
are unsure of how to connect with their audience, how to use the platform, and
the types of content they should be using.
It definitely provides new ways to connect with a target audience, and that’s
because, in part, to its success.
The benefits of marketing on Snapchat are huge. Some of them are:
It’s different
Snapchat stands out among the other platforms, because it’s different. You’ll be
able to reach your audience with a new type of content in a new way. Truth be
told, this can be a challenge at first, but it also represents a big advantage.
Less competition
It seems like every business and destination has a presence on major social
media platforms like Facebook, Instagram, Twitter, and Pinterest.
It can be really hard to get your content to stand out from the competition.
That’s where Snapchat comes in handy, because you’ll find less competition
than on other platforms. Also, this platform is quickly increasing in popularity.
You can reach a new audience

What every brand wants is to actually reach an audience. If you want to target
an audience never targeted before, or that had been difficult in previous
attempts, Snapchat could be the tool you’ve been looking for.
CNN for example has been trying to connect with Millennials, and it was a
difficult audience for them to reach. With Snapchat, they achieve it, and it was
better than using their own site.
Even if you want to reach the same audience, you can do it in an additional way.
It feels authentic
Generally, social media sites are excellent places for building good relationships
with an audience.
Snapchat truly adds to this feature of social media marketing, because it’s more
directed at what’s happening, right now.
You can edit your photos with filters to make them stand out as well.
By using Snapchat, you can actually display the look of your business in a new
way, thus highlighting the parts most relevant to your targeted audience.
It’s free
Even though it isn’t the feature that should entice you to start using Snapchat
for marketing, it’s good to know that you have the option of taking advantage
of this free platform. But we want to re-iterate that you are still best to
concentrate on building your own digital assets.
In recent years, Snapchat has experienced growth in their user engagement and
activity, well enough to capture the attention of businesses.

Quick Facts
Snapchat has 100 million active daily users. (Source)
86% of Snapchat’s users fall into the 13 – 37 age range. (Source)
Snapchat receives roughly 8 billion video views per day. (Source)
Snapchat users share 9,000 snaps per second. (Source)
On any given day, 41% of adults in the U.S., under 35 years old spends time
on Snapchat. (Source)
54% of Snapchat user visits the app daily. (Source)
63% of its audience is 18 to 34 years old. (Source)
11% of internet-using teens (ages 13-17) use Snapchat more than Facebook,
Instagram, Twitter or Vine. (Source)
Millennials, a demographic marketers are spending 500% more to reach
than all others combined, account for more than 7 out of 10 Snapchat
users. (Source)
71% of Snapchat users are under 34 years old. (Source)
Roughly 70% of Snapchat users are female. (Source)
30% of US Millennial Internet Users use Snapchat regularly. (Source)
Ireland is the top country for Snapchat Usage based on percentage of use
by adults in each market. (Source)
50% of Male College students in the US share selfies on Snapchat, the
number is higher in Female college students; 77% to be precise. (Source)
Snapchat reaches 11% of the Total US Digital population. (Source)
More than 25% of UK Smartphone users are on Snapchat, in Norway that
number goes up to 50%. (Source)
Snapchat's daily video views have increased 400% year-over-year. (Source)
60% of all smartphone users are now on Snapchat. (Source)
Snapchat reaches 11% of Americans. (Source)
More than 20,000 photos are shared every second. (Source)
As of March 2016, Snapchat is valued at $16 billion. (Source)

Chapter 2: Installing and
Setting up your Snapchat
account
I’m pretty sure you already know how to install
an app on your device, but I will walk you
through the step by step process really quick,
anyway.
Snapchat is available for both Apple Devices
and Android Devices.
For Android devices, go to the Google Play
Store and search for Snapchat. You just need
to click on it, and then click on install.
Snapchat needs access to perform several
functions inside your device, you should accept
it.
The downloading speed of the app will depend on your internet speed.
Once installed, you'll be able to open the app.

Before I continue with the account set up, I
would like to advise you that your Snapchat
account set up might be different from the one
I’m explaining to you here. I have been able to
install and create a snapchat account several
times, and I have come up with two different
account creation processes.
Let’s continue…
You'll see two options. You can either Log in or
sign up for a new account.
You'll then be able to add your First Name and
Last Name.
Something awesome you should know is that you'll be able to add and
customise your name, which will appear to Snapchatters you add. Most of the
time, usernames are unique. Adding your name on Snapchat is an awesome way
to help friends recognise you or your business when you add them.
This is a feature that can let you also add a name related to your business.
You then will tap on Sign up. Notice that by tapping sign up, you agree to the
Terms, and Privacy Policy.
You'll be asked to add your Birthday as well.
Tap on continue.
You'll then be able to pick a username.
Snapchat will try to add a random username by using your first and last name.

Your username is your unique identity on Snapchat, so you have to be really
careful on the username you decide to use, because, for security reasons it is
currently not possible to change it after you set it up.
You'll have to delete your account and create a new one with a different
username if you wish to use a different username for your account.
Once you have found the right username, tap on continue.
You'll then be asked to add a password and tap on continue.
You then will be asked to add your Mobile Number, or you can sign up with
email.
If you decide email, then you'll add your email, which should be a valid one,
because your email address will be used to identify you.
For personal use, you can use your regular email address, but if you plan to use
this snapchat account for business purposes, you can simply use your company's
email address.
Then, tap on continue.
You'll then be asked to prove you aren’t a robot, and tap on continue.
You'll then be able to add friends; you can do so by tapping on continue.
Snapchat would like to access your contacts. The contacts in your address book
will be collected by Snapchat. If you agree tap Okay, if not tap “don’t allow.”
You'll then see a list of your contacts that already have a snapchat account. You
just need to tap + to add them, and tap on continue.

Finally, you'll be redirected to the Camera Screen, and that’s how you set up
your account in just a few minutes.
Remember your process might look similar, just follow every single thing they
ask you to do and you are good to go.

Chapter 3: Quick Snapchat
tour and overview.
Before showing you every function available in Snapchat, I would like to show
you that Snapchat is composed of 6 principal sections: The Camera Screen, The
Profile Screen, The Snapchat feed, the Stories Screen, the Discover Screen, and
the brand new Memories Screen.
The Camera Screen
Once you open the snapchat App, the first area you'll see
will be the Camera Screen.
The Camera Screen is where you'll be able to Create and
send Snaps.
The first thing you'll notice is your selfie camera showing
yourself in the screen, which obviously means Snapchat
wants you to start interacting with the application.
The upper left icon lets you activate or deactivate the flash of your smartphone.
The upper middle icon will let you slide to the Profile Screen. The upper right
icon will let you flip between your front and rear-facing camera.
The bottom left icon will let you slide to the Snapchat Feed. The big circle icon is
known as the capture button, and is the one you'll use to tap to take a photo or
hold to take a video. The small circle icon, is the one which will take you to the
Memories Screen. Finally, the bottom right icon is the one which will take you to
the Stories Screen.

The Profile screen
By tapping on the top middle icon, you'll slide to the
Profile Screen.
The Profile screen is where you'll be able to manage your
Account and Settings.
In this area, you'll find several icons to choose from.
Right in front, you'll see your personal Snapchat code, as
well as your name and username below. From here,
you'll be able to check who added you as a friend, add new friends and take a
look at your friends list and contacts.
The upper left icon will show you some helpful advice from Snapchat. The upper
middle icon will send you to the Trophy Case. The upper right icon will send you
to the Settings area, and the bottom icon will allow you to go back to the
Camera Screen.
The Snapchat feed
By tapping on the chat icon, you'll slide to the Snapchat
feed.
The Snapchat feed is, simply, where you'll be able to start
chatting.
First, you'll see all conversations with snapchat friends
listed.
The magnifying glass icon will let you search for any

specific conversation of your choice. The upper right icon will let you start a new
chat.
Below, you'll see the 3 regular icons, the left one will send you to the Snapchat
feed, the right one will send you to the stories screen and the middle one will
send you back to the camera screen.
The Stories screen
By tapping on the 3 dots icon you'll slide to the Stories
screen.
The Stories screen will show you Snapchat Stories.
Stories are compilations of Snaps that create a narrative.
Stories honor the true nature of storytelling. Snaps
appear in chronological order with a beginning, middle
and end.
The magnifying glass icon will let you search and add
people by username, as well as discover stories from users by using keywords.
Below, you'll see the 3 regular icons, the left one will send you to the Snapchat
feed, the right one will send you to the stories screen and the middle one will
send you back to the camera screen.
The upper right icon will slide you to the discover screen.

The Discover screen
With the discover screen, you'll be able to discover
channels from top publishers who add content daily,
watch Live Stories from an event, or check out local
Stories.
The Memories screen
To open Memories, just swipe up from the
Camera screen, or tap the circle underneath the
Capture button.
Memories is a new feature of Snapchat, a personal collection of Snaps
and Stories you’ve save, which are backed up by Snapchat.
All your snaps will be organized accordingly, under all you will see listed
all your snaps and stories, under snaps only your snaps, under stories
only your stories, and under camera roll you will see all pictures and
videos you have stored in your device, so you can also use them with Snapchat.

Chapter 4: Snaps.
A Snap is a cool way to share spontaneous
moments with your followers. You can take a
picture or a video and share it with your friends in
real-time.
Snaps can be viewed for up to 10 seconds,
depending on the amount of time you choose.
Something cool about snaps is that if you miss a
snap sent to you, you can always replay it.
Snaps disappear from the screen once they are
viewed, unless the user decides to keep it by
taking a screenshot or record it with another
camera.
Snapchat opens up to the Camera Screen. To take a photo, tap on the Capture
button. To record a video, press and hold the capture button. If you take a photo
or record a video, you’ll have the same options to edit the Snap.
You'll have a total of 8 functions from left to right to choose from.
You can tap on the X to delete the photo. If you tap on the next right icon, you'll
find what are known as emoji stickers to use on your snap. You can select one,
increase its size or rotate it by using your fingers. By holding it, you can move it
wherever you want. You can delete it by holding it and moving it to the trash can
that appears.

With the Capital “T”, you can add a caption. This will be in white letters. If you
tap the “T” a second time, it will change its size and you'll be able to change the
color. If you tap it a 3rd
time, it will be centered. If you tap it a 4th
time, it will be
back to the beginning. Once you are done with it, tap enter.
You can move it up and down, resize it and rotate it, as well.
In the upper right corner there is a pen. With this option, you can write on the
screen. It will be a lot easier if you do it with a touch screen pen. You can also
choose the color of the pen. If you tap on the arrow, you can delete the last
thing you did.
In the bottom menu, from left to right:
The bottom left icon will let you modify the duration of your Snap, between 1 to
10 seconds.
With the next right icon, you can save the image or video to your memories.
With the plus icon, you can add this video or photo to your story. Adding a snap
to your story allows your friends to view your snap an unlimited number of times
for 24 hours. If you don’t want to add your snap to your story, you can tap off
the sending window.
One last thing you can do before sending your snap is add filters. By swiping
right or left, you can add colored Filters, speed overlays, local weather, the
current time, or Geofilters.
Finally, with the bottom right corner icon, you can send your snap.
You can either send it to your Stories, to your memories, or send it to your
contacts, and all at the same time.

Chapter 5: Friends.
Your friends are the followers you have on your
Snapchat account. These followers can see your
posts, and you can see their posts, too.
Open Snapchat and tap on the upper middle icon,
and you'll be in your Profile screen
By tapping on “added me”, you can see who
added you has a friend, so you can add them back.
If you tap on “Add Friends”, there are five ways to
add friends. You can add by username, from your
address book, by Snapcode, by nearby, or you can
Share your username with other smartphone
tools.
Add by Username: For this option, you need to know the username of whom
you want to add as a friend on snapchat.
Add by Address Book: For this option, you would need to verify your phone
number, so Snapchat can access your phone's address book contacts. Beware
that it is not a good idea to have the same phone number attached to different
snapchat accounts.
You'll see a list of contacts in your device's address book that are in snapchat
already, but you still have not added as a friend. Just tap on the + button to add
them. If you go down in the list, you can invite all of your friends who are not in
snapchat.

Add by Snapcode: To add a friend by using a Snapcode, you should take a
screenshot of your friend’s Snapcode, and tap on that photo from your albums.
You can also look for snapcodes online. When you find what you want, take a
screenshot of the Snapcode and tap on the photo when needed.
Add Nearby: Add Nearby is designed to show fellow Snapchatters who are in
your immediate vicinity. If you want to add a group of friends, Add Nearby is the
best choice. Ask your friends to open Add Nearby on their phone. When they
appear, tap on the plus symbol next to your friend’s username to add them.
Share Username: With this option, you'll have a lot of options to share your
username with your friends. The number of options will depend on the number
of social sharing apps you have installed on your device, as well as how many
contacts you already have stored in those social accounts.
Back in the Profile Screen you have one more option to get more friends. On
“My Friends”, you'll have a list of all your actual snapchat friends, as well as a list
of contacts in your device's address book that are in snapchat already, but you
still have not added as a friend.
From here there are several things you can do with your friends.
You can tap on one of them, and there are 3 things you can do to your friend’s
profile. In the settings icon, you can edit the Name of your Friend, remove it as a
friend or block it.
In the middle icon, you can send a snap to that specific friend. With the chat
icon, you can start or continue chatting with that specific friend. In order to
interact with your friend, your friend should also accept you as his friend.

Friend Emojis
Friend Emojis are a fun way to learn a little more about your friends on Snapchat!
These change over time, based on how you interact with your friends.
You can take a look at all Friend Emojis on Snapchat at
support.snapchat.com/en-US/article/friend-emojis
This is a private feature – only you can see your Friend Emojis. Also, at this time
Friend Emojis cannot be disabled, but you have the option of changing your
Friends emojis, in the Settings area of your Profile Screen.

Chapter 6: Stories.
With Snapchat stories, you have a new way to
share stuff with all your friends. These stories are
a compilation of snaps that create a narrative.
A Snapchat story is photos and videos you post by
adding to your stories section which is visible to
you and all your friends. These snaps appear in
chronological order with a beginning, middle and
end.
The idea of Snapchat stories is that users can kind
of tell a story about their entire day – great stuff
for the travel industry. Stories honor the true
nature of storytelling. Stories are a fun way to
keep up with friends. When your friends post
stories, they will appear in the stories section, as well.
Once inside snapchat, swipe left on the Camera screen to view a story, and you'll
be directed to the Stories screen. Here, you can see all kinds of stories from your
friends and also from other brands.
The outer ring of the circle represents how much time is left in the current Snap.
The ring will disappear as you are viewing the Snap, indicating how much time
you have left to view it! The inner circle represents how much time is left in the
Story. The inner circle will disappear as you are viewing the Snaps in a Story,
indicating how much time remains in the Story.

If you want to skip to the next Snap in a Story, just tap on it. If you want to skip
to the next Story, just Swipe left. If you don’t want to view a Story, just swipe
down to exit.
To create a story, simply go to your Camera Screen, take a Snap, and as we
showed you previously, with the plus icon, you can add this video or photo to
your story. Adding a snap to your story allows your friends to view your snap an
unlimited number of times for 24 hours. If you don’t want to add your snap to
your story, you can tap off the sending window.
You'll see your story posted in the Stories Screen.
You can take a photo or record a video and add them one by one in your story.
You can take a look at your story by tapping on it, and you'll see one snap after
the other.
There are other things you can do with your story. If you tap on the three
vertical dots, you can take a look at the list of snaps contained in it. If you pick
one, you'll be able to see the snap, when you posted it, the number of views,
and the number of detected screenshots. Something important for you to know
is that you can always customize who can view your Story within your Snapchat
settings.
Here you have the ability to delete the snap, and the option to save your snap.
Remember, a Snap will only appear in your Story for 24 hours. If you love your
story so much that you don't want it to disappear, that's no problem. Just save
it!

Chapter 7:
Memories.
To open Memories, just swipe up from the
Camera screen, or tap the circle underneath the
Capture button.
Memories is a new feature of Snapchat. It's a
personal collection of Snaps and Stories you’ve
saved, backed up by Snapchat.
If you can’t access Memories, it may be because
it’s not updated on your phone just yet. It's a
brand new snapchat feature. To use it, you can
just update the snapchat app.
"All" is where you can take a look at all snaps and stories you have taken and
saved to memories. The square ones are only singular snaps, and the circle ones
are stories. After this new update, Snapchat changed the function of saving your
snap to your gallery for memories once you take a snap.
“Snaps” is where you can take a look at all snaps you have taken and saved to
memories.
Tap on any of the snaps to view it in full-screen mode. If you press and hold on it,
you will be able to do several things to it. You can delete it, use the pen and add
some text to it, or with the top left menu, you can export it to share via other
apps on your device, save it to camera roll, move it to my eyes only (which

means to lock them), or create a story from this snap. With the arrow, you can
send the snap to someone else.
“Stories” is where you can take a look at all stories you have taken and saved to
memories.
Tap on any story to view it in full-screen mode. If you press and hold on it, you
will be able to do several things with it. You can delete it, use the pen and add
some text to it, or with the top left menu, you can name it, move it to my eyes
only, export it to share it, save it to camera roll, delete it, or add snaps to this
story. With the arrow, you can send the story to someone else.
“Camera Roll” is where you can have quick access to photos and videos you’ve
saved in your device.
You can also do several things to them. You can delete them, use the pen and
add some text to them, or with the top left menu, you can export them to share,
move them to my eyes only, or create a story from them. With the arrow you
can send them to someone else.
With the Search Icon, you will be able to search for a particular snap. You can
even use keywords to look for a specific snap or story of your choice.
With the upper left icon, you will be able to apply some options to several snaps
at the same time. You can decide to use this function on All, Snaps, Stories or the
Camera Roll.
You just need to select the snaps or stories of your choice, and you can either
delete them, share them, lock them to be viewed with your eyes only, add them
to a new story or send them again to someone else.

If you'd like to change some settings in the memories function, you can do so by
going to the Settings area. Go to memories, and there you can find several
options for you to consider. As you have seen, Memories are fun.
Chapter 8: Chat and Video
Chat.
With the chat and video chat function, snapchat
lets you start a Chat, start a Video Chat, voice call
your friend, and even send saved photos and
videos from your device. More than that, you can
make plans to meet up by sending or receiving an
address.
Open snapchat and swipe right. You will be in the
Chat screen. Right before I show you the chat and
video chat area, I’m sure you would like to know
what the different icons mean.
If you go to support.snapchat.com/en-US/a/icon-
index, you will see a full list of all the snap icons
and their respective descriptions. The icons are organized by Sent Icons, Opened
Icons, Received Icons, Viewed Icons, Screenshot Icons, and Replay Icons.
To take a look at the chat and video chat functions, you will need to swipe right
on a specific friend from your list.
If you see a blue button at the bottom of your Chat screen, it means your friend
is in the Chat, chatting with you.

There are several options to pick from to start chatting. You can just type text
and tap on send. If you hold upon the text area, a few options will pop up, but
you can do way more than that.
You can share saved photos from your device. To send a photo or video from
your camera roll in Chat, tap on the image and select the photo or video. You can
get creative with your photo or video by adding a doodle or caption. Just tap on
“Edit”, but if you select more than one photo or video, you won't be able to edit
them. Finally, tap on send.
For iOS, first make sure Snapchat has access to your photos in your device's
settings.
To make a voice call, just tap on the phone. Your friend has to be available. He
has two options, they are: “Listen”, and you won't be able hear him, but he can
still hear you and send you Chats. "Join" and you'll both be able to hear each
other. To hang up, tap on “hasta la vista”, and you'll still be able to hear your
friend until he ends the call or you exit the Chat.
You can send a voice note if your friend isn’t available by pressing and holding
the same button. If you’re holding your phone away from your face, the voice
call audio will default to speakerphone. Move your phone up to your face to
enable audio through your phone’s earpiece.
You can also send a Snap to your friends. I’m pretty sure you already know how
to do that.
In video chat, your friend has to be available. He has two options to choose
from, they are: “watch” and you won’t be able to see him, but he can hear you,
see you and also send you chats. If he chooses “join”, you’ll be able to see and
hear each other.

A very nice option is that you can send video notes by pressing and holding the
same button.
If you tap on the next right icon, you'll find emoji stickers.
You can make plans in the chat. Snapchat makes it easy for you to meet with
your friends. When you send or receive an address, a small map will appear in
Chat showing you the location. Just tap it to open the maps app of your device.
Beware that, if you leave the Chat screen, messages viewed by both you and
your friend will be cleared, so if you’d like to keep a message just press and hold
to save it. Saved messages are highlighted in grey. Press and hold on a saved
message to unsaved it.

Chapter 9: Filters and Lenses.
With filters you’ll have an awesome way to create
and send snaps. Your filters should be turned on
already, but just in case they're not, you can turn
them on by going to the Profile screen, tap on
settings, Tap on “Manage” and finally tap on
filters to turn on the option.
As I showed you before, after you take a snap, you
are able to add filters to it by swiping right or left
on the preview screen. You can add colored
Filters, but more than that, you can add Data
filters.
Snapchat uses information provided by your
device, as well as third-party services, to deliver relevant data filters. The data
filters you can use are: speed overlays (if you are in a vehicle), local weather, the
current time (hours and minutes of the day), or Geofilters.
Geofilters are specific to neighborhoods and special locations. When you’re
taking a trip, you can find different and interesting locations to share with your
followers. Geofilters appear at thousands of places around the world.
Geofilters are not just about putting where you are geographically when taking a
snap. There is more to it than that.

There are 2 types of Geofilters; Community Geofilters and On-Demand
Geofilters.
For Community Geofilters, Artists and designers are encouraged to create and
submit a free Community GeoFilter for their city, university, a local landmark, or
another public location. No brand logos are allowed with this option.
For On-Demand Geofilters, Businesses and individuals can purchase On-Demand
Geofilters for their event, business, or a specific location. Brand logos and
trademarks are permitted with this option.
Something else you can do to your snap is to add battery life (when your device
has a battery charge greater than 90% or less than 10%).
If you want two filters in your snap, just hold your finger down on the filter you
want, then swipe with another finger to add additional filters. These are called
“Stack Filters”.
You can add real-time special effects and sounds with Lenses to your Snaps!
There are a lot of lenses. Even some brands create lenses to promote their
product, for example the movie "X Men Apocalypse" used lenses to promote
itself.
When you are using the front facing camera, put your face in front and hold on
your face with your finger. Your face will be selected in Snapchat, and then
lenses will be enabled. You can do the exact same with the rear-facing camera,
by showing it focusing live on a friend’s face.
With lenses, Snapchatters have fun when their followers are making jokes. Plus,
you can use them in photos and videos, too.

Chapter 10: Live Stories.
To view live stories, swipe left on the Camera
screen to see the Stories screen.
You can find Live Stories at the top of the Stories
Screen, by scrolling down past your Recent
Updates to the Live section, or by swiping left to
the Discover screen.
Live Stories are compilations of Snaps from
Snapchatters for a specific event or location. Live
Stories are curated by Snapchat.
By viewing Live Stories, you’ll feel like you’re at
the event, festival, or celebration, wherever they
are around the world.
The proper way to enjoy live stories is the following: Once you are inside the
story, the first snap of the story will be shown. If you want to skip that snap,
there are two ways. The easier is by tapping over the current snap and the
following snap of the story will be shown. Another way to skip a snap is by
swiping left.
To learn more about a particular snap, you just need to swipe it, and you can
browse the information contained there. To return to the Story, just swipe
down. If you want to exit the story, you just need to swipe down and you will be
directed to the Stories screen. If you have not finished watching a story, it will be

sent to the same spot you left off. If you tap on it again, you will be shown the
same snap where you quit watching.
If you keep watching the story until the very end, you normally will be invited to
subscribe to the Snapchatter who sent the live story. You will then be sent to
the Stories screen. That recent story you saw will be sent to the last spot of the
stories list. All these stories appear for only 24 hours.
If you’re in the location of a Live Story, you may be able to submit Snaps and
contribute them to that story.
To contribute to a Live Story, you have to turn location services on, so Snapchat
will know that you are at the location.
To submit your snap to a live Story, tap the capture button to take a Snap. Tap
the arrow icon in the lower right hand corner of the screen. Select the Live Story
to which you want to submit your Snap. Please Note, if you submit your Snap to
a Live Story, it may be published and viewable by anyone. Tap the arrow icon to
send!

Chapter 11: Discover.
I think by now you know already where everything
is located inside snapchat.
To go to Discover from the Camera Screen, just
swipe left 2 times, and you will be on the Discover
Screen.
With Discover, you can explore anything you want
with different editorial perspectives. It’s a fun way
to search and learn what’s going on. Discover
recently included channels from top publishers
that are refreshed every day.
Discover has you covered, you can read something
entertaining with just your phone in your hands.
There’s a channel for almost any topic on Snapchat. You can search for
relationship advice, headline news, amazing photos, or basically anything.
Press and hold on a channel icon for a quick summary of what it has to offer. You
have the ability to subscribe to that channel, so they’ll always appear under
Subscriptions in your Stories Screen.
For example, if you like the news, you can subscribe to the CNN channel. If you
like sports, just subscribe to the ESPN channel. If you like magazines, health, or
fitness, you can find channels related to them, as well.

Swipe down to find the channel you have subscribed to. If you want to
unsubscribe from any of them, just tap and hold. A popup will appear and you
just need to tap on the unsubscribe button.
Tap a channel of a topic that interests you, and as we showed you before, you
can tap the screen or swipe left to skip to the next Snap. Many Snaps include an
article or video below them. You can swipe up to learn more about that
particular snap. You can swipe down to go back to the story, and to leave the
story, just swipe down again.
If you go back to the story, you'll be at the last snap you saw. At the end of the
story, you’ll have the option to swipe up to ‘Subscribe’ to that channel. Once you
are done watching the story, the story will be placed at the end, and you'll see
that you have been subscribed to the channel as you decided to.

Chapter 12: Snapcash.
Snapchat, in partnership with Square, has created Snapcash, which consists of a
fast and easy way for snapchat users to exchange money within the Chat
feature.
The sender and recipient just need to link their debit cards in their respective
app, and then they can send money to anyone in their contact list who has
Snapcash enabled.
This service is only for people 18 years old and older, and only for the United
States.
The easiest way to set up Snapcash is to go to the Snapchat Settings, tap
'Snapcash', and you'll know the rest.
To send money to any of the contacts of your list, just go to the chat screen and
select your contact. Just type a dollar sign ($) and a dollar amount (for example,
$10), and the green Snapcash button will appear.

Tapping the green button turns the dollar amount into Snapcash. You'll notice
this when the dollar amount turns green. ($10) Tap 'Send' to transfer that dollar
amount to your friend. The money will be sent to your friend from the debit card
you provided at Snapcash sign up.
When a friend sends you cash and you have already linked your debit card, you'll
receive a Chat from that person that says, 'You Received $'.
If you haven’t set up Snapcash yet, you'll receive a Chat from that person that
says, 'Tap To Receive $'. Then you'll be prompted to enter your debit card
details.
I’m sure you have many questions about this feature. Money brings a lot of
concerns. If you go to support.snapchat.com/en-US/ca/snapcash-support, you can
answer questions like:
What If I Sent Snapcash, but My Friend's Card Is Not Linked?
Cancel or Refund Cash Payment
Unauthorized Snapcash Payment
I Never Received My Money
My Friend Never Received His or Her Money
How Much Can I Send and Receive?
and many more.
Yes, my friend, you can finally send money in a few seconds with a mobile social
app. Just don’t go crazy with it.

Chapter 13: What type of
content works awesome with
Snapchat?
Snapchat is not as formal as
other social media platforms.
With Snapchat, you have to
bring information,
entertainment, and value
with every piece of content
you share. You’ll be reaching a new audience in a new way of interaction.
What you can do is take a look at the stories section sponsored by snapchat.
Here you can take a look at every single snap inside each story, and make notes
on ideas that come to mind. You can take a look at big brands that are similar to
your business, and I’m pretty sure you will know what to do.
Some examples of what could come to mind would be:
Behind the scenes: you can show your followers the inside of your business or
destination to help create an authentic connection. Your clients and visitors
want to feel they are part of your brand story.
Your team: your team can know more about the inside of your business, and
what they do to put your brand on top. Of course, your team should be happy to
be working with you to feel happy and fun while sending a snap about your
business or destination.

Events: launch an event, or just attend an event closely related to your brand’s
niche. Invite people to your events, interact with them, make them feel part of
your team, and tell them your Story.
Interviews: interview your visitors with snapchat. Ask them if they like what you
do, if they like your product, and your quality.
Be funny: people love to laugh. People see a lot of funny pictures and videos on
current social media. Post funny pictures about your niche, make jokes about
your job, but please, don’t be boring.
Product Pre-Launches: before a product launch, always comes a pre-launch. Fire
an exclusive preview of your product. People love to be the first to give
feedback. Ask them what they think about your new product, and tell them you
will use their review in the launch day.
Product Launches: product launches are really exiting. Have someone take
snaps of everything happening during your product launch. Other people at your
product launch event might want to also share what they see on snapchat, so
create a story so they can add their snaps to your story.
Custom content: just think outside of the box and don’t be afraid to take risks.
With monotony, Snapchatters will only lose interest with you.
Competitions: involve your fans and offer them prizes by making them
participate in competitions created by you in the Snapchat platform.
Coupons: coupons are a great way to convert followers into customers, because
everybody loves coupons!

Give tips and advice, use quotes and inspirational content: In Snapchat, the
point is to be fun, creative and experiment. Keep in mind that the majority of the
audience on Snapchat tends to be younger.

Chapter 15: Setting up your
personal
Snapcode.
Snapcodes are unique, scannable codes that
people can use to add new friends, or open
snapchat content easier and quicker.
Your personal and unique Snapcode is located in
your Profile Screen, right in the middle. The
Snapcode is the whole square. You can change
the image inside of it anytime you want.
Below it, you'll see the names of people who will see you in snapchat, as well as
your username, and the number of friends you have so far. Remember you can’t
edit your username, but you are able to edit your name, which is something
awesome for branding purposes.
In order to download your Snapcode for advertising purposes, you can go to
accounts.snapchat.com/accounts/snapcodes and log in with your username and
password.
From here, you can get a high-res copy of your Snapcode for printing or sharing,
and you can also generate a new Snapcode if you're getting added by
Snapchatters you don't know.

The file will download has a zip, so you'll need to unzip it. You’ll find the PNG and
the SVG version of the Snapcode, as well as a useful Snapcode Guidelines PDF
file.
Something cool about Snapchat Code is that you are allowed to personalize it.
You can edit it with any image editing tool or pay someone to do so, but still
there are some Dont’s to be aware of.
If you go to www.snapchat.com/brand-guidelines, you'll see really specific information
about what you can and can’t do with the snapchat brand.
More specific to editing your Snapchat code, the Snapcode Guidelines PDF file
teaches you the following:
Do not remove the Snapcode’s frame. Doing this will remove the frame
border and ghost outline which will make your Snapcode unscannable.
Do not break or impede the border or ghost outline. This will make your
Snapcode unscannable.
Do not tamper with the ghost-to-frame proportions. The designated
proportions are critical to the scanning process.
Do not skew or stretch the Snapcode.
Do not invert the colors of the Snapcode. The outer border, dots, and
ghost outline must provide a dark contrast to the lighter code layer color.
Remember, always test your codes before publishing.
Do not print your Snapcode on glossy material. The reflections of light and
sheen from the material may interfere with the ability for the Snapcode to
be scanned.
In short, if you want to personalize your Snapchat code, only edit the WHITE
AREA of the image, and you're good to go. You can put your logo, add anything

related to your Brand, change the color, add text and make your code unique
without changing the code itself.
You can also add your picture.
Chapter 16: Growing your
Following with Social Media.
Snapchat allows you to connect with your social community to further enhance
your brand’s voice and tone in a creative way, so you better take full advantage
of that to increase your following.
There are several ways to take advantage of the viral power of social media to
get more Snapchat Followers.
The first simple way is by going to the “Add friends” function inside the Profile
Screen while using your mobile device.

If you tap in “Share username”, you'll be able to pick any communication app
you have installed on your device. You should have installed as many social
network apps as possible in your device, so you can see them listed here and
invite your friends in those social media platforms to be friends in snapchat, as
well.
They will receive your username in that invitation, as well as what is known as
the Snaplink, which is a direct access to your Snapcode.
The second simple way is by using your social media posting function. This is
pretty similar to using the “Share username” option inside snapchat, but this
second option can be applied using your laptop or desktop computer.
With this option, you could use a message similar to Snapchat sends. Maybe, you
could use something like, “Add me on Snapchat! Username:”, then you insert
your username and add your Snaplink, which will look something like
www.snapchat.com/add/ , directly followed by your username.
With this, your friends will simply open Snapchat, point their camera at your
Snapcode located in the Snaplink you provided them, and tap and hold the
Snapcode, that’s it! Very easy, don’t you think?
The third simple, but powerful way to do all this is by using social media
management tools like Hootsuite.com, which is the leading social media
dashboard, with which you can manage multiple networks and profiles at once.
Yeah, that’s right, you can increase your social reach and productivity with their
App Directory - a collection of 80+ applications like Instagram, YouTube, Reddit,
and Marketo, right in the social media dashboard.

If you do this, those who already know you, can follow you on Snapchat. You
just need to share your username, Snapcode, and Snaplink, on Facebook,
Twitter, Instagram, LinkedIn, and all social media platforms that you are a part
of.
Here are some other ideas for you to use the viral power of social media.
Share your Snapcode or Snaplink in your bio. Add it in your Instagram,
Facebook, Twitter and any of the social media platforms you use, so every time
someone goes to your profile they can see your Snapcode and add you.
Share your Snapcode or Snaplink in your status. People that are viewing your
status may know you have a Snapchat account. By adding the photo of your
Snapcode, they can add you more easily.
Use specific reasons. A great way to get more followers is by giving them
reasons to follow you! Like, “take a look at today’s Story, you’ll like it”. “if you
follow me you’ll get an amazing gift, but today only!”.
Make people feel curious about you. Be mysterious. Give them something to
make them think they can’t get you out of their head. A great example of this is
a Tweet made by Taco Bell: “We’re on @Snapchat. Username: tacobell. Add us.
We’re sending all of our friends a secret announcement tomorrow! #Shhh”.
Look at examples of other brands to get more ideas. A lot of brands get the
most out of Snapchat, and you want to, as well. You can see what they do and
that will give you some awesome ideas. Some of the best brands on Snapchat
are General Electric, Taco Bell, NBA, etc. Take a look at Discover.

Make your Snapcode your profile picture in your social media accounts. Every
time you post anything on Instagram, Twitter, Facebook, etc., your followers can
see your Snapcode any time you post.

Chapter 17: 10 do's you should
consider for a successful
Snapchat Marketing venture.
Be creative and original
Make creative publications about your brand to test ways to
interact, and see how your public responds to it. Be mysterious.
Your public will be curious, and will continue watching your constant updates for
what you are going to say. You can use coupons, or even give them a chance to
win a prize for purchasing a product or service. Everyone loves a chance to win
something!
High quality content
If you want to be a professional, you should make sure your
content is of high quality. Don’t waste your followers time. Give
your best effort to teach them about your company. Remember that the idea of
Snapchat is to send people to external links to see the terms of service, invite
them through coupons or have posts with websites, so they can learn more
about you and what benefits you can offer them.
Make your Snapchat interesting
Make your content interesting. Why? If you do, your followers will
be watching your publications to find out what's new. You can
use interesting or amusing phrases related to your account. The environment of

Snapchat is very young and fresh, but also innovative. Using curiosity is also a
good strategy.
Deliver Private Content
You can provide special content with Snapchat that is very unique
with respect to other social networks. Be original and surprise
your followers. Include your fans and make them feel like a part of your
company.
Remember to look at your views/screenshot stats
Something very important to do as a marketer is to take
a look at the screenshots of every one of your snaps that
you get from your friends. Keep a record of this, so you can learn your
audience and engage them every time you post.
Update the App from time to time
It is very important to update your Snapchat app,
because Snapchat is actually making important changes
that you might miss if you aren't updating regularly.
Make The Derrp Face
People love humour. Try to make as many stupid or
funny faces of yourself or someone else as you can.

People love laughing. You don’t have to put your face out here if you
are representing your business, but you can ask other people to do so
for you.
Get inspired with social media
I’m pretty sure if you hang out in Facebook, Twitter,
Instagram, etc. you can have some really cool ideas to
create snaps, but of course, make them in the snapchat style.
Try to be Cute too
Kids, rainbows, sunshine, and let’s not forget pets, are
some nice ideas for cute snaps that people may enjoy,
too.
Have fun!
Snapchat is an application to have fun, don’t take it too
professionally. Use your brand, but in fun and
entertaining ways. Take a look at the brands in the Discover screen.
You will notice they create snaps of live and fun situations.

Chapter 18: 10 don’ts you
should avoid for a successful
Snapchat Marketing venture.
Don’t Display the Ghost logo larger than your own
markings or brandings.
Snapchat Terms and Conditions state that you can only edit the
ghost logo if it is for your brand or branding. This means that they allow you to
place your own logo inside the ghost of Snapchat, which may not be modified in
any way. You can design your own original logo or app icon that represents your
brand.
Don’t post long stories
Be as clear and direct as possible. Remember, on Snapchat
everything disappears in seconds and you can only see the
content once. For this reason, you need to use phrases and memorable images,
so those who see your snaps or stories will remember who you are and they
won’t get bored with your content. Don’t overdo it with colors or letters. Be
professional and as clean as possible. Be fresh!
Don’t send too many snaps in one day

Your main goal with Snapchat should be to connect with your customers, learn
from them, see how they react to your posts and make them take action with
creative campaigns. You can invite them through pictures or stories to know
your brand, but do not overdo it. If you overdo it, you’ll get the opposite of what
you want
Don’t lie
Don’t lie to your followers. Don’t make proposals that you won’t
accomplish. This will cause you to be "unfollowed", and they'll tell
acquaintances that you're a scam. If you are going to offer something, you must
keep your word if you want your followers to trust you.
Don’t be offensive
It's very ugly to be offensive for any reason. If you dislike
something, don’t post it on Snapchat. It’s not correct to degrade
anything that displeases you, and it makes you look like a bad person to your
followers. You want your followers to trust you.
Don’t be boring
The thing on Snapchat is to be fun and make your followers enjoy
the time that they see your posts, so don’t be boring. Remember,
on Snapchat everything disappears after 24 hours, so don’t worry about
maintaining the same standards as in other social networks or your website.
Make your fans enjoy your content.
Don’t make your followers violate Snapchat’s policies

Don’t incite your followers to do things that are not allowed by the privacy
policies and terms of conditions of Snapchat. If you want to keep using
Snapchat, you must comply with those rules.
Don’t post a snap to people and then use the same Snap
in your Story.
A Snap Story is a Snapchat that anyone can see. If your post has a
snap story, you've established that it wasn't intended to go to one single
person. Post it in one place and let people come to you, don’t force them.
Don’t miss the opportunity to engage
Invite your followers to interact with you. A good idea might be
to ask questions or invite them to make a snapart related to your
campaign and the winner gets a prize. This will give you the opportunity to be
known, so make them participate!
Don’t switch back and forth from vertical to horizontal
Use one at a time. Don’t use both in a single snap story. Make it
more easy for your followers. It will be very annoying to miss a
second of an interesting story just because you need to change angle. Your
followers would lose a second of your video, and you don’t want that.

Chapter 19: Premium
Snapchat Marketing tools and
Services to consider.
Ghostcodes
Ghostcodes is an amazing tool. With Ghostcodes, you can discover the right
people to follow on your Snapchat. Right now, on snapchat, to follow more
people, you need to know their user names or get their code.
With Ghostcodes that problem is solved. With this tool, you can create a profile
by adding your interests in the categories where you have options like
inspirational, brands, business, etc.
You register by adding things about your business snapchat, and this app will
search to find people that have interests like yours. This is a free app. With this,

you can also find customers or great brands to use creative ideas for your
Snapchat account.
Peek
Snapchat has become a content platform. This means that people create posts
on Snapchat to make money.
With Peek you can find the most popular Snapchatters, and find the content you
want in the explore page.
The thing on snapchat is that you can watch a story only once and sometimes 24
hours is not enough time to see all the stories you want.
With peek, Snapchat stories never expire, allowing you to find it, share it, follow
your favorite Snapchatters and see all the stories you want with Peek for free!

Casper
This tool is an alternative Android client for Snapchat. With this tool, you can
save your snaps and send snaps from your gallery.
Casper has the option of Slide Filters. Slide Filters are similar to GeoFilters, but
you create them by yourself and load them into the Media Editor.
Attachable Lens
Most phones have fantastic cameras, but with an
attachable lens you can take even more professional
looking pictures or videos.
It's features, especially the fish eye, is more
comfortable to use, but there are more options. Buy
one if you think your camera isn’t good enough, or if you want a more
professional Snapchat account.

Selfie Stick
Pictures taken with the selfie stick are just better. The
selfie stick allows you to take group photos, you don’t
have to ask any people around to take a picture of
you, and you don’t need a tripod.
Cell Phone Tripod Adapter Mount
Having a tripod for your phone will help you get
videos or professional pictures. If you want to talk to
your fans on snapchat about what you are doing or
preparing for your brand, you can also do so by
yourself with a Cell Phone Tripod Adapter Mount. You
don’t need someone else to use your phone for you.

Top Snapchat
Resources
Videos
https://www.youtube.com/watch?v=1nRTVozW2cg
https://www.youtube.com/watch?v=Vl8i7QXocXM
Tools & Services
http://www.imore.com/snapchat-tools-take-your-snaps-next-level
https://medium.com/product-hunt/9-tools-resources-that-will-turn-you-into-a-snapchat-pro-64d0ac91bd69
Training Courses
https://www.udemy.com/snapchat-marketing-grow-your-brand-gain-more-followers/
https://www.udemy.com/snapchatcourse/
Blogs
http://snapchat-blog.com/
https://blog.bufferapp.com/snapchat-chat
Forums
http://chatabout.com/topic/snapchat
http://www.warriorforum.com/tags/snapchat.html
Affiliate Programs
https://www.jvzoo.com/affiliates/info/217989 http://www.snapriches.com/jvblog/
https://www.jvzoo.com/affiliates/info/207356 http://plrsourcecodes.com/jvp/snapchatmarketing-plr.html
Demographics
http://www.alexa.com/siteinfo/snapchat.com
http://www.alexa.com/siteinfo/snapchat-blog.com
Webinars
https://www.youtube.com/watch?v=07CwVY05tkE
https://www.youtube.com/watch?v=Qvs0SxZ8qT8
Infographics
https://blog.kissmetrics.com/how-brands-can-use-snapchat/
http://www.adweek.com/socialtimes/how-are-people-really-using-snapchat-infographic/633305
Case Studies
https://contently.com/strategist/2016/03/18/awesome-snapchat-marketing-case-studies/
http://www.postano.com/blog/the-15-best-snapchat-campaigns-of-2015
Facts
https://www.searchenginejournal.com/25-things-didnt-know-snapchat/91169/
https://magic.piktochart.com/output/6278713-14-interesting-snapchat-facts

Snapchat for tourism marketing made easy

Recommended

Recommended

More Related Content

What's hot

What's hot (18)

Similar to Snapchat for tourism marketing made easy

Similar to Snapchat for tourism marketing made easy (20)

More from Bronwyn White

More from Bronwyn White (6)

Recently uploaded

Recently uploaded (11)

Snapchat for tourism marketing made easy