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Industry Chatter
SMX West 2013: Best Tweets on Links




      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “What are your link "footprints?" If
           you use the same text in every blog
           comment spam comment, that's
           questionable. @rhea #SMX”
                                                                 @ruthburr



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “Prioritize your 404s: Which have the
           most links/traffic? Which are related
           so you can fix them easily?
           @davelloyd1 #SMX”
                                                                 @ruthburr



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “Heavy exact-match link building is
           not natural. Normally your brand
           name is top anchor text. @rhea
           #SMX”
                                                                 @ruthburr



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “How to use infographics/widgets
           without link penalty? Don't put a
           keyword in there. Link honestly and
           do it intelligently. #SMX”
                                                                 @ruthburr



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “Don't create infogaphics/widgets
           just for the backlink. Do it to build
           your brand, visibility, etc. as part of a
           bigger campaign. @rhea #SMX”
                                       SEO Link building is now about     @ruthburr
                                        brand building, what are you
                                      doing to build your brand through
                                               SEO initiatives?

      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “Don't ever just use one form of link
           building or it will hurt you. There are
           over 200 ways to build links. Use a
           variety! #SMX”
                                                                    @SamGSama
                                         Define a very broad,
                                      multi-faceted link building
                                       strategy to address this.

      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “You may not have too many bad
           links, just not enough good links/
           good site architecture. Use disavow
           tool as a last resort #smx #11b”
                                                           @googleismybf



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “Check out Point Blank SEO's Link
           Building Strategies sheet for ideas:
           http://pointblankseo.com/link-
           building-strategies … @rhea #SMX”
                                                                 @ruthburr



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “Update internal 302s to 301s, and
           update internal 301s to direct links.
           @surveymonkey #smx”

                                                                 @ruthburr



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “up to 99% of websites will be
           impacted by weak links #smx
           #linkpruning”

                                                           @financeguy74



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “Links do matter for mobile SEO -- it's
           a myth that they don't #SMX #11C”



                                                                @gsterling



      ..
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           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “Recovering from Penguin: Build
           completely new links w/new anchor
           text. What do you need on kw level
           to look natural? @linkvendor #SMX”
                                                                 @ruthburr



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “Link disavowal tools aren't traps.
           They can help search engines
           understand webmasters' intent.
           @DuaneForrester @mattcutts #SMX”
                                                                 @ruthburr



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “Disavow tool @mattcutts says not a
           trap to get YOU to report your
           unnatural links, supposed to help
           those who can't get links down #smx
           #14b”
                                                                 @kgriwert



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “At the point where you're using the
           disavow tool, you're already have
           some issues. The point isn't to trick
           SEOs #smx #14B @mattcutts”
                                                                  @Casieg



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “.@mattcutts and @DuaneForrester
           agree: links still carry more weight
           than social. Social can have more
           weight in personalized SERPs. #SMX”
                                                                 @ruthburr



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “Rhea: "disavow" the links. but be
           careful about going full-force. (don't
           disavow the whole URL if it's a good
           site) #SMX #11B”
                                                                @beebow



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “the big problem with pushing all
           your traffic to Facebook is that
           you're pushing that link power to
           something you don't own #smx
           #23a”
                                                             @greggifford



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com
Industry Chatter
SMX West 2013: Best Tweets on Links




           “Canonicalization matters: make
           sure all the links are pointing to the
           same place for max juice
           @vanessafox #SMX”
                                                                 @ruthburr



      ..
  Hmm

           Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                               www.InhouseExchange.com

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Best SMX West 2013 Tweets on Links from SEOinhouse.com

  • 1. Industry Chatter SMX West 2013: Best Tweets on Links .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 2. Industry Chatter SMX West 2013: Best Tweets on Links “What are your link "footprints?" If you use the same text in every blog comment spam comment, that's questionable. @rhea #SMX” @ruthburr .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 3. Industry Chatter SMX West 2013: Best Tweets on Links “Prioritize your 404s: Which have the most links/traffic? Which are related so you can fix them easily? @davelloyd1 #SMX” @ruthburr .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 4. Industry Chatter SMX West 2013: Best Tweets on Links “Heavy exact-match link building is not natural. Normally your brand name is top anchor text. @rhea #SMX” @ruthburr .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 5. Industry Chatter SMX West 2013: Best Tweets on Links “How to use infographics/widgets without link penalty? Don't put a keyword in there. Link honestly and do it intelligently. #SMX” @ruthburr .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 6. Industry Chatter SMX West 2013: Best Tweets on Links “Don't create infogaphics/widgets just for the backlink. Do it to build your brand, visibility, etc. as part of a bigger campaign. @rhea #SMX” SEO Link building is now about @ruthburr brand building, what are you doing to build your brand through SEO initiatives? .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 7. Industry Chatter SMX West 2013: Best Tweets on Links “Don't ever just use one form of link building or it will hurt you. There are over 200 ways to build links. Use a variety! #SMX” @SamGSama Define a very broad, multi-faceted link building strategy to address this. .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 8. Industry Chatter SMX West 2013: Best Tweets on Links “You may not have too many bad links, just not enough good links/ good site architecture. Use disavow tool as a last resort #smx #11b” @googleismybf .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 9. Industry Chatter SMX West 2013: Best Tweets on Links “Check out Point Blank SEO's Link Building Strategies sheet for ideas: http://pointblankseo.com/link- building-strategies … @rhea #SMX” @ruthburr .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 10. Industry Chatter SMX West 2013: Best Tweets on Links “Update internal 302s to 301s, and update internal 301s to direct links. @surveymonkey #smx” @ruthburr .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 11. Industry Chatter SMX West 2013: Best Tweets on Links “up to 99% of websites will be impacted by weak links #smx #linkpruning” @financeguy74 .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 12. Industry Chatter SMX West 2013: Best Tweets on Links “Links do matter for mobile SEO -- it's a myth that they don't #SMX #11C” @gsterling .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 13. Industry Chatter SMX West 2013: Best Tweets on Links “Recovering from Penguin: Build completely new links w/new anchor text. What do you need on kw level to look natural? @linkvendor #SMX” @ruthburr .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 14. Industry Chatter SMX West 2013: Best Tweets on Links “Link disavowal tools aren't traps. They can help search engines understand webmasters' intent. @DuaneForrester @mattcutts #SMX” @ruthburr .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 15. Industry Chatter SMX West 2013: Best Tweets on Links “Disavow tool @mattcutts says not a trap to get YOU to report your unnatural links, supposed to help those who can't get links down #smx #14b” @kgriwert .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 16. Industry Chatter SMX West 2013: Best Tweets on Links “At the point where you're using the disavow tool, you're already have some issues. The point isn't to trick SEOs #smx #14B @mattcutts” @Casieg .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 17. Industry Chatter SMX West 2013: Best Tweets on Links “.@mattcutts and @DuaneForrester agree: links still carry more weight than social. Social can have more weight in personalized SERPs. #SMX” @ruthburr .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 18. Industry Chatter SMX West 2013: Best Tweets on Links “Rhea: "disavow" the links. but be careful about going full-force. (don't disavow the whole URL if it's a good site) #SMX #11B” @beebow .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 19. Industry Chatter SMX West 2013: Best Tweets on Links “the big problem with pushing all your traffic to Facebook is that you're pushing that link power to something you don't own #smx #23a” @greggifford .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 20. Industry Chatter SMX West 2013: Best Tweets on Links “Canonicalization matters: make sure all the links are pointing to the same place for max juice @vanessafox #SMX” @ruthburr .. Hmm Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com